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An introduction to Spayz

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Michael Kaltenhauser
Michael Kaltenhauser

Spayz has been the celebrated newcomer of 2013 in China's advertising and event industry, linking to social media to traditional marketing methods. This file gives a rough introduction about Spayz' features and cases.

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Spayz Leading the way for offline to online ? Astronaut 2013
? Astronaut 2012 Spayz introduction ? Astronaut 2013 Offline situation Social media The challenge Even though social media has made a strong impact on corporate communication, offline situations are still not able to use the advantages of the new medium. For many industries this starts to become an issue, as the gap between ¡®old¡¯ and ¡®new¡¯ ways of communication get more obvious. So far there has been no satisfying solution on the market to address this issue, although big industries, like the event marketing or retail industry, are effected.
? Astronaut 2012 Spayz introduction ? Astronaut 2013 Examples of offline situations Industry event Every year millions of events are held worldwide, creating one of the biggest marketing industry fields. Trade shows Congress Industry events Conferences Retail and brands Online sales are cutting into a traditional industry, creating a need for the traditional way of sales to react quickly. Shopping centres Road shows Brand events High traffic events High traffic events bring for a couple of hours the biggest audiences together, creating huge possibilities to build social connections. Festivals Big public events Concerts Special areas Many offline situations need special social integration solutions, but most have not found the right way yet. Airports Sport events
? Astronaut 2012 Spayz introduction ? Astronaut 2013 Offline situation Social media The solution Spayz integrates offline audiences to social media. Spayz is a backend, social data management platform which has been developed by a team of offline marketing and digital media experts.
? Astronaut 2012 Spayz introduction ? Astronaut 2013 Backend Data management Social media integration Front end control User integration Flexible applications Creating exposure How it works When users are in a offline situation they can communicate with the brand or the organisation via their mobile or fixed installed devices. The front end communicates with the audience and the Spayz Backend console manages the conversations and user data. Frontend
Guide Monitor Contact Sell ? Astronaut 2012 Spayz introduction ? Astronaut 2013 Spayz¡¯s main features Guide people through offline situations by connecting via their mobile phones. See what people are saying about your event while they are on location. Get in contact with your visitors and engage in conversations. People are the most likely to buy online when they can see the product in real.
? Astronaut 2012 Spayz introduction ? Astronaut 2013 Clients Spayz has gained the trust from many international brands.
? Astronaut 2012 Spayz introduction ? Astronaut 2013 Audience management - Logged in customer list with demographic data from social media accounts - Registering customer¡¯s sentiment - Publishing content to customers Weibo feeds to all customers or by using filters, i.e. product, customer living area, opinion leading power, sentiment etc. - Monitoring customers social comments, can be filtered by keywords - Spreading customer comments in the social sphere - Publishing content (from customers or through backend input) on different devices - Building comprehensive customer database - Live event statistics Spayz features The Spayz console. Front end management Message board Audience management
? Astronaut 2012 Spayz introduction ? Astronaut 2013 Identify opinion leaders in the crowd Spayz features a powerful opinion leader function to find the people in the audience who matter most. Spayz features The opinion leader panel.
? Astronaut 2012 Spayz introduction ? Astronaut 2013 Front end management - Advanced publishing functions which can filter and publish messages to external screens by selecting, looping, sorting and answering to messages sent by the audience - Publishing messages and content to mobile phones before and while people are at the event Spayz features Animated message screen (top) and mobile communication platform for people at events. Check in iPad front end solution.
? Astronaut 2012 Spayz introduction ? Astronaut 2013 Spayz features Real time data Spayz boosts realtime event statistics which show audience flow and social media spread from the event.
? Astronaut 2012? Astronaut 2013 Cases
? Astronaut 2012 Cases ? Astronaut 2013 Galaxy Soho Opening
? Astronaut 2012 Cases ? Astronaut 2013 Galaxy Soho Opening 12.000 people logged prior to event in and 20.000 people showed up. Messages have been monitored at the event (above) and live broadcasted.
? Astronaut 2012 Cases ? Astronaut 2013 Swiss Ski Event
? Astronaut 2012 Cases ? Astronaut 2013 Swiss Ski event Participant management on ski event in Beijing.
? Astronaut 2012 Cases ? Astronaut 2013 Swiss Ski event Visitors logged in via a QR code at the event and got guided through the event. After event report showed visitors demographics. Station 1 Station 2 Station 3Check in
? Astronaut 2012 Cases ? Astronaut 2013 Swiss Ski event
? Astronaut 2012 Cases ? Astronaut 2013 Zhongqidongli
? Astronaut 2012 Cases ? Astronaut 2013 Zhongqidongli Event management and user integration on 600 people company event. Visitors registered upfront, got checked in on arrival and formed an event internal community. Check in Hi
? Astronaut 2012 Cases ? Astronaut 2013 Zhongqidongli
? Astronaut 2012 Cases ? Astronaut 2013 Zhongqidongli Visitors chatted with each other, could find new people and got event updates. Employees of the company who were not at the event could follow the event and comment.
? Astronaut 2012 Cases ? Astronaut 2013 Zhongqidongli Animated message wall showed what people at the event thought.
? Astronaut 2012 Cases ? Astronaut 2013 Porsche Panamera launch
? Astronaut 2012 Cases ? Astronaut 2013 Porsche Panamera launch By using pop up messages visitors were guided through the event (third from left). Through an event internal chat room users shared messages and pictures.
? Astronaut 2012 Cases ? Astronaut 2013 Porsche Panamera launch Spayz linked registration process, the mobile app and on site iPads to the users social media landscape.
? Astronaut 2012 Cases ? Astronaut 2013 VW Shanghai Auto 2013
? Astronaut 2012 Cases ? Astronaut 2013 VW Shanghai Auto 2013
? Astronaut 2012 Cases ? Astronaut 2013 VW Shanghai Auto 2013 Visitor activity to get visitors to comment on car models. Through every models QR code visitors could use their own mobile devices to contribute. Important demographic visitor data has been drawn through Spayz. !
? Astronaut 2012 Cases ? Astronaut 2013 VW Shanghai Auto 2013
? Astronaut 2012 Cases ? Astronaut 2013 VW Shanghai Auto 2013 Through social integration a reach of 19 Million impressions has been achieved.
? Astronaut 2012 Cases ? Astronaut 2013 VW Shanghai Auto 2013 A clear user activity report showed the users preferences.
Ì«¿Õ?ÈË Astronaut Huasheng International Building No.12 Chaowai Yabao Rd. Office 1202B Chaoyang District Beijing 100020 China ±±¾©Êг¯ÑôÇø½¨¹ú?Ãų¯ÍâÑű¦Â·12ºÅ »ªÉù¹ú¼Ê?´óÏÃ1202B Tel +86 (0) 10 5287 9886 info@astronautchina.com ? Astronaut 2013 Thank you!

