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Sooshin + design 2018

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Sooshin Choi
Sooshin Choi

Sooshin Choi is an industrial designer with over 30 years of experience in automotive, furniture, and product design. He has worked for companies like GM Korea, Kia Motors, and Fursys, and is currently a design consultant and educator. As an educator, he was the Provost and Vice President at the College for Creative Studies and taught design at the University of Cincinnati. He continues to work as a design consultant and influencer, frequently speaking at conferences and judging design competitions.

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PORTFOLIO 2018 DESIGN + INNOVATION SOOSHIN CHOI
? SOOSHIN CHOI ABOUT Sooshin Choi is an industrial designer, design educator and a design influencer. He is currently a CEO and CDO atThe Modus Design, a service offering advanced design education and design innovation consulting located in the Metro Detroit area. As a designer, his experience includes 18 years of automotive design at General Motors Korea and Kia Motors, 5 years of system furniture design at Fursys and 3 years of innovative product design at DEKA Research and Development. He continues developing designs as a design consultant for the clients in the US, Korea, and China. He is a recipient of a number of prestigious awards such as IF Hannover, IDEA, Good Design Award. As a design educator, he was the Provost &Vice President for Academic Affairs and Professor of Design at the College for Creative Studies for 4 years until January 2018.As a Chief Academic Officer at CCS, he was responsible for developing vision and leadership for all matters related to academics. He has taught at and served as a School Director at the University of Cincinnati for over 10 years before joining CCS. His research focus topics are the innovation by design and inclusive design, which helped to develop many innovative designs in collaboration with corporations including Procter & Gamble, Samsung Electronics, LG Electronics, Hyundai Motors, Crown Equipment, Boeing Company, and MeadWestvaco. He received IDSA Educator of theYear Award 2014. As a design influencer, he is a frequent speaker and has been delivering keynotes and presentations at conferences, corporations, and academia globally. He also served as a judge and a jury for numerous international design competitions including IDEA, Braun Prize, and Car Design Awards China. Professor Choi is a member of the Michigan Design Council and a member of the Industrial Designers Society of America (IDSA); he served as the EducationVice President from 2012-2014 and the Chair for the IDSA International Conference 2016 in Detroit.
? SOOSHIN CHOI ONE PAGER CV DESIGN PRACTICE DEKA R&D - 2.5 years? Director of Industrial Design Fursys/Iloom - 5 years? Director of Design Development Kia Motors - 10 years? Senior Designer Daewoo Motors - 8 years? Designer DESIGN EDUCATION College for Creative Studies - 4 years? Provost &Vice President, Professor of Design University of Cincinnati - 10 years? Director of School of Design, Professor of Industrial Design DESIGN LEADERSHIP+RECOGNITION IDSA International Conference Chair 2016 China Car Design Award Judge 2014, 2015, 2016 IDSA IDEA Judge 2015 IDSA Educator of Year 2014 Founder, Korean Designers in America 2014 Michigan Design Council member 2014 BraunPrize Juror 2012 and 2014 IDSA EducationVP 2010 -2012 ? SOOSHIN CHOI Image sketch for Kia Sephia
? SOOSHIN CHOI DESIGN EVERYTHING THINGS? I have designed automobiles, ? furniture and many other products. DESIGNERS? I believe that educating designers is ? actually helping them to design ? themselves as future design professionals. DESIGN EDUCATION? Developing better pedagogy, curriculum and intriguing design problems are designing design education. MOTTOS DESIGN IS MAKING DIFFERENCE Design is not just making better looking and better-working things. Design is making the difference, which comes with taking challenges. Design is connecting innovation and value to create unexpected impacts. DESIGN DESIGN PROCESSES Developing a proper design process is the key to making better designs because each project needs a unique design process. Comprehensive design processes begin with making the invisible visible and end up with making intangibles tangible.
