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Spectrum Magazine Sales Deck

Tammy Collins
Tammy Collins

The Spectrum Magazine is a 36-page standalone magazine that will be inserted into The Sydney Morning Herald, The Age, and AFR Weekend in May 2016. It provides a comprehensive guide to the key arts and cultural events in Melbourne, Sydney and around Australia from May to September, including a month-by-month calendar and interviews. The magazine also features subscription program guides and tips. It will be brought to life online through a dedicated digital hub. The document provides advertising rates and specifications for the print magazine and digital opportunities.

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Spectrum Magazine Sales Deck
spectrum MAY-SEPTEMBER HIGHLIGHTS CALENDAR The best arts and culture around the country A U T U M N | W I N T E R
visually sumptuous ... spotlighting the most exciting events A 36 page standalone semi-gloss feature, Spectrum Magazine will be inserted into The Sydney Morning Herald and The Age on Friday May 20, and within AFR Weekend on Saturday May 21, 2016. Providing comprehensive coverage of the key upcoming cultural events in Melbourne, Sydney and around the nation; from classical music to blockbuster musicals and major theatre, opera, art exhibitions, ballet and dance productions. As well as interviews and articles, there will be a month by month diary of performances, gigs and shows. Spectrum Magazine will also feature the 2016/17 subscription programs, with profiles on the stars, and tips from veteran subscribers on how to make the most of a season. The Spectrum Magazine is a visually sumptuous, information rich magazine, spotlighting the most exciting events on the performing and visual arts calendar in 2016.
PUBLICATION DATE SMH & The Age Friday May 20, 2016 AFR Weekend Saturday May 21, 2016 reach 1,120,000 people Across The Age, SMH, and AFR Weekend each week.* *Source:EMMA conducted by Ipsos MediaCT, People 14+ for the 12 months ending Dec-15, Average Issue Readership. DEADLINES Booking Deadline Wednesday April 27, 2016 Material Deadline Friday April 29, 2016
DIGITAL EXTENSION As added value, for all Full Page print ads booked*, clients will receive 10% SOV on the index and article pages of the Spectrum Magazine Digital Hub^. A DPS will receive 25% SOV on the index & article pages of the Spectrum Magazine Digital Hub. ENTERTAINMENT CLIENT OFFER Entertainment clients can compliment their print spend with a bespoke article running within the Spectrum Magazine Digital Hub. A dedicated entertainment journalist will create the featured article. Clients will also receive an MREC and Leaderboard on the article page. Cost: $2,500 + GST (50% off rate card) Spectrum Magazine will be brought to life online in a dedicated hub. The hub will appear in the Entertainment section across The Age, SMH, CanberraTimes, BrisbaneTimes, and WAToday. Integrated editorial drivers across the Entertainment section and the Entertainment newsletter, along with a social post will promote the hub to the most relevant arts audiences. digital hub * At the rate of $22k. ^ As this is a new initiative, we cannot accurately forecast exact impressions.
commercial opportunities PACKAGES Opening DPS, including 25% SOV impressions online $55,000 + GST Planner Pages Sponsorship (5 x mini strips) $18,000 + GST AD SPACE FULL PAGE including 10% SOV impressions online $25,000+ GST HALF PAGE $15,000 + GST THIRD PAGE $9,000 + GST MINI STRIP $5,000 + GST Please note: A 30% load will need to be applied to the rate for positional requests
PRINT AD SPECS DIGITAL AD SPECS Size Type Area (mm) Trim Size (mm) Bleed Area (mm) Page Specifications Full Page 255 x 200 275 x 220 285 x 230 1/2 horizontal with bleed 114 x 200 134 x 220 144 x 230 1/3 horizontal with bleed 71 x 200 91 x 220 101 x 230 30mm Strip 10 x 200 30 x 220 40 x 230 Name Dimensions (w x h ) px Base File Weights Rich File Weight File Format Notes A.K.A MREC 300250 40 KB (gif) / 80KB (HTML5) 100 KB GIF, JPG, PNG, HTML5 Part of IAB Australias UAP mrec, medrec, mpu Leaderboard 72890 40 KB (gif) / 80KB (HTML5) 100 KB GIF, JPG, PNG, HTML5 Part of IAB Australias UAP contacts NSW Danielle Bellas danielle.bellas@fairfaxmedia.com.au 02 9282 3934 VIC Lilli Perkin lperkin@fairfaxmedia.com.au 03 8667 2157

