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Spark_Part 1

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Shashi Prakash

This document provides an overview of Apache Spark, including: - Spark is an open source cluster computing framework built for speed and active use. It can access data from HDFS and other sources. - Key features include simplicity, speed (both in memory and disk-based), streaming, machine learning, and support for multiple languages. - Spark's architecture includes its core engine and additional modules for SQL, streaming, machine learning, graphs, and R integration. It can run on standalone, YARN, or Mesos clusters. - Example uses of Spark include ETL, online data enrichment, fraud detection, and recommender systems using streaming, and customer segmentation using machine learning.

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www.hadoopexpress.com Introduction to Apache Spark An Overview of Features 息 Net Serpents LLC, USA 08-24-2016
www.hadoopexpress.com Introduction to Apache Spark Agenda What is Apache Spark Major Vendors and Users Key Features Hadoop Vs Spark Spark Architecture Spark Streaming Spark Processing Examples and Use Cases Part 1: Introduction 息 Net Serpents LLC, USA 2 Disclaimer: Apache Hadoop and Spark is a registered trademark of the Apache Software Foundation(ASF ). Hadoop Express and Net Serpents is not affiliated in any way to ASF. All educational material is created and owned by Net Serpents (dba Hadoop Express) and is intended only to provide training. Net Serpents does not own any of the products on which it provides training, many of which are owned by Apache while others are owned companies such as SAS, Python and Oracle. Net Serpents LLC is committed to education and online learning. All recognizable terms, names of software, tools, programming languages that appear on this site belong to the respective copyright and/or trademark owners.
www.hadoopexpress.com General data processing engine compatible with Hadoop data Used to query, analyze and transform data Developed in 2009 at AMPLab at University of California, Berkeley Became an Apache open source project in 2010 Became top level project of Apache in 2014 First discussed in the Mesos Whitepaper created in AMPLab Optimized to run in memory 100 times faster than MapReduce when run in memory 10 times faster than MapReduce when writing data to disk What is Apache Spark 息 Net Serpents LLC, USA What is Apache Spark 3 Apache Spark is an open source big data processing framework built around speed, ease of use, and sophisticated analytics
www.hadoopexpress.com A general-purpose data processing engine, suitable for use in a wide range of circumstances Interactive queries across large data sets, processing of streaming data from sensors or financial systems, and machine learning tasks supports other data processing tasks with developer libraries and APIs Support of languages like as Java, Python, R and Scala Often used alongside Hadoops HDFS Can also integrate equally well with other popular data storage subsystems such as HBase, Cassandra, MapR-DB, MongoDB and Amazons S3 What is Apache Spark 息 Net Serpents LLC, USA What is Apache Spark 4
www.hadoopexpress.com Data Bricks founded by founders of Spark at Berkeley Cloudera Hortonworks MapR Major Vendors 息 Net Serpents LLC, USA 5 More than 1000 organizations are using Spark in production IBM, Huawei, Baidu, Aliba Taobao (eCommerce web site) Tencent (social nertworking site with 800 million users; 8000 compute nodes) Amazon, Ebay, Yahoo! And many others. Major Users Major Vendors and Users Major Vendors and Users
www.hadoopexpress.com Simplicity / Ease of Use Rich set of APIs to interact with large datasets Well documented Structured 息 Net Serpents LLC, USA Key Features 6 Key Features
www.hadoopexpress.com Speed In Memory / On Disk Spark is designed for speed, operating both in memory and on disk. In 2014, won the Daytona Gray Sort benchmarking challenge Processed 100 terabytes of data on solid-state drives in 23 minutes. The previous winner used Hadoop that took 72 minutes. Key Features 息 Net Serpents LLC, USA 7 Key Features
