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Spintroduce - Investment deck

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Yonatan Weic
Yonatan Weic

Spintroduce - Video speed-networking platform/ app for business professionals. the idea was to have a randomised video speed-networking for professionals that leans on linkedin This was our pitch deck back in 2012.

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BUSINESS NETWORKING …JUST GOT BETTER
Meet The TeamMeet the team! ? Online marketing - Been in the online marketing industry since 2004 ? Global Sales - proven track of record in sales in the IT industry (Acquisio) ? Speaker – spoke in several international conferences (such as SMX Stockholm and Ad:Tech Tokyo ? Education - B.Comm (Marketing) , Concordia university, Montreal, Canada Yonatan Weic - CEO Shahar Zrihen- CTO 2 of 23 www.spintroduce.com ? Software Developer - Developing applications and websites since 2004. Leading projects for startups to big clients such as Poalim Bank, Nokia, HP ? Speaker –Teaching Mobile development in Lander Institue and speaker in numerous conferences. ? Education - B. Sc (Electronic Engineering) , Holon Institute of Technology, Israel
The Problem THE SAME PEOPLE NOT FOCUSEDLINKEDIN IS “BORING” 3 of 23 www.spintroduce.com Business Networking Today… TOO EXPENSIVE TOO SHYTIME WASTER
4 of 23 www.spintroduce.com The idea… Speed Video Networking For Professionals
5 of 23 www.spintroduce.com The Solution Speed networking for professionals IT’S FREE! NO COMMUTING NEEDED IT’S GREAT FUN! ICE BREAKER WIDE VARIETY HIGHLY TARGETED
WHAT IS SPINTRODUCE? For more information please visit your website: www.spintroduce.com 6 of 23 www.spintroduce.com
Business Networking Userbase with numbers in millions The fastest growing professional networking site, with over 150M users worldwide and in 16 different languages. Linkedin A European networking site with a large coverage worldwide. The site very is dominant in France, China and S.America Viadeo.com Another European networking site that caters more to the German speaking countries (Germany, Austria and Switzerland Xing.com 7 of 23 www.spintroduce.com
The User’s Experiece 8 of 23 www.spintroduce.com Log in using your linkedin profile to load your professional job history & connect with other professionals . 1.Login via Linkedin 1
The User’s Experiece 9 of 23 www.spintroduce.com Start to speed network using a random video chat session 3.Random Video Chat You’ll have 3 minutes to present your business and let the other person tell about their business before the next random session 4. The Countdown Click on this button to add this person to your liinkedin network and keep in touch 5. Expand your network 2 A quick summary of linkedin job history of the person you’re chatting with, will be presented to help you decide if it’s a good networking fit for you. 2.Brief History 3 4 5 Rank the user you video chatted with 7. Rank 6 The user will be able to add notes and important information he found valuabl for later use., about the person he was chatting with. 6. Add A Comment 7
The User’s Experiece 10 of 23 www.spintroduce.com Understand better your networking patterns with insights on your activities 8. Get the stats 8
The User’s Experiece 11 of 23 www.spintroduce.com Jeffry Smith Recruiter, TD Bank Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ipsum velit, convallis at imperdiet ac, ultrices sit amet odio. User Comment Added to Linkedin? Schedule a meeting Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ipsum velit, convallis at imperdiet ac, ultrices sit amet odio. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ipsum velit, convallis at imperdiet ac, ultrices sit amet odio. Lisa Morgan Developer, LTI Tech Yonatan Weic Founder, Spintroduce ? ? ?