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Spectrum Magazine Sales Deck

  • 2. spectrum MAY-SEPTEMBER HIGHLIGHTS CALENDAR The best arts and culture around the country A U T U M N | W I N T E R
  • 3. visually sumptuous ... spotlighting the most exciting events A 36 page standalone semi-gloss feature, Spectrum Magazine will be inserted into The Sydney Morning Herald and The Age on Friday May 20, and within AFR Weekend on Saturday May 21, 2016. Providing comprehensive coverage of the key upcoming cultural events in Melbourne, Sydney and around the nation; from classical music to blockbuster musicals and major theatre, opera, art exhibitions, ballet and dance productions. As well as interviews and articles, there will be a month by month diary of performances, gigs and shows. Spectrum Magazine will also feature the 2016/17 subscription programs, with profiles on the stars, and tips from veteran subscribers on how to make the most of a season. The Spectrum Magazine is a visually sumptuous, information rich magazine, spotlighting the most exciting events on the performing and visual arts calendar in 2016.
  • 4. PUBLICATION DATE SMH & The Age Friday May 20, 2016 AFR Weekend Saturday May 21, 2016 reach 1,120,000 people Across The Age, SMH, and AFR Weekend each week.* *Source:EMMA conducted by Ipsos MediaCT, People 14+ for the 12 months ending Dec-15, Average Issue Readership. DEADLINES Booking Deadline Wednesday April 27, 2016 Material Deadline Friday April 29, 2016
  • 5. DIGITAL EXTENSION As added value, for all Full Page print ads booked*, clients will receive 10% SOV on the index and article pages of the Spectrum Magazine Digital Hub^. A DPS will receive 25% SOV on the index & article pages of the Spectrum Magazine Digital Hub. ENTERTAINMENT CLIENT OFFER Entertainment clients can compliment their print spend with a bespoke article running within the Spectrum Magazine Digital Hub. A dedicated entertainment journalist will create the featured article. Clients will also receive an MREC and Leaderboard on the article page. Cost: $2,500 + GST (50% off rate card) Spectrum Magazine will be brought to life online in a dedicated hub. The hub will appear in the Entertainment section across The Age, SMH, CanberraTimes, BrisbaneTimes, and WAToday. Integrated editorial drivers across the Entertainment section and the Entertainment newsletter, along with a social post will promote the hub to the most relevant arts audiences. digital hub * At the rate of $22k. ^ As this is a new initiative, we cannot accurately forecast exact impressions.
  • 6. commercial opportunities PACKAGES Opening DPS, including 25% SOV impressions online $55,000 + GST Planner Pages Sponsorship (5 x mini strips) $18,000 + GST AD SPACE FULL PAGE including 10% SOV impressions online $25,000+ GST HALF PAGE $15,000 + GST THIRD PAGE $9,000 + GST MINI STRIP $5,000 + GST Please note: A 30% load will need to be applied to the rate for positional requests
  • 7. PRINT AD SPECS DIGITAL AD SPECS Size Type Area (mm) Trim Size (mm) Bleed Area (mm) Page Specifications Full Page 255 x 200 275 x 220 285 x 230 1/2 horizontal with bleed 114 x 200 134 x 220 144 x 230 1/3 horizontal with bleed 71 x 200 91 x 220 101 x 230 30mm Strip 10 x 200 30 x 220 40 x 230 Name Dimensions (w x h ) px Base File Weights Rich File Weight File Format Notes A.K.A MREC 300250 40 KB (gif) / 80KB (HTML5) 100 KB GIF, JPG, PNG, HTML5 Part of IAB Australias UAP mrec, medrec, mpu Leaderboard 72890 40 KB (gif) / 80KB (HTML5) 100 KB GIF, JPG, PNG, HTML5 Part of IAB Australias UAP contacts NSW Danielle Bellas danielle.bellas@fairfaxmedia.com.au 02 9282 3934 VIC Lilli Perkin lperkin@fairfaxmedia.com.au 03 8667 2157