www.hadoopexpress.com Key Features Stream processing Process streams of data from multiple sources simultaneously Machine learning Well suited to training machine learning algorithms. Running broadly similar queries again and again, at scale, significantly reduces the time required to iterate through a set of possible solutions in order to find the most efficient algorithms. Interactive analytics explore data interactively by viewing query results and then either altering the initial query slightly or drilling deeper into results Data integration Spark (and Hadoop) are increasingly being used to reduce the cost and time required for ETL process. Key Features 息 Net Serpents LLC, USA 8
www.hadoopexpress.com Development Language Support SCALA Python Java SQL R Key Features 息 Net Serpents LLC, USA 9 Key Features
www.hadoopexpress.com Hadoop Versus Spark Hadoop has cluster management features provided by YARN while Spark requires a cluster manager Spark can run on top of Hadoop and utilize its cluster manager (YARN) or run separately utilizing other cluster managers such as Mesos. Spark is not designed for data management and cluster management. Hadoop handles these well Hadoop provides advanced data security which is missing in Spark Hadoop provides Disaster Recovery capabilities to Spark Spark provides for fast in-memory data processing of large data volumes which Hadoop does not Spark provides enterprise-class streaming, graph processing and machine learning capabilities which can be utilized by Hadoop Hadoop Vs Spark 息 Net Serpents LLC, USA 10 Spark is not a replacement of Hadoop. Spark and Hadoop complement each other
www.hadoopexpress.com 息 Net Serpents LLC, USA 11 Architecture Architecture Integrations Spark can run in following modes: Standalone cluster mode On Hadoop YARN On Apache Mesos Spark can access data in: HDFS Cassandra Hive Hbase Tachyon Any Hadoop data source
www.hadoopexpress.com Architecture Architecture 息 Net Serpents LLC, USA 12 SPARK Core Engine SPARK SQL SPARK Streaming (Streaming) MLib (Machine Learning) GraphX (Graph Computation) Spark R (R on Spark) SPARK Technology Stack Standalone Scheduler YARN MESOS
www.hadoopexpress.com Architecture 息 Net Serpents LLC, USA 13 SPARK Core Engine SPARK Streaming (Streaming) MLib (Machine Learning) GraphX (Graph Computation) Spark R (R on Spark) SPARK Technology Stack Standalone Scheduler YARN MESOS SPARK SQL SPARK Core Engine Basic functionality of Spark Uses RDDs (Resilient Distributed Datasets) Contains APIs for manipulating RDDs Spark RDDs are a collection of items distributed across compute nodes. Spark core APIs allows manipulation of these RDDs in parallel Architecture
www.hadoopexpress.com Architecture 息 Net Serpents LLC, USA 14 SPARK Core Engine SPARK Streaming (Streaming) MLib (Machine Learning) GraphX (Graph Computation) Spark R (R on Spark) SPARK Technology Stack Standalone Scheduler YARN MESOS SPARK SQL SPARK SQL Used for working with structured data Allows querying with SQL and HQL (Hive QL) Data sources can be Hive tables, Parquet, JSON, others.. Allows intermixing SQL with programmatic manipulation of RDDs in Python, Scala, Java Note: Shark is an older version of SPARK SQL developed by UC, Berkeley Architecture
www.hadoopexpress.com 息 Net Serpents LLC, USA 15 SPARK Core Engine SPARK Strea ming (Strea ming) MLib (Machine Learning) GraphX (Graph Computation) Spark R (R on Spark) Standalone Scheduler YARN MESOS SPARK SQL SPARK Streaming Used for processing live streams of data Eg., log files / message queues Can manipulate data stored on disk or in-memory as it arrives in real time Streaming offers high throughput and is fault tolerant and scalable Architecture Architecture SPARK Technology Stack
www.hadoopexpress.com 息 Net Serpents LLC, USA 16 SPARK Core Engine SPARK Streaming (Streaming) MLib (Mac hine Learn ing) GraphX (Graph Computation) Spark R (R on Spark) Standalone Scheduler YARN MESOS SPARK SQL MLib Provides machine learning (ML) algorithms Eg., clustering, regression analysis, classification, filtering, model evaluation, data import Includes lower level ML primitives like gradient descent MLib is a library with methods that have the capability to scale out across a cluster Architecture Architecture SPARK Technology Stack
www.hadoopexpress.com 息 Net Serpents LLC, USA 17 SPARK Core Engine SPARK Streaming (Streaming) MLib (Machine Learning) GraphX (Graph Comput ation) Spark R (R on Spark) Standalone Scheduler YARN MESOS SPARK SQL GraphX Library for manipulating graphs Allows viewing data as graphs called property graphs Pregel API is an API to create custom iterative graph algorithms Property graphs are immutable, fault tolerant and distributed (just like RDDs) Architecture Architecture SPARK Technology Stack
