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?? ???? ??? ??

Jinsoo Hwang
Jinsoo Hwang

?? 1? ??? ?? ??? "??"? ??? ?? ???? ?? ??(Product Manager + Engineer + Product Designer + Data Analyst)? ??? ??

Small Business & Entrepreneurship
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??, ???? ???? ? BirdView Inc. All Rights Reserved No.1 ??? ??? ?? ??? ?? Product Way 2018/12 ?? Product Group
* ????? ?? ??? ??? ?? ?? ?? ??? ??? ?? ??? ??? ??? ?????. * 2018? 11??? ????? ?? ¡°?? Product Way¡±? ?? ??? ?? ???? ??? ?????.
Agenda 1. Product Way 2. ?? Product Way? ?? 3. ?? Product Way 4. ?? ?? 5. ?? ???? ??? ??
1. Product Way
1. Product Way 5 ?? ??? ?? ???? ?? ?? ??/DNA
1. Product Way 6 ?? ??? ?? ??? ??, 1) ?? ?? ?? ??? ???, 2) ? ?? ?? ??(People/Product/Process)
1. Product Way 7 This is about the last of these: how we as a product team work together, how our teams are structured, and what we believe. We¡¯re trying to build a company that makes great software - software that¡¯s reliable and fast and secure, that solves real problems, that feels like it was made by humans with personalities who care about design and craftsmanship. ?? ???? ??
1. Product Way 8 ???? ???? ??? ?? ?? ???? ??
1. Product Way 9 ?? ???? ??
1. Product Way 10 ?? ???? ??
2. ?? Product Way? ??
2. ?? Product Way? ?? ?? Product Way ???? / ?? ?? ?? ?? ??? ???? ?? ??? ?? Agile Strong Product Culture
2. ?? Product Way? ?? ¡°Agile¡± ¡°How to Make Tech Products Customers Love¡± Two References
2. ?? Product Way? ?? Agile Agile? ????? ?? ??? Agile??? ???? ? ?????
2. ?? Product Way? ?? ??? ????? ?? ??? (Manifesto for Agile Software Development) ??? ?? ?????? ?????, ? ?? ???? ?? ????? ? ?? ????? ?? ??? ????? ??. ? ???? ??? ??? ???? ??? ???:
4?? ?? ??? ???? ??? ?? ???, ???? ???? ??? ???? ??????, ??? ?? ???? ???? ???, ??? ??? ??? ??? ???? ?? ? ?????. ??? ?? ??? ?? ???? ???, ??? ???? ?? ??? ? ? ??? ??? ???. 2. ?? Product Way? ??
12?? ?? 1. ?? ??? ?? ????? ?? ??? ???? ???? ??? ?? ????. 2. ?? ??? ??? ?? ??? ???? ?? ????? ?? ????? ????. 3. ?? ?? ???? ? ?? ??? ????. 4. ????? ? ???? ?? ???? ????. 5. ?? ????? ? ??? ??? ???? ??? ?? ?? ??? ????? ??? ??? ?? ?? ??? ???? ???? ??? ??? ? ??? ??? ???. 6. ??? ??? ???? ??? ?? ?? ????? ???? ??? ????. 7. ?? ?? ??? ???? ??? ????. 8. ?? ??? ??? ???? ?????? ???? ??? ??? ? ?? ??? ????? ?? ????. 9. ???? ??? ???? ??? ???? ?? ???? ??? ?? ????. 10. ???? ???? ????. 11. ?? ?? ?? ??? ????? ???? ???? ??? ??? ???? ?? ??. 12. ??? ?? ?? ??? ?? ???? ???? ?? ???? ??? ????. 2. ?? Product Way? ??
Good Product Team vs Bad Product Team 2. ?? Product Way? ??
