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Space Unfolded marketing support of the presentation of a tenancy

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Eva Riedel
Eva Riedel

This document describes a presentation concept called "Space Unfolded" created by Eva Riedel to help a property manager rent out a space. The concept uses simple and inexpensive materials like paper and cardboard to create interactive displays highlighting the property's key selling points and design opportunities. It includes areas like a "Blue Room" for negotiations and a wall with symbols and pictograms to convey facts. The goal is to provide an inspiring and decision-supportive experience for potential tenants through creativity and nudging references tied to the property's brand.

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©Eva Riedel 1 Space Unfolded - a supportive presentation The challenge: To create an inspiring presentation of a tenancy for rent with consistent messaging, closely tied to the brand and campaigns. The concept is based on the letting strategy of the property, key selling points and decision-supportive fact. Also, the concept is using nudging references, symbolic, creativity as well as cheap, easy to handle materials to support the letting manager closing the rental contract. Office domicile, Sydmarken, Søborg. Developed by Eva Riedel for Aberdeen Asset Management, January 2016.
©Eva Riedel 2 Space Unfolded - welcome The route is talked thouroughly through with the letting manager to ensure he feels comfortable
©Eva Riedel 3 Space Unfolded Easy, cheap materials as folio, paper boxes, paper, plywood, and posters. Easy to pack and unpack and transport.
©Eva Riedel 4 Space Unfolded Touch points defined from the property’s letting strategy key selling points as well as the tenacy’s opportunities for design and spacing.
©Eva Riedel 5 Space Unfolded Try the swing and see the opportunities
©Eva Riedel 6 Space Unfolded The Blue Room: The route stops in the Blue Room with space for thoughts, negotiations and work.
©Eva Riedel 7 Space Unfolded Visualisation of spacing of challenging rooms made easy
©Eva Riedel 8 Space Unfolded Many pixograms and symbols to convey facts
©Eva Riedel 9 Space Unfolded inspiration wall
©Eva Riedel 10 Space Unfolded Inside out
©Eva Riedel 11 Contact and thank you PERSONAL Name Eva Riedel Phone +45 20 94 44 12 Email evariedelcph@gmail.com Linkedin https://dk.linkedin.com/in/evariedelcph Twitter @EvaRiedel RESUMÈ Successfully having built a very broad knowledge of Aberdeen’s business, brand and values as Head of Marketing & Communications for Aberdeen Asset Management in Denmark, and being overseer of the company’s local CSR activities, I have spent almost my entire twenty-five year career within the global financial industry. I am a strong, engaging marketeer, communicator and leader, continuously striving for high performance in creative, cross-silo and preferably digital solutions and contents, targeted both at BtB and BtC in a global environment, generating growth and measurable results direct on the bottom-line and in the brand value. Being a true brand ambassador, I work passionately and hands-on with brand reputation, balance and co-creating better solutions across marketing, communication and CSR on all platforms.

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Space Unfolded marketing support of the presentation of a tenancy

  • 1. ©Eva Riedel 1 Space Unfolded - a supportive presentation The challenge: To create an inspiring presentation of a tenancy for rent with consistent messaging, closely tied to the brand and campaigns. The concept is based on the letting strategy of the property, key selling points and decision-supportive fact. Also, the concept is using nudging references, symbolic, creativity as well as cheap, easy to handle materials to support the letting manager closing the rental contract. Office domicile, Sydmarken, Søborg. Developed by Eva Riedel for Aberdeen Asset Management, January 2016.
  • 2. ©Eva Riedel 2 Space Unfolded - welcome The route is talked thouroughly through with the letting manager to ensure he feels comfortable
  • 3. ©Eva Riedel 3 Space Unfolded Easy, cheap materials as folio, paper boxes, paper, plywood, and posters. Easy to pack and unpack and transport.
  • 4. ©Eva Riedel 4 Space Unfolded Touch points defined from the property’s letting strategy key selling points as well as the tenacy’s opportunities for design and spacing.
  • 5. ©Eva Riedel 5 Space Unfolded Try the swing and see the opportunities
  • 6. ©Eva Riedel 6 Space Unfolded The Blue Room: The route stops in the Blue Room with space for thoughts, negotiations and work.
  • 7. ©Eva Riedel 7 Space Unfolded Visualisation of spacing of challenging rooms made easy
  • 8. ©Eva Riedel 8 Space Unfolded Many pixograms and symbols to convey facts
  • 9. ©Eva Riedel 9 Space Unfolded inspiration wall
  • 10. ©Eva Riedel 10 Space Unfolded Inside out
  • 11. ©Eva Riedel 11 Contact and thank you PERSONAL Name Eva Riedel Phone +45 20 94 44 12 Email evariedelcph@gmail.com Linkedin https://dk.linkedin.com/in/evariedelcph Twitter @EvaRiedel RESUMÈ Successfully having built a very broad knowledge of Aberdeen’s business, brand and values as Head of Marketing & Communications for Aberdeen Asset Management in Denmark, and being overseer of the company’s local CSR activities, I have spent almost my entire twenty-five year career within the global financial industry. I am a strong, engaging marketeer, communicator and leader, continuously striving for high performance in creative, cross-silo and preferably digital solutions and contents, targeted both at BtB and BtC in a global environment, generating growth and measurable results direct on the bottom-line and in the brand value. Being a true brand ambassador, I work passionately and hands-on with brand reputation, balance and co-creating better solutions across marketing, communication and CSR on all platforms.