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Srg Sydney Conference 2011 Program 15 March

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The document announces an upcoming conference called "Getting the Most Out of Digital" to be held on July 12-13, 2011 at the Sydney Cricket Ground in Sydney. The conference will feature case studies and panels on using digital platforms like social media, mobile apps, video, and analytics to engage fans and generate revenue for sports organizations. Attendees will hear from executives at teams like the Boston Celtics, Liverpool FC, New York Jets, and leagues like the MLB about their digital strategies. Topics will include social media, mobile and digital initiatives, and challenges for traditional media adapting to the digital world. Pre-registration is required online by April 12 for early pricing.

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GETTING THE MOST out of DIGITAL Tuesday 12 July & Wednesday 13 July, 2011 SYDNEY CRICKET GROUND, SYDNEY r by Registe RCH 23 MA ry into WEDt FREE ent ce e and g e-conferen the pr terclass. mas al Person iss the volving Dont m panel in Brand , WWE and Nike ers. oth Listen to Senior Executives from: Hear world class case studies about the use Boston Celtics by leading sporting organisations of: Liverpool FC Facebook Major League Baseball Facebook apps New York Jets Twitter New York Times Fan Generated Content Nike Inc Video San Francisco Giants Digital signage Toronto Maple Leafs Mobiles Wigan Warriors Rugby League iPhone & smartphone apps WWE Worldwide Wrestling Enterprises Detailed Analytics 2011 Rugby World Cup organizing committee Online advertising E-commerce VISIT www.sportisfantastic.com
DAY 1 TUESDAY 12 JULY 2011 8.15am - 8.55am Registration followed by Welcome 9.00am - 9.45am Matt Owen, Manager - Online Communications, Digital Media, Liverpool FC [UK] CASE STUDY - Global reach, local touch - how Liverpool adapts its social media strategy in order to engage with different markets and communities within its global fanbase 9.50am - 10.35am Andy Pawlowski, Global Digital Lead Nike Basketball CASE STUDY - Nike Basketballs digital and social media initiatives supporting Kobe Bryants Black Mamba range (including The Black Mamba short film). Black Mamba is Kobe Bryants alter ego 10.35am - 11.00am Morning Tea 11.00am - 11.45am Peter Stringer, Director - Interactive Media, Boston Celtics [USA] How the Celtics Three Point Play Facebook app both encourages additional fan engagement and collects valuable fan data. 11.50am - 12.35pm Jason Yeh, Director - New Media, MLB Advanced Media [USA] A MLB case study about shaping a teams/leagues social media chatter/ followers into a saleable digital asset that is attractive to sponsors 12.35pm - 1.25pm Lunch 1.25pm - 2.00pm SOCIAL MEDIA INTERNATIONAL PANEL John McCauley, Director, Digital - Maple Leaf Sports & Entertainment, Matt Owen, Community Manager, Digital Media Department, Liverpool Football Club, Peter Stringer, Internet Operations Manager, Boston Celtics, Shane Harmon, General Manager, Marketing and Communications, Rugby NZ 2011 Ltd Jason Yeh, Director - New Media, MLB Advanced Media Lewis Howes, Publisher of The Sports Networker blogsite (35,000+ members) Stream 1 Stream 2 2.00pm - 2.40pm To be announced later To be announced later 2.45pm - 3.30pm To be announced later To be announced later 3.30pm - 3.55pm Afternoon Tea 4.00pm - 4.45pm Russ Stanley, Managing VP - Ticket Sales & Service, San Francisco Giants [USA] Using digital means to deliver an exemplary Season Ticket Holder (STH) experience 4.50pm - 5.35pm Brian Kalinowski, Executive VP - Digital Media, WWE (Worldwide Wresting Enterprises) [USA] The WWE Universe experience Why choosing Facebook as your Social Media presence makes sense 5.40pm - 7.25pm Networking drinks 7.30pm - 11.00pm Conference Dinner Sport Research Group reserves the right to alter the programme and/or substitute speakers without notice. Information current as at 14 March, 2011.
