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Speed to Market through Program Management

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Advent Design Corporation

The document discusses how to effectively and efficiently bring products to market. It recommends using a well-developed process that moves projects forward constantly. This typically requires allocating more resources upfront during planning phases than is usually done. The document then outlines a six-phase product design process and provides an example of how following this process allowed a company to bring a new product to market from concept to production in under four months, meeting their deadline.

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Speed to Market through Program Management Presented by Tom Lawton Advent Design Corporation May 14, 2002 Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 1
The Question to Answer this morning: How can we most effectively and efficiently bring a successful product to market? Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 2
The short answer: Use a well developed process and use this process to constantly and relentlessly move forward. Typically this will involve more resources on the front end, during the planning portions of the project, than are typically allocated. Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 3
Product Design Process Phase 1 - Concept Phase 2 - Feasibility Phase 3 - Development and Design Phase 4 - Introduction Phase 5 - Standardization Phase 6 - Withdrawal Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 4
Define Terms Proof of Concept Alpha Prototype Beta Prototype Pre-Production Prototype First Run Production Production Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 5
Phase 1 - Concept Product Specifications Design Concept Comparison of Specifications and Concepts to market needs and approximate price points. Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 6
Phase 2 - Feasibility Proof-of-concept prototype Alpha prototype Review price and performance against market needs. Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 7
Phase 3 - Development and Design Beta Prototype Pre-Production Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 8
Phase 4 - Introduction Marketing evaluation Production evaluation Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 9
Phase 5 - Standardization Accessorize and add to products selling potential Reduce manufacturing costs Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 10
Phase 6 - Withdrawal Plan for product withdrawal and replacement Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 11
Example of how we can successfully use this methodology in the real world Princeton Tec Pulsar Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 12
The Challenge Bring new product to market from initial concept to production in less than four months Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 13
Background Last product had taken over 18 months to bring from concept through production Internal costs on last product had been excessive Major trade show scheduled for end of January 2000, project had to be completed for the show. Company needed to be able to accept orders at the show and deliver in a timely manner afterwards. Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 14
ID Task Name Duration Start September October November December January February 1 Phase-1 21 days Wed 9/29/99 2 Kick off Meeting 0 days Wed 9/29/99 9/29 3 Define product specifications 1 day Wed 9/29/99 4 Develop concepts & (BOM) 19 days Thu 9/30/99 5 Client approval of concept (CAM) 0 days Wed 10/27/99 10/27 6 Phase-2 22 days Thu 10/28/99 7 Detailed design 12 days Wed 10/27/99 8 Proof of concept/Alpha model fabrication (SLA) 5 days Fri 11/12/99 9 Test/Modify 5 days Fri 11/19/99 10 Phase-3 58 days Fri 11/26/99 11 Review design issues 1 day Mon 11/29/99 12 Detail design changes 5 days Tue 11/30/99 13 Beta/Pre-Production fabrication (soft tooling) 5 days Tue 12/7/99 14 Test Beta Units 15 days Tue 12/14/99 15 Complete final modifications 1 day Tue 1/4/00 16 Order Production Tooling 30 days Wed 1/5/00 17 Phase-4 0 days Tue 2/15/00 2/15 18 Market introduction 0 days Tue 2/15/00 2/15 19 Phase-5 0 days Wed 2/16/00 2/16 20 Standardization 0 days Wed 2/16/00 2/16 21 Phase-6 0 days Wed 2/16/00 2/16 22 Withdrawl / Next generation 0 days Wed 2/16/00 2/16 Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 15
