Jeremy Seltzer presented on his experience organizing the Columbia Festival of Winds in 2009 to raise money for music education programs in New York City schools. He identified a lack of music programs as a problem and set goals to create a day-long music festival at Columbia University featuring bands from around NYC. Despite challenges like coordinating with the university and a band dropping out, the festival was a success with over 350 musicians and 800 attendees. It raised enough money to start the Making Music Matter after-school program providing instruments and lessons to students. The annual festival continues Seltzer's goal of celebrating music while supporting music education.
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Spark the Wave
1. Wave Week 2009
Villanova University
July 23rd, 2009
Guest Speaker: Jeremy Seltzer
The Columbia Festival of Winds & Making Music Matter
2. Two roads diverged in a wood
and I took the one less traveled by
and that has made all of the difference.
- The Road Not Taken by Robert Frost
2
3. Do not follow where the path may lead.
Go instead where there is no path
and leave a trail.
-Harold R. McAlindon
3
4. Step 1: Find Your Passion
What does music
mean to me?
4
5. Step 1: Find Your Passion
Pursuit of music at Columbia University
Columbia University Jazz Ensemble
Columbia University Wind Ensemble
60 member band full of self proclaimed band geeks
Became a member of the executive board as a Freshman
Served as Personnel Manager for 2 years
Elected to serve as President as a senior
Earn the right to make decisions
5
6. Step 2: Identify the Problem
A 2008 survey conducted by Class Size
Matters, in conjunction with the New York
City Council, revealed that 25% of New
York City principals reported losing their
art, dance, and/or music spaces during
that principals tenure.
6
7. Step 2: Identify the Problem
According to the New
York City Department of
Educations 2007-2008
"Annual Arts in Schools
Report" the lack of in-
school arts space and the
lack of available money
were the top challenges to
the implementation of
arts education.
7
8. Step 2: Identify the Problem
Columbia University is located in New York City right
next to Harlem
Harlem used to be a thriving center for new music and
musical expression
Many public schools in Harlem had no music
programs
In my opinion, everyone deserves the opportunity to
learn a musical instrument, but many cannot afford it
I needed to find a project that I was excited about
working on this was it.
8
9. In the words of President
Barack Obama, it was
Time for Change
9
10. Step 3: Set Your Goals
My project began in February of 2008
Columbia University Wind Ensemble was growing quickly
We had held joint-concerts in the past, but never raising
money for a cause
Columbia Festival of Winds
Develop a full-day music celebration combing bands from all
over NYC in order to raise money for inner-city music
education
Make it an annual event in New York City hosted by Columbia
University Wind Ensemble to celebrate music performance &
education
10
11. Step 3: Set Your Goals
Columbia Festival of Winds
Build Community
Enhance the relationship between Columbia and its
surrounding community
Donate raised money to a program or non-profit that would
support music in NYC public schools
To-do list:
Find bands, find a space, create a website, create a logo, derive
a mission statement, find volunteers, make T-shirts, create
CDs, find a speaker, find a headline performer, market &
advertise, determine pricing, develop programs, etc BUILD
A TEAM!
11
12. Step 4: Building Your Team
I believe you shouldnt have to trick anyone into
doing something you want
If you believe in your project and gain respect
through hard work, then other people will see, and
will work hard towards the same goal
LEAD BY EXAMPLE
My Team: Columbia University Wind Ensemble
Executive Board + Friends
Leadership: The art of getting someone else to do
something you want done because he/she wants to do it.
- President Dwight Eisenhower
12
14. Step 4: Building Your Team
Emphasize team
Surround yourself with the right people
Everyone has strengths and weaknesses
The key is having the right people in the
right positions
Empower your team - LISTEN
Importance
Ive never done this before
Determine roles
Trust your teammates
14
15. DONT GIVE UP!
Major problem #1: Working
through Columbia University
15
Problem: Red Tape. Everything needs to be
approved by the University.
Resolution: Persistence. Plan in advance.
Coordinate with the University throughout.
150% of the time & effort to get 50% of the product
16. Step 5: Develop the Idea
Weekly meetings
Derive a mission statement
Raise money through joint-performance to
benefit NYC public school music programs
Finalize a date: Sunday, March 1, 2009
Reserve the space: Essay to Apply
Determine leaders to:
Contact other NYC bands
Create a website
Create a logo
Make T-shirts
Develop CDs
Develop and manage budget
16
17. Step 5: Develop the Idea
Find volunteers
Friends / other bands members
Find a keynote speaker
Mr. Theodore Wiprud, Director of Education for the
New York Philharmonic
Find a headline performer
Jazz trombone phenom and noted philanthropist
Wycliffe Gordon & The Wycliffe Gordon Quartet
Market & Advertise
Develop programs
17
18. DONT GIVE UP!
Major problem #2: Donating the Money
Problem: How do we maximize the number of kids
who will be able to learn an instrument because of the
money we raise?
