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The document provides an overview of various business models and revenue streams, highlighting their significance in the economy and value trading. It discusses different strategies for capturing value, including direct sales, advertising, subscriptions, and more. Additionally, it notes that most businesses utilize multiple business models simultaneously.

Business

MOST BUSINESSES USE
MULTIPLE BUSINESS MODELS
AND MANY MORE

The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.

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This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp. This presentation was uploaded with the author’s consent.

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The Essar Group, one of the leading players in the country’s corporate landscape, recognised for its extensive investments and innovative projects, had a challenging phase in the late 2000s and early 2010s. The company was burdened with Essar Insolvency and debt repayments and thus had to sell few of its assets to strengthen its balance sheet. It later underwent a major transformation by adopting a new business model that is focused on asset-light operations. Though the new Essar is a smaller company than the old one, it is a much more focused and agile company. With a revenue of USD 15 billion, and Assets Under Management (AUM) of USD 9.6 billion Essar is well-positioned for future opportunities.

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At Vaden Consultancy, we specialize in aligning talent, technology, and infrastructure to power business transformation. Our integrated service model brings together end-to-end HR consultancy, custom software development, and cloud infrastructure management — enabling organizations to scale efficiently, adapt faster, and stay future-ready. From sourcing top-tier talent and streamlining recruitment through RPO, to building enterprise-grade applications and deploying Microsoft 365, Azure, and Power Platform solutions — we deliver a seamless experience under one roof. With expert support and strategic insight, we help businesses enhance productivity, reduce operational costs, and drive innovation at every level. Vaden Consultancy is not just a service provider — we are your strategic partner for growth in today’s digital-first economy.

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