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?? ????? ??? ?? ???  ( ??? ,  ??? ) [email_address] http://sociology.snu.ac.kr/jyyee
Social Network =  ? ?? ??? ???? ???  vs.  ??? ???? ??? ??? ???? ??? ?? ???  ?? ?? ???  ?? ?? ???  ??
??? ??? ???? ???? ?????? ??? ?? ???? ??? ??? ??? ???? ??? ??? ??? ??? ??? ,  ??? ,  ??? ??? ?? ( ÁxÀí ) ? ?? ( µÂÖÎ ) ??? ???? ???? ????  [ ????? ???? ]
??? ??? :  ???? ??? Individualism Power distance Transparency K-type A-type
????? ??  [ ????? ?? ] - Small world: six degrees of separation - Random Network vs. Scale-free Network -  ??? ??? ???? ?? ????? ???
? ?? ???? Poisson behavior Exponential Network Power-law behavior Scale-free Network
????? ???????  [ ???? ] - From ¡®flow of power¡¯ to ¡®power of flow¡¯ -  ??? ????   ??? ????? ????? ?? ?? -  ?? ??? ???? ,  ??? ??? ???
??? ????  ??? ???? ??? ??? ?? ????? ?? ??? ?? ?? ???? ???? ????? ?? ??? ???? ???
??? ???? ?
?
100 ? ??????? ????  (1998)
???? ?? ??? ???? ? -  ??? ???? ?? ??  -  ?????? ?????? ??? ??  -  ??? ?????  ???? ,  ???? ?  ?  -  ??????? :  ??? ?? ?? ,  ?? ?????  ?  -  ??????? :  ????? ??? ->  ??? ???? ??? ??  ???? ( ????? ?? ) ? ????  ( ?????? )
??? ??? ?? ? Old Legacy:  ???? ??????? ??? ??? ?? ( ?? ),  ?? ( ?? ),  ?? ??? ??? ?? ,  ??? ?? New Trend:  ??? ???  ?? ????? ????? ??? ??? ????? ??  NGO ? ??? ?? / ??? ?? Mixture of two trends ????? ?? :  ??? ?? ?? ???? ???? ??  ??? ,  ???? ??? ??? ?? ,  ??? ? ?? ???? ????? ????? ??? ???? ??? ??  ????? ??  ??????? ??
?? ????? ???? ?  ¡® Strength of weak ties¡¯ & ¡®structural hole¡¯ Clique Network (Strong & Redundant) Entrepreneurial Network (Weak, information and control) A B
????? ?????  (Mayfield)   (http://radio.weblogs.com/0114726/2003/02/12.html#a284) Dense?(equal) Blogs as dinner conversation ~12 Creative Network Bell-curve (random) Blogging Classic ~150 Social Network Power-law (scale-free) Blogs as mass media ~1000s Political Network Distribution Description Size Network
?????? ??? ??? Creative network Social network Political network ??? ,  ??? ??? ?? ( ??? ?? ,  ???? ) ??? ,  ??? ??? ?? ( ??? ????? ,  ??? ?? ) ??? ,  ?????? ??? ?? ( ????? ,  ???? )
?? ??? ??? ??? ???? ???? ?? ??? ? ???? ?? ??? ??? ???? ???? 20 ?  80 ? ?? ? ????? ?? ??? ???? ?? ??? ? ?? ??
???? ( ??? ) ? ??? :  80 ?  20 ?? 80% ? ??  20% ? ????? ?? ???? ??  80% ? ???  20% ? ?? ?????  80% ? ????  20% ? ?? ?????  80% ? ???? ?  20% ?? ?? ???  80% ? ??? ?  20% ? ?? ???? ?? ???  80% ? ????  20% ? ?? ???? ? ?? ??? ???  80% ? ?? ?  20% ? ?? ???? ? Core Group ? ??? ?????? ?? ( ?? ) L. Barabasi,  Linked: The New Science of Networks , 2002
??? ???? ??? ???? ???? ?? ??? ??? Scale-free network Large in-degree Low Ego-net density ??? ?? ??? ??? Social Network medium degree High Ego-net density ????? Isolate / Low degree Very large group -  ????? ??? ??? ??? ??? ??? ??? ???? ??? ?? -  ??? ??? ??? ??? ?? ??
??? ??? ??? ????  (Netcacism)
??? ????? ??? .  ??? ?? ??? ?? ?? ??  (link) ?? ??  (node) ??? ??? ???? ??? ??? ??  (natural system) ??? ??  (rational system) ???  (horizontal network) ???  (hierarchical) ?? ??  (open system) ?? ??  (closed system)
Password system Keyword system ¡® ????¡¯?? ¡®???¡¯ ?????  ?? Lock-in  ?? ???? ???? ??? ?????? ???? ?? ??? ?? ?? ?? ?? ?? ???? ????? ?? ?? ??? ??? ????  tolerance ?? ?? ??
???? ??? (heterogeneity) ? ??? ?????? ??  ->  ???? ?? ?? ??? ??  ->  ????? ?? ?? ??? ??  ->  ???? ??
???? ??? A YOU B D C ??? (Structural Holes)  Structural Holes  Filled by ¡°You¡± Redundant contact Non-redundant contact
?? ? ???? ????? ? ?? ??
?? ? ????? ?  You Network A¡¯ You Network B¡¯ Network C¡¯ You You Network A You You Network B Network C
??? ??? ?? ?? ?? ??? ??? ?? .  ???? ???? ?? (hierarchy) ? ??? (disorder) ? ???? ?? ??  ??? ?? / ??? ???? ??? ??? ???? ?????? ????? ????  ?? ??? ¡°??¡±? ?? ????? ??? ???? ?? ??????? ???? ????? ?? ???
??? ??? ?? ?? ???? . ?? ????? ?? ??? ??  (1996-2007) ?? :  ??? ???????
???? ??? ??  =  ???? ?? ??  =  ??? ??? ???? ?? =  ???? ????  =  ?? ( ì¶Ü ) =  ??? ??  =  ????

