ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
§¿§Ó§â§Ú§ã§ä§Ú§é§Ö§ã§Ü§Ú§Ö §ä§Ö§ç§ß§à§Ý§à§Ô§Ú§Ú §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§Û
§â§Ö§Ü§Ý§Ñ§Þ§í §Ó §Ú§ß§ä§Ö§â§ß§Ö§ä

§¯§Ú§Ü§à§Ý§Ñ§Û §©§Ñ§ç§Ñ§â§à§Ó
§£§Ö§Ò-§Ñ§ß§Ñ§Ý§Ú§ä§Ú§Ü i-Media
§ª§ã§ä§à§â§Ú§ñ ¡í1

§ª§ß§ä§Ö§â§ß§Ö§ä ¨C §å§ß§Ú§Ü§Ñ§Ý§î§ß§Ñ§ñ §ã§â§Ö§Õ§Ñ §Õ§Ý§ñ §â§Ö§Ü§Ý§Ñ§Þ§í!
§ª§ß§ä§Ö§â§ß§Ö§ä §Ó§à§ã§ä§â§Ö§Ò§à§Ó§Ñ§ß §ã§â§Ö§Õ§Ú §Ñ§Ü§ä§Ú§Ó§ß§í§ç
§á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ö§Û
?§¡§å§Õ§Ú§ä§à§â§Ú§ñ 75 §Þ§Ý§ß. §é§Ö§Ý§à§Ó§Ö§Ü
?§¥§à 34 §Ý§Ö§ä ¨C §à§ç§Ó§Ñ§ä
§Ó§í§ê§Ö §é§Ö§Þ §å TV
?§£§í§ã§à§Ü§Ú§Û §å§â§à§Ó§Ö§ß§î
§à§Ò§â§Ñ§Ù§à§Ó§Ñ§ß§Ú§ñ §Ú §Õ§à§ç§à§Õ§Ñ
§ª§ß§ä§Ö§â§ß§Ö§ä ¨C §à§Ò§ã§é§Ú§ä§í§Ó§Ñ§Ö§Þ§Ñ§ñ §â§Ö§Ü§Ý§Ñ§Þ§ß§Ñ§ñ §ã§â§Ö§Õ§Ñ
§ª§ã§ä§à§â§Ú§ñ ¡í2

§£§à§Ù§Þ§à§Ø§ß§à§ã§ä§Ú §Þ§à§Ô§å§ä §á§â§Ö§Ó§â§Ñ§ä§Ú§ä§î§ã§ñ §Ó §á§â§à§Ò§Ý§Ö§Þ§í.
§°§ç§Ó§Ñ§ä §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú
100.000 §Ù§Ñ§á§â§à§ã§à§Ó? 10.000 §ã§á§Ú§ã§Ü§à§Ó §â§Ö§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ?
§±§à§Õ§Ô§à§ä§à§Ó§Ü§Ñ §â§Ö§Ü§Ý§Ñ§Þ§ß§í§ç §Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§à§Ó

? 30.000 §à§Ò§ì§ñ§Ó§Ý§Ö§ß§Ú§Û?
? 2.000 §Ò§Ñ§ß§ß§Ö§â§à§Ó?
§µ§á§â§Ñ§Ó§Ý§Ö§ß§Ú§Ö §Ü§Ñ§Þ§á§Ñ§ß§Ú§ñ§Þ§Ú
§²§Ñ§ã§ã§é§Ú§ä§Ñ§ä§î §ã§ä§Ñ§Ó§Ü§Ú §Õ§Ý§ñ 1000 §Ü§Ñ§Þ§á§Ñ§ß§Ú§Û §ß§Ñ §à§ã§ß§à§Ó§Ö KPI?
§£§í §Ô§à§Ó§à§â§Ú§ä§Ö ¡°§â§å§é§ß§à§Ö §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§Ö¡±???
§´§Ö§ç§ß§à§Ý§à§Ô§Ú§Ú §Ó §Ú§ß§ä§Ö§â§ß§Ö§ä §â§Ö§Ü§Ý§Ñ§Þ§Ö. §¯§Ú§Ü§à§Ý§Ñ§Û §©§Ñ§ç§Ñ§â§à§Ó. §®§Ñ§ä§â§Ú§è§Ñ §â§Ö§Ü§Ý§Ñ§Þ§í 2013
§ª §Ó§ã§×-§ä§Ñ§Ü§Ú, §Ú§ß§ä§Ö§â§ß§Ö§ä-§â§Ö§Ü§Ý§Ñ§Þ§Ñ
§á§â§Ö§Õ§à§ã§ä§Ñ§Ó§Ý§ñ§Ö§ä §ê§Ú§â§à§Ü§Ú§Ö §Ó§à§Ù§Þ§à§Ø§ß§à§ã§ä§Ú!
§´§à§é§ß§í§Û §à§ç§Ó§Ñ§ä §è§Ö§Ý§Ö§Ó§à§Û §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú
§®§Ñ§Ü§ã§Ú§Þ§Ñ§Ý§î§ß§à §ä§à§é§ß§í§Û §à§ç§Ó§Ñ§ä §è§Ö§Ý§Ö§Ó§à§Û §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú,
§à§ã§ß§à§Ó§Ñ§ß§ß§í§Û §ß§Ñ §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú §à §á§à§Ó§Ö§Õ§Ö§ß§Ú§Ú.
§¬§å§á§Ú§ä§î §Ü§å§á§Ñ§Ý§î§ß§Ú§Ü
§±§Ö§â§ã§à§ß§Ñ§Ý§Ú§Ù§Ñ§è§Ú§ñ §â§Ö§Ü§Ý§Ñ§Þ§ß§à§Û §Ü§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§Ú
§º§Ú§â§à§Ü§Ú§Ö §Ó§à§Ù§Þ§à§Ø§ß§à§ã§ä§Ú §Õ§Ý§ñ §á§Ö§â§ã§à§ß§Ñ§Ý§Ú§Ù§Ñ§è§Ú§Ú §â§Ö§Ü§Ý§Ñ§Þ§ß§à§Û
§Ü§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§Ú.
§±§à§Ó§Ö§Õ§Ö§ß§Ú§Ö
§¬§å§á§Ú§ä§î §Ü§å§á§Ñ§Ý§î§ß§Ú§Ü

