Spanish Travel Market 2018
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1. The document provides economic and travel figures for Spain in 2017, including GDP ranking of 14th with 3.2% growth, unemployment rate of 16.55%, and over 420,000 millionaires and 145 million departures. 2. It also lists the top 5 online travel agencies (OTAs) by visits from September to February 2018, led by Edreams with a 33.22% market share. 3. Additional data is given for OTA sales in 2016 dominated by El Corte Ingl¨¦s at 47.85% of the market, and for hotel representative sales in February 2018 with an average booking window of 86 days.
Spanish Travel Market 2018
- 1. SPANISH ECONOMIC & TRAVEL FIGURES Economic & Travel Figures | Spain | 2017 HotelRepresentatives | www.hotelrepresentatatives.org E.mail: info@hotelrepresentatives.org Growth your European Travelers starting at € 950 monthly Economics GDP RANK GDP GROWTH CPI UNEMPLOYMENT AGS 14 +3.2 % 1,1 % 16,55 % € 27.675 Travelers MILLONAIRES DEPARTURES LONG-HAUL LENGHT OF STAY EXPENDITURE 420.000 145.473.000 13.383.500 9.9 €10.243.000
- 2. SPANISH ECONOMIC & TRAVEL FIGURES Economic & Travel Figures | Spain | 2017 HotelRepresentatives | www.hotelrepresentatatives.org E.mail: info@hotelrepresentatives.org Growth your European Travelers starting at € 950 monthly OTA¡¯s Top 5 (From Septembrer to February 2018) OTA Visits % Edreams 5.510.000 -18,97% Atrapalo 3.370.000 - 20,71% Logitravel 2.750.000 -20,29% Rumbo 1.950.000 -45,83% Destinia 1.320.000 -38,60% Key findings: 1. Muchoviaje dissapear from Top 5. 2. Edreams has the most stable customers. 3. Rumbo has the most unstable customers. 33,22% 20,32% 16,58% 11,76% 7,96% 10,16% Market Share Edreams Atrapalo Logitravel Rumbo Destinia Others
- 3. SPANISH ECONOMIC & TRAVEL FIGURES Economic & Travel Figures | Spain | 2017 HotelRepresentatives | www.hotelrepresentatatives.org E.mail: info@hotelrepresentatives.org Growth your European Travelers starting at € 950 monthly TTOO¡¯s Top 5 (2016) OTA Visits % El Corte Ingl¨¦s € 2.550m 4% Halc¨®n Viajes € 1.180m 3% Barcel¨® Viajes € 857m 8% CWT € 480m 0% Nautalia € 262m -3,8% Key findings: 1. El Corte Ingl¨¦s Viajes has almost half Market Share. 2. B The Travel Brand has the highest growth. 3. Nautalia Viajes made a profit for the first time since its creation in 2011. 47,85% 22,14% 16,08% 9,00% 4,91% Market Share El Corte ingl¨¦s Halc¨®n Viajes B The Travel Brand CWT Nautalia
- 4. SPANISH ECONOMIC & TRAVEL FIGURES Economic & Travel Figures | Spain | 2017 HotelRepresentatives | www.hotelrepresentatatives.org E.mail: info@hotelrepresentatives.org Growth your European Travelers starting at € 950 monthly HR Sales (February 2018) AVERAGE OF STAY AVERAGE LENGHT OF STAY BOOKING WINDOW € 455 2,7 days 86 days Key findings: 1. The Spanish Market is awakening after the 2007 crisis. 2. Spanish Travelers greatly increase the anticipation of their reservations. 3. Most reservations are for Easter Holidays. Why Choose HotelRepresentatives HotelRepresentatives is a Hotel Hospitality Sales Office that help hotels & resorts to increase customers and revenue in the European Travel Markets including Russia and CIS. Ask for your Exclusive Plan at: https://goo.gl/forms/2TjdDncc5tv4mMEG2