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Sort It!

O
Oleg Makaed

This document summarizes the "Sort It!" campaign launched by a team to promote recycling and reduce garbage among the altMBA cohort. The team conducted a survey to learn how much garbage members produce weekly before launching awareness, action, and impact posters over 3 weeks. They asked the altMBA community to audit their own garbage, recycle more, and share experiences on a Slack channel dedicated to the campaign.

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Our team* decided to use the altMBA cohort as our target audience. What do we know about them? Educated Global leaders Care for the future Making a difference Have their own tribes Environmentally conscious Sort It! * Ignacio Pallares, Louise Duncan, Oleg Makaed, Stephanie Mulcahey GarbageAudit.org
Why garbage? EPA estimates that 75% of solid waste is recyclable, but only 30% of it is actually recycled. We realized we have very different attitudes and knowledge towards recycling. As a result, we noted that tackling waste is a priority in 鍖ghting global warming and something that everyone can do on a daily basis. We extended the discussion to altMBA to learn more and to raise interest before our campaign was launched. Sort It! GarbageAudit.org
And here is what weve got I'll have to ask my wife 4 people in our household including two kids under 5...We go through probably 4+ bags of trash per week plus an over鍖owing recycling bin. 4 people in household plus 2 cats. Most goes to recycling. 1 small bag of trash per week. Sort It! GarbageAudit.org
Campaign Design Pre-Slack, we posed this question: "How many bags of garbage do you throw away each week?" Posters over a 3-week period week 1: awareness posters week 2: action posters week 3: impact posters Post-Slack, we ask altMBAers to comment on their own experiences and share the Sort It! campaign with their own tribes. Sort It! GarbageAudit.org
GarbageAudit.org Do a garbage audit. How many garbage bags do you throw away each week?
GarbageAudit.org Do a garbage audit. How much do you recycle?
GarbageAudit.org Sort It!You can recycle it. We know you care.
GarbageAudit.org We know you care. Sort It!You can recycle it.
GarbageAudit.org We know you care. You can recycle it. Sort It!
GarbageAudit.org Sort It! 500 years from now, the foam co鍖ee cup you used this morning will be sitting in a land鍖ll. You can recycle these co鍖ee pods. Good planets are hard to 鍖nd.
GarbageAudit.org Sort It! 50 times more energy is needed to make batteries compared to the energy they give out. You can recycle your batteries. Good planets are hard to 鍖nd.
GarbageAudit.org Sort It! Electronic waste represents 2% of trash in land鍖lls, but it equals 70% of overall toxic waste. You can recycle your electronics. Good planets are hard to 鍖nd.
1. Audit your garbage today. 2. Recycle more, waste less. 3. Join our dedicated Slack channel #Sort-It! to share your sort-it stories. Our Ask

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Sort It!

  • 1. Our team* decided to use the altMBA cohort as our target audience. What do we know about them? Educated Global leaders Care for the future Making a difference Have their own tribes Environmentally conscious Sort It! * Ignacio Pallares, Louise Duncan, Oleg Makaed, Stephanie Mulcahey GarbageAudit.org
  • 2. Why garbage? EPA estimates that 75% of solid waste is recyclable, but only 30% of it is actually recycled. We realized we have very different attitudes and knowledge towards recycling. As a result, we noted that tackling waste is a priority in 鍖ghting global warming and something that everyone can do on a daily basis. We extended the discussion to altMBA to learn more and to raise interest before our campaign was launched. Sort It! GarbageAudit.org
  • 3. And here is what weve got I'll have to ask my wife 4 people in our household including two kids under 5...We go through probably 4+ bags of trash per week plus an over鍖owing recycling bin. 4 people in household plus 2 cats. Most goes to recycling. 1 small bag of trash per week. Sort It! GarbageAudit.org
  • 4. Campaign Design Pre-Slack, we posed this question: "How many bags of garbage do you throw away each week?" Posters over a 3-week period week 1: awareness posters week 2: action posters week 3: impact posters Post-Slack, we ask altMBAers to comment on their own experiences and share the Sort It! campaign with their own tribes. Sort It! GarbageAudit.org
  • 5. GarbageAudit.org Do a garbage audit. How many garbage bags do you throw away each week?
  • 6. GarbageAudit.org Do a garbage audit. How much do you recycle?
  • 7. GarbageAudit.org Sort It!You can recycle it. We know you care.
  • 8. GarbageAudit.org We know you care. Sort It!You can recycle it.
  • 9. GarbageAudit.org We know you care. You can recycle it. Sort It!
  • 10. GarbageAudit.org Sort It! 500 years from now, the foam co鍖ee cup you used this morning will be sitting in a land鍖ll. You can recycle these co鍖ee pods. Good planets are hard to 鍖nd.
  • 11. GarbageAudit.org Sort It! 50 times more energy is needed to make batteries compared to the energy they give out. You can recycle your batteries. Good planets are hard to 鍖nd.
  • 12. GarbageAudit.org Sort It! Electronic waste represents 2% of trash in land鍖lls, but it equals 70% of overall toxic waste. You can recycle your electronics. Good planets are hard to 鍖nd.
  • 13. 1. Audit your garbage today. 2. Recycle more, waste less. 3. Join our dedicated Slack channel #Sort-It! to share your sort-it stories. Our Ask