§²§Ö§Ü§Ý§Ñ§Þ§Ñ
§£§à§Ù§Þ§à§Ø§ß§à§ã§ä§î §á§à§ã§ä§Ñ§Ó§Ú§ä§î §â§Ñ§Ò§à§ä§å ¡°§ß§Ñ §Ñ§Ó§ä§à§Þ§Ñ§ä¡±
§ª§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó§ß§à§ã§ä§î §Ú§ß§ä§Ö§â§ß§Ö§ä-§ã§â§Ö§Õ§í §á§à§Ù§Ó§à§Ý§ñ§Ö§ä
§å§á§â§Ñ§Ó§Ý§ñ§ä§î §Ü§Ñ§Þ§á§Ñ§ß§Ú§ñ§Þ§Ú §Ñ§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ú .
§£ §Ò§à§Ý§î§ê§Ú§ß§ã§ä§Ó§Ö §ã§Ý§å§é§Ñ§Ö§Ó §ï§ä§Ú
§Ó§à§Ù§Þ§à§Ø§ß§à§ã§ä§Ú §ß§Ö §Ú§ã§á§à§Ý§î§Ù§å§ð§ä§ã§ñ §Ú§Ù-§Ù§Ñ
§à§ä§ã§å§ä§ã§ä§Ó§Ú§ñ §ä§Ö§ç§ß§à§Ý§à§Ô§Ú§Û!
§¦§Õ§Ú§ß§ã§ä§Ó§Ö§ß§ß§í§Û §ã§á§à§ã§à§Ò §Õ§Ö§Ý§Ñ§ä§î §â§Ö§Ü§Ý§Ñ§Þ§å
§ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à ¨C §Ñ§Ó§ä§à§Þ§Ñ§ä§Ú§Ù§Ñ§è§Ú§ñ §á§â§à§è§Ö§ã§ã§à§Ó.
§Á §Ò§í §ç§à§ä§Ö§Ý §â§Ñ§ã§ã§Ü§Ñ§Ù§Ñ§ä§î §à §ä§Ö§ç§ß§à§Ý§à§Ô§Ú§ñ§ç,
§Ü§à§ä§à§â§í§Ö §á§à§Þ§à§Ô§Ñ§ð§ä §ß§Ñ§Þ §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à
§â§Ö§ê§Ñ§ä§î §Ù§Ñ§Õ§Ñ§é§Ú §Ü§Ý§Ú§Ö§ß§ä§à§Ó.
§±§à§Õ§Ò§à§â §Ù§Ñ§á§â§à§ã§à§Ó
§ß§Ñ §à§ã§ß§à§Ó§Ö ³Ý²Ñ³¢-§æ§Ñ§Û§Ý§à§Ó
§±§à§Õ§Ò§à§â §Ù§Ñ§á§â§à§ã§à§Ó

XML
§¬§Ñ§ä§Ö§Ô§à§â§Ú§ñ
§¬§Ñ§ä§Ö§Ô§à§â§Ú§ñ
§¢§â§Ö§ß§Õ §®§à§Õ§Ö§Ý§î §ª§ß§Õ§Ö§Ü§ã
§¢§â§Ö§ß§Õ §®§à§Õ§Ö§Ý§î §ª§ß§Õ§Ö§Ü§ã
§¢§â§Ö§ß§Õ §®§à§Õ§Ö§Ý§î §ª§ß§Õ§Ö§Ü§ã
§¢§â§Ö§ß§Õ §®§à§Õ§Ö§Ý§î §ª§ß§Õ§Ö§Ü§ã
§¢§â§Ö§ß§Õ §®§à§Õ§Ö§Ý§î §ª§ß§Õ§Ö§Ü§ã
§¢§â§Ö§ß§Õ §®§à§Õ§Ö§Ý§î §ª§ß§Õ§Ö§Ü§ã
§±§à§Õ§Ò§à§â §Ù§Ñ§á§â§à§ã§à§Ó

§¬§à§Þ§Ò§Ú§ß§Ñ§è§Ú§Ú §Õ§Ñ§ß§ß§í§ç §Ú§Ù XML:

§³§Þ§Ñ§â§ä§æ§à§ß
§³§Þ§Ñ§â§ä§æ§à§ß

Samsung
Samsung

Samsung
Samsung

Galaxy
Galaxy

Galaxy
Galaxy

S4
S4
§±§à§Õ§Ò§à§â §Ù§Ñ§á§â§à§ã§à§Ó

§´§â§Ñ§ß§ã§Ý§Ú§ä§Ö§â§Ñ§è§Ú§ñ:
Samsung
Samsung

§³§Ñ§Þ§ã§å§ß§Ô
§³§Ñ§Þ§ã§å§ß§Ô

Galaxy
Galaxy

§¤§ï§Ý§Ö§Ü§ã§Ú
§¤§ï§Ý§Ö§Ü§ã§Ú

S4
S4

§³4
§³4
§±§à§Õ§Ò§à§â §Ù§Ñ§á§â§à§ã§à§Ó

§³§Ý§à§Ó§Ñ§â§î §Õ§à§Ò§Ñ§Ó§Ý§Ö§ß§Ú§Û:
Samsung Galaxy S4
Samsung Galaxy S4

§Ü§å§á§Ú§ä§î
§Ó §®§à§ã§Ü§Ó§Ö
§Ú§ß§ä§Ö§â§ß§Ö§ä-§Þ§Ñ§Ô§Ñ§Ù§Ú§ß
§±§à§Õ§Ò§à§â §Ù§Ñ§á§â§à§ã§à§Ó

§²§Ö§Ù§å§Ý§î§ä§Ñ§ä:

10.000 §Ù§Ñ§á§â§à§ã§à§Ó = 30 §Þ§Ú§ß. §â§Ñ§Ò§à§ä§í
§¤§Ö§ß§Ö§â§Ñ§è§Ú§ñ §à§Ò§ì§ñ§Ó§Ý§Ö§ß§Ú§Û
§ß§Ñ §à§ã§ß§à§Ó§Ö ³Ý²Ñ³¢-§æ§Ñ§Û§Ý§à§Ó
§¤§Ö§ß§Ö§â§Ñ§è§Ú§ñ §à§Ò§ì§ñ§Ó§Ý§Ö§ß§Ú§Û
§¢§â§Ö§ß§Õ §®§à§Õ§Ö§Ý§î §ª§ß§Õ§Ö§Ü§ã
§¢§â§Ö§ß§Õ §®§à§Õ§Ö§Ý§î §ª§ß§Õ§Ö§Ü§ã

§¸§Ö§ß§Ñ
§¸§Ö§ß§Ñ

§®§Ñ§Ô§Ñ§Ù§Ú§ß
§®§Ñ§Ô§Ñ§Ù§Ú§ß

§º§Ñ§Ò§Ý§à§ß §à§Ò§ì§ñ§Ó§Ý§Ö§ß§Ú§ñ:
§©§Ñ§Ô§à§Ý§à§Ó§à§Ü: Samsung
Samsung
§´§Ö§Ü§ã§ä:

§¬§å§á§Ú§ä§î

Galaxy §©§Ñ 20.000 §â.
Galaxy §©§Ñ 20.000 §â.
Galaxy
Galaxy

S4
S4

§Ó §¯.§£§Ú§Õ§Ö§à
§Ó §¯.§£§Ú§Õ§Ö§à
§¤§Ö§ß§Ö§â§Ñ§è§Ú§ñ §à§Ò§ì§ñ§Ó§Ý§Ö§ß§Ú§Û

§º§Ñ§Ò§Ý§à§ß 1
§º§Ñ§Ò§Ý§à§ß 2
§º§Ñ§Ò§Ý§à§ß 3
§±§à§Õ§Ò§à§â §Ù§Ñ§á§â§à§ã§à§Ó

§²§Ö§Ù§å§Ý§î§ä§Ñ§ä:

