История рекламы мыла
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Документ содержит историю рекламы мыла, начиная с первой рекламы в 1817 году и развития брендов, таких как Palmolive, Ivory и Lux. Описываются ключевые моменты их рекламных кампаний и логотипов на протяжении времени. Итоговая часть документа выделяет современное состояние рекламы мыла.
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История рекламы мыла
- 1. Автор: Михаил Левин I курс кафедра маркетинга и рекламы
- 2. История мыла Реклама мыла Palmolive Реклама мыла Ivory Реклама мыла LUX Современная реклама мыла
- 3. История мыла гора Сапо Мишель Эжен Шеврёль
- 4. Реклама мыла Palmolive Первая реклама мыла, 1817 William Colgate & CO в Нью-Йорке, 1806
- 5. Реклама мыла Palmolive нетонущее мыло Palmolive, 1892 парфюмированное мыло, 1872
- 6. Реклама мыла Palmolive реклама туалетного мыла рекламная афиша к Palmolive, 1902 столетию компании, 1906
- 7. Реклама мыла Palmolive реклама детского мыла, 1915 реклама мыла, 1922
- 8. Реклама мыла Ivory первый логотип компании, 1851 второй логотип, с 1986 до 2007 третий логотип, с 2007
- 9. Реклама мыла Ivory «Мыло Ivory. Оно не тонет и не потеряется в ванне» Реклама в газете, 1894
- 10. Реклама мыла Ivory Мыло Ivory. С 1898 до 1954 года
- 14. Реклама мыла LUX Lever Brothers основана в 1885 году хозяйственное мыло Sunlight
- 15. Реклама мыла LUX
- 16. Реклама мыла LUX
- 17. Реклама мыла LUX «Теперь… LUX – туалетное мыло! Сделано так же, как Франция делает Хорошее Туалетное Мыло»
- 18. Реклама мыла LUX