The Marketing 12 of 23 www.spintroduce.com ? Paid Ads - using facebook sponsored stories and linkedin’s ads along with display retargeting ? Content writting+ PR releases : Article writing on our blog, PR releases ? Youtube advertising : using youtube as a paid/ seo tool for certain keyword phrases to reach our audience ? End of webinar networking events : Contact webinar sponsors (white papper) and offer to create a session at the end of each webinar (SES, SMX, Pubcon, Thirdeye media, AdTech etc… )
The Business Model 13 of 23 www.spintroduce.com Targeted ads will be presented between each of the sessions. Ads On Site To begin with, a free version will be the default to gain subscribers and to make the site “sticky”. At phase 2, we will introduce paid premium services in a SaaS model where the subscriber will be able to have more information on the prospect, create chat rooms to conduct online interviews with prospects. Phase 3 - Spintroduce widgets for businesses to use on their site. Free Vs Pro
Milestones 14 of 23 www.spintroduce.com June 2012 August 2012 September 2012 October 2012 December 2012 February2012
The Financials
The Ask 16 of 23 www.spintroduce.com We are looking for $600,000 in investment for a year How did we come up with this figure ? ?Marketing budget : $300,000 (paid adds, PR releases, Tradeshows, sponsored blog posts) Based on average CPC for key phrases of $1.2 as well as average CPM of $2.5 with heavy advertising volumes on the first 7 months on the display exchanges, Adwords, Linkedin and Facebook. ?Salaries for a team of 5 : $250,000 the 2 founders, 1 developer , a part time designer and a PR person) ?Overhead expenses – $50,000 office rent, internet, computers, accounting.
Revenue Target 17 of 23 www.spintroduce.com Forecast for the next 2 years : ?Pro version : $50,000 in income for the first year from launch of the Pro version (paid) $100,000 in incme frm the paid version for the second year. ?Paid Ads On Site – $4,000/ year from banner ads on the site.
Our Assumptions 18 of 23 www.spintroduce.com Number of Users - In order to hit the target of $50,000 for the first year we will need to have roughly 55 users taking an assumption that close to 30% of those users will churn after 3 months or less and 70% will continue for the full 12 months. Prospects for the paid version – for the paid version the prospects are recuiters or MD’s at SMB’s. We will need close to 500 prospects to convert at 10% rate. Retention rate : We expect to retain 70% of all converted users on the paid version.
CONTACT US Yonatan Weic Phone: +44 74270619833 Email: yonatan@spintroduce.com If you feel that this is right for you, that we would love to have you on-board. Feel free to contact us if you have any question. CONTACT US http://uk.linkedin.com/in/yonatanweic 19 of 23 Shahar Zrihen Phone: +972 – 52-8088812 Email: shahar@spintroduce.com http://il.linkedin.com/in/shaharzrihen www.spintroduce.com
THANK YOU
Appendix
The Competition What are the current and potential competitors Linkedin.com can roll out a video chat element of their own http://www.linkedin.com 1.Linkedin Branch out is a VC backed facebook app that is focused on business networking using facebook as their main channel. The focus of the tool is mainly job search. http://branchout.com/ 2.Branch-Out Brazen is a career-management site for entry level/ college students. The site is focused on job hunting and relationship building is based on by monthly sessions. http://www.brazencareerist.com/about 3.Brazen Careerist 22 of 23 www.spintroduce.com A Russian website that allow you (once registered and approved) to interact with investors, mentors, etc... Based on pre-defined sessions (twice a month) http://startup-roulette.com/ 4.Startup-Roulette
The Vision 23 of 23 www.spintroduce.com