P r in c e t o n T e c h - L E D K e y c h a in S p e c if ic a t io n D e s c r ip t io n O b je c t iv e H o u s in g M a t e r ia l X e n o y - In je c tio n M o ld e d L am p L E D - N ic h ia p a r t # N S P W 5 0 0 S ( B r i g h t W h ite ) o r e q u iv a le n t P o w e r S u p p ly 6 V D C c o in c e lls # C R 2 0 1 6 M e a n s fo r a tta c h m e n t M e ta l r in g H o u s in g A s s e m b ly M ax . 1 screw S iz e o f p r o d u c t M in . P h o to n S iz e ( D im .) M a x . S a p p h ir e S iz e ( D im .) R e p la c e a b le B a t t e r y R e p la c e a b l e C o n t in u o u s L a m p O n S w it c h No P r o j e c t e d V o lu m e 7 5 ,0 0 0 s a le s 1 s t y e a r T arget M ark et O u t d o o r e n th u s ia s ts T a r g e t M a n u f a c t u r in g C o s t $X X X T a r g e t W h o le s a le $Y Y Y T a r g e t R e t a il $ Z Z Z ( c r itic a l c o s t) C o s t R a t io R e ta il to W h o le s a le to C ost A :1 B :1 C :1 D e s c r ip t io n F u t u r e p o s s ib ilit ie s H o u s in g M a t e r ia l E x p lo r e o th e r m a te r ia ls L am p E x p lo r e o th e r p o s s ib ilitie s P o w e r S u p p ly E x p lo r e o th e r p o s s ib ilitie s M e a n s fo r a tta c h m e n t L a t c h /B e lt lo o p /P a c k L o o p H o u s in g A s s e m b ly E lim in a te a ll f a s te n e r s S iz e o f p r o d u c t C h a n g e to m e e t m a r k e t d e m a n d R e p la c e a b le B a t t e r y N o n r e p la c e a b le , m a s s p r o d u c e d d is p o s a b le ite m C o n t in u o u s L a m p O n S w it c h Y es P r o j e c t e d V o lu m e 1 0 0 ,0 0 0 + f u tu r e y e a r s T arget M ark et M a ss M e rc h a n t T a r g e t M a n u f a c t u r in g C o s t D ecrease co st T a r g e t W h o le s a le In c r e a s e /D e c r e a s e T a r g e t R e t a il In c r e a s e /D e c r e a s e Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 16
Princeton Tech LED Keychain Light Concept Ratings Sheet 1. Will it appeal to your customer (Aesthetics)? 1=Best 1 2 3 4 2. Will it appeal to your customer (Function)? 1=Best 1 2 3 4 3. What do you like most about it? 4. What do you like least about it? 5. Will it sell? 1=Best 1 2 3 4 Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 17
Description Cost Assumptions Origin LED Lamp & Assembly Qty 100,000 $XXXea $XX LED Lamp cost Bob of P-Tec supplied info 10/8/99 Bend and cut leads operation $XX.00 per hour labor rate Jeff of P-Tec supplied info 10/8/99 2 LEDs cut and bent per minute Jeff of P-Tec supplied info 10/8/99 120 LEDs cut and bent per hour Advent calculation based on above assumption $XX per cut and bent LED Advent calculation based on above assumption Power Qty 200,000 $XXea $XX (2 batteries per unit) Bob of P-Tec supplied info 10/27/99 Metal ring Qty 100,000 $XXea $XX (1 ring per unit) Mike of P-Tec supplied info 10/8/99 Packaging Qty 100,000 $XXea $XX Plastic Case cost Mike of P-Tec supplied info 10/8/99 $XX Printed Graphic cost Mike of P-Tec supplied info 10/8/99 $XX Product Guide cost Jeff of P-Tec supplied info 10/28/99 Load housing unit into plastic case operation Load ring into plastic case operation Load printed graphic into plastic case operation Load product guide into plastic case operation Close plastic case operation $XX.00 per hour labor rate Jeff of P-Tec supplied info 10/8/99 1 case loaded every 30 seconds Jeff/Mike/Bob of P-Tec supplied info 10/8/99 120 cases loaded per hour Advent calculation based on above assumption $XX per loaded case Advent calculation based on above assumption TOTAL COST PER COMPLETE UNIT $XXXX Rev F. 11-02-99 Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 18
