Tida Herbs hired Krist to help improve their branding and image. Krist recommended partnering with a branding consultancy firm called D&C Cosmatic USA to help analyze Tida Herbs' brand and develop a new visual identity. D&C Cosmatic worked with Tida Herbs and Krist to create a new logo, packaging design, and marketing strategy to help strengthen Tida Herbs' brand recognition and appeal to new customers.