. ??? ?? ??? ??? ??. vs ???? ???. . ???? ??? ??? ???? ????? ???. vs ????? ???? ????? ???. . ???????? ?? ???? vs ??????? ????? ????. . ?? ?? ????? ???? vs ??? ???????? . ????? ???? ???? ???? vs ???? ?? ????? ????. . ??? ???? ???? ??? ????? ???? vs ???? ??? ????. . ??? ??? ??? ??? ??? ????? vs ?? ????? ??? ?? ???? ? ??? . ????? ???? ??????? ?????. vs ??????? ???? ??? ??. . ??? ?? ??? vs ??? ???? ????. . ?? ? ? ?? ?????? ???? ????. vs ??? ????? ????. . ?????? ???? ?? ??? ????. vs ??? ??? ?? ????? ????. . ????? ??? ???? vs ??? ?? ??? ????. . ???? ??? ??? ?? ???? ????? ???. vs ???? ??? ????. . ??? ???? vs ???? ???? . ???? ?? ??? ??? ?? vs ??? ??? ??. 2. ?? Product Way? ??
2. ?? Product Way? ?? <?? ???? ???? ??? ??> 1) ??? ?????? ??? ????. ??? ??? ?? ?? ?? ??? ???? ??? ??? ?? ???? ????. ??? ??? ??? ??? ??. . ?? ??(value risk): ??? ?? ? ??? ??? ???? . ??? ??(usability risk): ???? ? ??? ?? ??? ?? ??? ? ???? . ?? ??? ??(feasibility risk): ?? ????? ??? ??/??/??? ??? ??? ??? ? ? ???? . ?? ??? ??(business viability risk): ? ???? ?? ??? ??? ??? ???? ? ??? ??? ??? ? ???? 2. ??? ???? ????? ?? ???? ???? ????. ??? ??? ?? ???? ????? ????, ????? ? ????? ???? ???? ?????, ? ? ????? ?????? ??? ????. ? ???? ???? ????? ??? ????? ?? ?? ??? ????. ??? ??? ?? ??? ? ??? ??? ???? ???? ?? ??. ?? ???, ????, ????? ?? ??? ??? ??? ?????, ??? ???? ???? ??? ?? ? ?? ?? ??? ???? ??? ??. 3. ???, ??? ???? ?? ??? ??? ????. ???? ?? ???? ???? ?? ???. ?? ?? ??? ??? ???? ???? ?? ???? ????. ??? ???? ???? ??? ??? ???? ??? ???. ?? ???? ??? ?? ???.
@ Workshop 1. Agile, ??? ??? ?? ??(2m) 2. ?? ????(20m) ¡°??? ??? ??? ????, ??? ??? ??? ?? ??¡± - Agile ??, ??? ?? ??? ???? ??? ?? - Plus: ??? ? ?? ?? ? - Minus: ??? ???? ??? ?, ??? ??? ? - Interest: ??? ???? ???? ? 3. ?? ????(15m) 2. ?? Product Way? ??
3. ?? Product Way
3. ?? Product Way ?? Product Way # 9?? ?? Value Deliver Team
3. ?? Product Way #1 ?? ??? ??? ?? ?? Value - ?? ?? ??? ??? ?? ?? ???? ????? ??? ????. - ????? ??? ??? ??. ???? ????? ???? ??? ?? ?? Cost? ?? ?? ??? ????? ????? ??. - ????? ??? ?? ??? ??? ?? ??? ? ??.
3. ?? Product Way Value - ???/??/???? ??? ???? ????, ?? ??? ???? ??. - ?? ??, ???? ??? ?? ?? ??? ? ???? ??. - ????? ????? ?? ????? ????. #2 ??? ???? ???? ??
3. ?? Product Way #3 ???? ??? ??? ???? Value - ?? ??? ???? ??? ?? ??? ?????? ?? ????. - ??? ??(Iteration)? ?? ???? ??? ????. - ?????? ????? ?? ??? ????.
3. ?? Product Way #4 ?? ??? ?? Deliver - ?? ??? ??? ??? ?? ??? ????? ????. - ????? ????? ????? ???? ?? ??? ????.
3. ?? Product Way #5 ?? ?? Deliver ???, ??? ??? ??? ????? ????. ©¸ ??? ??? ??, ??? ???? ?? ????. ©¸ ??? ¡°??? ??¡±?? ???? ???? ??? ???. ©¸ ???? ?? ???? ???? ?????? ?
3. ?? Product Way #6 ???? ?? Deliver ??? ??? ??? ????, ????? ????. ©¸ ??? ??, ??? ????. ©¸ ??? ??, ????, ?? ??? ??? ????. ©¸ ????? ??? ??, ??? ??, ????.