10.000 §à§Ò§ì§ñ§Ó§Ý§Ö§ß§Ú§Û = 30 §Þ§Ú§ß. §â§Ñ§Ò§à§ä§í
§¥§Ú§ß§Ñ§Þ§Ú§é§Ö§ã§Ü§Ú§Û
§â§Ö§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô
§¥§Ú§ß§Ñ§Þ§Ú§é§Ö§ã§Ü§Ú§Û §â§Ö§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô
§¥§Ú§ß§Ñ§Þ§Ú§é§Ö§ã§Ü§Ú§Û §â§Ö§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô
§£§ß§Ö§ê§ß§Ú§Û §Ó§Ú§Õ §Ò§Ñ§ß§ß§Ö§â§Ñ - §Þ§à§Ø§ß§à §ß§Ñ§ã§ä§â§Ñ§Ú§Ó§Ñ§ä§î.
§¥§Ú§ß§Ñ§Þ§Ú§é§Ö§ã§Ü§Ú§Û §â§Ö§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô

§²§Ö§Ù§å§Ý§î§ä§Ñ§ä:

§¤§Ö§ß§Ö§â§Ñ§è§Ú§ñ §á§Ö§â§ã§à§ß§Ñ§Ý§Ú§Ù§Ú§â§à§Ó§Ñ§ß§ß§í§ç
§Ò§Ñ§ß§ß§Ö§â§à§Ó §Õ§Ý§ñ §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û.
§°§ä§ã§Ý§Ö§Ø§Ú§Ó§Ñ§ß§Ú§Ö §Ú§ã§ä§à§é§ß§Ú§Ü§à§Ó §Ù§Ó§à§ß§Ü§à§Ó §ã
§ä§à§é§ß§à§ã§ä§î§ð §Õ§à §Ù§Ñ§á§â§à§ã§Ñ.
Call Tracking

1 §ß§à§Þ§Ö§â §ä§Ö§Ý§Ö§æ§à§ß§Ñ = 1 §Ú§ã§ä§à§é§ß§Ú§Ü
Call Tracking

§¬§Ñ§Ü §à§ä§ã§Ý§Ö§Õ§Ú§ä§î
§ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§î 1000 §Ù§Ñ§á§â§à§ã§à§Ó?
§¥§Ú§ß§Ñ§Þ§Ú§é§Ö§ã§Ü§Ú§Û Call Tracking

1 §ß§à§Þ§Ö§â §ä§Ö§Ý§Ö§æ§à§ß§Ñ = 1 §ã§Ö§ã§ã§Ú§ñ
+7 (495) 123 45 01
§±§à§ã§Ö§ë§Ö§ß§Ú§Ö

§ª§ã§ä§à§é§ß§Ú§Ü: Yandex
§©§Ñ§á§â§à§ã: Kia Rio

+7 (495) 123 45 02
§±§à§ã§Ö§ë§Ö§ß§Ú§Ö
§ª§ã§ä§à§é§ß§Ú§Ü: Google
§©§Ñ§á§â§à§ã: §¥§Ú§Ý§Ö§â KIA

35
§¥§Ú§ß§Ñ§Þ§Ú§é§Ö§ã§Ü§Ú§Û Call Tracking

§ª§ß§ä§Ö§Ô§â§Ñ§è§Ú§ñ §ã Google Analytics

36
§¥§Ú§ß§Ñ§Þ§Ú§é§Ö§ã§Ü§Ú§Û Call Tracking

§²§Ö§Ù§å§Ý§î§ä§Ñ§ä:

1000 §Ù§Ñ§á§â§à§ã§à§Ó = 10 §ß§à§Þ§Ö§â§à§Ó
§ä§Ö§Ý§Ö§æ§à§ß§à§Ó*

*§¬§à§Ý§Ú§é§Ö§ã§ä§Ó§à §ß§à§Þ§Ö§â§à§Ó §ä§Ö§Ý§Ö§æ§à§ß§à§Ó §Þ§à§Ø§Ö§ä §à§ä§Ý§Ú§é§Ñ§ä§î§ã§ñ.
§¡§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§à§Ö
§å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§Ö §ã§ä§Ñ§Ó§Ü§Ñ§Þ§Ú
§ß§Ñ §à§ã§ß§à§Ó§Ö KPI
§¡§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§à§Ö §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§Ö
§ã§ä§Ñ§Ó§Ü§Ñ§Þ§Ú

§³§´§¡§£§¬§¡

§¬§Ý§ð§é§Ö§Ó§à§Ö
§ã§Ý§à§Ó§à

§³§´§¡§£§¬§¡

§¬§Ý§ð§é§Ö§Ó§à§Ö
§ã§Ý§à§Ó§à

§³§´§¡§£§¬§¡

§¬§Ý§ð§é§Ö§Ó§à§Ö
§ã§Ý§à§Ó§à

$

$

$

KPI

KPI

KPI
§¡§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§à§Ö §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§Ö
§ã§ä§Ñ§Ó§Ü§Ñ§Þ§Ú

§¬§Ñ§Þ§á§Ñ§ß§Ú§ñ

$ $ $
KPI
§¡§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§à§Ö §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§Ö
§ã§ä§Ñ§Ó§Ü§Ñ§Þ§Ú

§ª§ß§ä§Ö§Ô§â§Ñ§è§Ú§ñ §Õ§Ñ§ß§ß§í§ç:
§¡§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§à§Ö §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§Ö
§ã§ä§Ñ§Ó§Ü§Ñ§Þ§Ú

§²§Ö§Ù§å§Ý§î§ä§Ñ§ä:

§¡§ß§Ñ§Ý§Ú§Ù §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§Ú §Ú§ã§ä§à§é§ß§Ú§Ü§à§Ó §Ú
§å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§Ö §ã§ä§Ñ§Ó§Ü§Ñ§Þ§Ú §á§â§à§Ú§ã§ç§à§Õ§Ú§ä
§ß§Ö§á§â§Ö§â§í§Ó§ß§à.
§±§à§Õ§Ó§Ö§Õ§×§Þ §Ú§ä§à§Ô§Ú!
§ª§ß§ä§Ö§â§ß§Ö§ä ¨C §á§â§Ö§Õ§à§ã§ä§Ñ§Ó§Ý§ñ§Ö§ä §à§Ô§â§à§Þ§ß§à§Ö §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à
§Ó§à§Ù§Þ§à§Ø§ß§à§ã§ä§Ö§Û §Õ§Ý§ñ §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§Û §â§Ö§Ü§Ý§Ñ§Þ§í.