More Related Content

???? ???

  • 1. ?? ????? ??? ?? ??? ( ??? , ??? ) [email_address] http://sociology.snu.ac.kr/jyyee
  • 2. Social Network = ? ?? ??? ???? ??? vs. ??? ???? ??? ??? ???? ??? ?? ??? ?? ?? ??? ?? ?? ??? ??
  • 3. ??? ??? ???? ???? ?????? ??? ?? ???? ??? ??? ??? ???? ??? ??? ??? ??? ??? , ??? , ??? ??? ?? ( ÁxÀí ) ? ?? ( µÂÖÎ ) ??? ???? ???? ???? [ ????? ???? ]
  • 4. ??? ??? : ???? ??? Individualism Power distance Transparency K-type A-type
  • 5. ????? ?? [ ????? ?? ] - Small world: six degrees of separation - Random Network vs. Scale-free Network - ??? ??? ???? ?? ????? ???
  • 6. ? ?? ???? Poisson behavior Exponential Network Power-law behavior Scale-free Network
  • 7. ????? ??????? [ ???? ] - From ¡®flow of power¡¯ to ¡®power of flow¡¯ - ??? ???? ??? ????? ????? ?? ?? - ?? ??? ???? , ??? ??? ???
  • 8. ??? ???? ??? ???? ??? ??? ?? ????? ?? ??? ?? ?? ???? ???? ????? ?? ??? ???? ???
  • 10. ?
  • 11. 100 ? ??????? ???? (1998)
  • 12. ???? ?? ??? ???? ? - ??? ???? ?? ?? - ?????? ?????? ??? ?? - ??? ????? ???? , ???? ? ? - ??????? : ??? ?? ?? , ?? ????? ? - ??????? : ????? ??? -> ??? ???? ??? ?? ???? ( ????? ?? ) ? ???? ( ?????? )
  • 13. ??? ??? ?? ? Old Legacy: ???? ??????? ??? ??? ?? ( ?? ), ?? ( ?? ), ?? ??? ??? ?? , ??? ?? New Trend: ??? ??? ?? ????? ????? ??? ??? ????? ?? NGO ? ??? ?? / ??? ?? Mixture of two trends ????? ?? : ??? ?? ?? ???? ???? ?? ??? , ???? ??? ??? ?? , ??? ? ?? ???? ????? ????? ??? ???? ??? ?? ????? ?? ??????? ??
  • 14. ?? ????? ???? ? ¡® Strength of weak ties¡¯ & ¡®structural hole¡¯ Clique Network (Strong & Redundant) Entrepreneurial Network (Weak, information and control) A B
  • 15. ????? ????? (Mayfield) (http://radio.weblogs.com/0114726/2003/02/12.html#a284) Dense?(equal) Blogs as dinner conversation ~12 Creative Network Bell-curve (random) Blogging Classic ~150 Social Network Power-law (scale-free) Blogs as mass media ~1000s Political Network Distribution Description Size Network
  • 16. ?????? ??? ??? Creative network Social network Political network ??? , ??? ??? ?? ( ??? ?? , ???? ) ??? , ??? ??? ?? ( ??? ????? , ??? ?? ) ??? , ?????? ??? ?? ( ????? , ???? )
  • 17. ?? ??? ??? ??? ???? ???? ?? ??? ? ???? ?? ??? ??? ???? ???? 20 ? 80 ? ?? ? ????? ?? ??? ???? ?? ??? ? ?? ??
  • 18. ???? ( ??? ) ? ??? : 80 ? 20 ?? 80% ? ?? 20% ? ????? ?? ???? ?? 80% ? ??? 20% ? ?? ????? 80% ? ???? 20% ? ?? ????? 80% ? ???? ? 20% ?? ?? ??? 80% ? ??? ? 20% ? ?? ???? ?? ??? 80% ? ???? 20% ? ?? ???? ? ?? ??? ??? 80% ? ?? ? 20% ? ?? ???? ? Core Group ? ??? ?????? ?? ( ?? ) L. Barabasi, Linked: The New Science of Networks , 2002