October November December January Februa ID Task Name Duration Start 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 1 Phase-1 25 days Wed 9/29/99 2 Project Meeting 0 days Wed 9/29/99 9/29 3 Define product specifications 1 day Tue 10/5/99 4 Develop concepts & (BOM) 19 days Thu 10/7/99 5 Client approval of concept (CAM) 0 days Tue 11/2/99 11/2 Final presentatin of product concept design 6 Phase-2 16 days Wed 11/3/99 7 Detailed design 7 days Tue 11/2/99 8 Proof of concept/Alpha model fabrication (SLA) 5 days Thu 11/11/99 9 Test/Modify 4 days Thu 11/18/99 10 Client approval of Alpha model 0 days Tue 11/23/99 Final presentation of Alpha /SLA model 11 Order Packaging (need SW model) 42 days Tue 11/23/99 12 Order LED's 45 days Tue 11/23/99 13 Order Shipping boxes/crates 42 days Tue 11/23/99 14 Order Batteries 42 days Tue 11/23/99 15 Phase-3 43 days Wed 11/24/99 16 Review design issues 1 day Wed 11/24/99 17 Detail design changes 5 days Thu 11/25/99 18 Order Production Tooling 30 days Thu 12/2/99 19 Assembly/ First Run Production / Line set up 5 days Thu 1/6/00 20 Test Beta Units 5 days Thu 1/13/00 21 Complete final modifications 1 day Thu 1/20/00 22 Introduce product to market 1 day Fri 1/21/00 23 Phase-4 0 days Sat 1/22/00 MARKET INTRO 24 Market introduction / Ship 1st product 0 days Sat 1/22/00 1/22 25 Phase-5 0 days Sat 1/22/00 1/22 26 Standardization 0 days Sat 1/22/00 1/22 Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 19
P r in c e t o n T e c h - L E D K e y c h a in S p e c if ic a t io n D e s c r ip t io n O b je c t iv e H o u s in g M a t e r ia l X e n o y - I n j e c tio n M o ld e d Lam p L E D - N ic h ia p a r t # N S P W 5 0 0 S ( B r ig h t W h ite ) o r e q u iv a le n t P o w e r S u p p ly 6 V D C c o in c e lls # C R 2 0 1 6 M e a n s f o r a tt a c h m e n t M e ta l r in g ( c u s to m e r a s s y .) H o u s in g A s s e m b ly N o m e c h a n ic a l fa s te n e r s S iz e o f p r o d u c t M in . P h o to n S iz e ( D i m .) M a x . S li g h t l y la r g e r th a n P h o to n ( D i m .) R e p la c e a b le B a t t e r y N o n R e p la c e a b le C o n t in u o u s L a m p O n S w it c h No P r o j e c t e d V o lu m e 7 5 ,0 0 0 s a le s 1 s t y e a r T arget M arket O u td o o r e n th u s ia s ts T a r g e t M a n u f a c t u r in g C o s t $X X X T a r g e t W h o le s a le $Y Y Y Q T Y L e v e ls B ASE 24+ L e v .1 L e v .2 L e v .3 L e v .4 P r in c e to n T e c h S e llin g P r ic e T a r g e t R e t a il $ Z Z Z ( c r itic a l c o s t) C o s t R a t io R e ta il to W h o le s a le to C o st 3 .3 3 :1 2 :1 1 :1 B u tto n F o r c e P h o to n fo r c e o r le s s D e s c r ip t io n F u t u r e p o s s ib ilit i e s H o u s in g M a t e r ia l E x p lo r e o th e r m a te r ia ls O n - O f f B u t to n S o f t to u c h Lam p E x p lo r e o th e r p o s s ib ilitie s /c o lo r s P o w e r S u p p ly E x p lo r e o th e r p o s s ib ilitie s M e a n s f o r a tt a c h m e n t L a tc h /B e lt lo o p /P a c k L o o p H o u s in g A s s e m b ly E li m i n a te a ll f a s te n e r s S iz e o f p r o d u c t C h a n g e to m e e t m a r k e t d e m a n d R e p la c e a b le B a t t e r y Y es C o n t in u o u s L a m p O n S w it c h Y es P r o j e c t e d V o lu m e 1 0 0 ,0 0 0 + fu tu r e y e a r s T arget M arket M a ss M e rc h a n t T a r g e t M a n u f a c t u r in g C o s t D e c re a se c o st T a r g e t W h o le s a le I n c r e a s e /D e c r e a s e T a r g e t R e t a il I n c r e a s e /D e c r e a s e A n tic ip a te d C y c le L if e 5 -7 y e a rs A n tic ip a te d S a le s G r o w th 3 yea rs P rin c e to n T e c h L E D K e y c h a in P ro d u c t S p e c ific a tio n R e v is io n F 11 / 08 / 99 Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 20
Results Fastest, most successful product launch in the companys history. Largest single product ever in the companys history (volume and dollar). Invitation to return and run all product development for this company. Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 21