? SOOSHIN CHOI AUTOMOTIVE DESIGN DAEWOO MOTORS (GM DAEWOO MOTORS) 1978 - 1986 (8 years)? Designer? Mostly responsible for minor model changes of passenger cars for Korean market. KIA MOTORS 1986-1995 (10 years)? Senior Designer? Responsible for original designs of passenger cars, sports utility vehicle, mini van, and trucks for Korean as well as overseas market. ROYAL COLLEGE OF ART 1992-1993 (1.5 years)? As an experienced student in vehicle design program while at Kia Motors
? SOOSHIN CHOI AUTOMOTIVE DESIGN DAEWOO ROYALE SALON full size passenger car Launched 1984 A minor model change of as a full-size luxurious ? passenger sedan based on Opel Rekord as a platform. It went into the production and was the most signi?cant design project in Korea then. Opel Rekord: the base model Render for Daewoo Royale Salon Production Royale Salon SELECTED
? SOOSHIN CHOI AUTOMOTIVE DESIGN KIA SEPHIA subcompact passenger car Launched 1992 I was in charge of designing a Kia Sephia, the ?rst new passenger car design completed by the Korean designers.The design is a roomy yet sporty style to ?t the needs as a personal and family car. It was successfully marketed in Korea as well as in overseas, especially in the US market. Production Kia Sephia 520 pt SELECTED
? SOOSHIN CHOI AUTOMOTIVE DESIGN KIA SPORTAGE 4x4 sporty utility vehicle Launched 1993 Kia Sportage is one of the ?rst Sporty UtilityVehicles (SUV) with a new concept of urban off-roader. The project was initially meant to be marketed as a Ford vehicle but completed as a Kia model for Korean as well as overseas. Production Kia SportageConcept sketch SELECTED
? SOOSHIN CHOI AUTOMOTIVE DESIGN KIA OTHER VEHICLES I was in charge of the development of a variety of automobiles ranging from light and medium duty trucks and minivans. Kia Carnival was the ?rst passenger-focused minivan launched in 1998. I left Kia Motors in 1995 after completing the design development. Production Bongo truck Production Carnival minivan Prototype electric minivan SELECTED
? SOOSHIN CHOI FURNITURE DESIGN Fursys 1995-1998 (3 years)? Director of Design? Fursys is a leading system furniture company. I was responsible for a design team for design projects of system furniture, task chairs, and public furniture. Iloom 1988-2000 (2 years)? Director of Design Development? Iloom is a spun-off business of Fursys. I led a team of designers and engineers. Responsible for development of system furniture and office chairs. Terminal chairs at Incheon International Airport Stacking chair. iF Excellence Award iF Ecology Design Award
? SOOSHIN CHOI INNOVATIVE DESIGN DEKA Research & Development Director of ID Group While responsible for setting up an industrial design group, I developed a few projects including: ? iBOT Independent Mobility, a powered wheelchair that can climb stairs and curb, used on rough terrains, move on two wheels. Responsible for both product design and the user interface design ? Segway application for military and recreation ? Virex blood processing equipment iBOT Gen 3 4-wheel mode iBOT Gen 3 Balance mode iBOT Gen 3 Concept model iBOT Gen 3 Control Panel Segway Military version Virex Processor unit iBOT Gen 3 Rear combination unit iBOT Gen 3 Prototype
? SOOSHIN CHOI UNIVERSITY OF CINCINNATI DESIGN EDUCATION ClassesTaught: ? Seminar - Inclusive Design ? Design Studios around the topics of Innovative Design, Emotional Design, and Inclusive design ? Capstone Studios ? Capstone Development ? Seminar -Theory of Design ? Designnovation Studio - Cross-disciplinary studio for corporate sponsored collaborative projects ? Materials & Processes ? Human Factors INDUSTRY COLLABORATIVE PROJECTS Procter & Gamble: Inclusive Design ForTravelers Samsung Electronics: Smart Digital Devices ? Of?ce Printer ? Printer For Colleges ? Smartphones Hyundai Motors: Automobile For American Generation-Y HankookTire: Innovative Sustainability ForTire LG Electronics: Laundry? Wearable Smart Devices Mean Westvaco: Stationary System For College Students Crown Equipment: Smart Safety For Indoor LiftTrucks
