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My presentation at ISB (Vlaams Instituut voor Sportbeheer en Recreatiebeleid vzw) http://www.isbvzw.be/
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European Youth Trend Report: The Future Is Here
European Youth Trend Report: The Future Is HereTrendwolves
油
The European Youth Trend Report is the reference par excellence when it comes to European youth trends. The 300 pages book bundles figures, insights in and perceptions of trends on the market and among young people, all of which are illustrated with interviews by young influentials. Its more than just an observation of trends. Its a thorough and substantial trend analysis, not a mere collection of loose, fleeting visions but rather, a coordinated cohesion covering various characteristics and elements of youth culture. It tells the story of markets and consumers, unveils drivers and innovators and, by doing so, gives a glimpse of the future.
The yearly Bible of European youth culture offers tons of inspiration for business development, marketing, and product and service design. It triggers, inspires and is a great tool for each and every future-oriented company.European Youth Trend Report: Bright Underground
European Youth Trend Report: Bright UndergroundTrendwolves
油
Impelling in an unprecedented pace, youth culture is fuelled by a myriad of sociological and technological factors. The result is a continuously changing amalgam that can serve as a vast source of inspiration, but might be hard to grasp. So that is where we come in: defining trends in youth culture in a youthful, creative and compelling way.
Right at the very first start of Trendwolves in 2006, we chose to focus on the most exciting target group out there: youth. From the get-go, it has been our aim to connect clients to young people. To connect in innovative and meaningful manners, it is pivotal to understand the codes, practices, beliefs and expectations of the new generation. The best and most fruitful way to do so is by immersing in their worlds.
'Bright Underground', our European Youth Trend Report of 2015, is a crystallisation of the many informal chats, interviews, researches and random and less random meetings we partook with (mostly) European youngsters. We dont intend to depict mainstream youth culture. This report primarily characterises todays young drivers of change influencers. In tandem with what we have always emphasised, their broad diversity confirms that there is no unified, inclusive definition of the youngster.
In so doing, this report isnt so much a comprehensive overview of youth culture, as it is a wayward collection of ideas brought together under eight larger youth trends. Trends that reflect moods, behaviours and attitudes that are exceedingly gaining firm footing among large groups of young people. Henceforth, these trends will shape the nearby and in some cases, even the more distant future. As consumer trends tend to stick around for 5 years on average, we regularly flash back to trends delineated in previous reports.
Give ears to the voices of this new genera- tion of highly ambitious, ardent creative. Dare to reassess your world- views and business. And let their dreams inspire yours.
Framily
FramilyTrendwolves
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This document discusses characteristics of Generation Y (Gen Y) parents born between 1980-1994. Gen Y parents tend to have softer educational values than previous generations, wanting children to find happiness and a passionate career rather than focusing on degrees or salary. They feel aversion to inauthentic or "perfect traditional family" marketing clich辿s. Gen Y parents also don't want to be defined solely as a parent, and dislike being told how to parent or that products will make them better parents. Instead, they seek partners to help with customized solutions.European Youth Trend Report: Bright Underground
European Youth Trend Report: Bright UndergroundTom Palmaerts
油
European Youth Trend Report (Bright Underground) by Trendwolves is the reference par excellence when it comes to youth trends. Bundling a plethora of future youth trends and its influence on markets and business opportunities, this book tells the story of consumers and markets. In unveiling the drivers and innovators, it offers a captivating glimpse into today's and tomorrow's future. Jam-packed with inspiration, this report is an absolute must-read for every future-oriented company.
Buy our trend report on http://trendwolves.com/trendwolves-trend-reportMy trend talk at b2ulectures (thanks to Hello space)
My trend talk at b2ulectures (thanks to Hello space)Tom Palmaerts
油
The document provides contact information for Tom Palmaerts, a trendwatcher and partner at Trendwolves. It lists his email, Twitter, Facebook, and LinkedIn profiles and encourages contacting him through various means to talk. It also lists Trendwolves and Tom Palmaerts' websites. The document then discusses potential trends in topics like technology disruptions, generational differences, and retail industries. It focuses on trends in craftsmanship, accessibility, quality, and repair. It concludes by thanking the reader and restating Tom's contact details.European Youth Trends 
European Youth Trends Tom Palmaerts
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My trend presentation based on Trendwolves' European Youth Trend Report.
In this presentation I go into 8 bigger consumer trends for the next 5 to 10 years.
Please, take a minute. Think about it.