DAY 2 WEDNESDAY 13 JULY 2011 9.00am - 9.45am Matt Higgins, Executive VP - Business Operations, New York Jets [USA] How the New Meadowlands Stadium provides the Jets with a distinct digital advantage in terms of branding, fan engagement and business operations 9.50am - 10.35am Russ Stanley, Managing VP - Ticket Sales & Service, San Francisco Giants Dynamic pricing pays 10.35am - 11.00am Morning Tea 11.00am - 11.45am Jason Yeh, Director - New Media, MLB Advanced Media CASE STUDY - Bringing MLBs Mobile Picture and Video Blogging services to baseball fans 11.50am - 12.35pm Peter Stringer, Director Interactive Media , Boston Celtics [USA] Celtics Video - the journey from a intern-held camcorder through to a saleable digital asset 12.35pm - 1.25pm Lunch 1.25pm - 2.00pm DIGITAL & MOBILE INTERNATIONAL PANEL Jason Yeh, Director - New Media, MLB Advanced Media, Russ Stanley, Managing Vice President, Ticket Sales & Services, San Francisco Giants, Matt Higgins, Executive VP Business Operations, New York Jets, Simon Collinson, Marketing Director, Wigan Warriors, Andy Pawlowski, Global Digital Lead -Basketball, Nike Inc Stream 1 Stream 2 2.00pm - 2.40pm To be announced later To be announced later 2.45pm - 3.30pm To be announced later To be announced later 3.35pm - 4.00pm Afternoon Tea 4.00pm - 4.45pm Simon Collinson, Marketing Director, Wigan Warriors Rugby League, formerly Marketing Manager, Bradford Bulls [UK] Generating revenues through a substantive online presence 4.50pm - 5.35pm DIGITAL PUBLISHING PANEL Tom Jolly, Associate Managing Editor/Night News, New York Times, formerly Sports Editor, New York Times Finn Bradshaw, Deputy Network Sports Editor. News Limited Matt Owen, Manager Online Communities, Liverpool Football Club The opportunities and challenges for teams and governing bodies as old media increasingly adapts to the digital world Conference close Sport Research Group reserves the right to alter the programme and/or substitute speakers without notice. Information current as at 14 March, 2011.
TAKING DIGITAL SPORT MARKETING TO THE NEXT LEVEL - CASE STUDIES FROM THE WORLDS BEST. The GETTING THE MOST OUT OF DIGITAL CONFERENCE is a world-class showcase of online, mobile, multimedia and social media initiatives by, and for, professional sport organisations. Who should attend: Stadium Commercial managers Governing Body CEOs Suppliers of IT services to both sporting Governing Body Commercial managers Club/franchise CEOs venues & professional franchises/clubs Governing Body Ticketing/Membership Club/franchise Digital/New Media Sponsorship agencies managers managers Digital agencies and consultancies Governing Body Digital/New Media Club/franchise Commercial managers Video Production houses managers Club/franchise Ticketing/Membership managers Website developers Corporate sponsors Developers of Mobile, i-phone & i-Pad apps for both professional & grassroots sport Stadium CEOs To register, go to www.sportisfantastic.com COST - $975 AUD if registering on/before Tuesday, 12 April, 2011 $1175 AUD if registering after Tuesday, 12 April, 2011 PRE CONFERENCE MASTERCLASS DONST MONDAY 11 JULY, 2011 MIS OUT! 4.00pm - 4.10pm Registration followed by welcome 4.15pm - 5.00pm John McCauley, Director, Digital, Maple Leaf Sports & Entertainment (MLSE), owners of the Toronto Maple Leafs, Toronto Raptors and Toronto FC) [USA] CASE STUDY - MLSEs multi-platform strategy to their digital fan presence 5.05pm - 5.50pm PERSONAL BRAND PANEL, to include: Andy Pawlowski, Global Digital Lead Nike Basketball [USA] Brian Kalinowski, Executive VP - Digital Media, WWE [USA] Lewis Howes, Founder of the Sports Executives Association [USA], and others 5.50pm - 6.55pm Complimentary Formal Drinks - Speed Dating of the International speakers. Tables remixed every 10 mins. At least 1 International Key Note Speaker per table. 7.00pm - 7.30pm Informal networking COST Nil - if registering on/before 23 March 2011 | $150 AUD - if registering after 23 March 2011