§¯§à §Ò§à§Ý§î§ê§Ú§ß§ã§ä§Ó§à §â§Ö§Ü§Ý§Ñ§Þ§à§Õ§Ñ§ä§Ö§Ý§Ö§Û §Ú§ç
§ß§Ö §Ú§ã§á§à§Ý§î§Ù§å§ð§ä!
§£§í§Ò§Ú§â§Ñ§Û§ä§Ö §á§Ñ§â§ä§ß§Ö§â§à§Ó, §ã§á§à§ã§à§Ò§ß§í§ç §à§Ò§Ö§ã§á§Ö§é§Ú§ä§î
§Þ§Ñ§Ü§ã§Ú§Þ§Ñ§Ý§î§ß§à §ä§Ö§ç§ß§à§Ý§à§Ô§Ú§é§ß§í§Û §á§â§à§è§Ö§ã§ã §â§Ñ§Ò§à§ä§í §ß§Ñ§Õ
§â§Ö§Ü§Ý§Ñ§Þ§ß§í§Þ§Ú §Ü§Ñ§Þ§á§Ñ§ß§Ú§ñ§Þ§Ú!
§´§à§Ý§î§Ü§à §ä§Ñ§Ü §Ó§í §ã§Þ§à§Ø§Ö§ä§Ö §Õ§à§Ò§Ú§ä§î§ã§ñ §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§Ñ, §Ü§à§ä§à§â§í§Þ
§Ó§í §à§ã§ä§Ñ§ß§Ö§ä§Ö§ã§î §Õ§à§Ó§à§Ý§î§ß§í!
§µ §ß§Ñ§ã §ß§Ö§ä ¡°§Ó§à§Ý§ê§Ö§Ò§ß§à§Ô§à §é§×§â§ß§à§Ô§à §ñ§ë§Ú§Ü§Ñ¡±!
§¯§à §Ö§ã§ä§î §ä§Ö§ç§ß§à§Ý§à§Ô§Ú§Ú, §Ü§à§ä§à§â§í§Ö §á§â§à§ã§ä§à §â§Ñ§Ò§à§ä§Ñ§ð§ä.
§³§á§Ñ§ã§Ú§Ò§à §Ù§Ñ §Ó§ß§Ú§Þ§Ñ§ß§Ú§Ö!

§¯§Ú§Ü§à§Ý§Ñ§Û §©§Ñ§ç§Ñ§â§à§Ó
nikolayzakharov
nikolay.zakharov@i-media.ru
§´§Ö§Ý.: +7 (495) 748-54-59, §Õ§à§Ò. 325

More Related Content

§´§Ö§ç§ß§à§Ý§à§Ô§Ú§Ú §Ó §Ú§ß§ä§Ö§â§ß§Ö§ä §â§Ö§Ü§Ý§Ñ§Þ§Ö. §¯§Ú§Ü§à§Ý§Ñ§Û §©§Ñ§ç§Ñ§â§à§Ó. §®§Ñ§ä§â§Ú§è§Ñ §â§Ö§Ü§Ý§Ñ§Þ§í 2013

