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SPOTTR

Roy Timor-Rousso
Roy Timor-Rousso

Our vision is to redesign the shooting paradigm by utilizing the mobile devices as experience-multiplier, while building bigdata user database for the industry to learn & engage with customers

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INVESTOR PRESENTATION SHOOT SMART
SPOTTR is a shooter-friendly, target-agnostic, mobile app & SaaS platform. Using the shooters cellphone SPOTTR tracks, analyzes and shares hits in real time, while simultaneously generating big data analytics. 2 OVERVIEW
VISION Redesign the shooting paradigm by utilizing the mobile devices as experience-multiplier, while building bigdata user database for the industry to learn & engage with customers
SPOTTR FOR SHOOTERS SPOTTR provides shooters (and shooting ranges) with a platform to measure, analyse, track and train to improve shooting accuracy and performance in real time, and to share those results within the app and across social media
SPOTTR FOR BUSINESSES SPOTTR collects data on users and can share that information with shooting ranges, instructors, equipment manufacturers, service providers etc for customer retention and marketing purposes: ≒ Digital CRM profile per shooter In-App certification and drills modules In-App Challenges & Competition Real-time instructor feedback & analysis In-App communication to individual shooters & groups
SPOTTR FOR LAW ENFORCEMENT SPOTTR provide in-app training & certification modules, collects data on officers performance, and enable access to this information to instructors and departments for training programs development, performance evaluation & quality control ≒ In-App certification and training modules Digital CRM profile per shooter In-App Challenges & Competition Real-time instructor feedback & analysis
SPOTTR - BRINGING SHOOTING TO THE 21ST CENTURY Todays shooting experience hasnt changed significantly since the 19th Century 1. Place the target 2. Shoot the target 3. Walk/bring back the target 4. Count hits and mark them 5. Note results in a paper log 6. Walk/send back the target 7. Continue shooting
SPOTTR - BRINGING SHOOTING TO THE 21ST CENTURY SPOTTR CHANGES THE PARADIGM! 1. Place the target 2. SPOTTR Photograph the target 3. Shoot at target 4. SPOTTR Photographs the target 5. SPOTTR counts, records and analyzes hits, and recommends improvements 6. Shooter can share results
THE SPOTTR MOBILE APP
USING GOPRO TO SHOOT FROM A DISTANCE SPOTTR remote connect via WiFi to a GoPro HD Cam to shoot from a distance Enabling you to avoid the need to waste time walking to the target and back Move around between targets and ranges transparently Use with in -range tablets and also allow shooters to pair with the GoPro HD cams