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Srg Sydney Conference 2011 Program 15 March

  • 1. GETTING THE MOST out of DIGITAL Tuesday 12 July & Wednesday 13 July, 2011 SYDNEY CRICKET GROUND, SYDNEY r by Registe RCH 23 MA ry into WEDt FREE ent ce e and g e-conferen the pr terclass. mas al Person iss the volving Dont m panel in Brand , WWE and Nike ers. oth Listen to Senior Executives from: Hear world class case studies about the use Boston Celtics by leading sporting organisations of: Liverpool FC Facebook Major League Baseball Facebook apps New York Jets Twitter New York Times Fan Generated Content Nike Inc Video San Francisco Giants Digital signage Toronto Maple Leafs Mobiles Wigan Warriors Rugby League iPhone & smartphone apps WWE Worldwide Wrestling Enterprises Detailed Analytics 2011 Rugby World Cup organizing committee Online advertising E-commerce VISIT www.sportisfantastic.com
  • 2. DAY 1 TUESDAY 12 JULY 2011 8.15am - 8.55am Registration followed by Welcome 9.00am - 9.45am Matt Owen, Manager - Online Communications, Digital Media, Liverpool FC [UK] CASE STUDY - Global reach, local touch - how Liverpool adapts its social media strategy in order to engage with different markets and communities within its global fanbase 9.50am - 10.35am Andy Pawlowski, Global Digital Lead Nike Basketball CASE STUDY - Nike Basketballs digital and social media initiatives supporting Kobe Bryants Black Mamba range (including The Black Mamba short film). Black Mamba is Kobe Bryants alter ego 10.35am - 11.00am Morning Tea 11.00am - 11.45am Peter Stringer, Director - Interactive Media, Boston Celtics [USA] How the Celtics Three Point Play Facebook app both encourages additional fan engagement and collects valuable fan data. 11.50am - 12.35pm Jason Yeh, Director - New Media, MLB Advanced Media [USA] A MLB case study about shaping a teams/leagues social media chatter/ followers into a saleable digital asset that is attractive to sponsors 12.35pm - 1.25pm Lunch 1.25pm - 2.00pm SOCIAL MEDIA INTERNATIONAL PANEL John McCauley, Director, Digital - Maple Leaf Sports & Entertainment, Matt Owen, Community Manager, Digital Media Department, Liverpool Football Club, Peter Stringer, Internet Operations Manager, Boston Celtics, Shane Harmon, General Manager, Marketing and Communications, Rugby NZ 2011 Ltd Jason Yeh, Director - New Media, MLB Advanced Media Lewis Howes, Publisher of The Sports Networker blogsite (35,000+ members) Stream 1 Stream 2 2.00pm - 2.40pm To be announced later To be announced later 2.45pm - 3.30pm To be announced later To be announced later 3.30pm - 3.55pm Afternoon Tea 4.00pm - 4.45pm Russ Stanley, Managing VP - Ticket Sales & Service, San Francisco Giants [USA] Using digital means to deliver an exemplary Season Ticket Holder (STH) experience 4.50pm - 5.35pm Brian Kalinowski, Executive VP - Digital Media, WWE (Worldwide Wresting Enterprises) [USA] The WWE Universe experience Why choosing Facebook as your Social Media presence makes sense 5.40pm - 7.25pm Networking drinks 7.30pm - 11.00pm Conference Dinner Sport Research Group reserves the right to alter the programme and/or substitute speakers without notice. Information current as at 14 March, 2011.