3. ?? Product Way #7 ???? ????? ??? Team ????? ?? How? ?? ????? ????. ©¸ ????? ?? ??? ???? ?? ??? ????. ©¸ ?? ?? ??, ??? ??? ??? ??????. ?? ??? ?? ?? ??? ?? ??? ???? ??? ???. ©¸ ?? ??, ??? ?? ???? ?? ?? ??. ©¸ ? ??? ??? Skill Set? ??????? ???.
3. ?? Product Way #8 ???? ??? ???? Team ????? ?????, ?? ??? ????? ????. ©¸ ????? ??? ??? ?? ?? ??. ?? ??? ??? ???? ??. ©¸ ?? ??? ???? ???? ????.
3. ?? Product Way #9 ? ?? ?? ?? ???? ?? Team ??? ??? ? ??? ? ??. ? ?? ??? ?? ¡°???¡± ????? ???? ????.
4. ?? ?? People(Who) Product(What) Process(How)
4. ?? ?? People ¡°???¡±, ¡°????? ?¡±, ¡°??? ?¡±, ¡°?????¡± 1) ???? ?? ????? ?? ??? ???? ?? ? 2) ????? ???? ???? ????? ? 3) ??? ????? ??? ? ? ?? ??? ? 4) ?? ??? ????? ?????? ?
4. ?? ?? People *?? ???? ?? ????? ?? ??? ?? ??? ? ?? ???? ???? ?? ??? ??? ????? ??? ???? ??? ?? ?? ????(Skill Set) *? ??? ???? ?????(Moving Target) ??? ?? ?? ??? ??? ?? ??? ??? ??? ??. *?? ??? ???? ????, ??(????), ??, ??, ??, ?? ?? ?? ?? ????? ??.
4. ?? ?? People ?? ??? ?? ?? = ¡°??¡± - Product Manager + Product Designer + Engineer and Data Analyst Be in a Band, not an Orchestra : how to Grow an Agile Product Team
4. ?? ?? People
4. ?? ?? Product Product Vision ?? Flywheel Business Goal(OKR) Idea / Projects
4. ?? ?? Product ????(????) ????(????) ???? ???? Hot-Fix ?? ?? Normal Uegent Fixed ??? ??? ?? Value / Impact Job Size / Easiness ????
4. ?? ?? Process 1) Dual -Track Development Discovery & Delivery *Note - ?? ??? ??? ????? Discovery ??? ?? - Idea Backlog vs Delivery Backlog - ????? Cross-Functional? ?? ?? ?? ??
4. ?? ?? Process 1) Dual -Track Development
4. ?? ?? Process 2) Kanban Method ¡°?? ?? ??¡± ?? Kanban ?? ?? ???, ???? ??? ??, ??? ?? ????? ?? ?? ?? ??, ?? ?? knowledge work ? ???? ??? services ? ????, ????, ???? ?????. ??? ??? ??? ???? ??? ??? ??? ??? ???, ???? ???? ?? ??? ??? ?? ????, ¡°?? ?? ??? ??¡±?? ?? ?????.
4. ?? ?? Process 2) Kanban Method: Trello vs Offline Board - ??????? ????? - ¡°??? ??? ?? ? ? ????¡± ¡°?? ???? ???? ? ? ????¡±
4. ?? ?? Process 3) Iteration: Implement-Feedback Loop a. 2?? ???? ??? ?? ????, ????, ??/??(Plan -> Do -> Learn & Share) b. ??? ?? ?? ??(Deploy) ?? c. Daily Standup, Planning Meeting, Review Meeting
4. ?? ?? Process 4) ?? - Confluence - ????, ?? ??? ??? ????? ?? - ????, ??? ?? ?? - ?? ??? ?? ???/???
5. ?? ???? ??? ??
5. ?? ???? ??? ?? ???? - ? ??? Daily Standup - 2? 1? ????
?? ??? - ?? Product Way 5. ?? ???? ??? ??
?? ?? - ??? ???? ?? 5. ?? ???? ??? ??
?? ?? - Health Check 5. ?? ???? ??? ??
?? ?? - Health Check 5. ?? ???? ??? ??
?????. ? BirdView Inc. All Rights Reserved We Are Hiring! ??? ???? http://www.birdview.kr/company.html ?? ??? https://birdview.saramin.co.kr/main/index
Ad

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?? ???? ??? ??

