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Consumer and Housing iQ Report April 2015

Sphere Trending
Sphere Trending

The three most requested home amenities are walk-in closets, upgraded laundry rooms, and outdoor space for entertaining. A study found that younger generations prefer to live in suburbs rather than cities. Smart home technology is disrupting home security products and will expand to other areas like doorbells and water monitoring. Home buyers want energy efficient homes but many are unsatisfied with the efficiency of their current homes.

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C O N S U M E R i Q : HOUSING W H A T S H O T I N H O M E A M E N I T I E S ? The single, most-requested amenity is a walk-in closet in the master bedroom. 31% of buyers say they would happily sacrifice some other household feature for his-and-hers closets in the master bedroom. Second on a house-hunters wish list is a state-of-the-art laundry room. Buyers are looking for laundry rooms with skylights, built-in ironing boards, room for folding clothes, storage and upgraded appliances. H O M E T R E N D S : Trendwatch: return to the burbs 息 2015 Sphere Trending, LLC A poll released by the National Association of Home Builders, shows that Americans in their 20s and mid-30s actually would rather settle down in the suburbs than in city centers. According to the NAHBs study, 66% of respondents who were born in 1977 or later said they would prefer to buy a home in an outlying suburb or close to a suburb. A P R I L 2 0 1 5 DREES HOMES NORTH CAROLINA The August Smart Lock is a new lock and access system that allows you to send a virtual key to anyone you choose to have access to your home. Trendwatch: smart home disruption THE FUTURES COMPANY The home security vertical has been the first to be significantly disrupted by smart home/consumer IoT. Home security products, cameras, thermostats, bulbs and locks have been the hot point products in the last couple of years. Looking forward, some new point product categories will become more popular among consumers (doorbells, water-control and monitoring devices, pet products, garage openers, outdoor/irrigation). NEXTMARKET Life in the suburbs is no longer drab, home builders embrace unique architecture and color stories to appeal to new, design savvy buyers. AUGUST The Ring doorbell allows users to see and speak with visitors using a smartphone or tablet. RING SPHERE TRENDSPOTTING NAHB
contact us today! For more trends, inspiration and to learn about our services, VISIT US: www.spheretrending.com A P R I L 2 0 1 5 息 2015 Sphere Trending, LLC G E N N O W H O M E O W N E R S : Trendwatch: comfort Trendwatch: satisfaction gap One in three U.S. households plans to move in the next five years. Many are unsatisfied with certain aspects of their living situations. The Demand Institute has termed these gaps between what Americans have and what they say they need or want the Satisfaction Gap. Slowing down seemed to be the magic word describing home furnishings from our winter tradeshows. The major trend towards "coziness" should be seen as a reaction to globalization, terrorism and the rampant loss of regional identity. Customers seeking relaxation put a lot of emphasis on appropriate details such as the shape and other aesthetic properties of furniture. In vogue this year are warm colors and cuddly fabrics. Also trending are large, soft couches piled with as many pillows as possible. BRUHL ERIK JORGENSEN KFF BRETZ 1 2 3 LOVE TO LIVE OUTDOORS: 73% of Gen Now report that outdoor space is important for entertaining ACTIVELY GROWING THEIR OWN FOOD: The number of Gen Now gardeners has increased 63% over the last five years EMBRACING COLOR: 64% of Gen Now report using a pop of color to enhance the curb appeal of their homes BETTER HOMES & GARDENS / NATIONAL GARDENING ASSOCIATION The largest disparity between consumers' haves and wants lies with their home energy efficiencyor lack thereof. While 71% of households think energy efficiency is important, only 35% describe their homes as energy efficient. DEMAND INSTITUTE Meritage Homes offers the Echo Solar System as an upgrade on their new homes. SPHERE TRENDSPOTTING SPHERE TRENDSPOTTING The Flex House development in Chicago offers homebuyers a private backyard, an amenity desirable for urban families. C O N S U M E R i Q : HOUSING

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Consumer and Housing iQ Report April 2015

  • 1. C O N S U M E R i Q : HOUSING W H A T S H O T I N H O M E A M E N I T I E S ? The single, most-requested amenity is a walk-in closet in the master bedroom. 31% of buyers say they would happily sacrifice some other household feature for his-and-hers closets in the master bedroom. Second on a house-hunters wish list is a state-of-the-art laundry room. Buyers are looking for laundry rooms with skylights, built-in ironing boards, room for folding clothes, storage and upgraded appliances. H O M E T R E N D S : Trendwatch: return to the burbs 息 2015 Sphere Trending, LLC A poll released by the National Association of Home Builders, shows that Americans in their 20s and mid-30s actually would rather settle down in the suburbs than in city centers. According to the NAHBs study, 66% of respondents who were born in 1977 or later said they would prefer to buy a home in an outlying suburb or close to a suburb. A P R I L 2 0 1 5 DREES HOMES NORTH CAROLINA The August Smart Lock is a new lock and access system that allows you to send a virtual key to anyone you choose to have access to your home. Trendwatch: smart home disruption THE FUTURES COMPANY The home security vertical has been the first to be significantly disrupted by smart home/consumer IoT. Home security products, cameras, thermostats, bulbs and locks have been the hot point products in the last couple of years. Looking forward, some new point product categories will become more popular among consumers (doorbells, water-control and monitoring devices, pet products, garage openers, outdoor/irrigation). NEXTMARKET Life in the suburbs is no longer drab, home builders embrace unique architecture and color stories to appeal to new, design savvy buyers. AUGUST The Ring doorbell allows users to see and speak with visitors using a smartphone or tablet. RING SPHERE TRENDSPOTTING NAHB
  • 2. contact us today! For more trends, inspiration and to learn about our services, VISIT US: www.spheretrending.com A P R I L 2 0 1 5 息 2015 Sphere Trending, LLC G E N N O W H O M E O W N E R S : Trendwatch: comfort Trendwatch: satisfaction gap One in three U.S. households plans to move in the next five years. Many are unsatisfied with certain aspects of their living situations. The Demand Institute has termed these gaps between what Americans have and what they say they need or want the Satisfaction Gap. Slowing down seemed to be the magic word describing home furnishings from our winter tradeshows. The major trend towards "coziness" should be seen as a reaction to globalization, terrorism and the rampant loss of regional identity. Customers seeking relaxation put a lot of emphasis on appropriate details such as the shape and other aesthetic properties of furniture. In vogue this year are warm colors and cuddly fabrics. Also trending are large, soft couches piled with as many pillows as possible. BRUHL ERIK JORGENSEN KFF BRETZ 1 2 3 LOVE TO LIVE OUTDOORS: 73% of Gen Now report that outdoor space is important for entertaining ACTIVELY GROWING THEIR OWN FOOD: The number of Gen Now gardeners has increased 63% over the last five years EMBRACING COLOR: 64% of Gen Now report using a pop of color to enhance the curb appeal of their homes BETTER HOMES & GARDENS / NATIONAL GARDENING ASSOCIATION The largest disparity between consumers' haves and wants lies with their home energy efficiencyor lack thereof. While 71% of households think energy efficiency is important, only 35% describe their homes as energy efficient. DEMAND INSTITUTE Meritage Homes offers the Echo Solar System as an upgrade on their new homes. SPHERE TRENDSPOTTING SPHERE TRENDSPOTTING The Flex House development in Chicago offers homebuyers a private backyard, an amenity desirable for urban families. C O N S U M E R i Q : HOUSING