I hope you can hear and watch me do this trend talk in the near future.Dreamotion
DreamotionTom Palmaerts
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My talk at stimac2012: the survival of optimism (http://www.stimac2012.be/)
DREAMOTION
- slow dreaming in a fast moving world.-
Millennials have grown up in a torrent of bad news and images of doom that make it difficult to still believe in the future. They are losing their faith in how the world currently works. The generation that can re-invent itself at lightning speed, who grew up in a multi-screen culture and were exposed from birth to thousands of stimuli per day, even that generation craves stability, security and peace.
Youngsters want to enter a slow-motion mode and enjoy the beauty of boredom. Now retro gives them a dream of beauty and control, but nostalgia comes to an end. New heroes are creative entrepreneurs, crafters and networkers. Tribes with ideas and the guts to change the world. Brands need to be disruptive and focused on a better world to get their attention. Coolness is shifting towards kindness. Dont be cool be kind (and fucking mean it!).
Tom will provide you with insights in youth trends and possibilities for marketing and brands.future of media
future of mediaTom Palmaerts
油
This document discusses trends, insights, and calls to action from a presentation. It touches on 5 trends including closed networks, location-based services, mobile payments, wearable technology, and urban data. 3 insights are about the end of anarchy on the closed internet, ubiquitous surveillance, and low technology. 3 calls to action are to be disruptive, that reputation is king, and to act. The document promotes starting a movement and mentions the presenter's social media profiles.Unleashing disruptive ideas behind youth trends
Unleashing disruptive ideas behind youth trendsTom Palmaerts
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My trend talk at http://www.kidsenjongeren.nl/
Focus on three trends:
1. God is a designer
2. Dreamotion
3. Circle of foodTrends presentation by herman konings and tom palmaerts
Trends presentation by herman konings and tom palmaertsTom Palmaerts
油
duo trends presentation with herman konings and tom palmaerts
illustration by karolien
event http://trendcongres.be/
www.nxt.be
trendwolves.com
tompalmaerts.comVision2012
Vision2012Tom Palmaerts
油
The document discusses trends related to food, including that food is becoming a social activity and source of identity. It notes food is seen as a craft and people identify with what they create. Finally, it discusses the "circle of food" concept about slowing the process of eating in a fast-paced world through local and organic farming, urban agriculture, and food-related social events.Tourism trends
Tourism trendsTom Palmaerts
油
This document discusses trends that are reshaping tourism, including shareability, usability, creativity, and dreamotion. Shareability refers to how people define themselves by what they share online and the power of collaboration. Usability focuses on easy-to-use options that allow people to pay just for what they need. Creativity explores niche tourism and connecting people. Dreamotion emphasizes slowing down and experiencing local areas through activities like organic farming. The overall message is that tourism is being reshaped to design livable cities and connect visitors through high-quality, customized experiences.Youthlab
YouthlabTom Palmaerts
油
My trendtalk at JimTV Youthlab
26 may 2011
http://vmmtv.be/jongeren-doorbreken-cliches
pictures http://vmmtv.be/jim-youthlab-2011Dreamotion
DreamotionTom Palmaerts
油
This document discusses the rise of private networks and the search for control. It touches on topics like dreams, slow motion video art, local heroes, and silent spots. The main points are that new private networks are emerging, with extra closed accounts catering to niche audiences using specific technologies. These private networks allow people to pay for extra value and gather exclusive groups of "cool people", forgetting the rest. Secrets can be shared within such private networks.jongeren trends
jongeren trendsTom Palmaerts
油
lezing bij twee hogescholen. de presentatie laat ik hier maar even opstaan.
Infobesitas (information overload amongst young adults)
Infobesitas (information overload amongst young adults)Tom Palmaerts
油
My presentation at the Brussels Girl Geek Dinner part 32.
Thnx to Microsoft, BGGD and Caf辿 Num辿rique
http://www.brusselsgirlgeekdinner.be/announcing-bggd32-on-tue-22-june-with-palmaerts-on-infobesitas/Future of social media (apestaartjaren)
Future of social media (apestaartjaren)Tom Palmaerts
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mijn lezing voor jeugdwerkers op het congres apestaartjaren http://apestaartjaren.be/Privacy
PrivacyTom Palmaerts
油
een lezing over privacy voor studenten st-lucas gent.
de lezing is nog under-construction (zoals het hoort), later volgen er nog updatesGeekiness Is The New Cool
Geekiness Is The New CoolTom Palmaerts
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my talk at the sigchi.be conference
http://sigchi.be/blog/p/detail/2009-fall-conference-on-new-communitiesWeisimportant
WeisimportantTom Palmaerts
油
mijn lezing tijdens het derde museum congres: "ben ik in beeld" in Middelburg.
het congres zelf was een prachtige ervaring. respect aan iedereen van de nederlandse museumvereniging. tot volgend jaar!
meer info
http://www.museumcongres.nl/FMCG
FMCGTom Palmaerts
油
marketing vlerickalumni : marketing-informal-catch-up-with-fmcg.