Editor's Notes

  1. §©§Õ§Ö§ã§î §Ü§ä§à-§ß§Ú§Ò§å§Õ§î §Ú§ã§á§à§Ý§î§Ù§å§Ö§ä §â§Ö§Ü§Ý§Ñ§Þ§å §Ó §Ú§ß§ä§Ö§â§ß§Ö§ä? §¬§ä§à-§ß§Ú§Ò§å§Õ§î §ä§â§Ñ§ä§Ú§ä §ß§Ñ §Ú§ß§ä§Ö§â§ß§Ö§ä-§â§Ö§Ü§Ý§Ñ§Þ§å §ß§Ö§ã§Ü§à§Ý§î§Ü§à §ã§à§ä§Ö§ß §ä§í§ã§ñ§é §â§å§Ò§Ý§Ö§Û? §µ §Þ§Ö§ß§ñ §Ö§ã§ä§î §Õ§Ý§ñ §£§Ñ§ã §ß§Ö§ã§Ü§à§Ý§î§Ü§à §Ú§ß§ä§Ö§â§Ö§ã§ß§í§ç ¡°§Ú§ã§ä§à§â§Ú§Û¡±!
  2. §ª§ß§ä§Ö§â§ß§Ö§ä ¨C §ä§Ö§ç§ß§Ú§é§Ö§ã§Ü§Ú §ã§Ý§à§Ø§ß§Ñ§ñ §ã§â§Ö§Õ§Ñ, §é§ä§à §à§Ò§å§ã§Ý§Ñ§Ó§Ý§Ú§Ó§Ñ§Ö§ä §Ö§Ô§à §á§à§á§å§Ý§ñ§â§ß§à§ã§ä§î §å §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û §ã §Ó§í§ã§à§Ü§Ú§Þ §å§â§à§Ó§ß§Ö§Þ §à§Ò§â§Ñ§Ù§à§Ó§Ñ§ß§Ú§ñ §Ú §Õ§à§ç§à§Õ§Ñ. §£ §ã§Ö§Ô§Þ§Ö§ß§ä§Ö §Õ§à 34 §Ý§Ö§ä ¨C §ã§å§ä§à§é§ß§Ñ§ñ §Ñ§å§Õ§Ú§ä§à§â§Ú§ñ §Ú§ß§ä§Ö§â§ß§Ö§ä§Ñ §Ó§í§ê§Ö §é§Ö§Þ §å §ä§Ö§Ý§Ö§Ó§Ú§Õ§Ö§ß§Ú§ñ.
  3. §ª§ß§ä§Ö§â§ß§Ö§ä ¨C §ï§ä§à §Ò§à§Ý§î§ê§Ñ§ñ §ã§Ö§ä§î §Ü§à§Þ§á§î§ð§ä§Ö§â§à§Ó (§Ø§Ö§Ý§Ö§Ù§à§Ü) §Ü§à§ä§à§â§í§Ö §à§Ò§ë§Ñ§ð§ä§ã§ñ §Þ§Ö§Ø§Õ§å §ã§à§Ò§à§Û §á§à §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§ß§í§Þ §á§â§Ñ§Ó§Ú§Ý§Ñ§Þ. §¬§Ñ§Ø§Õ§à§Ö §Õ§Ö§Û§ã§ä§Ó§Ú§Ö §Ó §ï§ä§à§Û §ã§Ö§ä§Ú §ä§Ñ§Ü §Ú§Ý§Ú §Ú§ß§Ñ§é§Ö §æ§Ú§Ü§ã§Ú§â§å§Ö§ä§ã§ñ. §¿§ä§à §à§Ù§ß§Ñ§é§Ñ§Ö§ä §é§ä§à §Þ§í §Ú§Þ§Ö§Ö§Þ §à§Ô§â§à§Þ§ß§à§Ö §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à §ä§à§é§ß§à§Û §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú §à §á§à§Ó§Ö§Õ§Ö§ß§Ú§Ú §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û.
  4. §´§à§é§Ö§é§ß§í§Û §à§ç§Ó§Ñ§ä §ä§â§Ö§Ò§å§Ö§ä §Ü§â§à§á§à§ä§Ý§Ú§Ó§à§Û §â§Ñ§Ò§à§ä§í. §±§à§Õ§Ò§à§â §ä§í§ã§ñ§é, §Ñ §Ú§ß§à§Ô§Õ§Ñ §Õ§Ö§ã§ñ§ä§Ü§à§Ó §Ú §ã§à§ä§Ö§ß §ä§í§ã§ñ§é §Ù§Ñ§á§â§à§ã§à§Ó §Ó§â§å§é§ß§å§ð ¨C §Þ§à§Ô§å§ä §Ù§Ñ§ß§ñ§ä§î §à§ä §ß§Ö§ã§Ü§à§Ý§î§Ü§Ú§ç §ß§Ö§Õ§Ö§Ý§î §Õ§à §ß§Ö§ã§Ü§à§Ý§î§Ü§Ú§ç §Þ§Ö§ã§ñ§è§Ö§Ó. §³§à§Ù§Õ§Ñ§ß§Ú§Ö §ä§í§ã§ñ§é §ã§á§Ú§ã§Ü§à§Ó §â§Ö§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ §Þ§à§Ô§å§ä §Ù§Ñ§ß§ñ§ä§î §Ö§ë§Ö §ß§Ö§ã§Ü§à§Ý§î§Ü§à §ß§Ö§Õ§Ö§Ý§î §Ú§Ý§Ú §Þ§Ö§ã§ñ§è§Ö§Ó.§¯§Ñ §Ó§ã§ñ§Ü§Ú§Û §ã§Ý§å§é§Ñ§Û §å§ä§à§é§ß§ð, §é§ä§à §ã§á§Ú§ã§à§Ü §â§Ö§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ §ï§ä§à §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ö §ã§Ö§Ô§Þ§Ö§ß§ä§Ñ §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú §ã§Ñ§Û§ä§Ñ §Õ§Ý§ñ §á§à§Ü§Ñ§Ù§Ñ §â§Ö§Ü§Ý§Ñ§Þ§í. §´§Ö §Õ§à§á§å§ã§ä§Ú§Þ §Ó§í §ç§à§ä§Ú§ä§Ö §á§à§Ü§Ñ§Ù§Ñ§ä§î §â§Ö§Ü§Ý§Ñ§Þ§å §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§ß§à§Ô§à §ä§à§Ó§Ñ§â§Ñ §Ó§ã§Ö§Þ §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§ñ§Þ, §Ü§à§ä§à§â§í§Ö §á§â§à§ã§Þ§à§ä§â§Ö§Ý§Ú §ï§ä§à§ä §ä§à§Ó§Ñ§â §ß§Ñ §ã§Ñ§Û§ä§Ö. §£§í §ã§à§Ù§Õ§Ñ§Ö§ä§Ö §ã§à§à§ä§Ó§Ö§ä§ã§ä§Ó§å§ð§ë§Ú§Û §ã§á§Ú§ã§à§Ü §â§Ö§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ.
