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‫ﺍﻟﺘﺪﻭﻳﻦ!‬
قصة التدوين
6
قصة التدوين
<1>
‫ﺍﻟﺒﻴﺎﻧﺎﺕĬ
‫ﺍﳌﻌﻠﻮﻣﺎﺕĬ
‫ﺍﳌﻌﺮﻓﺔĬ
‫ﺍﳊﻜﻤﺔ‬
قصة التدوين
‫ﺍﻟﺒﻴﺎﻧﺎﺕĬ
‫ﻣﻌﺎﳉﺔ‬

‫ﺍﳌﻌﻠﻮﻣﺎﺕĬ           ‫ﺍﻟﺒﻴﺎﻧﺎﺕĬ
‫ﲢﻠﻴﻞĬ              ‫ﻣﻌﺎﳉﺔ‬

‫ﺍﳌﻌﺮﻓﺔĬ          ‫ﺍﳌﻌﻠﻮﻣﺎﺕĬ           ‫ﺍﻟﺒﻴﺎﻧﺎﺕĬ
‫ﺗﻄﺒﻴﻖ‬            ‫ﲢﻠﻴﻞĬ              ‫ﻣﻌﺎﳉﺔ‬

‫ﺍﳊﻜﻤﺔ‬           ‫ﺍﳌﻌﺮﻓﺔĬ          ‫ﺍﳌﻌﻠﻮﻣﺎﺕĬ           ‫ﺍﻟﺒﻴﺎﻧﺎﺕĬ
‫ﺍﻟﻘﻴﻤﺔ ﺍﳊﻀﺎﺭﻳﺔ‬




        ‫ﺗﻄﺒﻴﻖ‬              ‫ﲢﻠﻴﻞĬ              ‫ﻣﻌﺎﳉﺔ‬

‫ﺍﳊﻜﻤﺔ‬           ‫ﺍﳌﻌﺮﻓﺔĬ            ‫ﺍﳌﻌﻠﻮﻣﺎﺕĬ           ‫ﺍﻟﺒﻴﺎﻧﺎﺕĬ
‫ﺍﻟﻘﻴﻤﺔ ﺍﳊﻀﺎﺭﻳﺔ‬



                         ‫ﺍﻟﺘﺮﺍﻛﻢ ﺍﳌﻌﺮﻓﻲ‬



        ‫ﺗﻄﺒﻴﻖ‬                  ‫ﲢﻠﻴﻞĬ                  ‫ﻣﻌﺎﳉﺔ‬

‫ﺍﳊﻜﻤﺔ‬           ‫ﺍﳌﻌﺮﻓﺔĬ                    ‫ﺍﳌﻌﻠﻮﻣﺎﺕĬ           ‫ﺍﻟﺒﻴﺎﻧﺎﺕĬ
‫ﺍﻟﻘﻴﻤﺔ ﺍﳊﻀﺎﺭﻳﺔ‬



