Srinivas seo
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The document provides an overview of search engine optimization (SEO) techniques. It discusses both on-page optimization strategies, such as keyword research, title tags, internal linking structure, and file formats like PDFs. It also discusses off-page optimization including link building through article submissions, blogs, directories and social media. The document cautions against spammy techniques and outlines common SEO mistakes like flash-only sites, unusual file extensions, and dynamic URLs.
Srinivas seo
- 1. Over view Search Engine Optimization (SEO) BY S.SRINIVAS Thursday, February 14, 2013
- 2. SEO is an act of to make a website rich for Search Engines and Visitors. SEO simply get the Website Ranking Higher.
- 3. Introduction to Search Engine Optimization Your customers see your Advertisement or Listing when they Search Credit card processing Google technology places your Natural listings ( By SEO Work ) Advertisement (Paid Result) www.netwidedesign.net Thursday, February 14, 2013
- 4. On page optimization Off page optimization
- 5. SEO PROCESS
- 6. OVERVIEW OF STEPS IN SEO 1. Select and assign keywords 2. Develop and post quality content 3. Get quality inbound links using a good link strategy 4. Use your on page elements correctly 5. Make your site usable for visitors 6. Design and implement a comprehensive PR plan
- 7. Tools to check popularity of keyword searches Overtures Keyword Selector Tool (http://inventory.overture.com) WordTracker.com Trellians KeywordDiscovery.com Googles Keyword Tool Google Trends Google Suggest
- 8. SEO Basics. Keyword Research Thursday, February 14, 2013
- 9. Keyword Popularity According to Google AdWords Keyword Tool
- 10. Keyword Popularity According to Google AdWords Keyword Tool
- 11. Keyword Popularity According to Google Trends
- 13. SEO Basics. ( Contd. ) - Competition Analysis : (Page Rank, links, paged indexed) Page Rank Paged indexed Links Thursday, February 14, 2013
- 14. On Page SEO Page Structure and layout Title Tag and Meta tags Thursday, February 14, 2013
- 15. On Page SEO ( Contd. ) Hx tags H1 tag <h1> </h1> H2 tag <h2> </h2> Good content with correct keyword density Thursday, February 14, 2013
- 16. On Page SEO ( Contd. ) Url Img Alt tags Thursday, February 14, 2013
- 18. On Page SEO ( Contd. ) Simple Sitemap - Google Xml sitemap Thursday, February 14, 2013
- 19. R看恢看岳壊.岳恰岳 file Decides which robots to allow in and which to exclude Site wide Directory-by-directory Page-by-page Robots meta-tag
- 20. On Page SEO ( Contd. ) - Google Webmaster tool where you can check crawling stats, link stats and errors in the site. - Below is a summary for a Website: Thursday, February 14, 2013
- 21. Page Structure and Layout Table Vs CSS (two column / three column layouts) menu Content Empty Content Cell Coding for Table Trick menu <table> <tr> <td><!-- an empty table cell --> </td> Layout without table trick <td rowspan="2"> Layout with table trick The content of the page goes here. </td> </tr> <tr> <td> The navigation menu goes here.</td> </tr> </table> Instead of this You would get this Thursday, February 14, 2013
- 22. INTERNAL LINKING STRUCTURE Its not just about inbound links; internal links matter too Your home pages PageRank gets distributed to your deep pages by virtue of your hierarchical internal linking structure Links are the currency of the Web as far as search engines are concerned; spend it wisely w/in your site Site hierarchy (tree structure) Site map
- 23. Good link text and body copy
- 24. Good link text and body copy
- 25. No link text or body copy
- 26. No link text or body copy
- 27. AVOID PAGERANK DILUTION Careful about having multiple URLs serving up the same content Multiple homes for your content Multiple domains registered and resolving to your site abccompany.com vs. www.abccompany.com https:// version of your site Session IDs or User IDs in the URL 301 redirect them all to the definitive version of the page Removed pages 301 redirect rather than 404
- 28. AVOID PAGERANK DILUTION Example of multiple homes for the same content: Laura Ries blog
