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PunchTab, 2013 / Consumer Electronics Assoc., Influencing CE Purchases, December 2
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86%????? ??????
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Searcher Moms: A Search Behavior and User Study, DoubleClick / PunchTab, 2013
84%
Report of National Surveys of Women¡¯s Childbearing Experiences Conducted October ¨C December 2012 and January ¨C April 2013
78
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69
%
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87
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77
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Listening to Mothers III / New Mothers Speak Out
67
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67
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Mom central consulting 2013
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83%
85%?????????? ??????? ??????? ???????? ???????
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YNET????????¨C???????? ???? ??????
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Trillion Dollar Moms" by Maria T. Bailey & Bonnie Worthy Ulman
67%
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Mom Central Consulting on Aug 07, 2013
87%
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http://www.pewsocialtrends.org/2013/10/08
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250,000???????????????
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230,000????? ??????? ?????
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210,000???????????????
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100,000??????? ??????????
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84%
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20,000
40,000
60,000
80,000
100,000
120,000
140,000
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80.00
85.00
90.00
95.00
100.00
105.00
110.00
115.00
120.00
125.00
130.00
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??? ????????-200,000
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80%?????? ?????.
100%????????
370,000????????? ??????????? ??????? ?????? ????? ??????????
????????50,000?????? ?????? ?????????? ???????? ??????? ?????
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130,000??????? ?????? ??????? ?????
900,000
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  • 2. ????????? ??????? ???????? ????? ????? ????? ?????????? ????????? ??????? ?????? ?????? ???? ?????? ???????? ????????? ???????. ????????? ???????, ???????? ????????? ?????????? ?????? PunchTab, 2013 / Consumer Electronics Assoc., Influencing CE Purchases, December 2
  • 3. ????????? ?????????? ???????? ??????? ?????? ???? ??????? ?????? ?????? ???? ??????. 86%????? ?????? ??????? ???????? Searcher Moms: A Search Behavior and User Study, DoubleClick / PunchTab, 2013 84%
  • 4. Report of National Surveys of Women¡¯s Childbearing Experiences Conducted October ¨C December 2012 and January ¨C April 2013 78 % ???????? ???????? 69 % ?????????? ????????? ????????? 87 % ????? ?????? ????? ???????? 77 % ????? ?????? ????? ???????? Listening to Mothers III / New Mothers Speak Out 67 % ?????????? ???????? 67 % ????? ????? ?????? ????????
  • 5. Mom central consulting 2013 ?????????? ????????? ??????? ???? ???????? ??????(????????? ???????) ?????? ?????????? ???????? ???????? ?????? ?????? 83%
  • 6. 85%?????????? ??????? ??????? ???????? ??????? ?????10%?????????? ???????? ??????????????? YNET????????¨C???????? ???? ?????? ?????? ????????? ????????? ?????? ??????? ?????? ?????? ??????????? ?????? Trillion Dollar Moms" by Maria T. Bailey & Bonnie Worthy Ulman 67%
  • 7. ???????? ????????? ???? ????? ?????? ?????? ?????? ??????? ?????? ??????? ???? ?????? ??????? ????? Mom Central Consulting on Aug 07, 2013 87%
  • 8. ???? ?????? ???????? ?????? http://www.pewsocialtrends.org/2013/10/08 ???????? ???????? ???????? ???????? 3
  • 9. ??????????? ?????? ????? ????????- 250,000??????????????? ????????0-3 ?????????? ???????? ?????? 230,000????? ??????? ????? ?????? ??????? ?????? ???????????? ???????2???- 210,000??????????????? ????????0-3. 100,000??????? ?????????? ?????? ???????
  • 11. ???????? ?????????? ???? ??????? ???????? ?????????? ????????? ???????? ?????????? ?????????????? 84%
  • 12. 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 ?????? ??????YNET???????YNET??????? ?????? ???????????? ??????????????? ??????? 80.00 85.00 90.00 95.00 100.00 105.00 110.00 115.00 120.00 125.00 130.00 ?????? ??????YNET???????YNET??????? ?????? ???????????? ??????????????? ??????? 5??????? ????????? ?????????? ????? ????????? ?????? ????? ???????? ????? ???????? ??????? 0-3?????? ?????? ?????????? ?????????? ???????? ??????
  • 13. ??? ???????? ??????? ??????? ????????-450,000???????? ?????? ??????! 80%???????? ???????? ??????-3??????? ???????
  • 14. ??????? ???????? ????????? ??? ????????-200,000 ?????????????? ??????. 80%?????? ?????. 100%????????
  • 15. 370,000????????? ??????????? ??????? ?????? ????? ?????????? ????????50,000?????? ?????? ?????????? ???????? ??????? ????? ????????? ??????2013?????? ??????? ?????? ???????? ???????? ???????? ???????? ??????? ??????? 130,000??????? ?????? ??????? ?????