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DIGITAL MARKETING
TREND REPORT VOL.1
CASE STUDY
Index
Prologue
01
BrandStory
02
Marketing
Background
03
Marketing
CaseStudy
04
Appendix
05
- ???,??????????
- ?.?.?????????
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- ?,??????????!
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- ???????????
2019? 7?, ???19 ??? ???? ? ?
SK?????? ??? ???? ???
??? ??? ?? ???, ????
Prologue
? ??????????,????
2?? ?? ??, 100?? 10??
?? ?? ??? ?? ???? ???????
Q.?????????????????????
??(12.5%)
Prologue
? ??????????,????
???? ?? 10%?? ?? ? ????
¡°??? ??? ?? ? ?¡± ??? ?????
? 2? ??? ??? ?? ???? ?? ?????
?? 10%?
Prologue
? ??????????,????
Q.???????
2~4?
(56%)
1~2?
(24%)
4~6?
(12%)
1???
(8%)
???? ?????
?? ?????
??? ??? ????????
Prologue
? ??????????,????
???,
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???????,¡®???¡¯,¡®???¡¯???????????????.
??,????????????????????????????,???????????????
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Brand Story
? ???,??????????
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???????????????????????????,??????????, ??????
????????????.????3????????????????????? ?????.
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???????,?????????????¡®?¡®??????????
Brand Story
? ???,??????????
? ?.?.????????????
???
???? <? ? ?????: ???? ?>: https://youtu.be/dw3TsI0FG8g
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???????????????????????????,?????????????????
??????????????????.
?????????????????????????????????????????????
??,?????????????OK.¡®??¡¯????????????.????????????
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Brand Story
? ???,??????????
? ?.?.????????????
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???? ???? ???
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??????
Marketing
Background
? ?????????????
? ???????<????>
? <????>??
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???? ???
Marketing
Background
? ?????????????
? ???????<????>
? <????>??
MarketingBackground????????<????>
???
????,
SONG
MARKETING
??? ??? ??? ???
???? X ???
2021?4?29?,¡®???¡¯???<??>???????.?????4??????????????
???????????.????????<??>????????????????????.
??1????????100??????,????????300??????????????.????
????????????????(?)??????????????.???????CM???????
????????????????.??????????????????????????!
Marketing
Background
? ?????????????
? ???????<????>
? <????>??
???? ? ???? ???!
???? ? ??? ??
???? ¡°??????¡±
????????????????????.??????????????????????????.
????????????????????,??¡­!
¡°??!¡±????????????????????????.?????????????????
??????????????????????????????.???????????????
????????????????????????300??????????!
Marketing
Background
? ?????????????
? ???????<????>
? <????>??
???? ????
????? ????C
2015????????????????¡®????C¡¯????????????????.
????????¡®?????¡¯??????????????????????????.
????????????????????????????????C?????????
????????.????C??????????????????????????????
?????????.CM??????????.2021??????C?????????????!
Marketing
Background
? ?????????????
? ???????<????>
? <????>??
Marketing
Case Study
? ??!??!??!????
? ?,??????????!
<???????>
?? ????
???? ???
??????????????????????????????????.??¡®???¡¯???????
????????????????????????????,???????????????????
????????????????????.
????????????????????????????????????????¡®CM?¡¯????
??????????.????????????????????????????????????.
???? <???> full ver : https://youtu.be/q_R6In5lSMI
Marketing
Case Study
? ??!??!??!????
? ?,??????????!
<???????>
????? ?
???? ????
???????????????????????,?????????????????,?????
????????????????????????.???????????????????????
?????????????????.
??????????????,?????????????????????????????????
??????.????????????????????????????????????????,
???????????????????????????????.
Marketing
Case Study
? ??!??!??!????
? ?,??????????!
<???????>
??! ??! ??!
????
??????FUN&FRIENDLY????????????????????????????????
??¡®??!??!??!????¡¯????????????????. ????????????????
????????????¡®???¡¯??????????.
???CM?¡®???¡¯???????????????????????¡®????¡¯???????
?????.¡®?????????????????~¡¯????????????????????
?????.???????B????????????.????????¡­???????????!
???? X ??? <? ????> MV: https://youtu.be/Z9OjxSBHQiE
Marketing
Case Study
? ??!??!??!????
? ?,??????????!
<???????>
????????????¡®???????¡¯
??????????????????
???????????.MZ???????
??SNS????????????
<?????>???????????????
??????????????????
?????????????????. ???
????????????????????
????????????????????
???????????.
?, ??? ???? ???!
???? ??? ??
???????
???? ?????: https://www.instagram.com/tirepick/
Marketing
Case Study
? ??!??!??!????
? ?,??????????!
<???????>
???????????????????3040
????,?????????????????
?????????????.????????
?????????????????????
??????,????3040???????
????????????????????
???????.
??????????????????????
??????????.????????????
??????????????????????,
?????????????????1,600??
??????????????????????.
??? ?????
? ?? ???? ???
??????????????????????????/??????????????????,???
?????????????????????.??????????????????????????
??????????3040??????????????????????????.
????????????????????????????????????12??????????
??????????.
????X??? ???: https://youtu.be/6Ve8VrgDbso ????X??? ???: https://youtu.be/aRQVHFUA-hY
Marketing
Case Study
? ??!??!??!????
? ?,??????????!
<???????>
?????
???? ??
?????
?CM?(31.9%)
?????
(26.8%)
???
?????
(23.9%)
Q.?????????????
?????????????????
????????????????1???
??????347%???????????
200%??, 400??????????????
???????????.
??????????????????????
???¡®??????CM?¡¯?????????,
??????????????????????
?????????.????????????
?????????????????????.
???????????????????!
Marketing
Case Study
? ??!??!??!????
? ?,??????????!
<???????>
Appendix
? ???????????
??????????????,?????????!
??(??/??),??,??,????????????
?????????????????????
??????????????.
????????????????,UI/UX??,????,
????????????????????SNS??,
?????,??????????????????
???????????????????
??????????????.
????:https://www.crea-m.com/crea-m_2019/
???/????:??????(ryankim@crea-m.com)/0234461987
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E.O.D

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