? SOOSHIN CHOI UNIVERSITY OF CINCINNATI INDUSTRY COLLABORATIVE PROJECTS? Samsung Electronics: Printer For Colleges Participating students: Matt Baer Nadia Bryson Nico Roger Rance Pritchard Participating students: Mark Grote Holly Howes Kris Brauer Jonathan Grossman Participating students: Jeff Brown Joyce Chiang Kyle Old?eld Travis Wettroth SELECTED
? SOOSHIN CHOI UNIVERSITY OF CINCINNATI INDUSTRY COLLABORATIVE PROJECTS? Samsung Electronics: Smart Communication Devices Participating students: Sam Amis Nori Sakatsume Mike Seehafer Li Wang Alan Dickison Kyle Louis Jennie Chen Participating students: Lauren Argo Brian Bjelovuk Woo-Ram Lee Matt McElvogue RossVelazquez HaiHong Wang Participating students: Evan Caruso Zach Harris Sam Hansen David Kennedy Aaron Korosu EstherYen SELECTED
? SOOSHIN CHOI UNIVERSITY OF CINCINNATI INDUSTRY COLLABORATIVE PROJECTS? Hyundai Motors:Automobile For American Generation-Y Referential Vehicle ¨CPositioning Map Analysis Scion XB UsefulStylish Aged Look Young Look Ford Focus Honda Fit Honda Element Toyota Yaris Pontiac Aztec Scion tC ! Participating students: Brian Hillner Kim Carter Kristi Bluhm Peter Steiner Sam Peter Kristina Gerig Mark Chrapla Taryn Dyle Zed Farlow Alex Walters
? SOOSHIN CHOI UNIVERSITY OF CINCINNATI SEA ORBITER? An interdisciplinary collaborative project with Jacque Rougerie (French Architect-Oceanographer) and UC Medical to develop design concepts for a multipurpose space within Sea Orbiter SeaOrbiter as conceived by Jacque Rougerie
? SOOSHIN CHOI UNIVERSITY OF CINCINNATI EXEMPLARY STUDENT WORK? Ryan Eder took my Inclusive Design Seminar class and later designed an inclusive exercise machine as a capstone project. His design received Gold in Student Category, People¡¯s Choice and the Best-in-Show at IDEA 2006. ? More info: www.includehealth.com Ryan Eder, 2006 University of Cincinnati 2007 Gold: Student? Peoples¡¯ Choice? Best-in-Show
? SOOSHIN CHOI DESIGN CONSULTATION Production Kamaz 5490 KAMAZ heavy duty truck Concept design development for both exterior and interior for Kamaz, a Russian truck manufacturer
? SOOSHIN CHOI DESIGN CONSULTATION MAKO QUADRO surgical robot and arm Concept design development for the base unit and detail design for the robot arm of robotic-arm assisted surgery system. Precision DelightfulE?ortless Consistency Con?dence Precision DelightfulE?ortless Consistency Con?dence Precision DelightfulE?ortless Consistency Con?dence Precision DelightfulE?ortless Consistency Con?dence Design language concept comparison Design language concept comparison
? SOOSHIN CHOI DESIGN CONSULTATION SURRECO ESPOS? table A series of tables with a unique surface-leg construction Detail of production Espos¨¦ Computer render
? SOOSHIN CHOI DESIGN CONSULTATION Leg system Variations: High and low in different shapesCanadian walnut top Painted topSURRECO ESPOS? table
? SOOSHIN CHOI DESIGN CONSULTATION PHOENIX CONNECT DESIGNLINE industrial computer Concept development and production design of a computer system for industry use.? Incorporating inclusive design features for ease of ? adjustment for the multi-shift factory environment. IDEA Finalist 2014
? SOOSHIN CHOI PUBLICATIONS & PRESENTATIONS Keynote at the Education Symposium at the? IDSA International Conference 2015 Seattle Presentation atTsinghua University and Kookmin University Presentation at AHFE/Design for Inclusion, Orlando Seminar and workshop Presentation at Nanjing, Hangzhou and Shanghai Presentation at Interior Motives Conference Beijing SELECTED
? SOOSHIN CHOI PROFESSIONAL DESIGN EDUCATION Education of design and innovation to design professionals and executives since 2013.

