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Sports Brand Management

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Pranjitdeka6

Chennai Super Kings is the most valuable IPL franchise, valued at $100 million in 2010-11. They have numerous sponsorship deals, including with Muthoot Group as the principal shirt sponsor since 2018. CSK has over 18 sponsors total, the highest among IPL teams. This includes deals with India Cements, Gulf Oil, Equitas Small Finance Bank, HIL, Nippon Paint, Parle Agro Frooti and Atria Convergence Technologies. CSK also has a five-year merchandising deal to sell team products through major retailers.

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SPORTS BRAND MANAGEMENT
Chennai Super Kings was rated as the "most valuable team" in the Indian Premier League in 2010–11, with a brand value of $100 million (approximately ₹ 2.24 billion). Muthoot Group is the current principal shirt sponsor, having signed a three-year deal in 2018. Telecom service provider Aircel was the previous shirt sponsor after they signed a three-year deal in 2008 which was then renewed in 2011 for ₹ 850 million, then the most expensive sponsorship deal in IPL. The team also has sponsorship deals with India Cements, Gulf Oil, Equitas Small Finance Bank, HIL, Nippon Paint, Parle Agro Frooti and Atria Convergence Technologies. CSK ropes in more sponsors, tops IPL franchisee list. The IPL Season III is set for a flying start. The current season will see more fireworks among franchisee teams with Chennai Super Kings (CSK), one of the major IPL teams promoted by India Cements, roping in more than half-a-dozen new sponsors in the current season to take their total number to 18. This is considered to be highest in the IPL franchisee list. To spruce its income further, CSK also entered into a five-year merchandising agreement with marketing company Oceanbed to sell a host of products, including T-shirts, key-chains, binoculars, hats, small bats, caps and across major retail outlets such as Landmark, Peter England, Reebok, MegaMart and Univercell (mobile retail major in south).
Based on an independent survey by Brand Finance, CSK was found to be the most valuable team going into the competition. Ticket sales have been encouraging and we have sold over tickets worth Rs 2 crore already. With a week to go before its first match, CSK hopes that the current season sale will exceed the first one’s total sales of Rs 11 crore, he said. Muthoot Group has been signed as Principal Sponsor for the team. According to the insidesport.co sources, the deal has been signed in a range of INR 15-16 cr per annum level. Team Sponsors The Principal TeamPartner of Chennai Super Kings is The Muthoot Group, which had extended its contract with the CSK IPL team in 2018, until 2021. The Chennai Super Kings is sponsored by a number of other partners, including SEVEN, which is the official jersey partner of the team. SEVEN is owned by the skipper of the team, Mahendra Singh Dhoni. Another sponsor of Chennai Super Kings headed by Mahendra Singh Dhoni is Gulf Lubricants. A major part of the sponsorship is on India Cements, which is the parent company of the owner of the CSK Franchise. ACT Fibernet has been signed as the official internet partner of the team, alongside NOVA and iB Cricket, who are the digital media partners of the team.
The radio partners of Chennai Super Kings are Hello FM and Fever FM. In 2020, ASAP has joined as the official energy partner for the team. The merchandise of CSK is sponsored by a number of brands, such as NAC Jewellers, Boat, Sonata, The Souled Store, CoveritUp and Lilliputhub. Certain other brands such as Nippon Paints, SNJ, Khadim's, Dream11, etc. also sponsor the CSK Franchise.

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Sports Brand Management

  • 2. Chennai Super Kings was rated as the "most valuable team" in the Indian Premier League in 2010–11, with a brand value of $100 million (approximately ₹ 2.24 billion). Muthoot Group is the current principal shirt sponsor, having signed a three-year deal in 2018. Telecom service provider Aircel was the previous shirt sponsor after they signed a three-year deal in 2008 which was then renewed in 2011 for ₹ 850 million, then the most expensive sponsorship deal in IPL. The team also has sponsorship deals with India Cements, Gulf Oil, Equitas Small Finance Bank, HIL, Nippon Paint, Parle Agro Frooti and Atria Convergence Technologies. CSK ropes in more sponsors, tops IPL franchisee list. The IPL Season III is set for a flying start. The current season will see more fireworks among franchisee teams with Chennai Super Kings (CSK), one of the major IPL teams promoted by India Cements, roping in more than half-a-dozen new sponsors in the current season to take their total number to 18. This is considered to be highest in the IPL franchisee list. To spruce its income further, CSK also entered into a five-year merchandising agreement with marketing company Oceanbed to sell a host of products, including T-shirts, key-chains, binoculars, hats, small bats, caps and across major retail outlets such as Landmark, Peter England, Reebok, MegaMart and Univercell (mobile retail major in south).
  • 3. Based on an independent survey by Brand Finance, CSK was found to be the most valuable team going into the competition. Ticket sales have been encouraging and we have sold over tickets worth Rs 2 crore already. With a week to go before its first match, CSK hopes that the current season sale will exceed the first one’s total sales of Rs 11 crore, he said. Muthoot Group has been signed as Principal Sponsor for the team. According to the insidesport.co sources, the deal has been signed in a range of INR 15-16 cr per annum level. Team Sponsors The Principal TeamPartner of Chennai Super Kings is The Muthoot Group, which had extended its contract with the CSK IPL team in 2018, until 2021. The Chennai Super Kings is sponsored by a number of other partners, including SEVEN, which is the official jersey partner of the team. SEVEN is owned by the skipper of the team, Mahendra Singh Dhoni. Another sponsor of Chennai Super Kings headed by Mahendra Singh Dhoni is Gulf Lubricants. A major part of the sponsorship is on India Cements, which is the parent company of the owner of the CSK Franchise. ACT Fibernet has been signed as the official internet partner of the team, alongside NOVA and iB Cricket, who are the digital media partners of the team.
  • 4. The radio partners of Chennai Super Kings are Hello FM and Fever FM. In 2020, ASAP has joined as the official energy partner for the team. The merchandise of CSK is sponsored by a number of brands, such as NAC Jewellers, Boat, Sonata, The Souled Store, CoveritUp and Lilliputhub. Certain other brands such as Nippon Paints, SNJ, Khadim's, Dream11, etc. also sponsor the CSK Franchise.