Resolution: Develop our own after school program
with a local public school where we can use the money
to purchase instruments and then have members of
the Columbia University Wind Ensemble volunteer to
teachMaking Music Matter.
18
19. Step 5: Develop the Idea
TWO STEP PROCESS!
1) Raise money and raise awareness
Columbia Festival of Winds
2) Make sure that all funds are allocated efficiently
Making Music Matter Program
19
21. DONT GIVE UP!
Major problem #3: Band drops
out 2 days before CFW!
Problem: We had scheduled 9.5
hours of continuous music and
education, and now there was a 1
hour gap, right at the beginning!
21
Resolution: Called emergency late-night brainstorming
session with the whole team. Used all of the connections
we had in NYC. Found a professional group to fill the
timeslot for FREE. Speaks to our cause.
Actual photo of
Jeremy on February
27, 2009
22. Step 6: Make it Happen
Over a year from the date the idea originated, it happened:
On March 1, 2009 The Columbia University Wind
Ensemble hosted the 1st Annual Columbia Festival of
Winds raising money to support inner-city music
education
The event featured over 350 New York City musicians of
community, middle-school, high-school, collegiate and
professional levels
Presentation by Theodore Wiprud, Director of Education
for the New York Philharmonic
Headline performance by the Wycliffe Gordon Jazz Quartet
Over 800 attendees!
22
23. The Columbia Festival of Winds
March 1, 2009
12:00pm 9:30pm
Roone Arledge Auditorium at Columbia University 23
33. Making Music Matter
Developed after-school music
program
Morningside Area Alliance
Public School 125
Biweekly meetings from
January 2009 forward
CFW raised enough money to
sponsor the purchase of 20
instruments, stands, and music
books
33
34. Making Music Matter
Hosted an assembly at PS125 in
early May 2009 to teach students
about the instruments
Program will be on Tuesday &
Friday afternoons starting in
September
Will culminate in a
performance by the 20
students at the Columbia
Festival of Winds 2010.
34
35. Lessons Learned
Thought vs. Action:
There are a lot of talkers be a doer!
Persistence!
You will run into a lot of unexpected roadblocks
Incredibly Fulfilling
Sense of purpose when you are giving back
Skills for Leadership
Every group is different - learn on the job!
35
37. The Trail
The trail is still being carved by current students at
Columbia University
The Columbia Festival of Winds is still being
established as the largest festival in New York City to
celebrate Wind-band music
Goals for the next CFW are still being determined
37
38. The Trail
How is Making Music Matter going to be sustainable?
Find others who share your passion or- instill your
passion into others
The next step is to have the students in the Making
Music Matter Program perform as part of the
Columbia Festival of Winds
38
39. Two roads diverged in a wood
and I took the one less traveled by
and that has made all of the difference.
- The Road Not Taken by Robert Frost
39
40. Do not follow where the path may lead.
Go instead where there is no path
and leave a trail.
What Trails will YOU leave?
40
41. Special thanks to
Liz Scarcelli, Assistant Executive Director of Wave Week
Sarah Burns, Executive Director of Wave Week
The rest of the Wave Week staff!
41
Editor's Notes
#2: Introduce myself, from Philly, recently graduated from Columbia University with degree in ChemE, good friend of Sarah Burns, Executive Director of Wave Week
#3: Open floor for discussion. This is great and all, but INCOMPLETE.
#4: Emphasize the LEAVE A TRAIL and how that differs from Robert Frost. The next person that comes to the woods, should see 2 paths less traveled -- sometimes there arent two choices, sometimes there isnt even one choice sometimes you have to break through the woods on your own hacking at trees to make a trail
#5: Need to set up who I am and how I found myself in a position to pull this off
Family Jam Sessions For me, this is music
Family jam-sessions
Started with classical piano & clarinet in 4th grade through my middle school band
Found a passion in jazz and expressive music
Working in a group to accomplish a goal
Work as a group toward a goal everyone needs to unite,
taught discipline
#20: All too often optimization of the second step is overlooked
#25: Scott Burrows and Booker T. Washington Middle School free tickets, the look on their face after the students came off the stagethats what its all about
#32: These types of projects are seen as selfless this project was incredibly rewarding
#35: I dont care if they play hot-crossed buns or old macdonald, the fact that they have an instrument in their hands is the point.
#40: Open floor for discussion. This is great and all, but INCOMPLETE.
#41: Emphasize the LEAVE A TRAIL and how that differs from Robert Frost.