网站监测和持续改进

Feb 23, 2012Download as pptx, pdf

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Jun Wang

文档讨论了网站监测的多个方面，包括浏览人数、回头客数量和访问者区域等。通过分析数据，提出持续改进网站的建议，如调整关键词、优化页面加载速度及改善用户体验。目标是提高网站曝光率和访问者满意度。

预览
预览:
可以监测我们网站的浏览人数,回
头客数量,和浏览人群所在区域(及
其比例) - 服务是免费的.

与上月相比的浏览量曲线图(黄色是上月的).可以月比较,周比
较曲线图都可以做看出来.人口区域等的比较图标也可以出来

浏览人数,平均浏览时间,多少回头
客 - 根据此来持续改进网站 - 如有
哪些页没人看就改进,为什么停留
时间短,回头客少???

浏览网站客户比例 - 按照语言,国家城市都比出来.这样我们
弄清楚 - 假定我们的目标客户是东莞,结果我们浏览人数却
集中在伦敦,那我们就得设法增加公司在那地方曝光率和知
名度.

用户都用哪些浏览器看我们网站呢?其中Safari是苹果公司的
浏览器,对于某些flash是看不了的,那么我们根据浏览器及其
版本调整网站内容,持续改进.一般的浏览器都支持
Adobe,flash可以看的,不能看时会提醒安装插件! :)

浏览群用什么操作系统来看我们网站的呢?其中
Iphone,Ipad和Linux可能看不到我们网站,但是人群少,不碍
事.若人群多,就要增加这样的版本,此外还能监测客户用什
么网络看 - 网通,电信?假如电信慢,却浏览人数多,那我们要
增加页面加载速度了方便客户

我们网站浏览客户屏幕的像素也被检测出来了,那么我们
根据像素来调整我们网站的颜色和字体,让客户看的舒服
,回头再看,还推荐给别人看.

找到我们网站的途径是什么 - 直接输入网址看的,也有在其他
网站上找到我们网站的链接看的,那我们就在其他网站上写上
我们的链接,维基百科,百度百科,雅虎...先看我可从哪个渠道
找到我们网站的,这里都有显示...

客人是通过哪些关键词搜索到我们网站的呢?找到关键词,
把没用到的关键词换掉 - 怎么换,在哪里呢? 看下一页

上面是富力地产的网站部分代码,他们的优化的关键词就
是 meta name:XXX和meta description:XXX这些关键词很
重要,客人要搜索就是关键词,搜索这些关键词就能搜到我
们公司,结合上面的图标,有的关键词不好用就换了,根据对
网站检测情况定!

他们浏览我们网站,但是浏览多少网页呢,为什么看网站不
把页面看完人就走人 - 没耐心看,内容不合适,画面不美观
么??? - 我们需要改进...

每个网站都有很多网页,那么每个网页的浏览人数,停留时
间是多少呢?那些浏览次数少,停留时间短的页面就可以
改进或删除了...

每张网页的加载时间是多少呢? 内容多,flash或图片多的网
页会加载慢,客人可能不喜欢等.加载时间有了,再找到客人在
这个网页上的停留时间,就知道了 - 加载时间长,客人停留时
间短的网页就说明客人可能不耐烦,没心思看下去.

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