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A B U I L D I N G E X P L A N AT I O N
SPATIAL RHETORIC
ENGL102 C.J. Hill
WHAT IS RHETORIC?
≒ Rhetoric is the art of effective or persuasive
speaking or writing, especially the use of figures of
speech and other compositional techniques
COMPOSITIONAL TECHNIQUES?
≒ Pathos
≒ Appeals of emotion
≒ Ex. ASPCA Sarah McLachlan PSAs, showing sad puppies
≒ Logos
≒ Appeals of logic
≒ Ex. ASPCA PSAs, money helps the world have less sad
puppies
≒ Ethos
≒ Appeals of authority
≒ Ex. ASPCAAmerican Society for the Prevention of Cruelty
to Animals. A nonprofit organization that has been around
for hundreds of years and has saved the lives of thousands
of animals nationwide
THE TRIANGLE
The triangle
illustrates the
connection of
these details
and how they
all play off
each other to
create a
persuasive
message
The speaker
chooses the
proper genre to
address the
chosen subject,
which can
change based on
the audience,
and the
audience gives a
message back to
speaker.
And
around the other
direction as well.
VISUAL RHETORIC
≒ Visual rhetoric is a kind of rhetoric that
communicates through ways other than written
communication. The same techniques are used,
they are simply visual rather than
than written written
CAN YOU PICK OUT PATHOS, ETHOS,
LOGOS?
SPATIAL RHETORIC
≒ Spatial rhetoric is a subsection of visual rhetoric. Just
as visual rhetoric, persuasive techniques are seen,
not spoken or written. But unlike visual rhetoric, the
message is attached to a real-life location
THINK ABOUT IT
≒ Think of a place that youre very familiar with. Is that
place projecting a certain message for visitors?
What tools do they use to convey this message?
CONCLUSION
≒ Rhetoric
≒ The act of persuasively communicating a message through
writing
≒ Ethos, logos, pathos
≒ Visual Rhetoric
≒ The act of persuasively communicating a message through
visual elements
≒ Spatial Rhetoric
≒ The act of persuasively communicating a message through
visual elements, history, architecture, and other spatial
elements
≒ The focus of the English 102 Unit 4 Multi-Genre Project

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Spatial rhetoric

  • 1. A B U I L D I N G E X P L A N AT I O N SPATIAL RHETORIC ENGL102 C.J. Hill
  • 2. WHAT IS RHETORIC? ≒ Rhetoric is the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques
  • 3. COMPOSITIONAL TECHNIQUES? ≒ Pathos ≒ Appeals of emotion ≒ Ex. ASPCA Sarah McLachlan PSAs, showing sad puppies ≒ Logos ≒ Appeals of logic ≒ Ex. ASPCA PSAs, money helps the world have less sad puppies ≒ Ethos ≒ Appeals of authority ≒ Ex. ASPCAAmerican Society for the Prevention of Cruelty to Animals. A nonprofit organization that has been around for hundreds of years and has saved the lives of thousands of animals nationwide
  • 4. THE TRIANGLE The triangle illustrates the connection of these details and how they all play off each other to create a persuasive message The speaker chooses the proper genre to address the chosen subject, which can change based on the audience, and the audience gives a message back to speaker. And around the other direction as well.
  • 5. VISUAL RHETORIC ≒ Visual rhetoric is a kind of rhetoric that communicates through ways other than written communication. The same techniques are used, they are simply visual rather than than written written
  • 6. CAN YOU PICK OUT PATHOS, ETHOS, LOGOS?
  • 7. SPATIAL RHETORIC ≒ Spatial rhetoric is a subsection of visual rhetoric. Just as visual rhetoric, persuasive techniques are seen, not spoken or written. But unlike visual rhetoric, the message is attached to a real-life location
  • 8. THINK ABOUT IT ≒ Think of a place that youre very familiar with. Is that place projecting a certain message for visitors? What tools do they use to convey this message?
  • 9. CONCLUSION ≒ Rhetoric ≒ The act of persuasively communicating a message through writing ≒ Ethos, logos, pathos ≒ Visual Rhetoric ≒ The act of persuasively communicating a message through visual elements ≒ Spatial Rhetoric ≒ The act of persuasively communicating a message through visual elements, history, architecture, and other spatial elements ≒ The focus of the English 102 Unit 4 Multi-Genre Project