Session2 '해운대구 BIGDATA 분석사례 & 2014 정책입안' - (주)스마트소셜 대표 김희동
3 likes1,263 views
1. The document discusses social media data analysis of discussions related to Haeundae, a beach in Busan, Korea, between June and October 2012. 2. Over 3,958 tweets and posts mentioning "Haeundae" were analyzed. Most discussions were positive and related to the beach's natural scenery and leisure activities. 3. Key influencers were identified, including television networks and popular social media accounts. Peak volumes of posts coincided with cultural events like the Busan International Film Festival.
More Related Content
Recently uploaded (20)
Featured (20)
Session2 '해운대구 BIGDATA 분석사례 & 2014 정책입안' - (주)스마트소셜 대표 김희동
- 1. & 2014
- 2. Big Data
- 6. ‘ ’ (Trigger) 2012. 6. 1 ~ 2012. 10. 31 (5 (Barrier) ) 2012 SNS( 2013 / / )/ / / – / / / – / / / ‘ ’, ‘HAEUNDAE’ ‘radian6’ ( / / )
- 7. 1. ) Haeundae ( ) , , etc + etc + , ( , , , etc + N/A Haeundae 2. 1. TV, , , 2. 3. , , , , , news, 4. / 5. , ※ , , , , , , , , , , , , , , TV, @olleh, @enc_Korea, @sexy_bud, @cocacola, @youngsamsung , Drama, Haeundae Lovers, KBS, KBSWorldTV, t-ara, tsunami at haeundae, tidal wave 3. 1. ( 2. 3. @busantweet, @issuenow, @twtcast_kr,, @daumtrend, @navertrend, @ThePRnews, @Korea_news Newscj(http://www.newscj.com) , MBCeconomy(http://mbceconomy.com), Ittoday(http://www.ittoday.co.kr) , (http://www.saramin.co.kr), 4. 5. ) (http://blog.naver.com/jobkorea1) (http://cafe.naver.com/joonggonara), /SNS HP(http://www.hpprinting.co.kr), (http://cafe.naver.com/busanjunggo) (http://www.bobaedream.co.kr), (http://blog.aladin.co.kr)
- 10. - <2012. 6> <2012. 7> <2012. 8> <2012. 9> <2012. 10> 106 127 114 52 168 65 56 69 43 81 52 45 50 38 42 42 43 30 61 40 40 39 29 60 39 40 29 28 52 38 39 28 27 45 32 36 25 25 41 26 31 25 25 33 25 20 24 25 27 ‘ • , ’ , , , ( ), ‘ , • APEC , , , , • ‘ , • ( / / / ‘ (6 - ) ’ , , , ’ / ‘ • BIFF ‘ ’ ‘ ’ BIFF ’ ’ , 10 - ) 66
- 16. - : 3,958 2012.6~10 ‘ ’ 3,958 7~8 ‘ , 25.8 10 ’ : 90.2% ( , , , , , , TOP , ‘ / ’ ‘ , ( )’ , : =9:1)
- 17. - (n=5,723) 27% (n=5,723) 58.7% 12% 10% 25% 25% 6 7 8 9 10 10.7% 6.7% 6.2% 3.7% 3.0% ( ) 1.5% (%) 6 662 11.6% 7 1,455 25.4% 8 1,447 25.3% 9 592 10.3% 10 1,567 27.4% 5,723 100.0% 2012 6 ~10 1.3% 1.0% 0.9% 0.8% 5.5% ‘Haeundae’ 5,723 , 7~8 1,145 (50.7%) , ‘ ( / ) ’ (58.7%)
- 18. - 1. KBS ‘ 2. SBS ‘ ’ ※ ’ ‘ ’ ‘ ’ 3. ‘ 4. ‘ ‘ . ’ ’ (BIFF) ‘ K-Pop , ’ ‘ ’ ’
- 19. - & & happy Gwangalli Best Natural Festival Sea Sand Restaurants Views experience Perfect Beautiful & & Spent hours Walk Beautiful Love Family Songjeong Party Hike Quiet Trip Subway EnjoyedFamily Near Gorgeous Great Hugh GOOD Larg Popular Nice Delicious Woods Popular Good Gwangalli Great Happy Three-km Taxi SwimmingFamous Near Beach estNice Park Station Beach Minutes Fish Nice Water Fun places Calm Hot ‘ • 1) / – / / • / – (Impression)’ , , 3) / , – / / Beautiful, Crowded, Fun, Great • •6 , 2) Fast – /7 / – GSL ‘ / /8 ’ ( - Impala Club / 9·10 – , ‘ , ) ( ), ’ , , 4) / –
- 20. - & & Not clean I’Park & Mosquito Noise tubes waited longInquisitive Poor Excessive nibbled Commercial Difficult Lack Hot Room Overcrowded Heavy sound different / Crowded unpleasant Muttering Many people ‘ loud Porcupine Veggies Awful Trial Not good Couldn’t find Confused Pick BrothGross Weather smelled No pets Noodles Market , ‘ • • , , , • Water ’ • • & , ’ Speed moment Price Confused waited Rates Anxious BUS Annoyed lousy Hundrum Not happy time Taxi baggage
- 24. 2013 1. 2. 3. 4. NFC 1. 2. , ( 1. ) - 26 , - 224 1. 500 (43 - (10 - 2. , 3. ,U 35 ) 28 , 2. - 15 26 ) 15 ,
- 25. 1 2 3 4
- 26. - - . ( ) MAIL: esmartsocial@gmail.com / HP :www.smartsocial.co.kr / Facebook: smartsocial / 140 610 TEL : 070-7834-7855 /7880 HP : 010-2819-1114