Sponsorship_StrategicCooperativeMarketingModel_8.5x11_colour_May2011
?
0 likes?180 views
The document outlines a strategic cooperative marketing model with the following key elements: setting objective-based, realistic, quantifiable and measurable goals; focusing on audience needs through brand equity, opportunity, image transfer, engagement, and experience; ensuring sponsor value through authenticity, relevance and value; and measuring success through value, objectives, and genuine audience conversations. The model is intended to guide associative marketing that delivers quantifiable benefits for both partners.
Sponsorship_StrategicCooperativeMarketingModel_8.5x11_colour_May2011
- 1. STRATEGIC COOPERATIVE MARKETING MODEL Objective-Based Realistic Goals Quantifiable Easily Measurable Associative Value Audience-Driven Brand Equity Relevant Uniqueness of Opportunity Quantifiable Image Transfer Receptive Audience Engagement SPONSOR NEEDS Activation Audience Fit AUTHENTICITY Visible demonstration Relevant to Environment RELEVANCE of Brand Enhanced Experience VALUE Value for Dollar Measurement Measurable Relative to Objectives Justifiable Quantifiable Comparative Value Easily Articulated Conversations Genuine Audience Generated www.cepsm.ca www.coltermangroup.com