- 29. OPTIMIZE PAGERANK FLOW Link gain dissipates due to Dynamic URLs Session IDs or User IDs in the URL Superfluous flags in the URL Link gain is typically blocked by Links based in JavaScript, Java, or Flash Overly complex URLs (e.g. 7 parameters in the query string) Forms (including pulldown lists) Temporary (302) redirects
- 30. OPTIMIZE PAGERANK FLOW Manage the flow using nofollow on unimportant links <a href=/privacy-policy.htm rel=nofollow> Does it flow? Tools to check Poodle Predictor (www.gritechnologies.com/tools/spider.go) Server Header Checker SEOChats PageRank Lookup Do a site: search on SEOChats PageRank Search
- 32. HTML IMPORTANCE Alt Tags Suggestions Logo: http://www.omicsonline.org/images/omicslogo.png Title: OMICS Publishing Group
- 33. Links Suggestions Change the name from Journals to Open Access Journals then provide hyper link for the same to http://www.omicsonline.org/open-access- journals-list.php
- 34. target=_blank - Suggestions Some of the internal links are opening in new tabs. Dont use the target=_blank tag for internal links. All the internal links should be opened within the site only (same window).
- 36. Canonicalization Issue http://omicsonline.org http://www.omicsonline.org http://omicsonline.org/index.php http://www.omicsonline.org/index.php
- 37. SEF Suggestion http://omicsonline.org/open-access-journals.php http://omicsonline.org/browse.php
- 39. BROKEN LINKS http://omicsonline.org/gmp&gcp2012/
- 40. 404 Error pages Duplication links Robot files Sitemaps Alt Tags Title Tags H1,H2 Tags 301 redirects And many more
- 41. PDF FILES IMPORTANCE PDF files Optimization PDF files are not optimized in the current website
- 42. HOW TO AVOID SEO WORST PRACTICES Target relevant keywords Dont stuff keywords or replicate pages Create deep, useful content Don't conceal, manipulate, or over-optimize content Links should be relevant (no scheming!) Observe copyright/trademark law & Googles guidelines
- 43. SPAMMING IN ITS MANY FORMS Hidden or small text Keyword stuffing Targeted to obviously irrelevant keywords Automated submitting, resubmitting, deep submitting Competitor names in meta tags Duplicate pages with minimal or no changes Spamglish Machine generated content
- 44. SPAMMING IN ITS MANY FORMS Pagejacking Doorway pages Cloaking Submitting to FFA (Free For All) sites & link farms Buying up expired domains with high PageRanks Scraping Splogging (spam blogging)
- 45. NOT SPAM, BUT BAD FOR RANKINGS Splash pages, content-less home page, Flash intros Title tags the same across the site Error pages in the search results (eg Session expired) "Click here" links Superfluous text like Welcome to at beginning of titles Spreading site across multiple domains (usually for load balancing) Content too many levels deep
- 46. Off page Optimization - Directory submission : A few important paid and free directories Local Directory submission Yellow Pages Submission Thursday, February 14, 2013
- 47. Off page Optimization ( Contd. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A A B Website Website Two Way Links : A site links to B site and B site links back to A site A B Website Website Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) A B C Website Website Main Website Thursday, February 14, 2013
- 48. Off page Optimization ( Contd. ) - Article submission - Links from online Press Releases and Blogs, RSS Feeds Thursday, February 14, 2013
- 49. Social Search Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools Thursday, February 14, 2013
- 50. Most common SEO mistakes - Temporary redirect on home page Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp In such a case, it is quite difficult to promote www.remit2india.com. Thursday, February 14, 2013
- 51. Most common SEO mistakes ( Contd. ) .ift - Flash only website - Unusual file extensions - Click to enter website - Ad hoc addition and deletion of pages - Targetting one word or too generic keywords - Too many dynamic variables in website url Replace ? with / and = with - and & with _ . http://www.lampusa.com/index.asp/pageAction- VIEWPROD_ProdID-20785_HS-1 Thursday, February 14, 2013