www.hadoopexpress.com 息 Net Serpents LLC, USA 18 SPARK Core Engine SPARK Streaming (Streaming) MLib (Machine Learning) GraphX (Graph Computation) Spark R (R on Spark) Standalone Scheduler YARN MESOS SPARK SQL Spark R Support for R in Spark is more recent (with release 1.4) Allows data scientists working in R to utilize Spark capabilities Architecture Architecture SPARK Technology Stack
www.hadoopexpress.com Streaming Spark Streaming Spark Streaming 息 Net Serpents LLC, USA 19 Allows ingestion of data from a wide range of data sources Data processed by Spark can be stored in external systems or presented in dashboards KAFKA FLUME HDFS TWITTER Databases HDFS Dashboards
www.hadoopexpress.com Streaming Spark Streaming 息 Net Serpents LLC, USA 20 Input stream of data is divided into discreet chunks KAFKA FLUME HDFS TWITTER Databases HDFS Dashboards Each chunk represents data collected during a brief period and is processed individually Input data Stream Spark Engine @ time 0 @ time 1 @ time 2 Discreet Sequence of RDDs Processed RDDs Spark Streaming
www.hadoopexpress.com SPARK Processing 息 Net Serpents LLC, USA 21 Source: https://spark.apache.org/docs/latest/cluster-overview.html Spark Streaming
www.hadoopexpress.com SPARK Processing 息 Net Serpents LLC, USA 22 Source: https://spark.apache.org/docs/latest/cluster-overview.html Driver program accesses Spark through a SparkContext object. Spark Processing
www.hadoopexpress.com SPARK Processing Spark Processing 息 Net Serpents LLC, USA 23 Source: https://spark.apache.org/docs/latest/cluster-overview.html Spark Context represents a connection to a computing cluster Once created, it can be used to build RDDs
www.hadoopexpress.com SPARK Processing 息 Net Serpents LLC, USA 24 Source: https://spark.apache.org/docs/latest/cluster-overview.html Cluster Manager is an external service A default built-in cluster manager called Standalone Cluster manager is pre- packaged with Spark Hadoop YARN and Apache Mesos are two popular cluster managers Driver requests cluster manager to provide resources for launching executors Cluster manager launches executors which are then used by driver to run tasks Spark Processing
www.hadoopexpress.com SPARK Processing 息 Net Serpents LLC, USA 25 Source: https://spark.apache.org/docs/latest/cluster-overview.html Tasks are the smallest unit of physical execution The driver program implicitly creates a DAG (Direct Acyclic Graph) of operations This DAG is converted to a physical execution plan The execution plan is used by the driver to execute tasks using executors on the worker nodes Spark Processing
www.hadoopexpress.com SPARK Processing Spark Processing 息 Net Serpents LLC, USA 26 Source: https://spark.apache.org/docs/latest/cluster-overview.html Executors are processes that execute tasks Executors run the tasks and return results to the driver Also provide in-memory storage for RDDs
www.hadoopexpress.com SPARK Use Cases Use Cases 息 Net Serpents LLC, USA 27 Spark Streaming Use Cases ETL (Extract Transform Load) With Spark streaming it is possible to run ETL on streaming data that is continually cleaned and aggregated before moving it to data stores This is different from tradition approach of ETL based on batch processing IoT data collected via sensors on devices can be continually collected, cleaned and stored in datastores for analytics Online Data Enrichment With Spark Streaming it is possible to combine historical data of online customers with changes in their buying behavior and preferences to present targeted advertisements in real time
www.hadoopexpress.com SPARK Use Cases Use Cases 息 Net Serpents LLC, USA 28 Spark Streaming Use Cases Trigger Event Detection Spark streaming is being utilized to detect events and respond quickly to them by raising alerts. Eg., fraudulent transaction detection by banking systems and detecting changes in a patients vital signs such as heartbeat and blood pressure in a hospital Session Analysis on the web Spark Streaming can be used to analyze a users online activity on a web site and and provide real-time recommendations. Eg., suggesting movies to a user on Netflix
www.hadoopexpress.com SPARK Use Cases Use Cases 息 Net Serpents LLC, USA 29 Machine Learning Use Cases MLib is used for common big data functions like customer segmentation and sentiment analysis Network Security: Predictive Intelligence can be used to inspect and detect threats on data packets arriving over the network before passing them to the storage platform.
