2. 2 COPYRIGHT ? 2014, ATTOMEDIA Inc. ALL RIGHTS RESERVED.
?? I. Runemaster Puzzle Series implementation & planning
A. Runemaster Puzzle v1.5 review
B. Runemaster Puzzle dual review
C. Runemaster Puzzle v3.0 review
D. Runemaster Puzzle ¢ò Business implementation
II. ATTOMEDIA
3. 3 COPYRIGHT ? 2014, ATTOMEDIA Inc. ALL RIGHTS RESERVED.
Major Game Line-up _ RuneMaster Series
??? ??? ??? ??? ???? ?? Brand ??? ??, ??? Update ? ??
?? ??? ???? ???? ?? ???? ???? ????
? ???? ?? ??/??/??? ???? ??
??, ? ???? 10?? ??? ????, ?
10?? ??? ?? 5?? Stage? ???
? ? Stage? ??? ? ???, ??? ? ???
? Reset ??, ? Stage? ??? ??? ??
Stage? Open
? ? Stage Clear ? ?? ??? ?? ??
? ?? ??? ???? ??????, ??? ?
?? ?? ??? ??? ???
? Free to Play ???
? 1:1 ?? ??? RuneMaster ??? ????
?, Honor ???? ???? ??? ???
? ??? ??? ??? ???? ????
? ??? ??? ???? ???? ??, 24 x 7
?? ??? ???
? ??? ???? Ranking? ????? ???,
?? ???? ???? ? ? ??? ???
???? ??
? ??? Heart? ????? ????, 10??
Heart? ???? ???? ??
? ??? ??? ???? ??? ??
Contents ?? ??
? ?? ?? game contents? ?? ?? ??
? contents? ????, ???? ?? ?
?? ??? ??? ? ??? update
? ??? ??? ???? ?? Update??
?? ??? ??? ?? ??
RuneMaster Puzzle (Single Play) RuneMaster Duel (Match-up Play)
RuneMaster v.3.0
Single Play favorite
User
Match-up Play
favorite User
Quest Play favorite User &
Expansion of fun-set
Various
Mobile
Game User
preference
Turn
Time
attack
Shape¡
4. 4 COPYRIGHT ? 2014, ATTOMEDIA Inc. ALL RIGHTS RESERVED.
Overview of Rune Master Puzzle
? ?? ??? ??? ??? ??? ?? 4X4 ?? ?? ?? ?????, ???
???? ???? ?? ?? ?? ???
China
D/L: 1,328,473
Japan
D/L: 83,239
Korea
D/L: 233,430
United States
D/L: 114,793
Taiwan
D/L: 90,926
Hong Kong
D/L: 75,622
Singapore
D/L: 81,286
iOS ?? ?? Download ?? (Source: Appfigures, 2014.04.01??)
Note) Appfigures ???? ?? Android Market Download? ?????
6. 6 COPYRIGHT ? 2014, ATTOMEDIA Inc. ALL RIGHTS RESERVED.
?? I. Runemaster Business implementation & planning
A. Runemaster Puzzle v1.5 review
B. Runemaster Puzzle dual review
C. Runemaster Puzzle v3.0 review
D. Runemaster Puzzle ¢ò Business implementation
II. ATTOMEDIA
7. 7 COPYRIGHT ? 2014, ATTOMEDIA Inc. ALL RIGHTS RESERVED.
Overview of RuneMaster Puzzle v1.5
???? ??
?? ??
? ??: ?? > ??
? ??? ???:
- Apple App Store (iOS)
- Google Play (Android)
- SK T-Store (Android)
? ??: ??, ???, ???, ???
? File Size: 20.3MB
?? History
? Oct 20, 2011: iOS ?? ver. 1.0 ??
? Mar 2012: D/L 100? ??
? Apr 30, 2012: Android ??
? Jun 2, 2012: iPad? HD ?? ??
? Jan 2013: Gem ?? ?? ? ??? Update
? Feb 2013: D/L 200? ??
? Jun 2013: ???? ? ??? Update
? Oct 2013: D/L 300? ??
Illustrative
Screenshots
???? ?? v1.5? ?? ?? ??? 5x7 ?????? iOS? Android ???
?????, ?? ?????? ? ??? ?????
8. 8 COPYRIGHT ? 2014, ATTOMEDIA Inc. ALL RIGHTS RESERVED.
Service Performances ¨C D/L & Active Users
?????? ??? RuneMaster? ?? ????? ??????, ?????
???? DAU ? MAU? ??? ??, ?? ?? ???? ??? ?? ???
DAU* & MAU** ?? Trends (??: ?)
* DAU: Daily Active User
**MAU: Monthly Active User
Source: ?? ???
Note: The DAU & MAU ??? ?? ?? Data? ???? ?????.
