SPOT presentation deck (Business of Design, CCA GRAD DESIGN 2011) team BOWHOUSE
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The document describes a proposed dog monitoring application called "Spot". It would use a base unit and detachable cameras, including one that can mount to a dog, to monitor a dog's behavior and location when separated from its owner. The application would send alerts to the owner when the dog barks, cries, runs or escapes and allow live video streaming. It could be expanded to include additional cameras and sharing features. Financial projections estimate 100,000 units sold in year one for $211,000 profit and 200,000 units in year two for $1,078,000 profit. The goal is to help bridge the gap between dogs and their busy human companions.
SPOT presentation deck (Business of Design, CCA GRAD DESIGN 2011) team BOWHOUSE
- 1. TEAM BOWHOUSE Matthew Bowers Stephan Charbit Adan Garcia-Bugarin Aarati Gopal April He BUSINESS OF DESIGN CCA 2011
- 7. BUDDIES & KIDS DOG = CHILD DOG = BEST FRIEND
- 8. SEPARATION ANXIETY SCHOOL WORK SOCIAL LIFE
- 9. NUTS & BOLTS BASE UNIT DETACHABLE UNIT APPLICATION
- 10. THE aPPLICATION PLATFORMS: iOS ANDROID SYMBIAN
- 11. THE aPPLICATION UPDATES YOU WHEN YOUR DOG: BARKS CRIES RUNS ESCAPES
- 12. THE aPPLICATION UPDATES YOU WHEN YOUR DOG: BARKS CRIES RUNS ESCAPES
- 13. THE aPPLICATION LIVE VIDEO: 1 FIXED CAMERA 1 DOG-MOUNTED CAMERA RECORD ANYTIME PAN AND ZOOM NIGHT VISION
- 14. THE aPPLICATION EXTEND SPOT: MULTIPLE USERS PHOTO & VIDEO GALLERY SHARE CONTENT ONLINE ADD MORE CAMERAS
- 15. BRIDGING THE GAP DO EK G GT DA DO YC AR IC E S ON N A PA DOG -S IT T E H R I T EC LOG HUMANS MACHINES
- 16. OLD & NEW TRICKS BLOGOSPHERE SPOT ADVOCATES NTS EVE ONLINE PET FASHION WEEK NYC I PR (ONLINE ADVERTISING) NT (KEYWORD ADVERTISING) LOCAL DOG PUBLICATIONS & DOG MAGAZINES VIRAL VIDEOS
- 17. GETTIN BISQUITS PROJECTED FIGURES YEAR ONE: 100,000 UNITS SOLD $211,000 PROFIT YEAR TWO: 200,000 UNITS SOLD $1,078,000 PROFIT $100
- 18. THANK YOU! THE PLAYFUL WAY TO KEEP YOUR BEST FRIEND CLOSE!