www.hadoopexpress.com SPARK Use Cases Use Cases 息 Net Serpents LLC, USA 30 Business examples Uber uses Kafka, Spark Streaming and HDFS to analyze and terabytes of user data by collecting and converting it from unstructured event data into structured data Pinterest uses an ETL pipeline to gain insights into how users are engaging all over the world with Pins to help them select products to buy or plan trips to destinations. Conviva uses Spark to optimize video streams and manage live videot traffic of over 4 million video feeds per month
www.hadoopexpress.com Special thanks to references Use Cases 息 Net Serpents LLC, USA 31 Special thanks to the following authors and contributors for providing valuable material used in this presentation: Apache website: spark.apache.org Learning Spark (Lightning fast data analytics) by Holden Karau, Andy Konwinski and Matei Zaharia Getting started on Apache Spark by James A Scott Top Apache Use Cases : https://www.qubole.com/blog/big- data/apache-spark-use-cases/ Introduction to Apache Spark by Databricks.com (download slides: http://cdn.liber118.com/workshop/itas_workshop.pdf)
www.hadoopexpress.com Thank You! 息 Net Serpents LLC, USA息 Net Serpents LLC, USA For queries / suggestions/ feedback please send an email to info@hadoopexpress.com or shashi@netserpents.com

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Spark_Part 1

  • 1. www.hadoopexpress.com Introduction to Apache Spark An Overview of Features 息 Net Serpents LLC, USA 08-24-2016
  • 2. www.hadoopexpress.com Introduction to Apache Spark Agenda What is Apache Spark Major Vendors and Users Key Features Hadoop Vs Spark Spark Architecture Spark Streaming Spark Processing Examples and Use Cases Part 1: Introduction 息 Net Serpents LLC, USA 2 Disclaimer: Apache Hadoop and Spark is a registered trademark of the Apache Software Foundation(ASF ). Hadoop Express and Net Serpents is not affiliated in any way to ASF. All educational material is created and owned by Net Serpents (dba Hadoop Express) and is intended only to provide training. Net Serpents does not own any of the products on which it provides training, many of which are owned by Apache while others are owned companies such as SAS, Python and Oracle. Net Serpents LLC is committed to education and online learning. All recognizable terms, names of software, tools, programming languages that appear on this site belong to the respective copyright and/or trademark owners.