?, 2013? 2? ?? ??? renewal? MAU? 2013? 2??? ?????
?? D/L Trends (??: ?)
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
2011.11
2011.12
2012.01
2012.02
2012.03
2012.04
2012.05
2012.06
2012.07
2012.08
2012.09
2012.10
2012.11
2012.12
2013.01
2013.02
2013.03
2013.04
2013.05
2013.06
2013.07
2013.08
2013.09
2013.10
2013.11
2013.12
?? D/L
Source: Appfigures
Note: D/L? ?? D/L? ??? ????, RuneMaster v1.5 ? iPad??
RuneMaster HD D/L? ?????
(100,000)
100,000
300,000
500,000
700,000
900,000
1,100,000
1,300,000
1,500,000
2013.06 2013.07 2013.08 2013.09 2013.10 2013.11 2013.12
DAU MAU
9. 9 COPYRIGHT ? 2014, ATTOMEDIA Inc. ALL RIGHTS RESERVED.
Service Performances ¨C User Ratings
????? ??? ??? ?? ???? ???? ????? ????, ?? ???
?????? ????? ?? ?? ??? ?? ????
China USA
Japan S. Korea
Source: Apple App Store¡¯s Ratings and Reviews of RuneMasterPuzzle (as of Dec 13, 2012)
10. 10 COPYRIGHT ? 2014, ATTOMEDIA Inc. ALL RIGHTS RESERVED.
?? I. Runemaster Business implementation & planning
A. Runemaster Puzzle v1.5 review
B. Runemaster Puzzle v3.0 review
C. Runemaster Puzzle dual review
D. Runemaster Puzzle ¢ò Business implementation
II. ATTOMEDIA
11. 11 COPYRIGHT ? 2014, ATTOMEDIA Inc. ALL RIGHTS RESERVED.
Overview of Rune Master v.3.0
????? 2013? 12? v 3.0 update? ??? Social ?? ? ?? ??? ?? ?
??? ?? ??? ????, ?? ??? ???? ??? ???? ? ?? ???¡
Classic Mode ?? Renewal
[v.3.0 Home ??]
?? Quest Mode ??
??? ??? ??? ?? Ranking ? ?? Renewal ??? ?? ???? ??? ? ?? ?? ??
15. 15 COPYRIGHT ? 2014, ATTOMEDIA Inc. ALL RIGHTS RESERVED.
RuneMaster Business Plan (??)
?? ????? ??? ?? ?? ??? ?? ?? ??? ? ?? ???, ?? ??
?? ?? ??? ?? ??? ??? TechractÉç? ???? ??? ???? ????
iOS
iOS Google
iOS Google
iOS Google
Android
Market**
Google*
360Baidu
China
Unicom
Stand alone (Alipay)
China
Mobile
Momo Weixin
: ?? ???
: ??? ???
Note* ?? ????? ?? ????? ???? ?? ???? ? ??? ?
Note** ?? ??? ????? ??? ?? Black Market ? ?????, SNS ??? ??? ???? ???
2013.08 2014.04?? ?? ?? ??
? ??? ??? ??
???? Android
?? ?? Route?
??
? Google? ???
??? ?? ??
??? ??, ???
?? ??
16. 16 COPYRIGHT ? 2014, ATTOMEDIA Inc. ALL RIGHTS RESERVED.
?? I. Runemaster Business implementation & planning
A. Runemaster Puzzle v1.5 review
B. Runemaster Puzzle v3.0 review
C. Runemaster Puzzle ¢ò Business implementation
D. Runemaster Puzzle dual review
II. ATTOMEDIA
23. 23 COPYRIGHT ? 2014, ATTOMEDIA Inc. ALL RIGHTS RESERVED.
?? I. Runemaster Business implementation & planning
A. Runemaster Puzzle v1.5 review
B. Runemaster Puzzle v3.0 review
C. Runemaster Puzzle ¢ò Business implementation
D. Runemaster Puzzle dual review
II. ATTOMEDIA
28. 28 COPYRIGHT ? 2014, ATTOMEDIA Inc. ALL RIGHTS RESERVED.
?? I. Runemaster Business implementation & planning
A. Runemaster Puzzle v1.5 review
B. Runemaster Puzzle v3.0 review
C. Runemaster Puzzle ¢ò Business implementation
D. Runemaster Puzzle dual review
II. ATTOMEDIA
32. 32 COPYRIGHT ? 2014, ATTOMEDIA Inc. ALL RIGHTS RESERVED.
Contact
ATTOMEDIA, Inc.
56, Nonhyeon-ro 28-gil, Gangnam-gu, Seoul
T. 82-2-577-2260 / F. 82-2-577-2269
? ?? ??
adpr1978@attomedia.net
?? ???
? ?? ??
jene.park@attomedia.net
?? ???