�ݺ�ߣ

Chennai Super Kings was rated as the "most valuable team" in the Indian Premier League in
2010–11, with a brand value of $100 million (approximately ₹ 2.24 billion).
Muthoot Group is the current principal shirt sponsor, having signed a three-year deal in
2018. Telecom service provider Aircel was the previous shirt sponsor after they signed a
three-year deal in 2008 which was then renewed in 2011 for ₹ 850 million, then the most
expensive sponsorship deal in IPL. The team also has sponsorship deals with India Cements,
Gulf Oil, Equitas Small Finance Bank, HIL, Nippon Paint, Parle Agro Frooti and Atria
Convergence Technologies.
CSK ropes in more sponsors, tops IPL franchisee list.
The IPL Season III is set for a flying start. The current season will see more fireworks among
franchisee teams with Chennai Super Kings (CSK), one of the major IPL teams promoted by
India Cements, roping in more than half-a-dozen new sponsors in the current season to take
their total number to 18. This is considered to be highest in the IPL franchisee list.
To spruce its income further, CSK also entered into a five-year merchandising agreement
with marketing company Oceanbed to sell a host of products, including T-shirts, key-chains,
binoculars, hats, small bats, caps and across major retail outlets such as Landmark, Peter
England, Reebok, MegaMart and Univercell (mobile retail major in south).

Based on an independent survey by Brand Finance, CSK was found to be the most valuable
team going into the competition. Ticket sales have been encouraging and we have sold over
tickets worth Rs 2 crore already. With a week to go before its first match, CSK hopes that the
current season sale will exceed the first one’s total sales of Rs 11 crore, he said.
Muthoot Group has been signed as Principal Sponsor for the team. According to the
insidesport.co sources, the deal has been signed in a range of INR 15-16 cr per annum level.
Team Sponsors
The Principal TeamPartner of Chennai Super Kings is The Muthoot Group, which had
extended its contract with the CSK IPL team in 2018, until 2021. The Chennai Super Kings is
sponsored by a number of other partners, including SEVEN, which is the official jersey
partner of the team. SEVEN is owned by the skipper of the team, Mahendra Singh Dhoni.
Another sponsor of Chennai Super Kings headed by Mahendra Singh Dhoni is Gulf
Lubricants.
A major part of the sponsorship is on India Cements, which is the parent company of the
owner of the CSK Franchise. ACT Fibernet has been signed as the official internet partner of
the team, alongside NOVA and iB Cricket, who are the digital media partners of the team.

The radio partners of Chennai Super Kings are Hello FM and Fever FM. In 2020, ASAP has
joined as the official energy partner for the team.
The merchandise of CSK is sponsored by a number of brands, such as NAC Jewellers, Boat,
Sonata, The Souled Store, CoveritUp and Lilliputhub. Certain other brands such as Nippon
Paints, SNJ, Khadim's, Dream11, etc. also sponsor the CSK Franchise.

�ݺ�ߣ

Sports Brand Management

Recommended

More Related Content

Similar to Sports Brand Management (16)

More from Pranjitdeka6 (7)

Recently uploaded (15)

Sports Brand Management