Globalite, a sports lifestyle brand that recently launched in India, experienced huge success with its collection of globally inspired, clutter-breaking styles when it launched at Shri Ram College of Commerce in Delhi. The brand became a style icon among trend-conscious students, booking a significant number of launch orders over just four days. Normally, an online shop takes at least a month to generate this level of traffic, but Globalite's website booked 50 orders on the first day, demonstrating the brand's popularity with urban Indian youth.