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Документ описывает пять причин, по которым 99% коммерческих предложений оказываются неэффективными, подчеркивая их шаблонный характер и отсутствие структуры. Упоминается, что такие предложения не привлекают внимание и не представляют товар как выгоду для клиента. В заключение предлагается возможность ознакомиться с эффективными примерами коммерческих предложений в разделе «портфолио».
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KP
- 1. 5 причин, почему 99% коммерческих предложений годятся лишь для мусорной корзины
- 2. Они шаблонны Их не то что читать, на них смотреть тоскливо
- 3. Нет четкой структуры Похожи на портянку
- 4. Вместо интригующего заголовка адресат читает «коммерческое предложение»
- 5. Унылый канцелярский язык Уснешь скорее, чем дочитаешь
- 6. Предлагают товар, а не выгоду
- 7. А еще: • Нет доказательств • Нет призыва к действию • Нет проблематизации и персонализации • Нет подзаголовков • И еще десятки разных нет
- 8. Теперь у Вас есть возможность посмотреть эффективные коммерческие предложения Смотрите раздел «Портфолио»