  5. §³§à§Ù§Õ§Ñ§ß§Ú§Ö §ä§Ö§Ü§ã§ä§à§Ó§í§ç §Ú §Ô§â§Ñ§æ§Ú§é§Ö§ã§Ü§Ú§ç §à§Ò§ì§ñ§Ó§Ý§Ö§ß§Ú§Û, §ã§à§à§ä§Ó§Ö§ä§ã§ä§Ó§å§ð§ë§Ú§ç §Ù§Ñ§á§â§à§ã§Ñ§Þ §Ú §ã§á§Ú§ã§Ü§Ñ§Þ §â§Ö§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ ¨C §Ó§â§Ö§Þ§ñ §â§Ñ§Ò§à§ä§í §ã§à§Ú§Ù§Þ§Ö§â§Ú§Þ§à §ã §á§à§Õ§Ò§à§â§à§Þ §Ù§Ñ§á§â§à§ã§à§Ó, §Ñ §Þ§à§Ø§Ö§ä §Ú §á§â§Ö§Ó§í§ê§Ñ§ä§î §Ö§Ô§à. §ð§ë§Ú§ç §à§ç§Ó§Ñ§ä§å ¨C §Ù§Ñ§ß§Ú§Þ§Ñ§Ö§ä §ã§ä§à§Ý§î§Ü§à §Ø§Ö §Ñ §Ú§ß§à§Ô§Õ§Ñ §Ú §Ò§à§Ý§î§ê§Ö §Ó§â§Ö§Þ§Ö§ß§Ú.
  6. §°§ä§ã§å§ä§ã§ä§Ó§Ú§Ö §Ñ§Ó§ä§à§Þ§Ñ§ä§Ú§Ù§Ú§â§à§Ó§Ñ§ß§ß§í§ç §â§Ö§ê§Ö§ß§Ú§Û §á§à §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§ð §â§Ö§Ü§Ý§Ñ§Þ§ß§í§Þ§Ú §Ü§Ñ§Þ§á§Ñ§ß§Ú§ñ§Þ§Ú. §¥§Ý§ñ §â§å§é§ß§à§Û §Ó§í§Ô§â§å§Ù§Ü§Ú §Õ§Ñ§ß§ß§í§ç §à §â§Ñ§ã§ç§à§Õ§Ñ§ç, §Ü§à§ß§Ó§Ö§â§ã§Ú§ñ§ç §Ú §Õ§Ñ§Ý§î§ß§Ö§Û§ê§Ö§Û §Ú§ç §ã§Ó§à§Õ§Ü§Ú §Ú §Ñ§ß§Ñ§Ý§Ú§Ù§Ñ §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à §ß§Ö§ã§Ü§à§Ý§î§Ü§à §Õ§ß§Ö§Û §â§Ñ§Ò§à§ä§í. §¯§Ö§ã§Ü§à§Ý§î§Ü§à §Õ§ß§Ö§Û §ß§Ñ §à§Ò§ß§à§Ó§Ý§Ö§ß§Ú§Ö §ã§ä§Ñ§Ó§à§Ü ¨C §ï§ä§à §ã§Ý§Ú§ê§Ü§à§Þ §Þ§ß§à§Ô§à. §£§Ñ§Þ §á§à§ä§â§Ö§Ò§å§Ö§ä§ã§ñ §Þ§ß§à§Ô§à §â§Ñ§Ò§à§é§Ö§Û §ã§Ú§Ý§í, §é§ä§à§Ò§í §â§Ñ§Ò§à§ä§Ñ§ä§î §à§á§Ö§â§Ñ§ä§Ú§Ó§ß§à!
  7. §²§å§é§ß§à§Ö §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§Ö §ã§Ö§Ô§à§Õ§ß§ñ ¨C §ï§ä§à §Õ§Ñ§Ø§Ö §ß§Ö§Þ§ß§à§Ô§à §Ù§Ñ§Ò§Ñ§Ó§ß§à.
  8. §°§ä §á§à§Õ§à§Ò§ß§à§Ô§à §á§à§Õ§ç§à§Õ§Ñ §ß§å§Ø§ß§à §à§ä§Ü§Ñ§Ù§í§Ó§Ñ§ä§î§ã§ñ.
  9. §ª §Ó§ã§Ö-§ä§Ñ§Ü§Ú §Ú§ß§ä§Ö§â§ß§Ö§ä ¨C §ï§ä§à §à§Ô§â§à§Þ§ß§í§Ö §Ó§à§Ù§Þ§à§Ø§ß§à§ã§ä§Ú.
  10. §®§í §ß§Ñ§ã§ä§â§Ñ§Ú§Ó§Ñ§Ö§Þ §à§ç§Ó§Ñ§ä, §Ù§ß§Ñ§ñ §Ü§Ñ§Ü§Ú§Ö §á§à§ä§â§Ö§Ò§ß§à§ã§ä§Ú §Ö§ã§ä§î §å §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§ñ §Ú §é§ä§à §Ü§à§ß§Ü§â§Ö§ä§ß§à §Ö§Ô§à §Ù§Ñ§Ú§ß§ä§Ö§â§Ö§ã§à§Ó§Ñ§Ý§à §ß§Ñ §ã§Ñ§Û§ä§Ö.
  11. §®§í §ã§ä§â§à§Ú§Þ §â§Ö§Ü§Ý§Ñ§Þ§ß§å§ð §Ü§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§ð §Ó §ã§à§à§ä§Ó§Ö§ä§ã§ä§Ó§Ú§Ú §ã §Ú§ß§ä§Ö§â§Ö§ã§Ñ§Þ§Ú §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û. §´§Ñ§Ü§Ñ§ñ §â§Ö§Ü§Ý§Ñ§Þ§Ñ §è§Ö§á§Ý§ñ§Ö§ä §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§ñ, §Ó§Ö§Õ§î §à§ß §Ó§Ú§Õ§Ú§ä §ä§à §é§ä§à §ã§Ó§ñ§Ù§Ñ§ß§ß§à §ã §Ö§Ô§à §á§à§Ó§Ö§Õ§Ö§ß§Ú§Ö§Þ.
  12. §ª§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó§ß§à§ã§ä§î §ã§â§Ö§Õ§í ¨C §á§à§Ù§Ó§à§Ý§ñ§Ö§ä §Ó §â§Ö§Ø§Ú§Þ§Ö §â§Ö§Ñ§Ý§î§ß§à§Ô§à §Ó§â§Ö§Þ§Ö§ß§Ú §à§Ò§ã§é§Ú§ä§í§Ó§Ñ§ä§î §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§î §â§Ö§Ü§Ý§Ñ§Þ§ß§í§ç §Ü§Ñ§ß§Ñ§Ý§à§Ó §Ú §Ñ§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ú §å§á§â§Ñ§Ó§Ý§ñ§ä§î §ã§ä§Ñ§Ó§Ü§Ñ§Þ§Ú.
  13. §¡§Ó§ä§à§Þ§Ñ§ä§Ú§Ù§Ñ§è§Ú§ñ §á§â§à§è§Ö§ã§ã§à§Ó §Ö§Õ§Ú§ß§ã§ä§Ó§Ö§ß§ß§í§Û §ã§á§à§ã§à§Ò §Ó §ã§à§Ó§â§Ö§Þ§Ö§ß§ß§í§ç §â§Ö§Ñ§Ý§Ú§ñ§ç §Ó§Ö§ã§ä§Ú §â§Ö§Ü§Ý§Ñ§Þ§ß§å§ð §Ü§Ñ§Þ§á§Ñ§ß§Ú§ð §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à!
  14. §ª§ä§Ñ§Ü, §å §ß§Ñ§ã §Ö§ã§ä§î XML-§æ§Ñ§Û§Ý, §ã§à§Õ§Ö§â§Ø§Ñ§ë§Ú§Û §Ò§à§Ý§î§ê§à§Ö §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à §ã§ä§â§å§Ü§ä§å§â§Ú§â§à§Ó§Ñ§ß§ß§à§Û §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú §à §ä§à§Ó§Ñ§â§Ñ§ç §ß§Ñ §ã§Ñ§Û§ä§Ö.