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Sooshin + design 2018

  • 2. ? SOOSHIN CHOI ABOUT Sooshin Choi is an industrial designer, design educator and a design influencer. He is currently a CEO and CDO atThe Modus Design, a service offering advanced design education and design innovation consulting located in the Metro Detroit area. As a designer, his experience includes 18 years of automotive design at General Motors Korea and Kia Motors, 5 years of system furniture design at Fursys and 3 years of innovative product design at DEKA Research and Development. He continues developing designs as a design consultant for the clients in the US, Korea, and China. He is a recipient of a number of prestigious awards such as IF Hannover, IDEA, Good Design Award. As a design educator, he was the Provost &Vice President for Academic Affairs and Professor of Design at the College for Creative Studies for 4 years until January 2018.As a Chief Academic Officer at CCS, he was responsible for developing vision and leadership for all matters related to academics. He has taught at and served as a School Director at the University of Cincinnati for over 10 years before joining CCS. His research focus topics are the innovation by design and inclusive design, which helped to develop many innovative designs in collaboration with corporations including Procter & Gamble, Samsung Electronics, LG Electronics, Hyundai Motors, Crown Equipment, Boeing Company, and MeadWestvaco. He received IDSA Educator of theYear Award 2014. As a design influencer, he is a frequent speaker and has been delivering keynotes and presentations at conferences, corporations, and academia globally. He also served as a judge and a jury for numerous international design competitions including IDEA, Braun Prize, and Car Design Awards China. Professor Choi is a member of the Michigan Design Council and a member of the Industrial Designers Society of America (IDSA); he served as the EducationVice President from 2012-2014 and the Chair for the IDSA International Conference 2016 in Detroit.
  • 3. ? SOOSHIN CHOI ONE PAGER CV DESIGN PRACTICE DEKA R&D - 2.5 years? Director of Industrial Design Fursys/Iloom - 5 years? Director of Design Development Kia Motors - 10 years? Senior Designer Daewoo Motors - 8 years? Designer DESIGN EDUCATION College for Creative Studies - 4 years? Provost &Vice President, Professor of Design University of Cincinnati - 10 years? Director of School of Design, Professor of Industrial Design DESIGN LEADERSHIP+RECOGNITION IDSA International Conference Chair 2016 China Car Design Award Judge 2014, 2015, 2016 IDSA IDEA Judge 2015 IDSA Educator of Year 2014 Founder, Korean Designers in America 2014 Michigan Design Council member 2014 BraunPrize Juror 2012 and 2014 IDSA EducationVP 2010 -2012 ? SOOSHIN CHOI Image sketch for Kia Sephia
  • 4. ? SOOSHIN CHOI DESIGN EVERYTHING THINGS? I have designed automobiles, ? furniture and many other products. DESIGNERS? I believe that educating designers is ? actually helping them to design ? themselves as future design professionals. DESIGN EDUCATION? Developing better pedagogy, curriculum and intriguing design problems are designing design education. MOTTOS DESIGN IS MAKING DIFFERENCE Design is not just making better looking and better-working things. Design is making the difference, which comes with taking challenges. Design is connecting innovation and value to create unexpected impacts. DESIGN DESIGN PROCESSES Developing a proper design process is the key to making better designs because each project needs a unique design process. Comprehensive design processes begin with making the invisible visible and end up with making intangibles tangible.