"The world of FMCG has always been very responsive to cycles in consumer lifestyle. In the blink of an eye your brand loses its sex appeal and customers decide to switch to those competitors that did jump on the bandwagon.
Its time to catch up.
Its time to call in the experts on trends in FMCG and consumer behavior.
We have invited Prof. Gino Van Ossel (Professor at Vlerick Leuven Gent Management School) as the expert in the field of evolving shopping behavior.
Moreover, to fully understand whats ahead of us we have asked Tom Palmaerts (Trendwatcher & Youthwatcher at Trendwolves) who has interviewed 25.000 youngsters across Europe to disclose us his insights on what we have to be expecting."agents of change
agents of changeTom Palmaerts
油
de lezing die ik gegeven heb voor de Arteveldehogeschool op donderdag 14 mei.
http://www.arteveldehs.be/emc.asp?pageId=7261#agents
Mind The Gap
Mind The GapTom Palmaerts
油
The document discusses trends in youth culture and activities on weekends. It notes that young people spend time with friends, on the internet, doing sports, watching TV/listening to music, and doing homework or shopping. It also discusses how youth are social and creative online, through platforms like Facebook and personal branding. They contribute content through activities like lifestreaming their daily activities on social media. The document promotes staying aware of how youth will increasingly contribute online content as consumers and creators.
better then the real thing. hoe merken zich verbinden met jongeren.
better then the real thing. hoe merken zich verbinden met jongeren.Tom Palmaerts
油
een voordracht voor http://www.het-entrepot.be/ brugge door tom palmaerts (coolhunter) http://www.trendwolves.com/More Related Content
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Unleashing disruptive ideas behind youth trends
Unleashing disruptive ideas behind youth trendsTom Palmaerts
油
My trend talk at http://www.kidsenjongeren.nl/
Focus on three trends:
1. God is a designer
2. Dreamotion
3. Circle of foodTrends presentation by herman konings and tom palmaerts
Trends presentation by herman konings and tom palmaertsTom Palmaerts
油
duo trends presentation with herman konings and tom palmaerts
illustration by karolien
event http://trendcongres.be/
www.nxt.be
trendwolves.com
tompalmaerts.comVision2012
Vision2012Tom Palmaerts
油
The document discusses trends related to food, including that food is becoming a social activity and source of identity. It notes food is seen as a craft and people identify with what they create. Finally, it discusses the "circle of food" concept about slowing the process of eating in a fast-paced world through local and organic farming, urban agriculture, and food-related social events.Tourism trends
Tourism trendsTom Palmaerts
油
This document discusses trends that are reshaping tourism, including shareability, usability, creativity, and dreamotion. Shareability refers to how people define themselves by what they share online and the power of collaboration. Usability focuses on easy-to-use options that allow people to pay just for what they need. Creativity explores niche tourism and connecting people. Dreamotion emphasizes slowing down and experiencing local areas through activities like organic farming. The overall message is that tourism is being reshaped to design livable cities and connect visitors through high-quality, customized experiences.Youthlab
YouthlabTom Palmaerts
油
My trendtalk at JimTV Youthlab
26 may 2011
http://vmmtv.be/jongeren-doorbreken-cliches
pictures http://vmmtv.be/jim-youthlab-2011Dreamotion
DreamotionTom Palmaerts
油
This document discusses the rise of private networks and the search for control. It touches on topics like dreams, slow motion video art, local heroes, and silent spots. The main points are that new private networks are emerging, with extra closed accounts catering to niche audiences using specific technologies. These private networks allow people to pay for extra value and gather exclusive groups of "cool people", forgetting the rest. Secrets can be shared within such private networks.jongeren trends
jongeren trendsTom Palmaerts
油
lezing bij twee hogescholen. de presentatie laat ik hier maar even opstaan.Infobesitas (information overload amongst young adults)
Infobesitas (information overload amongst young adults)Tom Palmaerts
油
My presentation at the Brussels Girl Geek Dinner part 32.