More Related Content

An introduction to Spayz

  • 1. Spayz Leading the way for offline to online ? Astronaut 2013
  • 2. ? Astronaut 2012 Spayz introduction ? Astronaut 2013 Offline situation Social media The challenge Even though social media has made a strong impact on corporate communication, offline situations are still not able to use the advantages of the new medium. For many industries this starts to become an issue, as the gap between ¡®old¡¯ and ¡®new¡¯ ways of communication get more obvious. So far there has been no satisfying solution on the market to address this issue, although big industries, like the event marketing or retail industry, are effected.
  • 3. ? Astronaut 2012 Spayz introduction ? Astronaut 2013 Examples of offline situations Industry event Every year millions of events are held worldwide, creating one of the biggest marketing industry fields. Trade shows Congress Industry events Conferences Retail and brands Online sales are cutting into a traditional industry, creating a need for the traditional way of sales to react quickly. Shopping centres Road shows Brand events High traffic events High traffic events bring for a couple of hours the biggest audiences together, creating huge possibilities to build social connections. Festivals Big public events Concerts Special areas Many offline situations need special social integration solutions, but most have not found the right way yet. Airports Sport events
  • 4. ? Astronaut 2012 Spayz introduction ? Astronaut 2013 Offline situation Social media The solution Spayz integrates offline audiences to social media. Spayz is a backend, social data management platform which has been developed by a team of offline marketing and digital media experts.
  • 5. ? Astronaut 2012 Spayz introduction ? Astronaut 2013 Backend Data management Social media integration Front end control User integration Flexible applications Creating exposure How it works When users are in a offline situation they can communicate with the brand or the organisation via their mobile or fixed installed devices. The front end communicates with the audience and the Spayz Backend console manages the conversations and user data. Frontend
  • 6. Guide Monitor Contact Sell ? Astronaut 2012 Spayz introduction ? Astronaut 2013 Spayz¡¯s main features Guide people through offline situations by connecting via their mobile phones. See what people are saying about your event while they are on location. Get in contact with your visitors and engage in conversations. People are the most likely to buy online when they can see the product in real.
  • 7. ? Astronaut 2012 Spayz introduction ? Astronaut 2013 Clients Spayz has gained the trust from many international brands.
  • 8. ? Astronaut 2012 Spayz introduction ? Astronaut 2013 Audience management - Logged in customer list with demographic data from social media accounts - Registering customer¡¯s sentiment - Publishing content to customers Weibo feeds to all customers or by using filters, i.e. product, customer living area, opinion leading power, sentiment etc. - Monitoring customers social comments, can be filtered by keywords - Spreading customer comments in the social sphere - Publishing content (from customers or through backend input) on different devices - Building comprehensive customer database - Live event statistics Spayz features The Spayz console. Front end management Message board Audience management
  • 9. ? Astronaut 2012 Spayz introduction ? Astronaut 2013 Identify opinion leaders in the crowd Spayz features a powerful opinion leader function to find the people in the audience who matter most. Spayz features The opinion leader panel.
