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Нетрадиционные ходы     Алексей Мась
                        www.mas.kiev.ua
   бизнеса в интернет   www.banner.kiev.ua
Интернет - это
джунгли
Но выглядите ли вы
достойно?
Интернет продает
свободу
возможности = свобода
А что продаете
вы?
Принцип работы   (с) Twitter
     интернета
Кто сильнее, вы или
               они?
Лао-Цзы




«Тот кто знает, не говорит. А тот, кто    Лао-Цзы
говорит, не знает»
Фейковый iPhone?

«Чем меньше они знают - тем
больше говорят»
Фальшивый метеорит от Tele2
Война автобрендов
Если не с кем общаться, то бренды общаются
между собой
Блогеры как акулы
Пользователи - как
           белки
Акулам кости
Оппозиция и взятки
Шустов, 1864 драки в
Скандалы и вирусы   кабаках
Пользователи
продают свой
товар
На том же рынке
Пустые
стенды
потому что пользователи - не
здесь
Мы молимся товару
                    Равная позиция
    вместе с вами
Простой продукт   Для пользователей «белок»
Слабость - во
благо
ALKA-SELTZER
Так работает
Windows Vista
Так работает Мак
А как вы
демонстрируете
свой продукт?
США образование              Nintendo

400



300



200



100



 0
                            2009


      Затраты на инновации
                                   Кто воспитывает поколение?
            (млн амер дол.)
Как ваша фирма
вносит свой
вклад?
Бренды обучают
Создать продукт
вместе с
пользователем
поставь свой город на
Монополию
Кто кого
открывает?
Вы Red Bull или он вас?
Креативной рекламе не
                        Bagger 288
чужды никакие объекты
Пользователи
ждут вас :) вот они
Алексей Мась
www.banner.kiev.ua
www.mas.kiev.ua
www.webman.kiev.ua
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