The Kobita Club started as a Facebook page in 2011 for poetry lovers to share their work. Members participate in collaborative poem activities and the page has grown steadily to over 1000 members projected by April. The document discusses plans to launch a dedicated website costing $700 that could attract 10,000 members within 6 months. It also proposes partnerships with Vodafone including special features for users and contests to promote Vodafone in exchange for branding and prizes. Expanding to include non-Bengali communities and publishing print/digital magazines are mentioned as future goals.
2. Idea behind Kobita Club
? I Started it in December 2011 as a Facebook Page named
¡°Surojit O Bondhura Kobita Club¡±
? Few online friends who love poetry and want to share their
poetries with the others joined there and started writing on
Page wall.
? We started various poem based activity i.e.
I used to give a line and all friends add lines after it to create a
full poem.
3. ? ¡°Bhallagena tomai chhara¡± was first of among them where
around 100 friends contributed to give a shape within 15 days.
? After that this idea of Collaborative poem continued for long
periods and members increased continuously.
4. The Kobita Club Member ¨C User Statistics
50%
Age group of users
6. Growth rate & Member Forecast
? We are promoting our Page using Digital Posters. No one
compelling any one to like/join . So only genuine people with
same interest is here.
? Every day ~10 members join/like the Kobita Club Page.
? Per month like/join ~200 members. (20% increase per month)
? Projected members number by the end of April is 1000.
? Where as a dedicated website will gather at least 10,000
members within 6 months.
8. Vodafone & Kobita Club
? Special features for Kobita Club Vodafone Users. i.e. Kobita Club
Caller group that will cause a sustainable increase of Vodafone
users.
? They can submit Poems & Vote for Poems using Vodafone
connection. Higher cost for other connections.
? The Kobita Club will use ¡°Powered by ¨C Vodafone¡± tag on website
& other publications & promotional matters.
? Event organized by Kobita Club in Association with Vodafone
where Prize could be a connection that will help Vodafone to
increase their reach.
9. Vodafone & Kobita Club
? Kobita Club can host Jingle Hunt Contest for
Vodafone advertisement, among their Members.
10. Future Plans
? In future we have plan to include Non-bengali Community, if we
found enough members from that community shows interest, then
we will add a separate section for that particular language.
? Publication of Printed & Digital Magazine.
? Involving NRI community. (Though currently we have a significant
number of NRI members who are participating in our activities, our
target will be making the number more significant )