  • 1. ??, ???? ???? ? BirdView Inc. All Rights Reserved No.1 ??? ??? ?? ??? ?? Product Way 2018/12 ?? Product Group
  • 2. * ????? ?? ??? ??? ?? ?? ?? ??? ??? ?? ??? ??? ??? ?????. * 2018? 11??? ????? ?? ¡°?? Product Way¡±? ?? ??? ?? ???? ??? ?????.
  • 3. Agenda 1. Product Way 2. ?? Product Way? ?? 3. ?? Product Way 4. ?? ?? 5. ?? ???? ??? ??
  • 5. 1. Product Way 5 ?? ??? ?? ???? ?? ?? ??/DNA
  • 6. 1. Product Way 6 ?? ??? ?? ??? ??, 1) ?? ?? ?? ??? ???, 2) ? ?? ?? ??(People/Product/Process)
  • 7. 1. Product Way 7 This is about the last of these: how we as a product team work together, how our teams are structured, and what we believe. We¡¯re trying to build a company that makes great software - software that¡¯s reliable and fast and secure, that solves real problems, that feels like it was made by humans with personalities who care about design and craftsmanship. ?? ???? ??
  • 11. 2. ?? Product Way? ??
  • 12. 2. ?? Product Way? ?? ?? Product Way ???? / ?? ?? ?? ?? ??? ???? ?? ??? ?? Agile Strong Product Culture
  • 13. 2. ?? Product Way? ?? ¡°Agile¡± ¡°How to Make Tech Products Customers Love¡± Two References
  • 14. 2. ?? Product Way? ?? Agile Agile? ????? ?? ??? Agile??? ???? ? ?????
  • 15. 2. ?? Product Way? ?? ??? ????? ?? ??? (Manifesto for Agile Software Development) ??? ?? ?????? ?????, ? ?? ???? ?? ????? ? ?? ????? ?? ??? ????? ??. ? ???? ??? ??? ???? ??? ???:
  • 16. 4?? ?? ??? ???? ??? ?? ???, ???? ???? ??? ???? ??????, ??? ?? ???? ???? ???, ??? ??? ??? ??? ???? ?? ? ?????. ??? ?? ??? ?? ???? ???, ??? ???? ?? ??? ? ? ??? ??? ???. 2. ?? Product Way? ??
  • 17. 12?? ?? 1. ?? ??? ?? ????? ?? ??? ???? ???? ??? ?? ????. 2. ?? ??? ??? ?? ??? ???? ?? ????? ?? ????? ????. 3. ?? ?? ???? ? ?? ??? ????. 4. ????? ? ???? ?? ???? ????. 5. ?? ????? ? ??? ??? ???? ??? ?? ?? ??? ????? ??? ??? ?? ?? ??? ???? ???? ??? ??? ? ??? ??? ???. 6. ??? ??? ???? ??? ?? ?? ????? ???? ??? ????. 7. ?? ?? ??? ???? ??? ????. 8. ?? ??? ??? ???? ?????? ???? ??? ??? ? ?? ??? ????? ?? ????. 9. ???? ??? ???? ??? ???? ?? ???? ??? ?? ????. 10. ???? ???? ????. 11. ?? ?? ?? ??? ????? ???? ???? ??? ??? ???? ?? ??. 12. ??? ?? ?? ??? ?? ???? ???? ?? ???? ??? ????. 2. ?? Product Way? ??
  • 18. Good Product Team vs Bad Product Team 2. ?? Product Way? ??
  • 19. . ??? ?? ??? ??? ??. vs ???? ???. . ???? ??? ??? ???? ????? ???. vs ????? ???? ????? ???. . ???????? ?? ???? vs ??????? ????? ????. . ?? ?? ????? ???? vs ??? ???????? . ????? ???? ???? ???? vs ???? ?? ????? ????. . ??? ???? ???? ??? ????? ???? vs ???? ??? ????. . ??? ??? ??? ??? ??? ????? vs ?? ????? ??? ?? ???? ? ??? . ????? ???? ??????? ?????. vs ??????? ???? ??? ??. . ??? ?? ??? vs ??? ???? ????. . ?? ? ? ?? ?????? ???? ????. vs ??? ????? ????. . ?????? ???? ?? ??? ????. vs ??? ??? ?? ????? ????. . ????? ??? ???? vs ??? ?? ??? ????. . ???? ??? ??? ?? ???? ????? ???. vs ???? ??? ????. . ??? ???? vs ???? ???? . ???? ?? ??? ??? ?? vs ??? ??? ??. 2. ?? Product Way? ??
