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SpreadOffense.com - Executive Summary 2010

SpreadOffense.com
SpreadOffense.com

The spread offense has become popular at many levels of football. SpreadOffense.com is a website dedicated to teaching the spread offense that has become a trusted resource. It offers an in-depth playbook and videos to help coaches and players. The company plans to expand by offering training camps, DVDs, and online subscription content. It is seeking $500,000 in funding to grow its online and in-person offerings and establish itself as the leading authority on the spread offense.

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Executive Summary Contact Mark Colyer, Owner Phone (201) 966-8076 Email mark@spreadoffense.com
Executive Summary The spread offense has taken the football world by storm. Less an actual set offense than a general philosophy, it is used by more than one-third of college football teams in the NCAAs Division 1. As a result, high school, middle school, and youth programs across the country are adopting the offense to mimic the college level. Even the National Football League (NFL) has become a participant of this dynamic offense, with many teams now running the wildcat single-wing shot gun offense as a change of pace to their traditional pro formations. SpreadOffense.com, Inc., (also referred to as the Company) is a web portal dedicated to this popular and innovative offense. In a short time, the Company has become a trusted resource for learning about how to both run the spread offense and how to defend against it. The site has gained traction in large part because of its great search engine presence. A Google search of the term spread offense yields a No. 2 organic search result for SpreadOffense.com, right behind Wikipedia. SpreadOffense.com has compiled the most comprehensive spread offense playbook available. The 70-page SpreadOffense.com Downloadable Playbook features in-depth running and passing plays for coaches and players. It includes breakdowns and diagrams of specific offensive formations, pass protections, run blocking techniques, and defensive looks seen most often versus the spread offense. SpreadOffense.com also offers the playbook Defending the Spread Offense, both available for $39.95 for immediate download. The Companys sister site, SpreadOffense.tv, is an online video-sharing site for football coaches, football players, and fans to share their spread-offense-focused video clips. The goal is to create the Internets largest spread offense video collection. SpreadOffense.tv also has the potential to become a college recruiting site, where athletes post their videos for coaches to view. Recruiting has become big business. Takkle.com, for example, a social network centered on high school sports and college recruiting, recently raised $7 million in second-round financing from Sports Illustrated and several other prominent investors. SpreadOffense.com is now in an expansion phase, and will grow to include the sales of spread offense training DVDs and on demand online video content, brick-and-mortar SpreadOffense.com camps and clinics, and premium online subscription content. The Company will partner with well-known high school and college coaches around the country to put on spread offense training events and will license its brand and training courses to high school and college programs nationwide. SpreadOffense.com camps will take place at a local school facility and draw in athletes from around the region for a reasonable cost per kid. These four-day camps will include instructions for quarterbacks, wide receivers, running backs, and linemen to run the spread offense no-huddle system, and defensive training will be offered as well. Initially the Company itself will host these camps, though beginning in Year 2, this element of the service suite will shift to a licensing model whereby schools pay SpreadOffense.com for the use of its name, techniques, and affiliated materials. Nationwide, there are more than 1.1 million high school football players at 18,500 schools and more than 240,000 Pop Warner players. Additionally, there were more than 7.9 million participants in tackle football at any level in the U.S. in 2007. At the college level, 714 four-year schools have football teams. SpreadOffense.com will tap into this large market by offering its services as an authority of the spread offense. Football coaches and players are always looking for a way to hone their skills and improve their game, and now SpreadOffense.com has the ability to offer this to these individuals, both on and offline. Through its football camps, as well as its online portal that sells coaching videos, premium content, and other training materials, the Company will establish itself as a leading force online as well as in the football industry. To introduce its concept and services to potential users and participants, SpreadOffense.com will use strategic Internet advertising, print media ads, national coaching directory services, and presentations with exhibit hall exposure at national football coaching camps and clinics. The virtual element of the business model is especially appealing and should prove the most lucrative for SpreadOffense.com and its investors. Subscriptions, online tools, go to meeting type 2 SpeadOffense.com Business Plan, 2010 CONFIDENTIAL Do Not Distribute Without Permission
conferences, clinics, on demand videos, and e-playbooks can all be assembled and maintained at a modest cost, making the potential for favorable margins extremely high. This holds true for all online offerings within the portfolio of revenue streams. The websites strong natural placement, the industrys steady turn toward the online model, and the founders connections/network regionally within the sport give SpreadOffense.com solid footing for expansion. It is founder Mark Colyer who will own and operate the Company. Mr. Colyer is an experienced entrepreneur and business professional that has worked for the last three years as the Owner and Founder of SpreadOffense.com. In tandem with this position, he serves as the Executive Vice President and Co-Founder for Branded Marketing. He also worked for four years as a Senior Manager at the Parisi Speed and Athletic Performance Facility and for seven years as a Strength and Conditioning Coordinator and Assistant Football Coach for North Arlington High School. Mr. Colyer is a graduate of West Virginia University, where he completed a Bachelor of Science degree in Exercise Physiology. To achieve the Companys objectives, SpreadOffense.com, Inc. is seeking $500,000 in total funding through outside investment. This investment may occur in multiple tranches tied to profitability benchmarks; the model in this plan assumes $300,000 in funding at Start-up and an additional $200,000 within 6 months of the initial tranche. Precise terms will be discussed prior to launch. 1.1 Company Ownership At present, the Company is wholly owned by Mark Colyer. Ownership percentages will be recalibrated to accommodate outside investors pending negotiations and pursuant to a mutual valuation. 1.2 Company Location SpreadOffense.com is headquartered in Bergen County, New Jersey, USA. 3 SpeadOffense.com Business Plan, 2010 CONFIDENTIAL Do Not Distribute Without Permission
Notes 4 SpreadOffense.com Business Plan, 2010 CONFIDENTIAL Do Not Distribute Without Permission

