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Springfield Dance Alliance Finale
- 1. Springfield Dance Alliance 3 Year Program Plan Created by Bri Hopkins A History According to thewebsite, SpringfieldDance Alliance was started as a non-profit organization in 2012. Theypresent a wide variety of dance styles and bring togetherdancers of alldifferent backgrounds. A typicalyearincludes events such as two formal concerts, classes/workshops, and dance slams. The Mission and Vision A collectiveof movement artists in theSpringfieldarea who are passionate about bringing modern dance to our community. It is our goalto create performing opportunitiesfordancers and open a dialog exploring theroleof dance in everyday life. We are choreographers, teachers, dancers, and students. An Evaluation Based upon research and personal experiences, the SpringfieldDanceAlliance is in theStart Up stage of theirorganization. Strengths: - Unique opportunityforthepeople of Springfield - High energy - Amazing product quality Weakness - Man power - Low budget - Not much awareness The Three Year Program Plan Goals: 1. Engage the community 2. Create dialog and awareness 3. Increase new audience attendance Programs:
- 2. Outreach Program Targets| Goalnumber 1. Objective| Plan outgoing andinclusive events for thecommunity as well as dancers Evaluation| Track attendance and provideopportunitiesfor feedback Execution| WhiletheSpringfieldDance Alliance has plentyof opportunitiesto involve thedancers of thecommunity, a lot of their current programis exclusively for dancers. If the Alliance were to create a programthat was inclusive to a wider part of thecommunity, the benefits would beendless. More peoplewouldfeel invested in organization,volunteering and man power wouldincrease, a largepoolof networking, and much more. Thefollowing is the three year projectionoftheOutreach Program: Year one: Fitness Classes Incorporatingclassessuchas Jazzercise,Pilates, and other conditioningclasses canbe a great sourceof revenueand a way to introduceSDA into the daily routine ofmore community members. This also will be a benefit to SDA dancersby giving them a discountrate forclasses that benefit their physical fitness as well. Year two: Cultural Fusion One ofthe goals in the Springfield DanceAlliance mission and vision is to openthe dialog as to how dance is incorporatedin everyday life. While Springfield itself may not have a strongdance culture,other smaller culturesrepresented in the area do. Forexample, the Springfield Dance Alliance couldpartner withheritage groupssuchas the Latin AmericanGroup to learn their native dances. Together the twogroupscoulddanceat events like First FridayArt Walk, special events at Caf辿 Cusco,andmuchmore. The benefit to this sectionof the OutreachProgramis it starts the conversationas to how dancecan be a part ofeveryday life while also bringing in the topicsof diversity and culture. The Springfield Dance Alliance couldbecome an active part in making Springfield a more diverse and colorfulplace. Year three: Surveys and Revaluation By the third year, I think it wouldbe important to look back on the past twoyears and ask a few questionsto the organization andto the community. This twoyear mark is a good time forthe Alliance tolook back and see how the fitness classes and culturefusion have contributedto their Outreachprogram. Arethe fitness classes brining in enoughrevenue? Do the dancersenjoy learning the dances ofother cultures? Hasthere been a greater increase in communityinvolvement or support?Surveysafter a few fitness classes and being opento feedback are keys to knowingthe effectiveness of the OutreachProgram. Buzz Program
- 3. Target| Goalnumber 2 Objective| Create an aggressive PR campaignto increase awareness over 3 years Evaluate| Interactions on socialmedia Execution| After spending a semester being part of SpringfieldDance Alliance, I noticed that not many members of thecommunity are aware of thisorganizationthat are outsideof thedancing community. Even theart community is foggyonwhat theAlliance does. So to combat thisproblem, I have put togetheravery aggressive PR campaign to get SDA on theartistic map. Year one: Create a Social Media Calendar Social media canbe completely overwhelming foran organization. Keeping track of posting whatwhere andin enoughtime can be time consumingandfrustratingwithoutthe proper tools. Onpage 5, I have created a social media calendar template that presents what a healthy social media campaignwould look like forthe time span ofone month. Posting anaverage of3 times a week is justenoughto not comeoff as annoyingwhile still being able to create a relationship with social media followers.It is also important to now justpostabout promotional events. This canmake followers feel like they are always being asked for something. Bydoing postslike Dancerofthe Monththe organization will notonly be giving recognitionto the people in the groupbutalso will be showingthe communitya deeper side of the organization.The postsDancersTip are also important in creating a strongerrelationship and opportunityforawareness in other dancersaroundthe community.Now they canfollow SDA notjust forinformation aboutupcomingevents but also for relatable information. Year two: Create a Promotional Video A promotional video is the visual stimulation this organization needs to really get its name out in the community.The video will be dynamic in showingthe different reasons whythe members ofthe Springfield Dance Alliance joined orwhy they love to dance.All different age groups and performancelevels will be represented in the video. The purpose this projectwill be to show the communitywhoSDA is and how talented ourmembers are. This will put uson the map and create the buzz aroundthe organizationsname that needs to happen. Year three: Flash Mob Flash mobsare gaining in popularity as a formof gorilla marketing. Luckily, danceis one ofthe easiest formsof flashmob and caneven be done in an improvisational style. Itjusttakes two dancers(ormore) to get a buzz going.These flash mobs canhappen duringan art fest, art walk, in the mall, anywhere. Itis a funanexciting way to get a communitycuriousaboutan organization andfits well with the tone of Springfield DanceAlliance. Audience Program Target| Goalnumber 3 Objective| Increasing ticketspurchases outsideof immediatefriends and family
- 4. Evaluation| Surveys in programs/ Track new ticket buyers Execution| During my performance at theBloomConcert thisspring, I couldnt help but noticethe quantityof theaudience. After asking a few questions at the end of theshow, it seems like themost common audience members of a SpringfieldDance Alliance concert are close friends and familymembers of thedancers. While having a great support system is great, it is important for theAlliance to grow into a wider audience base since ticket sales are the main source of income. Thefollowing are a few ideas to reaching out to a wider audience base: Year one: BOGO Everyone loves a deal. By having a Buy One Get One deal it encourages new audience members to attend a concert and to bring a friend as well. The discounts can be given away at art walks, flash mob events, the dance slams, and any other place that SDA is interacting with the community. Year two: Surveys and Improvement Continue the ticket promotions but this time, have a survey in the program. The survey can answer questions like How did you hear about our concert? and What promotion sounds most appealing to you? to help give the marketing efforts of SDA some guidance on where to grow from the past two years. The results can help SDA find the right marketing strategy for the organization and what works best in the Springfield Community. Year two: Exciting Places Springfield Dance Alliance is all about modern dance and modern dance is all about having an edge. To bring that edge to the formal concerts, Springfield Dance Alliance should start holding its spring concerts in unconventional areas in the Springfield area. These areas can be parks, interesting warehouses or older buildings, urban places like the bridge on c-street, and much more. The idea is since the concert is being held some place outside of a traditional theatre hall, the organization is just as fun and unconventional. The excitement and buzz would create a better opportunity for higher ticket sales and greater awareness of the organization.