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May 19, 2005 1

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May 19, 2005 2

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May 19, 2005 3

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May 19, 2005 4

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May 19, 2005 5

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May 19, 2005 6

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May 19, 2005 7

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May 19, 2005 8

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May 19, 2005 9

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May 19, 2005 10

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May 19, 2005 12

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May 19, 2005 13

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May 19, 2005 14

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May 19, 2005 15

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May 19, 2005 16

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May 19, 2005 17

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May 19, 2005 18

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May 19, 2005 19

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May 19, 2005 20

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May 19, 2005 21

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May 19, 2005 22

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May 19, 2005 23

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May 19, 2005 24

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May 19, 2005 25

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May 19, 2005 26

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May 19, 2005 27

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May 19, 2005 ???? ??? 28

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May 19, 2005 29

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May 19, 2005 30

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May 19, 2005 31

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May 19, 2005 32

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May 19, 2005 33

???? : ????????? ???? ???? ?
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2534
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2545
May 19, 2005 34

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May 19, 2005 35

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Patent ???????? ????????? ???? ????? ???? ??? ???
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????? ?????? ??? ?? ??????? ??? ??? ???????? ???????
Trademark ????????
??? ??? ??? ???? ??????? ???? ??? ??? ?? ? ???? ??? ????? ?????
Copyright ????? ??????? ??? ???? ????? ??????????????
(expression) ???? ??? ???????????? ??????? ????
??????? (idea) ??????? ???????? ??? ?? ?
??????? ???? ??? ?????????? ????????? ??? ???? ??? ???? ?????? ??
May 19, 2005 36

??????? ????? ??????? ??? ??
?????? ??
Research
IP
Laboratories
Creation R&D units �C In&Out
IP DIP
Protection

IP Internal
Utilization IPM
Enforceme ???????????????
nt ??????
May 19, 2005
?????????????????????? 37

Model ?????????? ????? ???
???? ??? ?? ?????? ??
Division B Division C

R&D

Patent/IP Product Development/
Department IP Marketing
Corporate/ Division A
Technology
Management

Licensing Licensing
May 19, 2005 out to 38

Integrated IPM System
Add-on
Custo Services
Analyt
Web
mers ics
Networ
k
Patent Portfolio
Search Mgt.
In-house Database

Admin Custom
Tools Solutions
Int��l Database
May 19, 2005 39

??????? ????? ??????? ??? ? ???
?
??? ??

Portfolio
IP Creation Realization
Recognition
Management

Innovate Inventory License Financial Statement
R&D Classify J.V. Stock price
Acquisition Manage Sell Access to capital
Joint R&D Analyze Exchange Collateral value
Info mining Articulate Take Equity Market power
Purchase Value Customer pull
Partner Assess/
Maintain Recruiting value

IP Utilization

May 19, 2005 41

???? ?????????? ??? ???
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??? ???????
? ??????????????? ??? ??? ????? ?
(Market Approach)
? ??? ??? ??????? (Cost Approach)
? ??????? ??? ????? ?????? ?? (Income
Approach)

May 19, 2005 42

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May 19, 2005 43

???? ?????????? ??? ???
???? ??? ?? ?????? ??
? COCA-COLA?? $70.45 Billions
? MICROSOFT ?? $65.17 Billions
? NOKIA ?? $29.44 Billions

May 19, 2005 44

?????????? ?????? ???
? Business ? ?????????? ???
Assessment ??? ???
? Mission & Vision ? ??? ? ??? ?? ??? ????
?
? Strategic fit ? ??????????? ?????

? Functional support ??? ???????
and resources ? ??????? ???? ?????

? Financial issues ???? ??? ???
? Technical issues ???? ????
? ??????? ??????
? Marketing and
sales ????
? ??????? ??? ?
? Legal and
May 19, 2005 ?????? 45

Licensing Business
? License Owner ???? ?????? ??
? ??? ???? ? ?? ???? ??? ??? ??? ???
??
? Licensor ??? ??? ????? ??
?
? ????????? ???? ?????? ???? ??? License Owner
? ???? ???? ??? ?? ?????????????? ??? ??????
License Owner ???? ??? ???? ?? ???? ??? ??? ????? ??
?
????? ???? ???
? ????????????????? ???? ??? ????? ?? (Licensing
Model)
? ???????????? ???? (License Guide Book, Style
Guide)
? ??????? ??? ?????? ( ???? ??? ???? ??????? ?? ?????
May 19, 2005 46

Licensing Business
? License Representative ??? ????????? ??
? Licensor ??????? ???????? ???? ??? ????? ???
?
??????? ??? ?????? ?? ???? ????????? ??? ????
?
???? ????????? ??? ??? ???? ???????????? ???
? ??? ??????? ???? License Representative ???
??????? ????????? ????
? ??? ??? ????????
? Official License Representative
? Exclusive License R epresentative
? Preferred License Representative

May 19, 2005 47

Licensing Business
? Licensee ??? ?? ??? ??
?
? ??? ???? ??? ?? ????? ???? ??? ?? ????? ???????????
??????????? ??? ?????? ??? ??? ?
? ??????? ???? License ???? ??? ??? ???? ?? ??? ??? ??
?
?????????? ???? ??? ??????? ?? ????? ??? ? ?
? ??
????? ??? ? ??? ?? ??????? ??????? Licensor /
? ? ??
License Representative
? ??????? ?? ??????? ???? ??? Licensor ??
??? ??? Business Partner ????? ??? ???? ?

May 19, 2005 48

????
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? ???? ?? ??? ????? ????????? ??
???? ??? ?? ?????? ?????? ??? ????
???? ????? ????? ?
( ??? ?? ??? ????? ???? ? ???????
?
??? ?)

May 19, 2005 49

???? : TRIPs /FTA
? ??????????????? ???? ??? ?
???? ??? ?? ?????? ????? ???? ????
?
?????? ??? ?? ??? ??????? ?? ??? ???? 2
?????? ???
? ???? ??? ?????????????? ?????
?
?????????????? ????
(harmonization)
? ?????? ??? ???????? ?? ??? ???????
??? ????????????
May 19, 2005 50

Total Assets Intangible assets Tangible assets

Business
Business
Capital
Capital Land
Land
IPIP (Product,
(Product, Machines
Human
Human Distribution,
Distribution,
Machines
Capital
Capital Sale,
Cash
Cash
Capital
Capital registered
?
? registered
Sale,
Marketing, Debt
Debt
? non registered Marketing,
? non registered
Business
Business Stock
Stock
know-how)
know-how) Equity
Equity
Etc.
Etc.

May 19, 2005 51

Questions & Answers

May 19, 2005 52

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