The document outlines a presentation plan that will examine the effect of rarity in persuasion. The presenter will conduct interviews and surveys that show advertisements for the same product, with one mentioning limited inventory. They expect that mentioning the product's scarcity will make people more likely to select that product compared to an advertisement with no mention of scarcity, based on psychological reactance theory which posits people desire things more when availability is restricted.
2. TOPIC
I want to know The effect of the rarity
in persuade
People are more easily persuaded to a
limited products even things like.
3. HOW CAN I DO?
use to interview & survey
I will show 2 Advertisement about same
products and I suggest one
Advertisement, isn't a lot of Inventory left
now Or There is only one thing the world
and I will ask “If you buy it, Would you like
to buy either side?
4. THEORY
the
Psychological reactance
theory(Brehm)
Ingeneral, it can not be obtained
easily a relatively high awareness of
its value to us is a
potential(Lynn,1989)