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SpreadOffense.com - Executive Summary 2010

  • 1. Executive Summary Contact Mark Colyer, Owner Phone (201) 966-8076 Email mark@spreadoffense.com
  • 2. Executive Summary The spread offense has taken the football world by storm. Less an actual set offense than a general philosophy, it is used by more than one-third of college football teams in the NCAAs Division 1. As a result, high school, middle school, and youth programs across the country are adopting the offense to mimic the college level. Even the National Football League (NFL) has become a participant of this dynamic offense, with many teams now running the wildcat single-wing shot gun offense as a change of pace to their traditional pro formations. SpreadOffense.com, Inc., (also referred to as the Company) is a web portal dedicated to this popular and innovative offense. In a short time, the Company has become a trusted resource for learning about how to both run the spread offense and how to defend against it. The site has gained traction in large part because of its great search engine presence. A Google search of the term spread offense yields a No. 2 organic search result for SpreadOffense.com, right behind Wikipedia. SpreadOffense.com has compiled the most comprehensive spread offense playbook available. The 70-page SpreadOffense.com Downloadable Playbook features in-depth running and passing plays for coaches and players. It includes breakdowns and diagrams of specific offensive formations, pass protections, run blocking techniques, and defensive looks seen most often versus the spread offense. SpreadOffense.com also offers the playbook Defending the Spread Offense, both available for $39.95 for immediate download. The Companys sister site, SpreadOffense.tv, is an online video-sharing site for football coaches, football players, and fans to share their spread-offense-focused video clips. The goal is to create the Internets largest spread offense video collection. SpreadOffense.tv also has the potential to become a college recruiting site, where athletes post their videos for coaches to view. Recruiting has become big business. Takkle.com, for example, a social network centered on high school sports and college recruiting, recently raised $7 million in second-round financing from Sports Illustrated and several other prominent investors. SpreadOffense.com is now in an expansion phase, and will grow to include the sales of spread offense training DVDs and on demand online video content, brick-and-mortar SpreadOffense.com camps and clinics, and premium online subscription content. The Company will partner with well-known high school and college coaches around the country to put on spread offense training events and will license its brand and training courses to high school and college programs nationwide. SpreadOffense.com camps will take place at a local school facility and draw in athletes from around the region for a reasonable cost per kid. These four-day camps will include instructions for quarterbacks, wide receivers, running backs, and linemen to run the spread offense no-huddle system, and defensive training will be offered as well. Initially the Company itself will host these camps, though beginning in Year 2, this element of the service suite will shift to a licensing model whereby schools pay SpreadOffense.com for the use of its name, techniques, and affiliated materials. Nationwide, there are more than 1.1 million high school football players at 18,500 schools and more than 240,000 Pop Warner players. Additionally, there were more than 7.9 million participants in tackle football at any level in the U.S. in 2007. At the college level, 714 four-year schools have football teams. SpreadOffense.com will tap into this large market by offering its services as an authority of the spread offense. Football coaches and players are always looking for a way to hone their skills and improve their game, and now SpreadOffense.com has the ability to offer this to these individuals, both on and offline. Through its football camps, as well as its online portal that sells coaching videos, premium content, and other training materials, the Company will establish itself as a leading force online as well as in the football industry. To introduce its concept and services to potential users and participants, SpreadOffense.com will use strategic Internet advertising, print media ads, national coaching directory services, and presentations with exhibit hall exposure at national football coaching camps and clinics. The virtual element of the business model is especially appealing and should prove the most lucrative for SpreadOffense.com and its investors. Subscriptions, online tools, go to meeting type 2 SpeadOffense.com Business Plan, 2010 CONFIDENTIAL Do Not Distribute Without Permission
  • 3. conferences, clinics, on demand videos, and e-playbooks can all be assembled and maintained at a modest cost, making the potential for favorable margins extremely high. This holds true for all online offerings within the portfolio of revenue streams. The websites strong natural placement, the industrys steady turn toward the online model, and the founders connections/network regionally within the sport give SpreadOffense.com solid footing for expansion. It is founder Mark Colyer who will own and operate the Company. Mr. Colyer is an experienced entrepreneur and business professional that has worked for the last three years as the Owner and Founder of SpreadOffense.com. In tandem with this position, he serves as the Executive Vice President and Co-Founder for Branded Marketing. He also worked for four years as a Senior Manager at the Parisi Speed and Athletic Performance Facility and for seven years as a Strength and Conditioning Coordinator and Assistant Football Coach for North Arlington High School. Mr. Colyer is a graduate of West Virginia University, where he completed a Bachelor of Science degree in Exercise Physiology. To achieve the Companys objectives, SpreadOffense.com, Inc. is seeking $500,000 in total funding through outside investment. This investment may occur in multiple tranches tied to profitability benchmarks; the model in this plan assumes $300,000 in funding at Start-up and an additional $200,000 within 6 months of the initial tranche. Precise terms will be discussed prior to launch. 1.1 Company Ownership At present, the Company is wholly owned by Mark Colyer. Ownership percentages will be recalibrated to accommodate outside investors pending negotiations and pursuant to a mutual valuation. 1.2 Company Location SpreadOffense.com is headquartered in Bergen County, New Jersey, USA. 3 SpeadOffense.com Business Plan, 2010 CONFIDENTIAL Do Not Distribute Without Permission
  • 4. Notes 4 SpreadOffense.com Business Plan, 2010 CONFIDENTIAL Do Not Distribute Without Permission