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Spintroduce - Investment deck

  • 2. Meet The TeamMeet the team! ? Online marketing - Been in the online marketing industry since 2004 ? Global Sales - proven track of record in sales in the IT industry (Acquisio) ? Speaker – spoke in several international conferences (such as SMX Stockholm and Ad:Tech Tokyo ? Education - B.Comm (Marketing) , Concordia university, Montreal, Canada Yonatan Weic - CEO Shahar Zrihen- CTO 2 of 23 www.spintroduce.com ? Software Developer - Developing applications and websites since 2004. Leading projects for startups to big clients such as Poalim Bank, Nokia, HP ? Speaker –Teaching Mobile development in Lander Institue and speaker in numerous conferences. ? Education - B. Sc (Electronic Engineering) , Holon Institute of Technology, Israel
  • 3. The Problem THE SAME PEOPLE NOT FOCUSEDLINKEDIN IS “BORING” 3 of 23 www.spintroduce.com Business Networking Today… TOO EXPENSIVE TOO SHYTIME WASTER
  • 4. 4 of 23 www.spintroduce.com The idea… Speed Video Networking For Professionals
  • 5. 5 of 23 www.spintroduce.com The Solution Speed networking for professionals IT’S FREE! NO COMMUTING NEEDED IT’S GREAT FUN! ICE BREAKER WIDE VARIETY HIGHLY TARGETED
  • 6. WHAT IS SPINTRODUCE? For more information please visit your website: www.spintroduce.com 6 of 23 www.spintroduce.com
  • 7. Business Networking Userbase with numbers in millions The fastest growing professional networking site, with over 150M users worldwide and in 16 different languages. Linkedin A European networking site with a large coverage worldwide. The site very is dominant in France, China and S.America Viadeo.com Another European networking site that caters more to the German speaking countries (Germany, Austria and Switzerland Xing.com 7 of 23 www.spintroduce.com
  • 8. The User’s Experiece 8 of 23 www.spintroduce.com Log in using your linkedin profile to load your professional job history & connect with other professionals . 1.Login via Linkedin 1
  • 9. The User’s Experiece 9 of 23 www.spintroduce.com Start to speed network using a random video chat session 3.Random Video Chat You’ll have 3 minutes to present your business and let the other person tell about their business before the next random session 4. The Countdown Click on this button to add this person to your liinkedin network and keep in touch 5. Expand your network 2 A quick summary of linkedin job history of the person you’re chatting with, will be presented to help you decide if it’s a good networking fit for you. 2.Brief History 3 4 5 Rank the user you video chatted with 7. Rank 6 The user will be able to add notes and important information he found valuabl for later use., about the person he was chatting with. 6. Add A Comment 7
  • 10. The User’s Experiece 10 of 23 www.spintroduce.com Understand better your networking patterns with insights on your activities 8. Get the stats 8
  • 11. The User’s Experiece 11 of 23 www.spintroduce.com Jeffry Smith Recruiter, TD Bank Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ipsum velit, convallis at imperdiet ac, ultrices sit amet odio. User Comment Added to Linkedin? Schedule a meeting Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ipsum velit, convallis at imperdiet ac, ultrices sit amet odio. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ipsum velit, convallis at imperdiet ac, ultrices sit amet odio. Lisa Morgan Developer, LTI Tech Yonatan Weic Founder, Spintroduce ? ? ?
  • 12. The Marketing 12 of 23 www.spintroduce.com ? Paid Ads - using facebook sponsored stories and linkedin’s ads along with display retargeting ? Content writting+ PR releases : Article writing on our blog, PR releases ? Youtube advertising : using youtube as a paid/ seo tool for certain keyword phrases to reach our audience ? End of webinar networking events : Contact webinar sponsors (white papper) and offer to create a session at the end of each webinar (SES, SMX, Pubcon, Thirdeye media, AdTech etc… )
  • 13. The Business Model 13 of 23 www.spintroduce.com Targeted ads will be presented between each of the sessions. Ads On Site To begin with, a free version will be the default to gain subscribers and to make the site “sticky”. At phase 2, we will introduce paid premium services in a SaaS model where the subscriber will be able to have more information on the prospect, create chat rooms to conduct online interviews with prospects. Phase 3 - Spintroduce widgets for businesses to use on their site. Free Vs Pro
  • 14. Milestones 14 of 23 www.spintroduce.com June 2012 August 2012 September 2012 October 2012 December 2012 February2012
  • 16. The Ask 16 of 23 www.spintroduce.com We are looking for $600,000 in investment for a year How did we come up with this figure ? ?Marketing budget : $300,000 (paid adds, PR releases, Tradeshows, sponsored blog posts) Based on average CPC for key phrases of $1.2 as well as average CPM of $2.5 with heavy advertising volumes on the first 7 months on the display exchanges, Adwords, Linkedin and Facebook. ?Salaries for a team of 5 : $250,000 the 2 founders, 1 developer , a part time designer and a PR person) ?Overhead expenses – $50,000 office rent, internet, computers, accounting.
  • 17. Revenue Target 17 of 23 www.spintroduce.com Forecast for the next 2 years : ?Pro version : $50,000 in income for the first year from launch of the Pro version (paid) $100,000 in incme frm the paid version for the second year. ?Paid Ads On Site – $4,000/ year from banner ads on the site.
  • 18. Our Assumptions 18 of 23 www.spintroduce.com Number of Users - In order to hit the target of $50,000 for the first year we will need to have roughly 55 users taking an assumption that close to 30% of those users will churn after 3 months or less and 70% will continue for the full 12 months. Prospects for the paid version – for the paid version the prospects are recuiters or MD’s at SMB’s. We will need close to 500 prospects to convert at 10% rate. Retention rate : We expect to retain 70% of all converted users on the paid version.
  • 19. CONTACT US Yonatan Weic Phone: +44 74270619833 Email: yonatan@spintroduce.com If you feel that this is right for you, that we would love to have you on-board. Feel free to contact us if you have any question. CONTACT US http://uk.linkedin.com/in/yonatanweic 19 of 23 Shahar Zrihen Phone: +972 – 52-8088812 Email: shahar@spintroduce.com http://il.linkedin.com/in/shaharzrihen www.spintroduce.com
  • 22. The Competition What are the current and potential competitors Linkedin.com can roll out a video chat element of their own http://www.linkedin.com 1.Linkedin Branch out is a VC backed facebook app that is focused on business networking using facebook as their main channel. The focus of the tool is mainly job search. http://branchout.com/ 2.Branch-Out Brazen is a career-management site for entry level/ college students. The site is focused on job hunting and relationship building is based on by monthly sessions. http://www.brazencareerist.com/about 3.Brazen Careerist 22 of 23 www.spintroduce.com A Russian website that allow you (once registered and approved) to interact with investors, mentors, etc... Based on pre-defined sessions (twice a month) http://startup-roulette.com/ 4.Startup-Roulette
  • 23. The Vision 23 of 23 www.spintroduce.com