Thnx to Microsoft, BGGD and Caf辿 Num辿rique
http://www.brusselsgirlgeekdinner.be/announcing-bggd32-on-tue-22-june-with-palmaerts-on-infobesitas/Future of social media (apestaartjaren)
Future of social media (apestaartjaren)Tom Palmaerts
油
mijn lezing voor jeugdwerkers op het congres apestaartjaren http://apestaartjaren.be/Privacy
PrivacyTom Palmaerts
油
een lezing over privacy voor studenten st-lucas gent.
de lezing is nog under-construction (zoals het hoort), later volgen er nog updatesGeekiness Is The New Cool
Geekiness Is The New CoolTom Palmaerts
油
my talk at the sigchi.be conference
http://sigchi.be/blog/p/detail/2009-fall-conference-on-new-communitiesWeisimportant
WeisimportantTom Palmaerts
油
mijn lezing tijdens het derde museum congres: "ben ik in beeld" in Middelburg.
het congres zelf was een prachtige ervaring. respect aan iedereen van de nederlandse museumvereniging. tot volgend jaar!
meer info
http://www.museumcongres.nl/FMCG
FMCGTom Palmaerts
油
marketing vlerickalumni : marketing-informal-catch-up-with-fmcg.
"The world of FMCG has always been very responsive to cycles in consumer lifestyle. In the blink of an eye your brand loses its sex appeal and customers decide to switch to those competitors that did jump on the bandwagon.
Its time to catch up.
Its time to call in the experts on trends in FMCG and consumer behavior.
We have invited Prof. Gino Van Ossel (Professor at Vlerick Leuven Gent Management School) as the expert in the field of evolving shopping behavior.
Moreover, to fully understand whats ahead of us we have asked Tom Palmaerts (Trendwatcher & Youthwatcher at Trendwolves) who has interviewed 25.000 youngsters across Europe to disclose us his insights on what we have to be expecting."agents of change
agents of changeTom Palmaerts
油
de lezing die ik gegeven heb voor de Arteveldehogeschool op donderdag 14 mei.
http://www.arteveldehs.be/emc.asp?pageId=7261#agentsMind The Gap
Mind The GapTom Palmaerts
油
The document discusses trends in youth culture and activities on weekends. It notes that young people spend time with friends, on the internet, doing sports, watching TV/listening to music, and doing homework or shopping. It also discusses how youth are social and creative online, through platforms like Facebook and personal branding. They contribute content through activities like lifestreaming their daily activities on social media. The document promotes staying aware of how youth will increasingly contribute online content as consumers and creators.better then the real thing. hoe merken zich verbinden met jongeren.
better then the real thing. hoe merken zich verbinden met jongeren.Tom Palmaerts
油
een voordracht voor http://www.het-entrepot.be/ brugge door tom palmaerts (coolhunter) http://www.trendwolves.com/Sports
- 1. SPORTS sports trends and possibilities please mention @palmaerts #uitdagingX inspire and engage your friends tom palmaerts trendwatcher partner trendwolves trendwolves.com Follow our insights youthr.com
- 3. the era of the amateur is over
- 5. 1/5 Belgische kinderen tussen 10 en 12 jaar heeft overgewicht Onderzoek Vrije Universiteit Amsterdam
- 6. Ouders zijn 鍖tter dan hun kinderen. Sebastian Coe
- 7. Good friends, family and sports make children happy. University Essex
- 8. Go Philippe!
- 9. you need power, intelligence & motivation Alain Goudsmet
- 10. power FQ
- 11. FQ
- 12. FQ
- 13. FQ
- 14. FQ
- 15. FQ
- 17. But doping by innovation FQ ... no problem!
- 19. intelligence IQ
- 20. IQ
- 21. IQ
- 22. IQ
- 23. IQ
- 24. IQ Big Big data
- 25. IQ
- 26. IQ Quanti鍖ed Self
- 27. "It's really amazing to see that EA and Nike used to be product based companies, but we have to make the shift to service companies" Stefan Olander
- 28. IQ
- 29. motivation EQ
- 31. EQ Programmable Self
- 32. EQ
- 33. EQ Gami鍖ed motivation
- 35. EQ
- 36. EQ
- 37. Holistische visie op sport EQ
- 38. Rene Redzepi plant een boek over gezonde brooddozen voor kinderen
- 39. Flexibel omgaan met armoede
- 42. THANKS more information: trendwolves.com - youthr.com - tompalmaerts.com watch my presentation slideshare.net/palmaerts @palmaerts