Anna needs solutions to make people passionate about her new online language school business. Some proposed solutions include creating social media accounts to promote the school, hiring knowledgeable lecturers who are passionate about teaching, and lowering prices temporarily to attract more students. A more disruptive proposal involves cooperating with Google to acquire new technical capabilities and inspire involvement.
2. *Problem statement: (one
of 2 involved)
Anna needs a solution to
make people passionate
about her online-business*,
because it guarantees their
involvement in the process.
* Online school that offers foreign language lessons
in specialised fields
3. *Solutions
1. Specify and write down all problems that need to be tackled
2. Divide problems that relate to the content (i. e. finding
lecturers, teaching quality) and organizational aspects (fees,
accountanty, marketing, finding clients etc.)
3. Find lecturers who are passionate about their subject (i.e.
via interviews)
4. Search for passionate people among her friends, who would
be ready to help and then expand her contacts
5. Talk with the lecturers personally
6. Arrange a meeting to present the current problems of
starting a new business to all involved persons
7. Motivate people by presenting them the system of the online-
work
8. Create an account on Facebook, Twitter etc. to promote her
business and invite friends to like it
9. Hire professionals in the subject (i.e. accountant, marketing
specialist etc.)
10.Enable lecturers to create the curriculum on their own
4. *Solutions
11.Create an event on Facebook to involve people in the
particular aspects of the process
12.Create a newsletter and send it to all possible people
involved
13.Provide a wide range of courses for all possible customers
14.Create a visuall attractive school webside
15.Make teachers prepare trial lessons
16.Hire a celebrity to participate in an advertising compaign
17.Rent billboards for the advertising campaign
18. Make advertising campaign in the television, on the
Internet and in the newspaper
19.Start her business with intensive crash courses
20. Lower the prices for the courses in the first months
21.Talk with the journalists to have an interview in the
popular TV programme
22.Hire a public relations specialist
23.Make a movie about the school and put in on the Youtube
24. Put the recordings of the trial lessons on the Youtube
25.Create a school account on Google + to share all the news
5. *Solutions
26.Prepare gadgets for kids (pens etc.)
27.Motivate lecturers by paying them provision for every
encouraged person, who enrolled in the language course
28.Prepare guidelines for the lecturers
29. Involve people in making up the business name
30.Involve friends in making up slogans
31.Involve friends in making up companys logo
32.Persuade lecturers to prepare a short presentation of their
own
33.Prepare a survey to find out what are the customers needs
regarding to the online language courses
34.Generate a Meme about the school and publish it on
Facebook and Tweeter etc.
35.Apply for the EU-grant
36.Apply for the ministrys grant
37.Compose a song about the idea of the online language school
and let it be performed by John Bon Jovi
38.Make a PROMO-TOUR at the universities
6. *Solutions
39. Make a Flashmob in the shopping mall presenting the school
40. Cooperate with student organizations (i. e. AIESEC, IFMSA, ELSA)
41. Cooperate with well-known business companies
42. Organize an event to enable people to meet the teachers personally
43. Make a movie about the pros of the online-learning
44. Involve teachers in choosing the best programme to work on (i.e.
Google Hagnouts etc.)
45. Make a thorough description of the functioning of Google hangouts
46. Nominate representatives that would be responsible for particular
areas and would encourage people to enroll in the courses (like
doctors, lawyers etc.)
47. Publish on Facebook links to articles connected to expanding
language abilities
48. Provide lecturers and clients with free headsets
49. Put the logo of the school on ski jumpers helmets in winter
50. Put the logo of the school on the footballers T-shirts
51. Involve people in making interviews with celebrities promoting the
school
52. Find organizations that also work on hangouts and send there people
to investigate how they do it
53. Cooperate with Google
54. Make a public Hangout
7. *The most.
practical idea
Create a schools account on Facebook, Twitter etc. to promote her
business and invite friends to like it
An account on Facebook enables to promote the schools offer
directly to the potential clients and expands the recipients group
disruptive idea
Cooperate with Google
Cooperation with Google would enable the school to acquire brand new
technical solutions and may be an ideal stimulator for people to involve
in the process
My favourite idea
Compose a song about the idea of the online language school and
let it be performed by John Bon Jovi
It is impractical and abstract but very fun and creative