SpaceTweetup participant - MarsTweetup organizer - new format of space communication
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SpaceTweetup from a participant to a MarsTweetup organizer and a new format of space communication. Including recent figures of NASA and ESA social media activities. Based on my Acta Astronautica (doi:10.1016/j.actaastro.2013.08.005) paper
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
- 1. SpaceTweetup FROM A PARTICIPANT TO A MARS TWEETUP ORGANIZER AND A NEW FORMAT OF SPACE COMMUNICATION Olivia Haider, Austrian Space Forum Acta Astronautica (doi:10.1016/j.actaastro.2013.08.005) WF Zieleworkshop 2013
- 2. What is a tweetup?
- 3. 息 NASA
- 4. Why?
- 5. 40% of worlds 7 billion people go online every day
- 6. Social Media in a day
- 13. ESA 2008: Youtube (4.7 Mio views) 2009: @esa (113,200 followers) @esa_de (10,500 followers) @esa_it (63,400 followers) @esa_science (34,800 followers) Flickr (345,000 views) Facebook (volunteers): 54,153 likes Google+: 27.500 people Samantha: 544,000 Luca Parmitano: Flickr (80,000), Facebook (76,400 likes), G+ (same as Facebook), #volare Blog
- 14. 1. Spacetweetup 18. Sep 11 息SimonBierwald
- 15. 息SimonBierwald 息 ESA 息 Stefan Meiners
- 16. 19.3 million impressions 息 DLR
- 17. MarsTweetup 28. Apr 2012
- 18. Dachstein Mars Simulation 息 OEWF (Katja Zanella-Kux)
- 19. 息 OEWF (Katja Zanella-Kux)
- 22. Lessons learned Timeframe > #NASATweetup Community! Archiving tweets Be reachable! Introduction round, badges, give-aways Location & accessiblity Socializing
- 23. #1 Benefit Mars Tweetup attendees became Space Advocats