�ݺ�ߣ

TALENT SOLUTIONS
Tutorial: How to Sponsor a Job
LinkedIn Confidential ©2012 All Rights Reserved

TALENT SOLUTIONS
Sponsoring a Job on LinkedIn
Today we will learn how to:
 Sponsor jobs you already have posted to LinkedIn
 Sponsor jobs as you post them to LinkedIn
 Automatically sponsor jobs
 Manage who on your team can sponsor jobs
 Review results
LinkedIn Confidential ©2012 All Rights Reserved

MARKETING
Showcase your most important jobs to the best talent
Erica Robertson
ACME systems
Sr. Software Engineer
3LinkedIn Confidential ©2012 All Rights Reserved
 You control how often your
job appears in sponsored
placements across
LinkedIn – including mobile
 Sponsored Jobs get 30-
50% more applicants!
View Job · More jobs at xyzCo · 9h ago
xyzCo posted a job you might be interested in:
xyzCo
San Francisco Bay Area · xyzCo, a leading software company, is looking for a software engineer
to join our team. Working closely with our monetization efforts, responsibilities would include
Software Engineer · Sponsored
JOBS YOU MAY BE INTERESTED IN
Feedback I See more »
Sponsored
Software Engineer
xyzCo – Sunnyvale, CA
xSoftware Engineer
Commona – Palo Alto, CA
x
xSr. Software Engineer
Crosswise Group – Palo Alto, CA
xSoftware Engineer
Tyler Corp. – Palo Alto, CA
xyzCo
Senior Software Engineer
xyzCo · San Francisco Bay Area
Sponsored
Erin Nicholas
Kelly Gilbert

MARKETING
Get more applicants for your most important roles
Sponsored Jobs get 30-50% more applicants
LinkedIn Confidential ©2012 All Rights Reserved 4
Relevance
Personalized targeting
based on member
profile
Flexibility
Decide when and
how often your jobs
need extra visibility
Reach
Engage the best
passive and active
candidates

TALENT SOLUTIONS
Where Will Sponsored Jobs Appear for Members
LinkedIn Confidential ©2012 All Rights Reserved 5
1 LinkedIn Homepage
2 Job Search Page
3 Member’s Email Inbox

TALENT SOLUTIONS
Sponsor jobs you already have posted to LinkedIn
On the Recruiter homepage:
Select Jobs  Manage Jobs

TALENT SOLUTIONS
1. Select the jobs you would like to
sponsor by checking the boxes
2. Once you’ve highlighted the
appropriate jobs, click Sponsor at
the top
Tip: Use the filters and
search bar on the left to
find the jobs you want to
sponsor quickly!

TALENT SOLUTIONS
1. Set your Cost per click (the amount
you will spend every time a candidate
clicks on your sponsored job)
2. Set your Total budget (the total
amount you will spend on each job you
have selected to sponsor)
3. Click Start Campaign

TALENT SOLUTIONS
Sponsor a new job as you post it to LinkedIn
As you are posting a new job:
1. Check the box next to Yes, sponsor
my job
2. Set your Cost per click
3. Set your Total budget
4. Click Post Job

TALENT SOLUTIONS
Automatically sponsor certain types of jobs
Select More  Admin

TALENT SOLUTIONS
Select ‘Set Defaults’
On the Admin page:
Click Set Defaults

TALENT SOLUTIONS
Set defaults to automatically sponsor jobs that
meet certain criteria:
• Select the appropriate Country, Job
Function, Bid (Cost per click), and Budget
Note:
• To add additional defaults, select Add
another Sponsored Job target
• To remove a current default, click the x
on the right side of the popup box

TALENT SOLUTIONS
Manage who on your team can sponsor jobs
On the Admin page:
Click Sponsored Job Settings

TALENT SOLUTIONS
Choose whether Admins or any Recruiter seat-holder
can sponsor jobs
On the Sponsored Job Settings page:
Select Admin Only if you only want
Admins to sponsor jobs, or select
Anyone if any Recruiter seat-holder can
sponsor jobs

TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 15
Review your results
Select Reports  Job Analytics
Note: you can also access analytics by
clicking directly on the job title from the
‘Manage Jobs’ screen

Review your results
Click on any sponsored job on this
screen to view results Note: Alternately, you
can access analytics by
clicking on the job title
from the ‘Manage Jobs’
screen

Review your results
Here you can see the key metrics
on a particular sponsored job.
Note: Impressions will show you
the number of times your job
appeared in the sponsored
placement
“Overview” tab
for the particular
job’s analytics

Review your results
Compare sponsored results with organic results
Applicant source analysis
shows what percentage of job
activity is coming from the
sponsored placement
“Who’s Viewed
This Job” tab for
the particular
job’s analytics
Activity Summary chart
compares organic performance
with sponsored performance for
the specific job

TALENT SOLUTIONS
Sponsored Jobs
Average Bids in the US by Function
Accounting: $1.72
Administrative:$1.59
Advertising: $1.69
Analyst: $1.64
Art/Creative: $1.53
Business Development: $1.71
Consulting: $1.67
Customer Service: $1.89
Design: $1.66
Distribution: $1.61
Education: $1.56
Engineering: $2.00
Finance: $1.66
General Business: $1.64
Healthcare Provider: $1.78
Human Resources: $1.68
Information Technology: $1.89
Legal: $1.64
Management: $1.84
Manufacturing: $1.61
Marketing: $1.74
Product Management: $1.62
Production: $1.57
Project Management: $1.66
Public Relations: $1.55
Purchasing: $1.69
Quality Assurance: $1.62
Research: $1.60
Sales: $1.67
Science: $1.43
Strategy/Planning: $1.72
Supply Chain: $1.58
Training: $1.65
Writing/Editing: $1.57

�ݺ�ߣ

Sponsored Jobs Onboarding Deck 2015

Recommended

More Related Content

Similar to Sponsored Jobs Onboarding Deck 2015 (20)

Sponsored Jobs Onboarding Deck 2015