Інтернет для впливу на владу та громаду. Презентація Євгена Демченка (4)
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Міжнародна громадська організація «Інтерньюз-Україна» та спільнота медіа-інноваторів MediaNext за підтримки МФ «Відродження» протягом вересня-листопада провела три тренінги з нових медіа для НУО таких міст: Жмеринка, Люботин, Мукачеве. Мета проекту: Участь у проекті надасть можливість ефективно використовувати можливості Інтернету, а саме інструменти нових (соціальних) медіа для сучасного позиціонування організацій в онлайн-просторі, просування результатів своєї роботи, а також привернення уваги та нових аудиторій до своїх організацій.
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Інтернет для впливу на владу та громаду. Презентація Євгена Демченка (4)
- 1. Інтернет для впливу на владу та громаду Тренінг “Нові медіа для громадських організацій малих міст України” Євген Демченко 14-15 вересня 2013 р. м. Жмеринка
- 2. Кейс “Врятувати “БОММЕР” Аудиторії та цілі: ● ● ● ● Голова облради та депутати: скасувати рішення ЗМІ: висвітлення теми, інформаційний тиск на владу Міжнародні організації та VIP-особи: тиск на владу та мобілізація молоді Глядачі, молодь: мобілізація на участь у протестах
- 3. Кейс “Врятувати “БОММЕР” Інтернет-інструменти: ● Блог http://bommer-ne-vmer.livejournal.com/ ● Соцмережі http://vk.com/club11551572 ● Петиція http://www.petition.org.ua/ ● Фотосховище https://picasaweb.google.com/1009011 01910293720776/yBMOCG ● Пошук союзників у соцмережах ● Моніторинг blogs.yandex.ru, news.yandex.ru, alerts.google.com
- 4. Електронні петиції • Мобілізують людей • Створюють інфопривід • Допомагають комунікувати з прихильниками • http://change.org • http://www.petitions247.net/ Слайд 4
- 5. Кейс “Нічний потяг Київ-Миколаїв” • http://bit.ly/kyiv-mykolaiv-train • https://www.facebook.com/kievnikolaev Слайд 5
- 6. Вихід у традиційні ЗМІ • • • • • • Медіа-карта Прес-анонси Прес-релізи Факт-лист Зв’язки через соціальні мережі Онлайн інформаційні приводи Слайд 6
- 7. Працюємо • Складаємо медіа-карту Жмеринки Слайд 7
- 10. Кейс “Дороги в Єкатеринбурзі” • http://www.youtube.com/watch?v=z HIPuiIweb4 Слайд 10
- 11. Кейс “Ні поліцейські державі!” • Краудсорсинг • Координація “без людей” • http://bit.ly/ni_svavillu Слайд 11
- 12. Twitter (мікроблоґи) • • • • • Короткі статусні повідомлення Дуже оперативно #hashtag @username RT
- 13. Бонус ;) — інфографіка • • • • • • http://www.easel.ly/ http://infogr.am/ http://piktochart.com/ Хмара слів http://www.wordle.net/ https://developers.google.com/chart/ Таймлайни http://www.dipity.com/ Слайд 13
- 14. Дякую за увагу! Євген Демченко yevdem@gmail.com +380 66 42 96 278 facebook.com/yevdem vkontakte.ru/yevdem twitter.com/yevdem Слайд 14