Bill Chesterson CEO Automation & Product Design Advent Design 215 781 0500 Ext: 203 Corporation bill.chesterson@adventdesign.com 925 Canal Street Tom Lawton President Bristol PA, 19007 Contract Manufacturing 215 781 0500 Ext: 202 (P) 215 781 0500 (F) 215 781 0508 tom.lawton@adventdesign.com www.adventdesign.com Frank Garcia Director Planning & Productivity 215 781 0500 Ext: 207 frank.garcia@adventdesign.com

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Speed to Market through Program Management

  • 1. Speed to Market through Program Management Presented by Tom Lawton Advent Design Corporation May 14, 2002 Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 1
  • 2. The Question to Answer this morning: How can we most effectively and efficiently bring a successful product to market? Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 2
  • 3. The short answer: Use a well developed process and use this process to constantly and relentlessly move forward. Typically this will involve more resources on the front end, during the planning portions of the project, than are typically allocated. Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 3
  • 4. Product Design Process Phase 1 - Concept Phase 2 - Feasibility Phase 3 - Development and Design Phase 4 - Introduction Phase 5 - Standardization Phase 6 - Withdrawal Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 4
  • 5. Define Terms Proof of Concept Alpha Prototype Beta Prototype Pre-Production Prototype First Run Production Production Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 5
  • 6. Phase 1 - Concept Product Specifications Design Concept Comparison of Specifications and Concepts to market needs and approximate price points. Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 6
  • 7. Phase 2 - Feasibility Proof-of-concept prototype Alpha prototype Review price and performance against market needs. Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 7
  • 8. Phase 3 - Development and Design Beta Prototype Pre-Production Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 8
  • 9. Phase 4 - Introduction Marketing evaluation Production evaluation Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 9
  • 10. Phase 5 - Standardization Accessorize and add to products selling potential Reduce manufacturing costs Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 10
  • 11. Phase 6 - Withdrawal Plan for product withdrawal and replacement Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 11
  • 12. Example of how we can successfully use this methodology in the real world Princeton Tec Pulsar Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 12
  • 13. The Challenge Bring new product to market from initial concept to production in less than four months Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 13
  • 14. Background Last product had taken over 18 months to bring from concept through production Internal costs on last product had been excessive Major trade show scheduled for end of January 2000, project had to be completed for the show. Company needed to be able to accept orders at the show and deliver in a timely manner afterwards. Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 14
  • 15. ID Task Name Duration Start September October November December January February 1 Phase-1 21 days Wed 9/29/99 2 Kick off Meeting 0 days Wed 9/29/99 9/29 3 Define product specifications 1 day Wed 9/29/99 4 Develop concepts & (BOM) 19 days Thu 9/30/99 5 Client approval of concept (CAM) 0 days Wed 10/27/99 10/27 6 Phase-2 22 days Thu 10/28/99 7 Detailed design 12 days Wed 10/27/99 8 Proof of concept/Alpha model fabrication (SLA) 5 days Fri 11/12/99 9 Test/Modify 5 days Fri 11/19/99 10 Phase-3 58 days Fri 11/26/99 11 Review design issues 1 day Mon 11/29/99 12 Detail design changes 5 days Tue 11/30/99 13 Beta/Pre-Production fabrication (soft tooling) 5 days Tue 12/7/99 14 Test Beta Units 15 days Tue 12/14/99 15 Complete final modifications 1 day Tue 1/4/00 16 Order Production Tooling 30 days Wed 1/5/00 17 Phase-4 0 days Tue 2/15/00 2/15 18 Market introduction 0 days Tue 2/15/00 2/15 19 Phase-5 0 days Wed 2/16/00 2/16 20 Standardization 0 days Wed 2/16/00 2/16 21 Phase-6 0 days Wed 2/16/00 2/16 22 Withdrawl / Next generation 0 days Wed 2/16/00 2/16 Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 15
