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Digital/Online Marketing

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Srinivas Rowjee

This document provides an overview of Srinivas Rowjee Cuddapah's digital marketing capabilities across various domains such as real estate, education, sports, SaaS, and ecommerce. It details experience with search engine optimization, paid search, social media, email marketing, and display advertising. Specific expertise includes Google AdWords, Facebook ads, content strategy, and tracking ROI. The minimum monthly spend is Rs. 10 lacs and billing is a minimum of $5,000 or INR 3 lacs per month on a 6 month contract.

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Capability Document Digital Marketing Srinivas Rowjee Cuddapah http://in.linkedin.com/in/rowjee/
Domains Real Estate Education Sports SaaS Ecommerce B2B solutions Online Video
Capability Search ( Google Adwords , Bing Organic & paid) Intent Based Social ( Facebook, Linkedin, Youtube & Twitter Paid & Organic) Based on TG, Latent Intent, Retargeting, branding Email Existing Database, Retention Display Direct & RTB ( Real Time Bidding) Branding, retargeting, Destination Sites
Paid Search Paid Search Create New campaign Structure Keyword research Landing Page creation & optimization (incl A/B MVT) Ad Copy Adwords, Bing Performance based Advertising LTV (Or any Business KPI) based bidding Retargeting ( Display & FB) Conversion Funnel Optimization Sites Worked on Tutorvista.com, Istream.com, CommonFloor.com, recruiterbox.com, IIM Bangalore, Edurite.com, Few clients are confidential Budgets managed : USD 5,000 to USD 350,000 per month Geographies: US, UK, India Max Keyword Base Handled: 5MM Traffic Scale: 3-4MM Unique Visitors per month Revenue Scale: 1MM+ USD per month
Organic Search Organic Search On Site optimization Keyword research Content strategy( create new or repurpose existing) Ad Copy Adwords, Bing Performance based Advertising LTV (Or any Business KPI) based bidding Internal Search Internal linking Blog Creation & maintenance Sites Worked on Tutorvista.com, IIM Bangalore, Sportskeeda.com Traffic Scale: 2-3MM Unique Visitors per month
Social Media Facebook Page Management Facebook Ads FBX Retargeting Twitter Ads & account management Linkedin Ads & Account Management Youtube Channel Management Social Listening Companies worked with: TutorVista, CommonFloor, Sportskeeda, Istream Budgets Managed: US 5000 to 25000 per month Geographies: US, India
Email & Display Email Campaign setup & Management RTB campaign Management Display buys direct from Destination sites
ROI Full track of Spend Daily/Weekly/Monthly reports Branding/Outreach spend Measurement based on Impressions Buzz on the web Performance( Leads, Revenue etc) spend Based on CPA ( cost per acquisition)
Costs Based on reach , Target demographics Can be a mix of branding and performance Transparent funnel tracking from impression to click to conversion( lead generation, admission etc) Minimum Spend per month :Rs 10 lacs Spend on Admissions, Hiring, Branding,
Billing Minimum Billing 5000 USD or INR 3lacs per month Paid Search can be based on % of spend Minimum Contract Period 6 months

More Related Content

Digital/Online Marketing

  • 1. Capability Document Digital Marketing Srinivas Rowjee Cuddapah http://in.linkedin.com/in/rowjee/
  • 2. Domains Real Estate Education Sports SaaS Ecommerce B2B solutions Online Video
  • 3. Capability Search ( Google Adwords , Bing Organic & paid) Intent Based Social ( Facebook, Linkedin, Youtube & Twitter Paid & Organic) Based on TG, Latent Intent, Retargeting, branding Email Existing Database, Retention Display Direct & RTB ( Real Time Bidding) Branding, retargeting, Destination Sites
  • 4. Paid Search Paid Search Create New campaign Structure Keyword research Landing Page creation & optimization (incl A/B MVT) Ad Copy Adwords, Bing Performance based Advertising LTV (Or any Business KPI) based bidding Retargeting ( Display & FB) Conversion Funnel Optimization Sites Worked on Tutorvista.com, Istream.com, CommonFloor.com, recruiterbox.com, IIM Bangalore, Edurite.com, Few clients are confidential Budgets managed : USD 5,000 to USD 350,000 per month Geographies: US, UK, India Max Keyword Base Handled: 5MM Traffic Scale: 3-4MM Unique Visitors per month Revenue Scale: 1MM+ USD per month
  • 5. Organic Search Organic Search On Site optimization Keyword research Content strategy( create new or repurpose existing) Ad Copy Adwords, Bing Performance based Advertising LTV (Or any Business KPI) based bidding Internal Search Internal linking Blog Creation & maintenance Sites Worked on Tutorvista.com, IIM Bangalore, Sportskeeda.com Traffic Scale: 2-3MM Unique Visitors per month
  • 6. Social Media Facebook Page Management Facebook Ads FBX Retargeting Twitter Ads & account management Linkedin Ads & Account Management Youtube Channel Management Social Listening Companies worked with: TutorVista, CommonFloor, Sportskeeda, Istream Budgets Managed: US 5000 to 25000 per month Geographies: US, India
  • 7. Email & Display Email Campaign setup & Management RTB campaign Management Display buys direct from Destination sites
  • 8. ROI Full track of Spend Daily/Weekly/Monthly reports Branding/Outreach spend Measurement based on Impressions Buzz on the web Performance( Leads, Revenue etc) spend Based on CPA ( cost per acquisition)
  • 9. Costs Based on reach , Target demographics Can be a mix of branding and performance Transparent funnel tracking from impression to click to conversion( lead generation, admission etc) Minimum Spend per month :Rs 10 lacs Spend on Admissions, Hiring, Branding,
  • 10. Billing Minimum Billing 5000 USD or INR 3lacs per month Paid Search can be based on % of spend Minimum Contract Period 6 months