  15. §ª§ã§á§à§Ý§î§Ù§å§ñ §ß§Ñ§ê§å §Ó§ß§å§ä§â§Ö§ß§ß§ð§ð §ã§Ú§ã§ä§Ö§Þ§å §¬§à§ß§ä§Ö§Ü§ã§ä.§®§à§ä§à§â §Þ§í §Þ§à§Ø§Ö§Þ §Ü§à§Þ§Ò§Ú§ß§Ú§â§à§Ó§Ñ§ä§î §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§ð §Ú§Ù §â§Ñ§Ù§ß§í§ç §á§à§Ý§Ö§Û, §ä§Ñ§Ü§Ú§Þ §à§Ò§â§Ñ§Ù§à§Þ §ã§à§Ù§Õ§Ñ§Ó§Ñ§ñ §à§Ô§â§à§Þ§ß§à§Ö §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à §Ü§Ý§ð§é§Ö§Ó§í§ç §Ù§Ñ§á§â§à§ã§à§Ó §Ñ§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ú.
  16. §´§Ñ§Ü§Ø§Ö §Ó §¬§à§ß§ä§Ö§Ü§ã§ä.§®§à§ä§à§â §Ö§ã§ä§î §Ó§à§Ù§Þ§à§Ø§ß§à§ã§ä§î §ä§â§Ñ§ß§ã§Ý§Ú§ä§Ö§â§Ñ§è§Ú§Ú. §´.§Ö. §Þ§í §Þ§à§Ø§Ö§Þ §á§Ö§â§Ö§Ó§Ö§ã§ä§Ú §ß§Ñ§Ù§Ó§Ñ§ß§Ú§Ö Samsung §Ú§Ù §Ý§Ñ§ä§Ú§ß§ã§Ü§à§Ô§à §ß§Ñ§á§Ú§ã§Ñ§ß§Ú§ñ §Ó §Ü§Ú§â§Ú§Ý§Ý§Ú§é§Ö§ã§Ü§à§Ö §Ú §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ä§î §Ö§Ô§à §Õ§Ý§ñ §â§Ñ§ã§ê§Ú§â§Ö§ß§Ú§ñ §ã§á§Ú§ã§Ü§Ñ §Ù§Ñ§á§â§à§ã§à§Ó.
  17. §¥§Ý§ñ §â§Ñ§ã§ê§Ú§â§Ö§ß§Ú§ñ §ã§á§Ú§ã§Ü§Ñ §Ù§Ñ§á§â§à§ã§à§Ó §ä§Ñ§Ü§Ø§Ö §Ú§ã§á§à§Ý§î§Ù§å§Ö§ä§ã§ñ §ã§Ý§à§Ó§Ñ§â§î §Õ§à§Ò§Ñ§Ó§Ý§Ö§ß§Ú§Û.
  18. §²§Ö§Ù§å§Ý§î§ä§Ñ§ä ¨C §á§à§Õ§Ò§à§â §ä§í§ã§ñ§é §Ù§Ñ§á§â§à§ã§à§Ó §Ù§Ñ §ß§Ö§ã§Ü§à§Ý§î§Ü§à §Þ§Ú§ß§å§ä.
  19. XML-§æ§Ñ§Û§Ý§í §Þ§à§Ô§å§ä §Ò§í§ä§î §ä§Ñ§Ü§Ø§Ö §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§í §Õ§Ý§ñ §Ñ§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§à§Û §Ô§Ö§ß§Ö§â§Ñ§è§Ú§Ú §à§Ò§ì§ñ§Ó§Ý§Ö§ß§Ú§Û. §¥§Ý§ñ §ï§ä§à§Ô§à §Õ§Ñ§ß§ß§í§Ö §Ú§Ù XML §á§à§Õ§ã§ä§Ñ§Ó§Ý§ñ§ð§ä§ã§ñ §Ó §ê§Ñ§Ò§Ý§à§ß§í §Ú§Ù §Ü§à§ä§à§â§í§ç §æ§à§â§Þ§Ú§â§å§ð§ä§ã§ñ §à§Ò§ì§ñ§Ó§Ý§Ö§ß§Ú§ñ.
  20. §³§å§ë§Ö§ã§ä§Ó§å§Ö§ä §Ü§Ñ§ã§Ü§Ñ§Õ §ê§Ñ§Ò§Ý§à§ß§à§Ó §Ú §Ö§ã§Ý§Ú §à§Õ§Ú§ß §ê§Ñ§Ò§Ý§à§ß §ß§Ö §á§à§Õ§ç§à§Õ§Ú§ä §á§à§Õ §à§Ô§â§Ñ§ß§Ú§é§Ö§ß§Ú§ñ ¨C §á§â§Ú§Þ§Ö§ß§ñ§Ö§ä§ã§ñ §Õ§â§å§Ô§à§Û §ê§Ñ§Ò§Ý§à§ß.
  21. §²§Ö§Ù§å§Ý§î§ä§Ñ§ä ¨C §Ô§Ö§ß§Ö§â§Ñ§è§Ú§ñ §ä§í§ã§ñ§é §à§Ò§ì§ñ§Ó§Ý§Ö§ß§Ú§Û §Ù§Ñ §ß§Ö§ã§Ü§à§Ý§î§Ü§à §Þ§Ú§ß§å§ä.
  22. §£§ã§Ö §£§í §Ù§Ñ§Þ§Ö§é§Ñ§Ý§Ú, §é§ä§à §é§Ñ§ã§ä§à §Ó§Ú§Õ§Ú§ä§Ö §Ó §â§Ö§Ü§Ý§Ñ§Þ§Ö §Ú§Þ§Ö§ß§ß§à §ä§Ö §ä§à§Ó§Ñ§â§í, §Ü§à§ä§à§â§í§Ö §Ó§í §á§â§à§ã§Þ§Ñ§ä§â§Ú§Ó§Ñ§Ý§Ú §Ó §Ú§ß§ä§Ö§â§ß§Ö§ä §Þ§Ñ§Ô§Ñ§Ù§Ú§ß§Ñ§ç. §¯§Ñ§á§â§Ú§Þ§Ö§â: §Ó §Þ§à§×§Þ §Ü§à§Þ§á§î§ð§ä§Ö§â§Ö §á§à§ã§ä§à§ñ§ß§ß§à §Þ§à§Ø§ß§à §å§Ó§Ú§Õ§Ö§ä§î §à§Ò§ß§Ñ§Ø§×§ß§ß§í§ç §Õ§Ö§Ó§å§ê§Ö§Ü §á§à§ä§à§Þ§å §é§ä§à §à§Õ§Ú§ß §Ú§Ù §Þ§à§Ú§ç §Ü§Ý§Ú§Ö§ß§ä§à§Ó §á§â§à§Õ§Ñ§×§ä §Ü§å§á§Ñ§Ý§î§ß§Ú§Ü§Ú §Ú §Ø§Ö§ß§ã§Ü§à§Ö §Ò§Ö§Ý§î§× ? §´§Ñ§Ü §Ó§à§ä: §Õ§Ú§ß§Ñ§Þ§Ú§é§Ö§ã§Ü§Ú§Û §â§Ö§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §ï§ä§à §Ô§Ö§ß§Ö§â§Ñ§è§Ú§ñ §à§Ò§ì§ñ§Ó§Ý§Ö§ß§Ú§Û §Ú §ã§á§Ú§ã§Ü§à§Ó §â§Ö§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ §ß§Ñ §à§ã§ß§à§Ó§Ö §á§à§Ó§Ö§Õ§Ö§ß§Ú§ñ §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û. §±§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§î §Ó§Ú§Õ§Ú§ä §Ó §Ò§Ñ§ß§ß§Ö§â§Ö §ä§Ö §ä§à§Ó§Ñ§â§í, §Ü§à§ä§à§â§í§Ö §à§ß §ã§Þ§à§ä§â§Ö§Ý §Ó §Þ§Ñ§Ô§Ñ§Ù§Ú§ß§Ö.
  23. §£§ß§Ö§ê§ß§Ú§Û §Ó§Ú§Õ §¢§Ñ§ß§ß§Ö§â§Ñ ¨C §Þ§à§Ø§Ö§ä §Ò§í§ä§î §ß§Ñ§ã§ä§â§à§Ö§ß §Ó §ã§à§à§ä§Ó§Ö§ä§ã§ä§Ó§Ú§Ú §ã §â§Ñ§Ù§Ý§Ú§é§ß§í§Þ§Ú §ê§Ñ§Ò§Ý§à§ß§Ñ§Þ§Ú.