  • 3. DAY 2 WEDNESDAY 13 JULY 2011 9.00am - 9.45am Matt Higgins, Executive VP - Business Operations, New York Jets [USA] How the New Meadowlands Stadium provides the Jets with a distinct digital advantage in terms of branding, fan engagement and business operations 9.50am - 10.35am Russ Stanley, Managing VP - Ticket Sales & Service, San Francisco Giants Dynamic pricing pays 10.35am - 11.00am Morning Tea 11.00am - 11.45am Jason Yeh, Director - New Media, MLB Advanced Media CASE STUDY - Bringing MLBs Mobile Picture and Video Blogging services to baseball fans 11.50am - 12.35pm Peter Stringer, Director Interactive Media , Boston Celtics [USA] Celtics Video - the journey from a intern-held camcorder through to a saleable digital asset 12.35pm - 1.25pm Lunch 1.25pm - 2.00pm DIGITAL & MOBILE INTERNATIONAL PANEL Jason Yeh, Director - New Media, MLB Advanced Media, Russ Stanley, Managing Vice President, Ticket Sales & Services, San Francisco Giants, Matt Higgins, Executive VP Business Operations, New York Jets, Simon Collinson, Marketing Director, Wigan Warriors, Andy Pawlowski, Global Digital Lead -Basketball, Nike Inc Stream 1 Stream 2 2.00pm - 2.40pm To be announced later To be announced later 2.45pm - 3.30pm To be announced later To be announced later 3.35pm - 4.00pm Afternoon Tea 4.00pm - 4.45pm Simon Collinson, Marketing Director, Wigan Warriors Rugby League, formerly Marketing Manager, Bradford Bulls [UK] Generating revenues through a substantive online presence 4.50pm - 5.35pm DIGITAL PUBLISHING PANEL Tom Jolly, Associate Managing Editor/Night News, New York Times, formerly Sports Editor, New York Times Finn Bradshaw, Deputy Network Sports Editor. News Limited Matt Owen, Manager Online Communities, Liverpool Football Club The opportunities and challenges for teams and governing bodies as old media increasingly adapts to the digital world Conference close Sport Research Group reserves the right to alter the programme and/or substitute speakers without notice. Information current as at 14 March, 2011.
  • 4. TAKING DIGITAL SPORT MARKETING TO THE NEXT LEVEL - CASE STUDIES FROM THE WORLDS BEST. The GETTING THE MOST OUT OF DIGITAL CONFERENCE is a world-class showcase of online, mobile, multimedia and social media initiatives by, and for, professional sport organisations. Who should attend: Stadium Commercial managers Governing Body CEOs Suppliers of IT services to both sporting Governing Body Commercial managers Club/franchise CEOs venues & professional franchises/clubs Governing Body Ticketing/Membership Club/franchise Digital/New Media Sponsorship agencies managers managers Digital agencies and consultancies Governing Body Digital/New Media Club/franchise Commercial managers Video Production houses managers Club/franchise Ticketing/Membership managers Website developers Corporate sponsors Developers of Mobile, i-phone & i-Pad apps for both professional & grassroots sport Stadium CEOs To register, go to www.sportisfantastic.com COST - $975 AUD if registering on/before Tuesday, 12 April, 2011 $1175 AUD if registering after Tuesday, 12 April, 2011 PRE CONFERENCE MASTERCLASS DONST MONDAY 11 JULY, 2011 MIS OUT! 4.00pm - 4.10pm Registration followed by welcome 4.15pm - 5.00pm John McCauley, Director, Digital, Maple Leaf Sports & Entertainment (MLSE), owners of the Toronto Maple Leafs, Toronto Raptors and Toronto FC) [USA] CASE STUDY - MLSEs multi-platform strategy to their digital fan presence 5.05pm - 5.50pm PERSONAL BRAND PANEL, to include: Andy Pawlowski, Global Digital Lead Nike Basketball [USA] Brian Kalinowski, Executive VP - Digital Media, WWE [USA] Lewis Howes, Founder of the Sports Executives Association [USA], and others 5.50pm - 6.55pm Complimentary Formal Drinks - Speed Dating of the International speakers. Tables remixed every 10 mins. At least 1 International Key Note Speaker per table. 7.00pm - 7.30pm Informal networking COST Nil - if registering on/before 23 March 2011 | $150 AUD - if registering after 23 March 2011