  • 20. 2. ?? Product Way? ?? <?? ???? ???? ??? ??> 1) ??? ?????? ??? ????. ??? ??? ?? ?? ?? ??? ???? ??? ??? ?? ???? ????. ??? ??? ??? ??? ??. . ?? ??(value risk): ??? ?? ? ??? ??? ???? . ??? ??(usability risk): ???? ? ??? ?? ??? ?? ??? ? ???? . ?? ??? ??(feasibility risk): ?? ????? ??? ??/??/??? ??? ??? ??? ? ? ???? . ?? ??? ??(business viability risk): ? ???? ?? ??? ??? ??? ???? ? ??? ??? ??? ? ???? 2. ??? ???? ????? ?? ???? ???? ????. ??? ??? ?? ???? ????? ????, ????? ? ????? ???? ???? ?????, ? ? ????? ?????? ??? ????. ? ???? ???? ????? ??? ????? ?? ?? ??? ????. ??? ??? ?? ??? ? ??? ??? ???? ???? ?? ??. ?? ???, ????, ????? ?? ??? ??? ??? ?????, ??? ???? ???? ??? ?? ? ?? ?? ??? ???? ??? ??. 3. ???, ??? ???? ?? ??? ??? ????. ???? ?? ???? ???? ?? ???. ?? ?? ??? ??? ???? ???? ?? ???? ????. ??? ???? ???? ??? ??? ???? ??? ???. ?? ???? ??? ?? ???.
  • 21. @ Workshop 1. Agile, ??? ??? ?? ??(2m) 2. ?? ????(20m) ¡°??? ??? ??? ????, ??? ??? ??? ?? ??¡± - Agile ??, ??? ?? ??? ???? ??? ?? - Plus: ??? ? ?? ?? ? - Minus: ??? ???? ??? ?, ??? ??? ? - Interest: ??? ???? ???? ? 3. ?? ????(15m) 2. ?? Product Way? ??
  • 23. 3. ?? Product Way ?? Product Way # 9?? ?? Value Deliver Team
  • 24. 3. ?? Product Way #1 ?? ??? ??? ?? ?? Value - ?? ?? ??? ??? ?? ?? ???? ????? ??? ????. - ????? ??? ??? ??. ???? ????? ???? ??? ?? ?? Cost? ?? ?? ??? ????? ????? ??. - ????? ??? ?? ??? ??? ?? ??? ? ??.
  • 25. 3. ?? Product Way Value - ???/??/???? ??? ???? ????, ?? ??? ???? ??. - ?? ??, ???? ??? ?? ?? ??? ? ???? ??. - ????? ????? ?? ????? ????. #2 ??? ???? ???? ??
  • 26. 3. ?? Product Way #3 ???? ??? ??? ???? Value - ?? ??? ???? ??? ?? ??? ?????? ?? ????. - ??? ??(Iteration)? ?? ???? ??? ????. - ?????? ????? ?? ??? ????.
  • 27. 3. ?? Product Way #4 ?? ??? ?? Deliver - ?? ??? ??? ??? ?? ??? ????? ????. - ????? ????? ????? ???? ?? ??? ????.
  • 28. 3. ?? Product Way #5 ?? ?? Deliver ???, ??? ??? ??? ????? ????. ©¸ ??? ??? ??, ??? ???? ?? ????. ©¸ ??? ¡°??? ??¡±?? ???? ???? ??? ???. ©¸ ???? ?? ???? ???? ?????? ?
  • 29. 3. ?? Product Way #6 ???? ?? Deliver ??? ??? ??? ????, ????? ????. ©¸ ??? ??, ??? ????. ©¸ ??? ??, ????, ?? ??? ??? ????. ©¸ ????? ??? ??, ??? ??, ????.
  • 30. 3. ?? Product Way #7 ???? ????? ??? Team ????? ?? How? ?? ????? ????. ©¸ ????? ?? ??? ???? ?? ??? ????. ©¸ ?? ?? ??, ??? ??? ??? ??????. ?? ??? ?? ?? ??? ?? ??? ???? ??? ???. ©¸ ?? ??, ??? ?? ???? ?? ?? ??. ©¸ ? ??? ??? Skill Set? ??????? ???.