Around 63 million citizens legally own an estimated 270 million firearms in the US (around 42% of the global total) An estimated 35 million to 40 million regular shooters Over 23,000 shooting ranges Annual spending on recreational shooting totals $14.5 billion Spending on shooting is projected to grow at a CAGR of 11% 2016 to 2020 The top handgun manufacturers have seen an increase of 31% to 47% over the last several years ADDRESSABLE MARKET: USA
DEMOGRAPHIC TRENDS 30% Women, and growing Smart Phone savvy generation; Gaming veterans
BUILT IN CHALLENGES AND GAMIFICATION Noa Mike Mike 10m 5 rounds/8.9sec MPI 1.2cm DFC: 3.4cm Jenny 10m 5 rounds/7.9sec MPI 1.6cm DFC: 2.6 cm ME 10m 5 rounds/8.9sec MPI 1.2cm DFC: 3.4cm Jenny 10m 5 rounds/7.9sec MPI 1.6 cm DFC: 2.6 cm
Cloud based Real time Web CRM Designed for Range facility business/training/ certification needs Secured, customizable and scalable Fully branded, integrated to core DBs via APIs RANGE/SHOOTER CRM WEB PORTAL
GoPro 賊300M 賊2M 賊2M Wi Fi Social Feed Operator CRM HOW IT WORKS? Image processing, AI Feature Identification & Marking. Personalized Instructions Targets App Server Instructor APP
Roadmap: Mobile App<> Backend<> AR & IOT Gaming & training Simulators Mobile App & Gamification Engine Law Enforcement Time segments IOT Military Ranges Shooters CRM (inc. training, certification) Backend CRM & Analytics (Application Server & Big-Data DBs)
BUSINESS MODEL Freemium, Promo/ In-App Purchase $0.50/m App $0 Challenges Certification/ Gamification $500/m MRR (min) $105/m $3.5 per shooter Premium Accounts /Ads/Promotions Shooters BrandsShooting Ranges /LE
COMPETITIVE LANDSCAPE Many require dedicated hardware Vast majority target niche & professional segments Almost no social/sharing capabilities Limited Big data/CRM intelligence in the cloud
GO TO MARKET SOCIAL RANGE OPERATORS NRA, NSSF, IDPA OEMs & RETAIL
1. We identified tangible consumer / business need & opportunity 2. We assembled an experienced, synergetic team; shooters, range operator, instructors, algorithms & consumer mobile apps /cloud veterans 3. Strategizing & focusing on consumer mobile app & range /Law enforcement CRM intelligences, while creating big-data 4. We seek A Round investment for R&D & Go- To-Market in the shooters & law enforcement training /certification domains TO CONCLUDE
FOUNDERS Lt. Colonel (Res.) Sharon Gat and Lt. Colonel (Res.) Roy Timor Rousso advanced together in the Israel Defense Force to the rank of Battalion Commanders. For over ten years, theyve shared many days and nights in training and combat. It was one of many such nights when Sharon, as owner of several academies and shooting ranges, pointed out that shooting ranges use the same marking methods used in the 1940s; he wondered why todays mobile technology hasnt caught up. His fantasy product would drastically improve the user experience for his customers and his staff, making business more time/cost efficient. With Roys understanding of the mobile sector and Sharons expertise in the shooting market, it was time for SHOOT SMART David Lenzini Roy Timor RoussoSharon Gat
SHOOT SMART