  • 5. ? SOOSHIN CHOI AUTOMOTIVE DESIGN DAEWOO MOTORS (GM DAEWOO MOTORS) 1978 - 1986 (8 years)? Designer? Mostly responsible for minor model changes of passenger cars for Korean market. KIA MOTORS 1986-1995 (10 years)? Senior Designer? Responsible for original designs of passenger cars, sports utility vehicle, mini van, and trucks for Korean as well as overseas market. ROYAL COLLEGE OF ART 1992-1993 (1.5 years)? As an experienced student in vehicle design program while at Kia Motors
  • 6. ? SOOSHIN CHOI AUTOMOTIVE DESIGN DAEWOO ROYALE SALON full size passenger car Launched 1984 A minor model change of as a full-size luxurious ? passenger sedan based on Opel Rekord as a platform. It went into the production and was the most signi?cant design project in Korea then. Opel Rekord: the base model Render for Daewoo Royale Salon Production Royale Salon SELECTED
  • 7. ? SOOSHIN CHOI AUTOMOTIVE DESIGN KIA SEPHIA subcompact passenger car Launched 1992 I was in charge of designing a Kia Sephia, the ?rst new passenger car design completed by the Korean designers.The design is a roomy yet sporty style to ?t the needs as a personal and family car. It was successfully marketed in Korea as well as in overseas, especially in the US market. Production Kia Sephia 520 pt SELECTED
  • 8. ? SOOSHIN CHOI AUTOMOTIVE DESIGN KIA SPORTAGE 4x4 sporty utility vehicle Launched 1993 Kia Sportage is one of the ?rst Sporty UtilityVehicles (SUV) with a new concept of urban off-roader. The project was initially meant to be marketed as a Ford vehicle but completed as a Kia model for Korean as well as overseas. Production Kia SportageConcept sketch SELECTED
  • 9. ? SOOSHIN CHOI AUTOMOTIVE DESIGN KIA OTHER VEHICLES I was in charge of the development of a variety of automobiles ranging from light and medium duty trucks and minivans. Kia Carnival was the ?rst passenger-focused minivan launched in 1998. I left Kia Motors in 1995 after completing the design development. Production Bongo truck Production Carnival minivan Prototype electric minivan SELECTED
  • 10. ? SOOSHIN CHOI FURNITURE DESIGN Fursys 1995-1998 (3 years)? Director of Design? Fursys is a leading system furniture company. I was responsible for a design team for design projects of system furniture, task chairs, and public furniture. Iloom 1988-2000 (2 years)? Director of Design Development? Iloom is a spun-off business of Fursys. I led a team of designers and engineers. Responsible for development of system furniture and office chairs. Terminal chairs at Incheon International Airport Stacking chair. iF Excellence Award iF Ecology Design Award
  • 11. ? SOOSHIN CHOI INNOVATIVE DESIGN DEKA Research & Development Director of ID Group While responsible for setting up an industrial design group, I developed a few projects including: ? iBOT Independent Mobility, a powered wheelchair that can climb stairs and curb, used on rough terrains, move on two wheels. Responsible for both product design and the user interface design ? Segway application for military and recreation ? Virex blood processing equipment iBOT Gen 3 4-wheel mode iBOT Gen 3 Balance mode iBOT Gen 3 Concept model iBOT Gen 3 Control Panel Segway Military version Virex Processor unit iBOT Gen 3 Rear combination unit iBOT Gen 3 Prototype
  • 12. ? SOOSHIN CHOI UNIVERSITY OF CINCINNATI DESIGN EDUCATION ClassesTaught: ? Seminar - Inclusive Design ? Design Studios around the topics of Innovative Design, Emotional Design, and Inclusive design ? Capstone Studios ? Capstone Development ? Seminar -Theory of Design ? Designnovation Studio - Cross-disciplinary studio for corporate sponsored collaborative projects ? Materials & Processes ? Human Factors INDUSTRY COLLABORATIVE PROJECTS Procter & Gamble: Inclusive Design ForTravelers Samsung Electronics: Smart Digital Devices ? Of?ce Printer ? Printer For Colleges ? Smartphones Hyundai Motors: Automobile For American Generation-Y HankookTire: Innovative Sustainability ForTire LG Electronics: Laundry? Wearable Smart Devices Mean Westvaco: Stationary System For College Students Crown Equipment: Smart Safety For Indoor LiftTrucks
