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Editor's Notes

• #4: 2006년 인도에서 설립되었고 현재 북미,북경,상해,동경,런던,싱가폴,호주 등 25개 곳에 사무실이 있습니다.(구글, 페이스북, 트위터, 링크드인보다 빠른 속도로 해외 시장 개척)1000명 가운데 500명 이상이 엔지니어들이고 저희 프로덕트 개발 조직은 런던, 실리콘밸리, 인도 뱅갈로르에 흩어져 있습니다.
• #8: 영국 MEC, 일본 CyberZ, CCA,
• #17: Tablets a big influence here (taken up 10% of total media consumption time) esp eating away print timeSouth Africa – 6.3 to 9.1Singapore – 6 to 7.8China – 5.5 to 6.9 India – 4.7 to 6.2
• #18: Why is mobile even imp? Comparison of desktop v/s Mobile.. For the always connected/ always online usersEsp emerging markets have grown (reasons: smartphone penetration, operators, infra etc)In addition to the global no. growth in regional no.s have been as followsIndia – from 59% to 72%China – from 36% to 29%Australia – from 38% to 40%Japan – from 45% to 49%
• #19: Playing games – 30%Shopping – 9%Searching for TV content – 18%Social media: marketers can leverage this by establishing a mobile presence and incorporating social elements into their TV campaigns
• #20: Mobile is all pervasive. It is intensely personal and ubiquitous.
• #21: Pt 4 of infographic – Change format of the funnel
• #23: *국내의 모바일 결제 비율은 이미 높은 편이지만 금융사 앱과 인증용 앱을 몇 개씩 설치해야 하는 현재의 모바일 결제 과정이 더 간편해진다면 더 많은 실물 거래가 모바일에서 직접 일어날 것으로 예상됨
• #30: 중국 유저가 미국 유저보다 더 많은 앱을 다운로드 받고 더 많은 앱을 사용함
• #31: 중국은 앱 퍼블리시라는
• #33: Advertising can be integrated within this contextual framework.As in the previous example:On the way to work while commuting, because we know from the calendar our users has a lunch meeting, local restaurant ads could be shown in the area for the meeting.While at work, XAs we know from previous history that the user enjoys running, on the way home, ad for running shoes or a local charity marathon could be displayed.
• #41: 제가 실제로 제 폰에 인모비 컨텍스트 엔진을 깔고 6주간 사용을 해 봤는데요. 놀라운 점은 유저의 체크인이 필요 없고 GPS를 사용하지 않고도 제 출근 시간, 퇴근 시간, 근무 시간 중 스타벅스에 갔던 시간을 정확히 포착했습니다. 어디에 있는지는 모르지만 동일한 장소라는 것은 알고 있었습니다.
• #47: Here we have mapped out mobile use throughout the day based on user data, and we see that mobile use in the morning tends to be more functional, with news and email as the top activities, but by the evening its all about social networking and entertainment. Understanding consumer behavior throughout the day leads to new ways of thinking about showing ads – as the consumer is getting a head-start on the work day during their morning commute, for example, mobile can provide a great way to target hard to reach demographics such as business travelers. By the evening commute, the focus has switched to social networking and planning the nights events – this is when restaurant and nightlife ads are key, helping users as they make decisions about what to do after work. Finally, mobile use during prime time TV watching provides the perfect context for targeting users with entertainment and movie ads.
• #48: 광고 수용성이 높은 타이밍에 요즘 한창 관심 있어 보이는 상품 광고
• #49: Here we have mapped out mobile use throughout the day based on user data, and we see that mobile use in the morning tends to be more functional, with news and email as the top activities, but by the evening its all about social networking and entertainment. Understanding consumer behavior throughout the day leads to new ways of thinking about showing ads – as the consumer is getting a head-start on the work day during their morning commute, for example, mobile can provide a great way to target hard to reach demographics such as business travelers. By the evening commute, the focus has switched to social networking and planning the nights events – this is when restaurant and nightlife ads are key, helping users as they make decisions about what to do after work. Finally, mobile use during prime time TV watching provides the perfect context for targeting users with entertainment and movie ads.