  • 3. www.hadoopexpress.com General data processing engine compatible with Hadoop data Used to query, analyze and transform data Developed in 2009 at AMPLab at University of California, Berkeley Became an Apache open source project in 2010 Became top level project of Apache in 2014 First discussed in the Mesos Whitepaper created in AMPLab Optimized to run in memory 100 times faster than MapReduce when run in memory 10 times faster than MapReduce when writing data to disk What is Apache Spark 息 Net Serpents LLC, USA What is Apache Spark 3 Apache Spark is an open source big data processing framework built around speed, ease of use, and sophisticated analytics
  • 4. www.hadoopexpress.com A general-purpose data processing engine, suitable for use in a wide range of circumstances Interactive queries across large data sets, processing of streaming data from sensors or financial systems, and machine learning tasks supports other data processing tasks with developer libraries and APIs Support of languages like as Java, Python, R and Scala Often used alongside Hadoops HDFS Can also integrate equally well with other popular data storage subsystems such as HBase, Cassandra, MapR-DB, MongoDB and Amazons S3 What is Apache Spark 息 Net Serpents LLC, USA What is Apache Spark 4
  • 5. www.hadoopexpress.com Data Bricks founded by founders of Spark at Berkeley Cloudera Hortonworks MapR Major Vendors 息 Net Serpents LLC, USA 5 More than 1000 organizations are using Spark in production IBM, Huawei, Baidu, Aliba Taobao (eCommerce web site) Tencent (social nertworking site with 800 million users; 8000 compute nodes) Amazon, Ebay, Yahoo! And many others. Major Users Major Vendors and Users Major Vendors and Users
  • 6. www.hadoopexpress.com Simplicity / Ease of Use Rich set of APIs to interact with large datasets Well documented Structured 息 Net Serpents LLC, USA Key Features 6 Key Features
  • 7. www.hadoopexpress.com Speed In Memory / On Disk Spark is designed for speed, operating both in memory and on disk. In 2014, won the Daytona Gray Sort benchmarking challenge Processed 100 terabytes of data on solid-state drives in 23 minutes. The previous winner used Hadoop that took 72 minutes. Key Features 息 Net Serpents LLC, USA 7 Key Features
  • 8. www.hadoopexpress.com Key Features Stream processing Process streams of data from multiple sources simultaneously Machine learning Well suited to training machine learning algorithms. Running broadly similar queries again and again, at scale, significantly reduces the time required to iterate through a set of possible solutions in order to find the most efficient algorithms. Interactive analytics explore data interactively by viewing query results and then either altering the initial query slightly or drilling deeper into results Data integration Spark (and Hadoop) are increasingly being used to reduce the cost and time required for ETL process. Key Features 息 Net Serpents LLC, USA 8
  • 9. www.hadoopexpress.com Development Language Support SCALA Python Java SQL R Key Features 息 Net Serpents LLC, USA 9 Key Features
  • 10. www.hadoopexpress.com Hadoop Versus Spark Hadoop has cluster management features provided by YARN while Spark requires a cluster manager Spark can run on top of Hadoop and utilize its cluster manager (YARN) or run separately utilizing other cluster managers such as Mesos. Spark is not designed for data management and cluster management. Hadoop handles these well Hadoop provides advanced data security which is missing in Spark Hadoop provides Disaster Recovery capabilities to Spark Spark provides for fast in-memory data processing of large data volumes which Hadoop does not Spark provides enterprise-class streaming, graph processing and machine learning capabilities which can be utilized by Hadoop Hadoop Vs Spark 息 Net Serpents LLC, USA 10 Spark is not a replacement of Hadoop. Spark and Hadoop complement each other
  • 11. www.hadoopexpress.com 息 Net Serpents LLC, USA 11 Architecture Architecture Integrations Spark can run in following modes: Standalone cluster mode On Hadoop YARN On Apache Mesos Spark can access data in: HDFS Cassandra Hive Hbase Tachyon Any Hadoop data source
  • 12. www.hadoopexpress.com Architecture Architecture 息 Net Serpents LLC, USA 12 SPARK Core Engine SPARK SQL SPARK Streaming (Streaming) MLib (Machine Learning) GraphX (Graph Computation) Spark R (R on Spark) SPARK Technology Stack Standalone Scheduler YARN MESOS