  • 16. P r in c e t o n T e c h - L E D K e y c h a in S p e c if ic a t io n D e s c r ip t io n O b je c t iv e H o u s in g M a t e r ia l X e n o y - In je c tio n M o ld e d L am p L E D - N ic h ia p a r t # N S P W 5 0 0 S ( B r i g h t W h ite ) o r e q u iv a le n t P o w e r S u p p ly 6 V D C c o in c e lls # C R 2 0 1 6 M e a n s fo r a tta c h m e n t M e ta l r in g H o u s in g A s s e m b ly M ax . 1 screw S iz e o f p r o d u c t M in . P h o to n S iz e ( D im .) M a x . S a p p h ir e S iz e ( D im .) R e p la c e a b le B a t t e r y R e p la c e a b l e C o n t in u o u s L a m p O n S w it c h No P r o j e c t e d V o lu m e 7 5 ,0 0 0 s a le s 1 s t y e a r T arget M ark et O u t d o o r e n th u s ia s ts T a r g e t M a n u f a c t u r in g C o s t $X X X T a r g e t W h o le s a le $Y Y Y T a r g e t R e t a il $ Z Z Z ( c r itic a l c o s t) C o s t R a t io R e ta il to W h o le s a le to C ost A :1 B :1 C :1 D e s c r ip t io n F u t u r e p o s s ib ilit ie s H o u s in g M a t e r ia l E x p lo r e o th e r m a te r ia ls L am p E x p lo r e o th e r p o s s ib ilitie s P o w e r S u p p ly E x p lo r e o th e r p o s s ib ilitie s M e a n s fo r a tta c h m e n t L a t c h /B e lt lo o p /P a c k L o o p H o u s in g A s s e m b ly E lim in a te a ll f a s te n e r s S iz e o f p r o d u c t C h a n g e to m e e t m a r k e t d e m a n d R e p la c e a b le B a t t e r y N o n r e p la c e a b le , m a s s p r o d u c e d d is p o s a b le ite m C o n t in u o u s L a m p O n S w it c h Y es P r o j e c t e d V o lu m e 1 0 0 ,0 0 0 + f u tu r e y e a r s T arget M ark et M a ss M e rc h a n t T a r g e t M a n u f a c t u r in g C o s t D ecrease co st T a r g e t W h o le s a le In c r e a s e /D e c r e a s e T a r g e t R e t a il In c r e a s e /D e c r e a s e Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 16
  • 17. Princeton Tech LED Keychain Light Concept Ratings Sheet 1. Will it appeal to your customer (Aesthetics)? 1=Best 1 2 3 4 2. Will it appeal to your customer (Function)? 1=Best 1 2 3 4 3. What do you like most about it? 4. What do you like least about it? 5. Will it sell? 1=Best 1 2 3 4 Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 17
  • 18. Description Cost Assumptions Origin LED Lamp & Assembly Qty 100,000 $XXXea $XX LED Lamp cost Bob of P-Tec supplied info 10/8/99 Bend and cut leads operation $XX.00 per hour labor rate Jeff of P-Tec supplied info 10/8/99 2 LEDs cut and bent per minute Jeff of P-Tec supplied info 10/8/99 120 LEDs cut and bent per hour Advent calculation based on above assumption $XX per cut and bent LED Advent calculation based on above assumption Power Qty 200,000 $XXea $XX (2 batteries per unit) Bob of P-Tec supplied info 10/27/99 Metal ring Qty 100,000 $XXea $XX (1 ring per unit) Mike of P-Tec supplied info 10/8/99 Packaging Qty 100,000 $XXea $XX Plastic Case cost Mike of P-Tec supplied info 10/8/99 $XX Printed Graphic cost Mike of P-Tec supplied info 10/8/99 $XX Product Guide cost Jeff of P-Tec supplied info 10/28/99 Load housing unit into plastic case operation Load ring into plastic case operation Load printed graphic into plastic case operation Load product guide into plastic case operation Close plastic case operation $XX.00 per hour labor rate Jeff of P-Tec supplied info 10/8/99 1 case loaded every 30 seconds Jeff/Mike/Bob of P-Tec supplied info 10/8/99 120 cases loaded per hour Advent calculation based on above assumption $XX per loaded case Advent calculation based on above assumption TOTAL COST PER COMPLETE UNIT $XXXX Rev F. 11-02-99 Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 18