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SPOTTR

  • 2. SPOTTR is a shooter-friendly, target-agnostic, mobile app & SaaS platform. Using the shooters cellphone SPOTTR tracks, analyzes and shares hits in real time, while simultaneously generating big data analytics. 2 OVERVIEW
  • 3. VISION Redesign the shooting paradigm by utilizing the mobile devices as experience-multiplier, while building bigdata user database for the industry to learn & engage with customers
  • 4. SPOTTR FOR SHOOTERS SPOTTR provides shooters (and shooting ranges) with a platform to measure, analyse, track and train to improve shooting accuracy and performance in real time, and to share those results within the app and across social media
  • 5. SPOTTR FOR BUSINESSES SPOTTR collects data on users and can share that information with shooting ranges, instructors, equipment manufacturers, service providers etc for customer retention and marketing purposes: ≒ Digital CRM profile per shooter In-App certification and drills modules In-App Challenges & Competition Real-time instructor feedback & analysis In-App communication to individual shooters & groups
  • 6. SPOTTR FOR LAW ENFORCEMENT SPOTTR provide in-app training & certification modules, collects data on officers performance, and enable access to this information to instructors and departments for training programs development, performance evaluation & quality control ≒ In-App certification and training modules Digital CRM profile per shooter In-App Challenges & Competition Real-time instructor feedback & analysis
  • 7. SPOTTR - BRINGING SHOOTING TO THE 21ST CENTURY Todays shooting experience hasnt changed significantly since the 19th Century 1. Place the target 2. Shoot the target 3. Walk/bring back the target 4. Count hits and mark them 5. Note results in a paper log 6. Walk/send back the target 7. Continue shooting
  • 8. SPOTTR - BRINGING SHOOTING TO THE 21ST CENTURY SPOTTR CHANGES THE PARADIGM! 1. Place the target 2. SPOTTR Photograph the target 3. Shoot at target 4. SPOTTR Photographs the target 5. SPOTTR counts, records and analyzes hits, and recommends improvements 6. Shooter can share results
  • 10. USING GOPRO TO SHOOT FROM A DISTANCE SPOTTR remote connect via WiFi to a GoPro HD Cam to shoot from a distance Enabling you to avoid the need to waste time walking to the target and back Move around between targets and ranges transparently Use with in -range tablets and also allow shooters to pair with the GoPro HD cams
  • 11. Around 63 million citizens legally own an estimated 270 million firearms in the US (around 42% of the global total) An estimated 35 million to 40 million regular shooters Over 23,000 shooting ranges Annual spending on recreational shooting totals $14.5 billion Spending on shooting is projected to grow at a CAGR of 11% 2016 to 2020 The top handgun manufacturers have seen an increase of 31% to 47% over the last several years ADDRESSABLE MARKET: USA
  • 12. DEMOGRAPHIC TRENDS 30% Women, and growing Smart Phone savvy generation; Gaming veterans
  • 13. BUILT IN CHALLENGES AND GAMIFICATION Noa Mike Mike 10m 5 rounds/8.9sec MPI 1.2cm DFC: 3.4cm Jenny 10m 5 rounds/7.9sec MPI 1.6cm DFC: 2.6 cm ME 10m 5 rounds/8.9sec MPI 1.2cm DFC: 3.4cm Jenny 10m 5 rounds/7.9sec MPI 1.6 cm DFC: 2.6 cm
  • 14. Cloud based Real time Web CRM Designed for Range facility business/training/ certification needs Secured, customizable and scalable Fully branded, integrated to core DBs via APIs RANGE/SHOOTER CRM WEB PORTAL
  • 15. GoPro 賊300M 賊2M 賊2M Wi Fi Social Feed Operator CRM HOW IT WORKS? Image processing, AI Feature Identification & Marking. Personalized Instructions Targets App Server Instructor APP
  • 16. Roadmap: Mobile App<> Backend<> AR & IOT Gaming & training Simulators Mobile App & Gamification Engine Law Enforcement Time segments IOT Military Ranges Shooters CRM (inc. training, certification) Backend CRM & Analytics (Application Server & Big-Data DBs)
  • 17. BUSINESS MODEL Freemium, Promo/ In-App Purchase $0.50/m App $0 Challenges Certification/ Gamification $500/m MRR (min) $105/m $3.5 per shooter Premium Accounts /Ads/Promotions Shooters BrandsShooting Ranges /LE
  • 18. COMPETITIVE LANDSCAPE Many require dedicated hardware Vast majority target niche & professional segments Almost no social/sharing capabilities Limited Big data/CRM intelligence in the cloud
  • 19. GO TO MARKET SOCIAL RANGE OPERATORS NRA, NSSF, IDPA OEMs & RETAIL
  • 20. 1. We identified tangible consumer / business need & opportunity 2. We assembled an experienced, synergetic team; shooters, range operator, instructors, algorithms & consumer mobile apps /cloud veterans 3. Strategizing & focusing on consumer mobile app & range /Law enforcement CRM intelligences, while creating big-data 4. We seek A Round investment for R&D & Go- To-Market in the shooters & law enforcement training /certification domains TO CONCLUDE
  • 21. FOUNDERS Lt. Colonel (Res.) Sharon Gat and Lt. Colonel (Res.) Roy Timor Rousso advanced together in the Israel Defense Force to the rank of Battalion Commanders. For over ten years, theyve shared many days and nights in training and combat. It was one of many such nights when Sharon, as owner of several academies and shooting ranges, pointed out that shooting ranges use the same marking methods used in the 1940s; he wondered why todays mobile technology hasnt caught up. His fantasy product would drastically improve the user experience for his customers and his staff, making business more time/cost efficient. With Roys understanding of the mobile sector and Sharons expertise in the shooting market, it was time for SHOOT SMART David Lenzini Roy Timor RoussoSharon Gat