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Sou Grena Project

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Wesley Menezes
Wesley Menezes

Desportiva Ferroviária is a Brazilian soccer club formed through a 1963 merger. It has participated in the top three tiers of Brazilian soccer and won 18 state titles, the most over the past 51 years. Notable former players include Sávio, Geovani, Carlos Germano, and Kieza. In 2011, the SouGrená movement used social media to promote the club and grow its fan base, starting a new chapter of professionalism, credibility and transparency for Desportiva Ferroviária.

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PROJECT
Desportiva Ferroviária ? It arose from the result of the merger of several other clubs controlled by Companhia Vale do Rio Doce in 1963. In 1999, as a result of the bad merger with the business group, it changed its name to Sport Capixaba until April 2011, when Desportiva Ferroviária went back. ? It participated three times in the Brazilian Cup, eleven times in the Brazilian Serie A Championship, twelve times in Serie B and once in Serie C. The team also participated six times in the Brazilian Cup, the last in 2009. ? She is the greatest champion of the last 51 years: 18 state titles. ? Desportiva participated in the formation of great athletes, such as Sávio (Flamengo, Real Madrid and National Team), Geovani (Vasco and National Team), Carlos Germano (Vasco and National Team) and Kieza (Fluminense, Cruzeiro, S?o Paulo and Vitória).
#SOUGREN? In order to show the strength of the Desportiva fans, to create sympathy for new fans and to sensitize companies and governments about the importance that a soccer club has in society, the SouGrená movement, from Desportiva Ferroviária, found on new medias a cheap way to achieve notoriety in all sectors of society. Through this initiative, the Desportiva Ferroviária started a new chapter in its history in 2011, now underpinned by professionalism, credibility and transparency. Many were the free demonstrations in support of the #SouGrená movement. Regional icons of sport and culture, which are now known nationally, to the hundreds of fans who accompany us on social networks and proudly parade with the shirt symbol of the movement.
Miss Sou Grená Contest
Miss Sou Grená Contest
Home Kit Contest
Other activations
Result: Spontaneous Media in 2011 Sources: www.globoesporte.com/es www.gazetaonline.globo.com www.folhavitoria.com www.capixabao.com.br www.redetribuna.com.br www.espiritoesportivo.com
Result: Growth of Fans base Fontes: FUTURA (2013) 90% growth in the number of fans in 02 years of project.
Result: Investiment Full text: http://goo.gl/yZPrp4 Full text: http://goo.gl/W5msRM
Australia has chosen the stadium as Training Center for the FIFA World Cup 2014
Contacts Wesley Menezes Marketing Esportivo | Sports Marketing t.: + 55 (21) 99212.6069 E-mail: wmenezes84@gmail.com Linkedin: https://br.linkedin.com/in/wesleymenezes

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Sou Grena Project

  • 2. Desportiva Ferroviária ? It arose from the result of the merger of several other clubs controlled by Companhia Vale do Rio Doce in 1963. In 1999, as a result of the bad merger with the business group, it changed its name to Sport Capixaba until April 2011, when Desportiva Ferroviária went back. ? It participated three times in the Brazilian Cup, eleven times in the Brazilian Serie A Championship, twelve times in Serie B and once in Serie C. The team also participated six times in the Brazilian Cup, the last in 2009. ? She is the greatest champion of the last 51 years: 18 state titles. ? Desportiva participated in the formation of great athletes, such as Sávio (Flamengo, Real Madrid and National Team), Geovani (Vasco and National Team), Carlos Germano (Vasco and National Team) and Kieza (Fluminense, Cruzeiro, S?o Paulo and Vitória).
  • 3. #SOUGREN? In order to show the strength of the Desportiva fans, to create sympathy for new fans and to sensitize companies and governments about the importance that a soccer club has in society, the SouGrená movement, from Desportiva Ferroviária, found on new medias a cheap way to achieve notoriety in all sectors of society. Through this initiative, the Desportiva Ferroviária started a new chapter in its history in 2011, now underpinned by professionalism, credibility and transparency. Many were the free demonstrations in support of the #SouGrená movement. Regional icons of sport and culture, which are now known nationally, to the hundreds of fans who accompany us on social networks and proudly parade with the shirt symbol of the movement.
  • 4. Miss Sou Grená Contest
  • 5. Miss Sou Grená Contest
  • 8. Result: Spontaneous Media in 2011 Sources: www.globoesporte.com/es www.gazetaonline.globo.com www.folhavitoria.com www.capixabao.com.br www.redetribuna.com.br www.espiritoesportivo.com
  • 9. Result: Growth of Fans base Fontes: FUTURA (2013) 90% growth in the number of fans in 02 years of project.
  • 11. Australia has chosen the stadium as Training Center for the FIFA World Cup 2014
  • 12. Contacts Wesley Menezes Marketing Esportivo | Sports Marketing t.: + 55 (21) 99212.6069 E-mail: wmenezes84@gmail.com Linkedin: https://br.linkedin.com/in/wesleymenezes