Speed to market planning
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Delivering Execution Excellence through rigorous Go-to-Market Planning that maximizes both impact and speed against clear business objectives
Speed to market planning
- 4. The absence of robust considera on and effec ve planning diminishes impact and results Crea on of more clu er than impact Limited levels of shopper par cipa on Minimal change in rate of sale Marginal affect on a tudes towards the brand No posi ve affect on creden als with the trade
- 5. BUSINESS CASE Concept Mo va on Approval to Proceed CROSS-FUNCTIONAL INPUTS Holis c Considera on Secure Buy-In BUSINESS PLAN Full Commercial Plan Business Approval LAUNCH BRIEF Detailed Ac on Plans Suppor ng Resources LAUNCH TO TRADE Nego a ons Confir m a on of Ac va ons STORE ACTIVATION Store Nego a ons Opera onal Execu on CHECK & ADJUST Monitor Progress Address Obstacles EVALUATION Achievement of Objec ves ROI