  24. §²§Ö§Ù§å§Ý§î§ä§Ñ§ä ¨C §Ô§Ö§ß§Ö§â§Ñ§è§Ú§ñ §á§Ö§â§ã§à§ß§Ñ§Ý§Ú§Ù§Ú§â§à§Ó§Ñ§ß§ß§í§ç §â§Ö§Ü§Ý§Ñ§Þ§ß§í§ç §Ò§Ñ§ß§ß§Ö§â§à§Ó §Ú, §Ü§Ñ§Ü §ã§Ý§Ö§Õ§ã§ä§Ó§Ú§Ö §â§à§ã§ä CTR% §Ú §Ü§à§ß§Ó§Ö§â§ã§Ú§Ú.
  25. §¬§Ý§Ñ§ã§ã§Ú§é§Ö§ã§Ü§Ú§Ö §ã§Ú§ã§ä§Ö§Þ§í Call Tracking¡¯§Ñ §á§à§Ù§Ó§à§Ý§ñ§ð§ä §à§ä§ã§Ý§Ö§Ø§Ú§Ó§Ñ§ä§î §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§î §â§Ö§Ü§Ý§Ñ§Þ§ß§í§ç §Ú§ã§ä§à§é§ß§Ú§Ü§à§Ó §Ù§Ñ §ã§é§×§ä §á§â§Ú§ã§Ó§à§Ö§ß§Ú§ñ §ß§à§Þ§Ö§â§Ñ §ä§Ö§Ý§Ö§æ§à§ß§Ñ §Õ§Ý§ñ §â§Ö§Ü§Ý§Ñ§Þ§ß§à§Ô§à §Ú§ã§ä§à§é§ß§Ú§Ü§Ñ. §¯§à§Þ§Ö§â§Ñ §ä§Ö§Ý§Ö§æ§à§ß§à§Ó §ß§Ñ §ã§Ñ§Û§ä§Ö §à§ä§à§Ò§â§Ñ§Ø§Ñ§ð§ä§ã§ñ §Ó §Ù§Ñ§Ó§Ú§ã§Ú§Þ§à§ã§ä§Ú §à§ä §Ú§ã§ä§à§é§ß§Ú§Ü§Ñ §á§Ö§â§Ö§ç§à§Õ§Ñ §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û.
  26. §¯§à §é§ä§à §Õ§Ö§Ý§Ñ§ä§î, §Ö§ã§Ý§Ú §Ú§ã§ä§à§é§ß§Ú§Ü§à§Ó §ã§Ý§Ú§ê§Ü§à§Þ §Þ§ß§à§Ô§à?
  27. §¥§Ý§ñ §â§Ö§ê§Ö§ß§Ú§ñ §á§à§Õ§à§Ò§ß§í§ç §Ù§Ñ§Õ§Ñ§é §Ó §ã§Ú§ã§ä§Ö§Þ§Ö Call Tracking §Ò§í§Ý §â§Ñ§Ù§â§Ñ§Ò§à§ä§Ñ§ß §æ§å§ß§Ü§è§Ú§à§ß§Ñ§Ý ¡°§¥§Ú§ß§Ñ§Þ§Ú§é§Ö§ã§Ü§à§Ô§à Call Tracking¡¯§Ñ¡± §Ü§à§ä§à§â§í§Û §á§â§Ú§ã§Ó§Ñ§Ú§Ó§Ñ§Ö§ä §ß§à§Þ§Ö§â §ä§Ö§Ý§Ö§æ§à§ß§Ñ §Ü §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§ß§à§Û §ã§Ö§ã§ã§Ú§Ú. §©§Ñ §ã§é§×§ä §ï§ä§à§Ô§à §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à §ä§Ö§Ý§Ö§æ§à§ß§à§Ó, §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§í§ç §Õ§Ý§ñ §à§ä§ã§Ý§Ö§Ø§Ú§Ó§Ñ§ß§Ú§ñ §Ó§ã§Ö§ç §á§Ñ§â§Ñ§Þ§Ö§ä§â§à§Ó §á§à§ã§Ö§ë§Ö§ß§Ú§Û ¨C §Õ§à§Ý§Ø§ß§à §â§Ñ§Ó§ß§ñ§ä§î§ã§ñ §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§å §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û §ã§Ñ§Û§ä§Ñ online.
  28. §±§â§Ú §ï§ä§à§Þ §ã§Ú§ã§ä§Ö§Þ§Ñ Call Tracking ¨C §å§Þ§Ö§Ö§ä §á§Ö§â§Ö§Õ§Ñ§Ó§Ñ§ä§î §Õ§Ñ§ß§ß§í§Ö §à §Ü§à§ß§Ó§Ö§â§ã§Ú§ñ§ç §Ó §Ú§ß§ä§Ö§â§æ§Ö§Û§ã Google Analytics.
  29. §²§Ö§Ù§å§Ý§î§ä§Ñ§ä ¨C §Õ§Ý§ñ §à§ä§ã§Ý§Ö§Ø§Ú§Ó§Ñ§ß§Ú§ñ §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§Ú §Ü§Ý§ð§é§Ö§Ó§í§ç §Ù§Ñ§á§â§à§ã§à§Ó §Õ§à§ã§ä§Ñ§ä§à§é§ß§à §ß§Ö§Ò§à§Ý§î§ê§à§Ô§à §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§Ñ §ß§à§Þ§Ö§â§à§Ó §ä§Ö§Ý§Ö§æ§à§ß§à§Ó.
  30. §¡§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§à§Ö §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§Ö §ã§ä§Ñ§Ó§Ü§Ñ§Þ§Ú §ß§Ñ §à§ã§ß§à§Ó§Ö KPI §Ù§Ñ§Ü§Ý§ð§é§Ñ§Ö§ä§ã§ñ §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ú §Õ§à§á§å§ã§ä§Ú§Þ§à§Û §ã§ä§Ñ§Ó§Ü§Ú §Ü§à§ä§à§â§Ñ§ñ §á§à§Ù§Ó§à§Ý§Ú§ä §Õ§à§ã§ä§Ú§é§î §å§ã§ä§Ñ§ß§à§Ó§Ý§Ö§ß§ß§à§Û §è§Ö§Ý§Ú.
  31. §±§â§Ú §ï§ä§à§Þ §â§Ñ§ã§é§Ö§ä §ã§ä§Ñ§Ó§à§Ü §Ó§Ö§Õ§Ö§ä§ã§ñ §Ý§Ú§Ò§à §Õ§Ý§ñ §Ü§Ý§ð§é§Ö§Ó§í§ç §ã§Ý§à§Ó.
  32. §­§Ú§Ò§à §Õ§Ý§ñ §Ô§â§å§á§á§í §Ü§Ý§ð§é§Ö§Ó§í§ç §ã§Ý§à§Ó.
  33. §±§â§Ú §ï§ä§à§Þ §Þ§í §Þ§à§Ø§Ö§Þ §á§Ö§â§Ö§Õ§Ñ§Ó§Ñ§ä§î §Õ§Ñ§ß§ß§í§Ö §Ú§Ù §ã§Ñ§Þ§í§ç §â§Ñ§Ù§ß§í§ç §ã§Ú§ã§ä§Ö§Þ §Ú §å§ã§ä§Ñ§ß§Ñ§Ó§Ý§Ú§Ó§Ñ§ä§î KPI, §à§ã§ß§à§Ó§Ñ§ß§ß§í§Ö §ß§Ñ §Õ§à§ç§à§Õ§Ñ§ç, §Ü§à§ß§Ó§Ö§â§ã§Ú§ñ§ç §Ú §Õ§Ñ§Ø§Ö §Ù§Ó§à§ß§Ü§Ñ§ç!
  34. §®§í, §Ó §ã§Ó§à§ð §à§é§Ö§â§Ö§Õ§î §Ô§à§ä§à§Ó§í §£§Ñ§Þ §á§à§Þ§à§é§î!