  • 13. www.hadoopexpress.com Architecture 息 Net Serpents LLC, USA 13 SPARK Core Engine SPARK Streaming (Streaming) MLib (Machine Learning) GraphX (Graph Computation) Spark R (R on Spark) SPARK Technology Stack Standalone Scheduler YARN MESOS SPARK SQL SPARK Core Engine Basic functionality of Spark Uses RDDs (Resilient Distributed Datasets) Contains APIs for manipulating RDDs Spark RDDs are a collection of items distributed across compute nodes. Spark core APIs allows manipulation of these RDDs in parallel Architecture
  • 14. www.hadoopexpress.com Architecture 息 Net Serpents LLC, USA 14 SPARK Core Engine SPARK Streaming (Streaming) MLib (Machine Learning) GraphX (Graph Computation) Spark R (R on Spark) SPARK Technology Stack Standalone Scheduler YARN MESOS SPARK SQL SPARK SQL Used for working with structured data Allows querying with SQL and HQL (Hive QL) Data sources can be Hive tables, Parquet, JSON, others.. Allows intermixing SQL with programmatic manipulation of RDDs in Python, Scala, Java Note: Shark is an older version of SPARK SQL developed by UC, Berkeley Architecture
  • 15. www.hadoopexpress.com 息 Net Serpents LLC, USA 15 SPARK Core Engine SPARK Strea ming (Strea ming) MLib (Machine Learning) GraphX (Graph Computation) Spark R (R on Spark) Standalone Scheduler YARN MESOS SPARK SQL SPARK Streaming Used for processing live streams of data Eg., log files / message queues Can manipulate data stored on disk or in-memory as it arrives in real time Streaming offers high throughput and is fault tolerant and scalable Architecture Architecture SPARK Technology Stack
  • 16. www.hadoopexpress.com 息 Net Serpents LLC, USA 16 SPARK Core Engine SPARK Streaming (Streaming) MLib (Mac hine Learn ing) GraphX (Graph Computation) Spark R (R on Spark) Standalone Scheduler YARN MESOS SPARK SQL MLib Provides machine learning (ML) algorithms Eg., clustering, regression analysis, classification, filtering, model evaluation, data import Includes lower level ML primitives like gradient descent MLib is a library with methods that have the capability to scale out across a cluster Architecture Architecture SPARK Technology Stack
  • 17. www.hadoopexpress.com 息 Net Serpents LLC, USA 17 SPARK Core Engine SPARK Streaming (Streaming) MLib (Machine Learning) GraphX (Graph Comput ation) Spark R (R on Spark) Standalone Scheduler YARN MESOS SPARK SQL GraphX Library for manipulating graphs Allows viewing data as graphs called property graphs Pregel API is an API to create custom iterative graph algorithms Property graphs are immutable, fault tolerant and distributed (just like RDDs) Architecture Architecture SPARK Technology Stack
  • 18. www.hadoopexpress.com 息 Net Serpents LLC, USA 18 SPARK Core Engine SPARK Streaming (Streaming) MLib (Machine Learning) GraphX (Graph Computation) Spark R (R on Spark) Standalone Scheduler YARN MESOS SPARK SQL Spark R Support for R in Spark is more recent (with release 1.4) Allows data scientists working in R to utilize Spark capabilities Architecture Architecture SPARK Technology Stack
  • 19. www.hadoopexpress.com Streaming Spark Streaming Spark Streaming 息 Net Serpents LLC, USA 19 Allows ingestion of data from a wide range of data sources Data processed by Spark can be stored in external systems or presented in dashboards KAFKA FLUME HDFS TWITTER Databases HDFS Dashboards
  • 20. www.hadoopexpress.com Streaming Spark Streaming 息 Net Serpents LLC, USA 20 Input stream of data is divided into discreet chunks KAFKA FLUME HDFS TWITTER Databases HDFS Dashboards Each chunk represents data collected during a brief period and is processed individually Input data Stream Spark Engine @ time 0 @ time 1 @ time 2 Discreet Sequence of RDDs Processed RDDs Spark Streaming
  • 21. www.hadoopexpress.com SPARK Processing 息 Net Serpents LLC, USA 21 Source: https://spark.apache.org/docs/latest/cluster-overview.html Spark Streaming
  • 22. www.hadoopexpress.com SPARK Processing 息 Net Serpents LLC, USA 22 Source: https://spark.apache.org/docs/latest/cluster-overview.html Driver program accesses Spark through a SparkContext object. Spark Processing