  • 31. 3. ?? Product Way #8 ???? ??? ???? Team ????? ?????, ?? ??? ????? ????. ©¸ ????? ??? ??? ?? ?? ??. ?? ??? ??? ???? ??. ©¸ ?? ??? ???? ???? ????.
  • 32. 3. ?? Product Way #9 ? ?? ?? ?? ???? ?? Team ??? ??? ? ??? ? ??. ? ?? ??? ?? ¡°???¡± ????? ???? ????.
  • 34. 4. ?? ?? People ¡°???¡±, ¡°????? ?¡±, ¡°??? ?¡±, ¡°?????¡± 1) ???? ?? ????? ?? ??? ???? ?? ? 2) ????? ???? ???? ????? ? 3) ??? ????? ??? ? ? ?? ??? ? 4) ?? ??? ????? ?????? ?
  • 35. 4. ?? ?? People *?? ???? ?? ????? ?? ??? ?? ??? ? ?? ???? ???? ?? ??? ??? ????? ??? ???? ??? ?? ?? ????(Skill Set) *? ??? ???? ?????(Moving Target) ??? ?? ?? ??? ??? ?? ??? ??? ??? ??. *?? ??? ???? ????, ??(????), ??, ??, ??, ?? ?? ?? ?? ????? ??.
  • 36. 4. ?? ?? People ?? ??? ?? ?? = ¡°??¡± - Product Manager + Product Designer + Engineer and Data Analyst Be in a Band, not an Orchestra : how to Grow an Agile Product Team
  • 38. 4. ?? ?? Product Product Vision ?? Flywheel Business Goal(OKR) Idea / Projects
  • 39. 4. ?? ?? Product ????(????) ????(????) ???? ???? Hot-Fix ?? ?? Normal Uegent Fixed ??? ??? ?? Value / Impact Job Size / Easiness ????
  • 40. 4. ?? ?? Process 1) Dual -Track Development Discovery & Delivery *Note - ?? ??? ??? ????? Discovery ??? ?? - Idea Backlog vs Delivery Backlog - ????? Cross-Functional? ?? ?? ?? ??
  • 41. 4. ?? ?? Process 1) Dual -Track Development
  • 42. 4. ?? ?? Process 2) Kanban Method ¡°?? ?? ??¡± ?? Kanban ?? ?? ???, ???? ??? ??, ??? ?? ????? ?? ?? ?? ??, ?? ?? knowledge work ? ???? ??? services ? ????, ????, ???? ?????. ??? ??? ??? ???? ??? ??? ??? ??? ???, ???? ???? ?? ??? ??? ?? ????, ¡°?? ?? ??? ??¡±?? ?? ?????.
  • 43. 4. ?? ?? Process 2) Kanban Method: Trello vs Offline Board - ??????? ????? - ¡°??? ??? ?? ? ? ????¡± ¡°?? ???? ???? ? ? ????¡±
  • 44. 4. ?? ?? Process 3) Iteration: Implement-Feedback Loop a. 2?? ???? ??? ?? ????, ????, ??/??(Plan -> Do -> Learn & Share) b. ??? ?? ?? ??(Deploy) ?? c. Daily Standup, Planning Meeting, Review Meeting
  • 45. 4. ?? ?? Process 4) ?? - Confluence - ????, ?? ??? ??? ????? ?? - ????, ??? ?? ?? - ?? ??? ?? ???/???
  • 46. 5. ?? ???? ??? ??
  • 47. 5. ?? ???? ??? ?? ???? - ? ??? Daily Standup - 2? 1? ????
  • 48. ?? ??? - ?? Product Way 5. ?? ???? ??? ??
  • 49. ?? ?? - ??? ???? ?? 5. ?? ???? ??? ??
  • 50. ?? ?? - Health Check 5. ?? ???? ??? ??
  • 51. ?? ?? - Health Check 5. ?? ???? ??? ??
  • 52. ?????. ? BirdView Inc. All Rights Reserved We Are Hiring! ??? ???? http://www.birdview.kr/company.html ?? ??? https://birdview.saramin.co.kr/main/index
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