  • 13. ? SOOSHIN CHOI UNIVERSITY OF CINCINNATI INDUSTRY COLLABORATIVE PROJECTS? Samsung Electronics: Printer For Colleges Participating students: Matt Baer Nadia Bryson Nico Roger Rance Pritchard Participating students: Mark Grote Holly Howes Kris Brauer Jonathan Grossman Participating students: Jeff Brown Joyce Chiang Kyle Old?eld Travis Wettroth SELECTED
  • 14. ? SOOSHIN CHOI UNIVERSITY OF CINCINNATI INDUSTRY COLLABORATIVE PROJECTS? Samsung Electronics: Smart Communication Devices Participating students: Sam Amis Nori Sakatsume Mike Seehafer Li Wang Alan Dickison Kyle Louis Jennie Chen Participating students: Lauren Argo Brian Bjelovuk Woo-Ram Lee Matt McElvogue RossVelazquez HaiHong Wang Participating students: Evan Caruso Zach Harris Sam Hansen David Kennedy Aaron Korosu EstherYen SELECTED
  • 15. ? SOOSHIN CHOI UNIVERSITY OF CINCINNATI INDUSTRY COLLABORATIVE PROJECTS? Hyundai Motors:Automobile For American Generation-Y Referential Vehicle ¨CPositioning Map Analysis Scion XB UsefulStylish Aged Look Young Look Ford Focus Honda Fit Honda Element Toyota Yaris Pontiac Aztec Scion tC ! Participating students: Brian Hillner Kim Carter Kristi Bluhm Peter Steiner Sam Peter Kristina Gerig Mark Chrapla Taryn Dyle Zed Farlow Alex Walters
  • 16. ? SOOSHIN CHOI UNIVERSITY OF CINCINNATI SEA ORBITER? An interdisciplinary collaborative project with Jacque Rougerie (French Architect-Oceanographer) and UC Medical to develop design concepts for a multipurpose space within Sea Orbiter SeaOrbiter as conceived by Jacque Rougerie
  • 17. ? SOOSHIN CHOI UNIVERSITY OF CINCINNATI EXEMPLARY STUDENT WORK? Ryan Eder took my Inclusive Design Seminar class and later designed an inclusive exercise machine as a capstone project. His design received Gold in Student Category, People¡¯s Choice and the Best-in-Show at IDEA 2006. ? More info: www.includehealth.com Ryan Eder, 2006 University of Cincinnati 2007 Gold: Student? Peoples¡¯ Choice? Best-in-Show
  • 18. ? SOOSHIN CHOI DESIGN CONSULTATION Production Kamaz 5490 KAMAZ heavy duty truck Concept design development for both exterior and interior for Kamaz, a Russian truck manufacturer
  • 19. ? SOOSHIN CHOI DESIGN CONSULTATION MAKO QUADRO surgical robot and arm Concept design development for the base unit and detail design for the robot arm of robotic-arm assisted surgery system. Precision DelightfulE?ortless Consistency Con?dence Precision DelightfulE?ortless Consistency Con?dence Precision DelightfulE?ortless Consistency Con?dence Precision DelightfulE?ortless Consistency Con?dence Design language concept comparison Design language concept comparison
  • 20. ? SOOSHIN CHOI DESIGN CONSULTATION SURRECO ESPOS? table A series of tables with a unique surface-leg construction Detail of production Espos¨¦ Computer render
  • 21. ? SOOSHIN CHOI DESIGN CONSULTATION Leg system Variations: High and low in different shapesCanadian walnut top Painted topSURRECO ESPOS? table
  • 22. ? SOOSHIN CHOI DESIGN CONSULTATION PHOENIX CONNECT DESIGNLINE industrial computer Concept development and production design of a computer system for industry use.? Incorporating inclusive design features for ease of ? adjustment for the multi-shift factory environment. IDEA Finalist 2014
  • 23. ? SOOSHIN CHOI PUBLICATIONS & PRESENTATIONS Keynote at the Education Symposium at the? IDSA International Conference 2015 Seattle Presentation atTsinghua University and Kookmin University Presentation at AHFE/Design for Inclusion, Orlando Seminar and workshop Presentation at Nanjing, Hangzhou and Shanghai Presentation at Interior Motives Conference Beijing SELECTED
  • 24. ? SOOSHIN CHOI PROFESSIONAL DESIGN EDUCATION Education of design and innovation to design professionals and executives since 2013.