Sound Cloud Monetization
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This document proposes a monetization model for SoundCloud involving advertising within music streams in a non-disruptive way. Ads would be played during portions of songs and users could choose to view ads in exchange for rewards like free recording time. This approach would allow users to have an uninterrupted music experience while generating revenue for SoundCloud and promoting brands through positive brand exposure.
Sound Cloud Monetization
- 1. 1 A Win-Win Monetization Model Prepared By: Vivek Nanda Twitter: @vickks Linkedin: de.linkedin.com/in/viveknanda1/
- 2. Ads in Sound Cloud Streams
- 3. 3 The Idea: Advertising while Sound Cloud users enjoy uninterrupted music experience!!
- 4. How Would It Look? This portion of song is brought to you by Music brought to by Xbox!!
- 5. USP 1 5 USP 1 ADVERTISING INSIDE SOUND CLOUD MUSIC STREAMS The music lovers enjoy uninterrupted ultimate music experience while viewing ads thanks to non-disrupting viewable ads
- 6. USP 2 6 USP 2 MAY THE FORCE BE WITH USERS The users decide if they want to view ads Rewarding the users for watching ads Introduce gamification, offering free recording minutes at Sound Cloud
- 7. USP 3 7 USP 3 GET POSITIVE RESPONSES ON THE SOUND CLOUD MUSIC STREAMS By accessing ads, the music lover gets rewarded and the brand gets promoted.
- 8. A Bigger Opportunity For Sound Cloud 8