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1.
???? EVENT PROMOTION 1206132
??? 1106100 ??? 1006052 ??? ? ? ? 12.6.24
2.
EVENT PROMPTION ¨C
SEOUL MILK ?????????? ????? & ????????????????????????? CONTENT S 1. ??? ?? 2. ??? ?? & ?? 3. ???? 4. ??? ???? 01. ????? 02. ???? 03. ??? ?? 5. ??? ???? ?? 01. ?????? 02. ??? ?? 6. ???? 2/9
3.
EVENT PROMPTION ¨C
SEOUL MILK ?????????? ????? & ????????????????????????? EVENT INTRODUCE 1. ??? ?? 01. ??? ?? ??? ?? ???? ???? ??? ??? ??? ?? ??? ???? ??? ??? ?? ????. ?? ??? ¡®???? ? ??? ?? ?? ? ???¡¯?? ???? ??, ???? ??? ?? ¡®???, ?? ?? ??, ????¡¯ ? ???? ??? ???. - ?????? 3/9
4.
EVENT PROMPTION ¨C
SEOUL MILK ?????????? ????? & ????????????????????????? PURPOS E 1. ??? ?? 01. ????? ?????? ?????? 40% ??? ??? 1?? ????. 02. ?? ????(????, ???? ?)? ???? ?????? ???? ?????. 03. ???? ??? ???? ?? ? ??? ???? ?????? ??? ???????. 2. ??? ?? 01. ???? Facebook Page? ? 500? ??? ???. 02. ???? Facebook Page? ??? ???? ???? 1,000?? ???. 03. ???? Facebook Page? ??? ?? ?? 2000?? ???. 04. ???? Facebook Page? ???? ???? ??? ???. 4/9
5.
EVENT PROMPTION ¨C
SEOUL MILK ?????????? ????? & ????????????????????????? TARGETIN G 1. Main Target 01. 3~19?? ??? ? ???? ????? ?. 02. ??? ??? ??? ?? ? ???? ????? ??? ?? ? ??? ??? ??. 03. ???? ????? ????? ???, ???? ???? ?? ???, ??? ???? ? 2. Sub Target 01. 40? ??? ?? ¨C ????? ??. 02. ¡®??? ?? ??¡¯? ?? ??!! ??? ???? ???? ?. 5/9
6.
EVENT PROMPTION ¨C
SEOUL MILK ?????????? ????? & ????????????????????????? EVENT ENFORCE 1. ??? ???? 01. ??? ?? - ???? ??? & ?? ??? ???? ?? ??? ??? ?? 02. ???? - ¡®????? ??? ?? 10cm ? ???¡¯?? ???? ?? - ??? ??? 1? ?? - ???????? 10?? ?? 500ML? ???? 03. ????? - 2012? 6? 25?(?) ~ 7? 9?(?) 2?? - ??? ?? : 7? 16?(?) 6/9
7.
EVENT PROMPTION ¨C
SEOUL MILK ?????????? ????? & ????????????????????????? EVENT PROMOTION 1. ??? ???? ?? 01. ?? ???? ???(????, ???, ????)?? . 02. ???? ??? ? ?? ????. 03. ¡®?? 20??¡¯ ?? ??? ?? ??(?? ?)? ?????? ??. 04. ???? ???? ???? ???? ??? ????. 05. ???? ?? ??? ??? ?? ??, ???? ???? ?? ??? ????? ????? ¡®????? ??? 10cm ? ???¡¯ ???? ?? ???¡¯ ?? ?? ??. 2. ??? ?? 01. ?? : ??? ?? x 10?(3650?) = ? 330??(* ??? 900? ??) 02. ??? ?? / ??? = 1?? ?? 03. ?? : ??? ?? / ??? + ????? + @(?? ???? ?) = 1? 1??? ?? 7/9
8.
EVENT PROMPTION ¨C
SEOUL MILK ?????????? ????? & ????????????????????????? EXPECTED EFFECT 1. ???? 01. ????? ?, ??? ???, ????? ???? ??? ??? 02. ?? 1?? ????? 03. ???? ??????? ??? ?? ???? ??? 04. ???? ???? ??? ??? ?? ???? ???? ?? 8/9
9.
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