  • 19. October November December January Februa ID Task Name Duration Start 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 1 Phase-1 25 days Wed 9/29/99 2 Project Meeting 0 days Wed 9/29/99 9/29 3 Define product specifications 1 day Tue 10/5/99 4 Develop concepts & (BOM) 19 days Thu 10/7/99 5 Client approval of concept (CAM) 0 days Tue 11/2/99 11/2 Final presentatin of product concept design 6 Phase-2 16 days Wed 11/3/99 7 Detailed design 7 days Tue 11/2/99 8 Proof of concept/Alpha model fabrication (SLA) 5 days Thu 11/11/99 9 Test/Modify 4 days Thu 11/18/99 10 Client approval of Alpha model 0 days Tue 11/23/99 Final presentation of Alpha /SLA model 11 Order Packaging (need SW model) 42 days Tue 11/23/99 12 Order LED's 45 days Tue 11/23/99 13 Order Shipping boxes/crates 42 days Tue 11/23/99 14 Order Batteries 42 days Tue 11/23/99 15 Phase-3 43 days Wed 11/24/99 16 Review design issues 1 day Wed 11/24/99 17 Detail design changes 5 days Thu 11/25/99 18 Order Production Tooling 30 days Thu 12/2/99 19 Assembly/ First Run Production / Line set up 5 days Thu 1/6/00 20 Test Beta Units 5 days Thu 1/13/00 21 Complete final modifications 1 day Thu 1/20/00 22 Introduce product to market 1 day Fri 1/21/00 23 Phase-4 0 days Sat 1/22/00 MARKET INTRO 24 Market introduction / Ship 1st product 0 days Sat 1/22/00 1/22 25 Phase-5 0 days Sat 1/22/00 1/22 26 Standardization 0 days Sat 1/22/00 1/22 Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 19
  • 20. P r in c e t o n T e c h - L E D K e y c h a in S p e c if ic a t io n D e s c r ip t io n O b je c t iv e H o u s in g M a t e r ia l X e n o y - I n j e c tio n M o ld e d Lam p L E D - N ic h ia p a r t # N S P W 5 0 0 S ( B r ig h t W h ite ) o r e q u iv a le n t P o w e r S u p p ly 6 V D C c o in c e lls # C R 2 0 1 6 M e a n s f o r a tt a c h m e n t M e ta l r in g ( c u s to m e r a s s y .) H o u s in g A s s e m b ly N o m e c h a n ic a l fa s te n e r s S iz e o f p r o d u c t M in . P h o to n S iz e ( D i m .) M a x . S li g h t l y la r g e r th a n P h o to n ( D i m .) R e p la c e a b le B a t t e r y N o n R e p la c e a b le C o n t in u o u s L a m p O n S w it c h No P r o j e c t e d V o lu m e 7 5 ,0 0 0 s a le s 1 s t y e a r T arget M arket O u td o o r e n th u s ia s ts T a r g e t M a n u f a c t u r in g C o s t $X X X T a r g e t W h o le s a le $Y Y Y Q T Y L e v e ls B ASE 24+ L e v .1 L e v .2 L e v .3 L e v .4 P r in c e to n T e c h S e llin g P r ic e T a r g e t R e t a il $ Z Z Z ( c r itic a l c o s t) C o s t R a t io R e ta il to W h o le s a le to C o st 3 .3 3 :1 2 :1 1 :1 B u tto n F o r c e P h o to n fo r c e o r le s s D e s c r ip t io n F u t u r e p o s s ib ilit i e s H o u s in g M a t e r ia l E x p lo r e o th e r m a te r ia ls O n - O f f B u t to n S o f t to u c h Lam p E x p lo r e o th e r p o s s ib ilitie s /c o lo r s P o w e r S u p p ly E x p lo r e o th e r p o s s ib ilitie s M e a n s f o r a tt a c h m e n t L a tc h /B e lt lo o p /P a c k L o o p H o u s in g A s s e m b ly E li m i n a te a ll f a s te n e r s S iz e o f p r o d u c t C h a n g e to m e e t m a r k e t d e m a n d R e p la c e a b le B a t t e r y Y es C o n t in u o u s L a m p O n S w it c h Y es P r o j e c t e d V o lu m e 1 0 0 ,0 0 0 + fu tu r e y e a r s T arget M arket M a ss M e rc h a n t T a r g e t M a n u f a c t u r in g C o s t D e c re a se c o st T a r g e t W h o le s a le I n c r e a s e /D e c r e a s e T a r g e t R e t a il I n c r e a s e /D e c r e a s e A n tic ip a te d C y c le L if e 5 -7 y e a rs A n tic ip a te d S a le s G r o w th 3 yea rs P rin c e to n T e c h L E D K e y c h a in P ro d u c t S p e c ific a tio n R e v is io n F 11 / 08 / 99 Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 20
  • 21. Results Fastest, most successful product launch in the companys history. Largest single product ever in the companys history (volume and dollar). Invitation to return and run all product development for this company. Advent Design Corporation, Bristol PA 1-800-959-0310 www.adventdesign.com 21
  • 22. Bill Chesterson CEO Automation & Product Design Advent Design 215 781 0500 Ext: 203 Corporation bill.chesterson@adventdesign.com 925 Canal Street Tom Lawton President Bristol PA, 19007 Contract Manufacturing 215 781 0500 Ext: 202 (P) 215 781 0500 (F) 215 781 0508 tom.lawton@adventdesign.com www.adventdesign.com Frank Garcia Director Planning & Productivity 215 781 0500 Ext: 207 frank.garcia@adventdesign.com