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SoMe FAO management issues

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Euforic Services
Euforic Services

This document discusses key management issues for social media use: 1) It identifies opportunities for training, experimenting with new tools, and evaluating social media impact, as well as risks around security, control, and generational gaps. 2) Managing resources like dedicating staff time to social media and providing training is discussed. 3) Risks of social media use are outlined, including personal/professional boundaries, security, lack of control, and human costs like reduced productivity or anti-social behavior. The importance of accountability, metrics, and review is also covered.

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SoMe FAO - Management Issues
Management Issues ? Maximising opportunities ? Managing resources ? Managing risk ? Accountability and Impact
Maximising opportunities ? Training ? Authority vs assumed competence ? Experiment, test, evaluate ? ??
Managing resources ? Per channel ¨C minimum 2-3 hrs per week ? Include time monthly for¡­ ¨C experimentation with new tools ¨C review and evaluation of tools ¨C for opening and/or closing channels ¨C analytics and reporting ¨C Gardening ? Training for specialists vs all staff ? Management awareness and training
Risk ? Personal/professionnal/vs organisational ? Security (operations, leaks ¨C Training, IT controls, audit ? Control ¨C lack of; decentralised, jurisdictions ? Generational gaps ? Human costs (productivity, anti-social social media) ? Paedophilia, Pornography, violence, crime ? Authenticity of sources
Accountability & Impact ? Design strategy according to specific goals ? Define metrics and reporting structure ? Review ? Decide (and act !)
Risk ? Personal/professional/vs organisational ¨C No personal or professional details like addresses ¨C Add contact numbers and pictures ¨C Can¡¯t write from personal perspectives on professional matters ¨C Model/copy the line of Director or equivalent ¨C Not more than 30m pd (HR) ¨C No personal pictures from work machines ¨C Note difficulty of being ¡®human in professional space ¨C Which hat are we wearing?
Risk ? Security (operations, leaks ¨C Training, essential for staff, continuous ¨C Needs IT controls, audit ¨C Needs eDiplomacy/social media policies available for all users ¨C Management restricted to certain people who are controlling this environment ¨C Remain vigilant and aware of security leaks
Risk ? Control ¨C lack of; decentralised, jurisdictions ¨C Manage how links and friendships are controlled ¨C Filter bubble ¨C how to monitor and control external comments, tagging
Risk ? Generational gaps ¨C Do we have sufficient personal who are security conscious enough to operate sfely ¨C Retention of people ¨C Risks to young people from pornography, legislation inadequate, people unaware of tricks, large resources required to monitor ¨C Be aware of audiences ¨C aims for using media and targeting them ¨C Service professionals challenges of managing non-specialists
Risk ? Human costs (productivity, anti-social social media, addictive ¨C Importance of revising policy around who can comment etc ¨C Need to allow people some time to engage personally as well as professionally ? Authenticity of sources ¨C Keep checking information ¨C Manage content which is published, in terms of factual accuracy

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SoMe FAO management issues

  • 1. SoMe FAO - Management Issues
  • 2. Management Issues ? Maximising opportunities ? Managing resources ? Managing risk ? Accountability and Impact
  • 3. Maximising opportunities ? Training ? Authority vs assumed competence ? Experiment, test, evaluate ? ??
  • 4. Managing resources ? Per channel ¨C minimum 2-3 hrs per week ? Include time monthly for¡­ ¨C experimentation with new tools ¨C review and evaluation of tools ¨C for opening and/or closing channels ¨C analytics and reporting ¨C Gardening ? Training for specialists vs all staff ? Management awareness and training
  • 5. Risk ? Personal/professionnal/vs organisational ? Security (operations, leaks ¨C Training, IT controls, audit ? Control ¨C lack of; decentralised, jurisdictions ? Generational gaps ? Human costs (productivity, anti-social social media) ? Paedophilia, Pornography, violence, crime ? Authenticity of sources
  • 6. Accountability & Impact ? Design strategy according to specific goals ? Define metrics and reporting structure ? Review ? Decide (and act !)
  • 7. Risk ? Personal/professional/vs organisational ¨C No personal or professional details like addresses ¨C Add contact numbers and pictures ¨C Can¡¯t write from personal perspectives on professional matters ¨C Model/copy the line of Director or equivalent ¨C Not more than 30m pd (HR) ¨C No personal pictures from work machines ¨C Note difficulty of being ¡®human in professional space ¨C Which hat are we wearing?
  • 8. Risk ? Security (operations, leaks ¨C Training, essential for staff, continuous ¨C Needs IT controls, audit ¨C Needs eDiplomacy/social media policies available for all users ¨C Management restricted to certain people who are controlling this environment ¨C Remain vigilant and aware of security leaks
  • 9. Risk ? Control ¨C lack of; decentralised, jurisdictions ¨C Manage how links and friendships are controlled ¨C Filter bubble ¨C how to monitor and control external comments, tagging
  • 10. Risk ? Generational gaps ¨C Do we have sufficient personal who are security conscious enough to operate sfely ¨C Retention of people ¨C Risks to young people from pornography, legislation inadequate, people unaware of tricks, large resources required to monitor ¨C Be aware of audiences ¨C aims for using media and targeting them ¨C Service professionals challenges of managing non-specialists
  • 11. Risk ? Human costs (productivity, anti-social social media, addictive ¨C Importance of revising policy around who can comment etc ¨C Need to allow people some time to engage personally as well as professionally ? Authenticity of sources ¨C Keep checking information ¨C Manage content which is published, in terms of factual accuracy