  • 10. ? Astronaut 2012 Spayz introduction ? Astronaut 2013 Front end management - Advanced publishing functions which can filter and publish messages to external screens by selecting, looping, sorting and answering to messages sent by the audience - Publishing messages and content to mobile phones before and while people are at the event Spayz features Animated message screen (top) and mobile communication platform for people at events. Check in iPad front end solution.
  • 11. ? Astronaut 2012 Spayz introduction ? Astronaut 2013 Spayz features Real time data Spayz boosts realtime event statistics which show audience flow and social media spread from the event.
  • 12. ? Astronaut 2012? Astronaut 2013 Cases
  • 13. ? Astronaut 2012 Cases ? Astronaut 2013 Galaxy Soho Opening
  • 14. ? Astronaut 2012 Cases ? Astronaut 2013 Galaxy Soho Opening 12.000 people logged prior to event in and 20.000 people showed up. Messages have been monitored at the event (above) and live broadcasted.
  • 15. ? Astronaut 2012 Cases ? Astronaut 2013 Swiss Ski Event
  • 16. ? Astronaut 2012 Cases ? Astronaut 2013 Swiss Ski event Participant management on ski event in Beijing.
  • 17. ? Astronaut 2012 Cases ? Astronaut 2013 Swiss Ski event Visitors logged in via a QR code at the event and got guided through the event. After event report showed visitors demographics. Station 1 Station 2 Station 3Check in
  • 18. ? Astronaut 2012 Cases ? Astronaut 2013 Swiss Ski event
  • 19. ? Astronaut 2012 Cases ? Astronaut 2013 Zhongqidongli
  • 20. ? Astronaut 2012 Cases ? Astronaut 2013 Zhongqidongli Event management and user integration on 600 people company event. Visitors registered upfront, got checked in on arrival and formed an event internal community. Check in Hi
  • 21. ? Astronaut 2012 Cases ? Astronaut 2013 Zhongqidongli
  • 22. ? Astronaut 2012 Cases ? Astronaut 2013 Zhongqidongli Visitors chatted with each other, could find new people and got event updates. Employees of the company who were not at the event could follow the event and comment.
  • 23. ? Astronaut 2012 Cases ? Astronaut 2013 Zhongqidongli Animated message wall showed what people at the event thought.
  • 24. ? Astronaut 2012 Cases ? Astronaut 2013 Porsche Panamera launch
  • 25. ? Astronaut 2012 Cases ? Astronaut 2013 Porsche Panamera launch By using pop up messages visitors were guided through the event (third from left). Through an event internal chat room users shared messages and pictures.
  • 26. ? Astronaut 2012 Cases ? Astronaut 2013 Porsche Panamera launch Spayz linked registration process, the mobile app and on site iPads to the users social media landscape.
  • 27. ? Astronaut 2012 Cases ? Astronaut 2013 VW Shanghai Auto 2013
  • 28. ? Astronaut 2012 Cases ? Astronaut 2013 VW Shanghai Auto 2013
  • 29. ? Astronaut 2012 Cases ? Astronaut 2013 VW Shanghai Auto 2013 Visitor activity to get visitors to comment on car models. Through every models QR code visitors could use their own mobile devices to contribute. Important demographic visitor data has been drawn through Spayz. !
  • 30. ? Astronaut 2012 Cases ? Astronaut 2013 VW Shanghai Auto 2013
  • 31. ? Astronaut 2012 Cases ? Astronaut 2013 VW Shanghai Auto 2013 Through social integration a reach of 19 Million impressions has been achieved.
  • 32. ? Astronaut 2012 Cases ? Astronaut 2013 VW Shanghai Auto 2013 A clear user activity report showed the users preferences.
  • 33. Ì«¿Õ?ÈË Astronaut Huasheng International Building No.12 Chaowai Yabao Rd. Office 1202B Chaoyang District Beijing 100020 China ±±¾©Êг¯ÑôÇø½¨¹ú?Ãų¯ÍâÑű¦Â·12ºÅ »ªÉù¹ú¼Ê?´óÏÃ1202B Tel +86 (0) 10 5287 9886 info@astronautchina.com ? Astronaut 2013 Thank you!
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