  • 23. www.hadoopexpress.com SPARK Processing Spark Processing 息 Net Serpents LLC, USA 23 Source: https://spark.apache.org/docs/latest/cluster-overview.html Spark Context represents a connection to a computing cluster Once created, it can be used to build RDDs
  • 24. www.hadoopexpress.com SPARK Processing 息 Net Serpents LLC, USA 24 Source: https://spark.apache.org/docs/latest/cluster-overview.html Cluster Manager is an external service A default built-in cluster manager called Standalone Cluster manager is pre- packaged with Spark Hadoop YARN and Apache Mesos are two popular cluster managers Driver requests cluster manager to provide resources for launching executors Cluster manager launches executors which are then used by driver to run tasks Spark Processing
  • 25. www.hadoopexpress.com SPARK Processing 息 Net Serpents LLC, USA 25 Source: https://spark.apache.org/docs/latest/cluster-overview.html Tasks are the smallest unit of physical execution The driver program implicitly creates a DAG (Direct Acyclic Graph) of operations This DAG is converted to a physical execution plan The execution plan is used by the driver to execute tasks using executors on the worker nodes Spark Processing
  • 26. www.hadoopexpress.com SPARK Processing Spark Processing 息 Net Serpents LLC, USA 26 Source: https://spark.apache.org/docs/latest/cluster-overview.html Executors are processes that execute tasks Executors run the tasks and return results to the driver Also provide in-memory storage for RDDs
  • 27. www.hadoopexpress.com SPARK Use Cases Use Cases 息 Net Serpents LLC, USA 27 Spark Streaming Use Cases ETL (Extract Transform Load) With Spark streaming it is possible to run ETL on streaming data that is continually cleaned and aggregated before moving it to data stores This is different from tradition approach of ETL based on batch processing IoT data collected via sensors on devices can be continually collected, cleaned and stored in datastores for analytics Online Data Enrichment With Spark Streaming it is possible to combine historical data of online customers with changes in their buying behavior and preferences to present targeted advertisements in real time
  • 28. www.hadoopexpress.com SPARK Use Cases Use Cases 息 Net Serpents LLC, USA 28 Spark Streaming Use Cases Trigger Event Detection Spark streaming is being utilized to detect events and respond quickly to them by raising alerts. Eg., fraudulent transaction detection by banking systems and detecting changes in a patients vital signs such as heartbeat and blood pressure in a hospital Session Analysis on the web Spark Streaming can be used to analyze a users online activity on a web site and and provide real-time recommendations. Eg., suggesting movies to a user on Netflix
  • 29. www.hadoopexpress.com SPARK Use Cases Use Cases 息 Net Serpents LLC, USA 29 Machine Learning Use Cases MLib is used for common big data functions like customer segmentation and sentiment analysis Network Security: Predictive Intelligence can be used to inspect and detect threats on data packets arriving over the network before passing them to the storage platform.
  • 30. www.hadoopexpress.com SPARK Use Cases Use Cases 息 Net Serpents LLC, USA 30 Business examples Uber uses Kafka, Spark Streaming and HDFS to analyze and terabytes of user data by collecting and converting it from unstructured event data into structured data Pinterest uses an ETL pipeline to gain insights into how users are engaging all over the world with Pins to help them select products to buy or plan trips to destinations. Conviva uses Spark to optimize video streams and manage live videot traffic of over 4 million video feeds per month
  • 31. www.hadoopexpress.com Special thanks to references Use Cases 息 Net Serpents LLC, USA 31 Special thanks to the following authors and contributors for providing valuable material used in this presentation: Apache website: spark.apache.org Learning Spark (Lightning fast data analytics) by Holden Karau, Andy Konwinski and Matei Zaharia Getting started on Apache Spark by James A Scott Top Apache Use Cases : https://www.qubole.com/blog/big- data/apache-spark-use-cases/ Introduction to Apache Spark by Databricks.com (download slides: http://cdn.liber118.com/workshop/itas_workshop.pdf)
  • 32. www.hadoopexpress.com Thank You! 息 Net Serpents LLC, USA息 Net Serpents LLC, USA For queries / suggestions/ feedback please send an email to info@hadoopexpress.com or shashi@netserpents.com