  • 19. ??? ???? ??? ???? ???? ?? ??? ??? Scale-free network Large in-degree Low Ego-net density ??? ?? ??? ??? Social Network medium degree High Ego-net density ????? Isolate / Low degree Very large group - ????? ??? ??? ??? ??? ??? ??? ???? ??? ?? - ??? ??? ??? ??? ?? ??
  • 20. ??? ??? ??? ???? (Netcacism)
  • 21. ??? ????? ??? . ??? ?? ??? ?? ?? ?? (link) ?? ?? (node) ??? ??? ???? ??? ??? ?? (natural system) ??? ?? (rational system) ??? (horizontal network) ??? (hierarchical) ?? ?? (open system) ?? ?? (closed system)
  • 22. Password system Keyword system ¡® ????¡¯?? ¡®???¡¯ ????? ?? Lock-in ?? ???? ???? ??? ?????? ???? ?? ??? ?? ?? ?? ?? ?? ???? ????? ?? ?? ??? ??? ???? tolerance ?? ?? ??
  • 23. ???? ??? (heterogeneity) ? ??? ?????? ?? -> ???? ?? ?? ??? ?? -> ????? ?? ?? ??? ?? -> ???? ??
  • 24. ???? ??? A YOU B D C ??? (Structural Holes) Structural Holes Filled by ¡°You¡± Redundant contact Non-redundant contact
  • 25. ?? ? ???? ????? ? ?? ??
  • 26. ?? ? ????? ? You Network A¡¯ You Network B¡¯ Network C¡¯ You You Network A You You Network B Network C
  • 27. ??? ??? ?? ?? ?? ??? ??? ?? . ???? ???? ?? (hierarchy) ? ??? (disorder) ? ???? ?? ?? ??? ?? / ??? ???? ??? ??? ???? ?????? ????? ???? ?? ??? ¡°??¡±? ?? ????? ??? ???? ?? ??????? ???? ????? ?? ???
  • 28. ??? ??? ?? ?? ???? . ?? ????? ?? ??? ?? (1996-2007) ?? : ??? ???????
  • 29. ???? ??? ?? = ???? ?? ?? = ??? ??? ???? ?? = ???? ???? = ?? ( ì¶Ü ) = ??? ?? = ????

Editor's Notes

  • #5: This mapping suggests that the Anglo-American system ( A-type ) and East Asian system ( K-type ) are polar opposites. Korea and Taiwan share a large power distance and strong collectivist or personalist culture combined with high opacity. The Anglo-American system is distinguished by low power distance and high individualism, coupled with relatively high transparency. The East Asian cases have many of the characteristics of patrimonial office, while the Anglo-American cases are closer to the ideal market or procedural democracy . Singapore is an exception among the East Asian cases. It shares the high power distance and strong collectivism of other Asian countries but also shows exceptional transparency.
  • #15: This picture shows the two different types of social capital. Type A shows the densely connected clique surrounding an ego. This type of dense connection shows strength and redundancy which is good for the feeling of belonging. Type B shows more entrepreneurial network. It has lower density, but the ego occupies a strategic position which enables a lot of leverage and mediation for the whole networks. All kinds of brokers belong to type.