                         ‫ﺍﻟﺘﺮﺍﻛﻢ ﺍﳌﻌﺮﻓﻲ‬



        ‫ﺗﻄﺒﻴﻖ‬                  ‫ﲢﻠﻴﻞĬ                  ‫ﻣﻌﺎﳉﺔ‬

‫ﺍﳊﻜﻤﺔ‬           ‫ﺍﳌﻌﺮﻓﺔĬ                    ‫ﺍﳌﻌﻠﻮﻣﺎﺕĬ           ‫ﺍﻟﺒﻴﺎﻧﺎﺕĬ
قصة التدوين
<2>
‫ﺍﻟﺼﺤﻒ‬
‫ﺍﳌﺠﻼﺕ‬
‫ﺍﻟﻜﺘﺐ‬
‫ﺍﻟﺘﻠﻔﺰﻳﻮﻥ‬
‫ﺍﻟﺮﺍﺩﻳﻮ‬
‫ﺍﳌﺪﺭﺳﺔĬ
‫ﺍﳌﺴﺠﺪ‬
‫ﺍﻟﺒﻴﺖ‬
‫ﺍﳊﻲ‬
قصة التدوين
<3>
‫ﺍﻻﻧﺘﺮﻧﺖ‬
‫ﺍﻟﺘﺠﺎﺭﺓ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ‬
‫ﺍﳊﻜﻮﻣﺔ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ‬
‫ﺍﻹﻋﻼﻡ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ‬
قصة التدوين
<4>
BBS
‫ﻣﻨﺘﺪﻳﺎﺕ ﺍﻻﻧﺘﺮﻧﺖ‬
‫ﺍﳌﻮﺍﻗﻊ ﺍﻟﺸﺨﺼﻴﺔ‬
‫ﺍﻻﻋﻼﻡ ﺍﻻﺟﺘﻤﺎﻋﻲ‬
‫ﺍﻟﺘﺪﻭﻳﻦ‬
‫ﺍﻟﺘﺪﻭﻳﻦ ﺍﻟﺼﻮﺗﻲ‬
‫ﺍﻟﺘﺪﻭﻳﻦ ﺍﳌﺮﺋﻲ‬
‫ﺍﻟﺘﺪﻭﻳﻦ ﺍﳌﺨﺘﺼﺮ‬
قصة التدوين
<5>
قصة التدوين
قصة التدوين
قصة التدوين
‫"ﺇﻥ ﻗﻴﻤﺔ ﻛﻞ ﺇﻧﺴﺎﻥ ﺗﻌﺪﻝ‬
‫ﺑﺎﻟﻀﺒﻂ ﻗﻴﻤﺔ ﻣﺎ ﻳﺸﻐﻞ ﺑﻪ ﻧﻔﺴﻪ‬
         ‫ﻣﻦ ﺍﻷﺷﻴﺎﺀ"‬
‫"ﻫﻞ ﻫﺬﺍ (ﺍﻟﺸﺮ) ﺍﻟﺬﻱ ﺃﺻﺎﺑﻚ ﳝﻨﻌﻚ ﺃﻥ ﺗﻜﻮﻥ ﻋﺎﺩﻻً، ﻛﺮﳝﺎً، ﻣﻌﺘﺪﻻً، ﺣﺼﻴﻒ ﺍﻟﺮﺃﻱ...‬
     ‫ﻣﺘﻮﺍﺿﻌﺎً، ﺣﺮﺍً؟... ﻭﻟﻨﻔﺮﺽ ﺃﻥ ﺍﻟﻨﺎﺱ ﻗﺪ ﻟﻌﻨﻮﻙ، ﺃﻭ ﻗﺘﻠﻮﻙ، ﺃﻭ ﻣﺰﻗﻮﻙ ﺇﺭﺑﺎً! ﻓﻤﺎﺫﺍ‬
  ‫ﺗﺴﺘﻄﻴﻊ ﻫﺬﻩ ﺍﻷﺷﻴﺎﺀ ﺃﻥ ﺗﻔﻌﻞ ﻟﺘﻤﻨﻊ ﻋﻘﻠﻚ ﺃﻥ ﻳﺒﻘﻰ ﻃﺎﻫﺮﺍً، ﺣﻜﻴﻤﺎً، ﻣﺘﺰﻧﺎً، ﻋﺎﺩﻻً؟ ﻭﺇﺫﺍ‬
 ‫ﻭﻗﻒ ﺍﻹﻧﺴﺎﻥ ﺑﺠﻮﺍﺭ ﻧﺒﻊ ﺭﺍﺋﻖ ﺻﺎﻑ ﻭﻟﻌﻨﻪ، ﻓﺈﻥ ﺍﻟﻨﺒﻊ ﻻ ﻳﻘﻒ ﻋﻦ ﺇﺭﺳﺎﻝ ﺍﳌﺎﺀ ﺍﻟﻨﻈﻴﻒ،‬
   ‫ﻭﺇﺫﺍ ﺩﻧﻪ ﺃﻭ ﺭﻣﻰ ﻓﻴﻪ ﺍﻷﻗﺬﺍﺭ، ﻓﺴﺮﻋﺎﻥ ﻣﺎ ﻳﻠﻘﻰ ﺑﻬﺎ ﺇﻟﻰ ﺧﺎﺭﺟﻬﺎ ﻭﻻ ﻳﺘﺪﻧﺲ ﺑﻬﺎ ﻣﺮﺓً‬
‫ﺃﺧﺮﻯ... ﻭﻻ ﺗﻨﺲ ﻛﻠﻤﺎ ﺃﺻﺎﺑﺘﻚ ﻛﺎﺭﺛﺔ ﺃﻥ ﺗﻄﺒﻖ ﻫﺬﺍ ﺍﳌﺒﺪﺃ ﺍﻟﻘﺎﺋﻞ: ﺇﻥ ﺫﻟﻚ ﻟﻴﺲ ﺷﻘﺎﺀ ﺣﻞ‬
  ‫ﺑﻚ، ﺑﻞ ﺇﻥ ﺍﻟﺼﺒﺮ ﻋﻠﻴﻪ ﺻﺒﺮ ﺍﻟﻜﺮﺍﻡ ﻫﻮ ﺍﻟﺴﻌﺎﺩﺓ ﺑﻌﻴﻨﻬﺎ... ﺃﻻ ﻣﺎ ﺃﻗﻞ ﺍﻷﺷﻴﺎﺀ ﺍﻟﺘﻲ ﺇﺫﺍ‬
      ‫ﺣﺼﻞ ﻋﻠﻴﻬﺎ ﺍﻹﻧﺴﺎﻥ ﺍﺳﺘﻄﺎﻉ ﺃﻥ ﻳﺤﻴﺎ ﺣﻴﺎﺓ ﻫﺎﺩﺋﺔ ﻣﻄﻤﺌﻨﺔ ﺗﺸﺒﻪ ﺣﻴﺎﺓ ﺍﻷﺭﺑﺎﺏ"‬
‫ﻛﻴﻒ ﻏﻴﺮﺕ ﺛﻮﺭﺓ ﺍﻟﺘﺪﻭﻳﻦ ﻋﻠﻰ‬
      ‫ﻣﻔﻬﻮﻡ ﺍﻟﻜﺘﺎﺑﺔ؟‬
قصة التدوين
قصة التدوين
قصة التدوين
<6>
‫ﳌﺎﺫﺍ ﻧﺪﻭﻥ؟‬
‫‪Change‬‬
 ‫ﺍﻟﺘﻐﻴﻴﺮ‬
قصة التدوين
John Kotter
قصة التدوين
قصة التدوين
قصة التدوين
قصة التدوين
قصة التدوين
8-Step
Change Model
قصة التدوين
Create a Sense of
Urgency.

‫ﺻﻨﺎﻋﺔ ﺍﻟﻮﻋﻲ ﺑﺎﳌﺨﺎﻃﺮ‬
‫‪Change‬‬
 ‫ﺍﻟﺘﻐﻴﻴﺮ‬

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قصة التدوين